When you request a bet, you create your very own personalised wagers by asking a bookie to price it up. In most cases, these can be proposed online through social media channels — usually X (Twitter) — and dedicated hashtags, after which the bookie will get back to you with calculated odds. Read on for more information about this exciting feature!

  • Customise your bets with #PriceItUp
  • Combine up to 10 different selections
  • Edit bets that have already been priced up
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  • Request a bet available on X (Twitter)
  • No hashtag necessarily needed for response
  • Quick response time for requests
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  • InventABet bet request feature
  • Appears to be available broadly across many sports
  • Joins excellent bet builder
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  • Customise your bets using #YourCall
  • Combine numerous markets
  • Max payout on #YourCall requests is £25,000
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  • Create a custom bet with #GetAPrice
  • Combine match and player stats markets
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Request a Bet is a neat little feature that has been offered by the majority of online bookmakers for a few years now. What’s great about it is that it allows punters to design and then create their own bets on markets which would not otherwise be offered.

This is a very straightforward process, and allows you to make your own bets within a single sporting event. Ever wanted to know the odds of a match featuring Over 3.5 Goals, Under 10.5 Corners, One Red Card, and Both Teams to Score? Well, with Request a Bet, you can.

We’ve seen everything from back-to-back relegations for Nottingham Forest to a Red Bull driver to finish on the podium in every upcoming F1 race given odds. Here’s a tweet below which showcases how your betting opportunities can be expanded using a Request a Bet feature.

As you can see, this person wanted additional odds on Jhon Duran to be added to the markets on an upcoming Premier League game between West Ham and Aston Villa. William Hill didn’t just give him one set of odds in response to this, but several new markets were added to the player stats markets.

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This article is about how to request a bet through social media. For information about customising your own bet on a bookie's own website/mobile app, check out our detailed guide to the best sites for bet builders in the UK.

The finest custom bets bookies are the ones that respond consistently and quickly to all relevant requests with competitive odds, no matter how far-fetched they may be. These are the operators we consider to be the cream of the Request a Bet crop.

BetVictor – #PriceItUp

BetVictor #PriceItUp Screenshot
(Source: BetVictor)

By now, you’ve probably got the gist of how to request a bet using X. Nevertheless, we’re going to quickly go over how to use it to take advantage of BetVictor’s popular #PriceItUp feature. Send your customised betting selections to @BetVictor using #PriceItUp, and the bookie will get back to you once the selections have been accepted and are live on the site.

BetVictor’s #PriceItUp Builder is an extension of the Request a Bet feature, where you can create your own bet by combining up to 10 different outcomes using the markets already available. What is unique about this tool is the ‘Edit’ feature, which allows you to make your own alterations to bets that have already been priced up.

bet365 – #RequestaBet

The bet365 Request a Bet is rather unusual. They don’t advertise how to request a wager in any noticeable way, with no clear mention of the betting term anywhere on their site.

Nonetheless, you can see them respond to people well within the hour for all kinds of different market requests. In fact, as you may notice from the example above, you don’t even need to use any hashtag. They appear just as happy to respond to users on their posts regardless.

The feature works a bit differently than with other bookies. They prefer to offer odds using direct messages as opposed to making them public, so you’d get a link to the offer directly. However, this doesn’t impact the quality of what you’re getting. You can expect the same level of customer service speed and attentiveness, and the ultra-competitive odds that has made them a pillar in the industry.

BoyleSports – #InventABet

Another operator that jumped on the Request a Bet bandwagon a few years back is the ever-excellent BoyleSports with their #InventABet option. This does not seem to be utilised quite as often as some, hence its lower placement on this list. However, it is a welcome addition to their excellent Bet Builder and all-around world-class odds and market variety.

BoyleSports is an operator that truly excels in customer service and satisfaction, and this great tool expands on exactly that. We’d just love to see it advertised more prominently. Do check out the Bet Builder beforehand, though, as we’ve found it extensive enough to cover most combinations.

Coral – #YourCall

Coral #YourCall Screenshot
(Source: Coral)

As the bookmaker accurately states, with #YourCall, you call the shots! Coral conveniently offers its players the chance to create their own bet, both through X and the bookie’s on-site bet creator. To request your own bets, simply tweet Coral with your selection using #YourCall, and they will reply with your custom odds.

Alternatively, you can choose one of the already priced up #YourCall specials available on the website. Keep in mind that due to the volume of requests, there is never a guarantee that your bet request will be priced up — so do contact them in advance.

Betfred – #PickYourPunt

Betfred Pick Your Punt Screenshot
(Source: Betfred)

With Betfred’s #PickYourPunt, it's easy to find out how to request a bet. All you have to do is go to the Betfred website and see which matches are available to customise. Afterwards, head to X and send a tweet to @Betfred with #PickYourPunt, as well as your own desired selections. Remember to always request your odds well in advance to ensure that Betfred have time to process your request.

Whilst many bookmakers only allow you to create your bet on football matches, at Betfred, other sports are available too (depending on the time of the year), which you can see on the #PickYourPunt tab on the website. At the time of writing, Betfred’s #PickYourPunt feature was not available on in-play matches.

Ladbrokes – #GetAPrice

Ladbrokes #GetAPrice Screenshot
(Source: Ladbrokes)

If you haven’t found the betting selections you were looking for on Ladbrokes, fear not. This bookie also lets you request a bet by requesting your own odds directly through X (Twitter) using their #GetAPrice tag.

What is unique about this feature is that you can actually pick and combine match and player stats markets such as assists, passes, shots on targets, and tackles. The tool is only available on selected football matches, but can also be used on the top European leagues.

Before going to X to request your bet, you should consider checking out the #GetAPrice tab, which displays all the unique bets that have already been created and activated by the bookmaker.

William Hill – #YourOdds

William Hill #YourOdds Screenshot
(Source: William Hill)

William Hill allows you to request a bet by sending a tweet with your selections to @WilliamHill, using the hashtag #YourOdds. If approved, you will then receive a tweet back with your odds and a link which will take you to your bet. In this way, you are not limited to the markets on the site, and are instead free to truly customise a bet that fits your own needs. The William Hill Request a Bet feature can be applied to any sport you like.

Betway – #BetYourWay

Betway #BetYourWay Screenshot
(Source: Betway)

One of the most active hashtags used to request a bet — owing in part to their immense popularity — is #BetYourWay. Simply contact Betway through X (Twitter) using the hashtag and ask for odds on whatever market idea takes your fancy. While we cannot guarantee every request will be accepted, there does not appear to be much in terms of restrictions on what markets this can be utilised on.

Just to be clear, #BetYourWay is also the name of their Bet Builder, which may cause a little confusion. Rest assured, however, that if you utilise the hashtag #BetYourWay, then you’re on your way to receiving a custom price, likely with excellent odds. You can also check out the hashtag to get ideas of the kinds of bets others are requesting.

Paddy Power – #WhatOddsPaddy

Paddy Power #WhatOddsPaddy Screenshot
(Source: Paddy Power)

The Paddy Power betting site offers its players two ways to create their own bets — either through its #WhatOddsPaddy tag or via its Same Game Multi feature. To make use of the former option, simply send a tweet to @PaddyPower with your chosen selections.

Once it is accepted and activated, the bookie will send you a link with your unique wager. As with all X (Twitter) bet requests, we urge you to contact the betting site well in advance due to the large number of requests they may receive on popular matchdays.

Betfair – #OddsOnThat

Betfair #OddsOnThat Screenshot
(Source: Betfair)

Thanks to Betfair’s #OddsOnThat feature, bettors are no longer solely restricted to the markets provided by the bookmaker. Simply create your bet and tweet it out to @Betfair using the hashtag #OddsOnThat, and then wait for Betfair to get back to you if your selections have been approved.

Before doing this, though, you should head over to the #OOT tab on the website to check which customised selections have already been priced up by the bookie, as these might also interest you.

Still not sure which operator offering Request a Bet is right for you? Below are our five favourites and their key features at a glance, so you can decide which best suits your online betting needs.

SportbookSports available for RABMarkets available for RABResponds to all requestsBet limit for RAB
BetVictorAll available on site consideredAll are consideredNo£5,000
bet365All available on site consideredAll are consideredYesStandard maximum winnings apply (dependent on individual sport and market)
BoyleSportsAll available on site consideredAll are consideredYesStandard maximum winnings apply (dependent on individual sport and market)
CoralFootballMatch Result, Both Teams To Score, Total Match Goals, Total Match Corners, Total Match Booking PointsYes£25,000
BetfredList of available RAB sports changes frequently with upcoming sporting events. Full list available from Betfred websiteList of available RAB markets changes frequently with upcoming sporting events. Singles only, no in-play markets.  Full list available from Betfred websiteNo£25,000
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Opinion: bet365 Is the Top Choice

Ben Gibson: While they might not advertise this feature as prominently as others, I’ve found that bet365 Request a Bet provides me with the most consistent results. They respond quickly and usually positively to an enormous range of betting requests, with generous odds offers. Plus, the standard max payouts give plenty of win potential for these wagers as well, since they are not limited as those on Coral, for example.

Part of the magic of this feature lies in its simplicity. Here, we are going to break down the simple steps involved in getting custom odds from your favourite bookmaker, showing you just how easy it is to request a bet.

  1. Get yourself an X (Twitter) account — If you don’t already have one, you need an X account since that is the go-to platform to request a bet.

  2. Follow the operator’s account — Make sure to follow the account of the operator you want to RAB from. It improves visibility.

  3. Tweet the market you want — Using the appropriate hashtag, tweet the bet you want the bookies to offer you odds for.

  4. Click on the link provided — If the operator responds with odds and a link to the newly created market, you should now be able to click the link and make your bet within moments.

Example of a Request a Bet

The above example showcases someone who did exactly as described above and got a great result. They wanted a very specific set of NBA markets not available on bookies at that time, and got a response within the hour.

This included odds and a link so they could go to that newly created market and, assuming they approved of the potential returns, made the wager they wanted. Request a Bet might not mean you can bet on anything, but as you can see, it vastly enhances your options.

It is important to note that during popular events, due to the high volume of requests received, betting sites might not be able to price up your request in time for the start of the match.

In most cases, bookies will let you cash out on your requested bets just as they would with a normal bet. Cashing out is a way of getting something back on a bet which doesn't seem to be going your way, or if a punter is getting jittery about their wager holding steady. Still, make sure to check the terms and conditions for each operators; for example, Betfred won’t let you cash out a requested bet.

So, all you need to do is make your own bet through X and your preferred operator has the option to offer odds on your RAB market or not. Still, there are some key rules to consider alongside general terms and conditions, so pay close attention to the following:

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    Market and sport restrictions — In reality, most Request a Bet features do not allow you to bet on pretty much any sport, but some are more broadly restrictive than others. William Hill, for instance, will give you odds for football, tennis, and horse racing, while Coral’s #YourCall is available on all Premier League, Championship, Champions League, La Liga, and Serie A matches on select markets.

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    Betting limits — These dictate the minimum and maximum you are allowed to bet on any market. This is especially important to understand when you create a bet, because often there are much stricter limits than on other markets. Namely, Betfred will limit any payout to £25,000 tops.

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    When the market is considered closed — For instance, in football, most markets are played in “normal time”. So, this would mean the 90 minutes plus injury time, but not extra time. Therefore, be sure to check specific wording on when a market ends and ask customer service if you are unsure.

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    When bets are made void — It comes down to individual site policy whether a bet still counts in extraordinary circumstances, such as the abandonment of a game or if a player (which is the subject of your request) does not participate. Request a Bet feature can’t be used with other promotions. Any pricing error will deem the bet void.

One really positive indication of generous terms is if they have Request a Bet insurance. This is when a site guarantees that if any selection of your bet does not take place/part in an event, then the whole bet will be settled as void.

The feature can also ensure that in the case of a multi Request a Bet wager, you will also be able to take advantage of acca insurance, where should one of your selections lose, you will receive your stake back as a free bet.

Finally, we’ve also seen insurance policies state that you will have the option to void your bet in the case of any wording errors. Alternatively, you can accept a reworded version of the request.

Although Bet Builders and Request a Bet services both help people bet how they want, what they offer is fundamentally different.

Bet Builders allow you to add multiple markets from a single event into a single bet. They are similar to accumulators, except accas can stretch across many different contests. They even have the disadvantage of not typically being available for acca insurance offers.

Request a Bet is entirely different from this, as it offers the opportunity to ask for markets that are not currently on offer in any capacity.

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Opinion: Request a Bet Brings More Options

Ben Gibson: Despite these two options often being discussed side by side, I think that’s largely due to misunderstanding. A Bet Builder is a tool of convenience, not a tool of creation. It does nothing to help you create a bet or expand upon the options available to you. There is no increase in the number of markets or odds at your disposal.

On the other hand, Request a Bet is a much more revolutionary concept. You can, in theory, bet on anything you can think of so long as the bookmaker accepts and offers you odds. The freedom to ask creates a betting world with limitless possibilities, while the Bet Builder merely helps organise what’s already there.

The Request a Bet functionality is a very neat addition to the betting arsenal of all punters out there. Let's take a look at three advantages of creating your own bets.

  • Allows you to get creative — When you make your own bet, you’re creating your own opportunities, which makes you think about upcoming sporting events and all the possibilities in a whole new light.

  • You are likely to get better odds — In addition to getting specific bets, the odds for requested wagers are more often than not better than the ones for other similar markets already on the platform. It all depends on how creative you are.

  • You get to compare bookies — By asking several bookies to give you odds for the same market, you get to compare the odds they offer and see which ones are most generous.

Tips When Creating Your Own Bet

Check out the following tips to give your custom bet predictions a better chance of winning:

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    Avoid using too many selections: The best tip we can offer when crafting your own wager is not to get too greedy when it comes to stacking the odds. While it’s tempting to keep adding selections and watching the odds climb ever higher, an overly complicated bet is, sadly, far less likely to return as a winner. This is why it's best to keep things as simple as possible and, ultimately, realistic. To that end, don’t be tempted to add too many selections.

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    Hunt for odds value: We understand that it can be exciting to get your own personalised odds for a bet that you have created. However, that does not necessarily mean that the odds are worth your while. When you get a price from your preferred bookmaker, make sure that you give it the same scrutiny as you would any regular odds you would find on their sports page.

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    Make sure your bets make sense: This one is really simple — your request needs to make sense in order for it to have a chance of winning, or even being accepted by the bookmaker. Think through what it is you are predicting and whether it is something you could reasonably get odds on — and in the case of multiples, whether they logically work together as well.

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    Do your homework: We always say that research is the backbone of smarter betting, and that does not change whether it’s a market you or the operator has conjured up. So, whatever request you are making, ensure it is backed by both logic and analysis.

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    Have fun: While this might not help your bets be successful, it is nevertheless an important tip to keep in mind. When you request a bet, you open up the world of betting markets to endless possibilities, further enhancing your overall betting experience.

Screenshot of headline showing big request-a-bet win

Back in 2016, X user @liamfitzy9 reportedly cost Sky Bet in the region of £450,000, thanks to his custom bet request for Everton to win 3-0 at Sunderland with Romelu Lukaku bagging a hat-trick. It had been 1,139 minutes since Lukaku had last got a goal, so Sky Bet granted a 300/1 price up. Unfortunately for them, punters from all over wagered a total of £1,500 on the bet, leaving that a night to remember for the bookie.

Less than five months later, Sky Bet once again fell victim to another impressive requested bet. During a Champions League match between Bayern Munich and Arsenal, a young man named Max Reid requested odds for Lewandowski to score a header and Arsenal to miss a penalty. This unlikely scenario was assigned odds of 400/1, and resulted in a loss of £350,000 for the betting site.

As we have detailed in this article, creating a unique and customised bet through Request a Bet is a fun and easy thing to do with all the top bookies, providing a variety of options.

When doing so via X — especially on matchdays with high traffic, always remember to send your bet requests as early as possible to give enough time for the bookmakers to process your request and assign your odds. Good luck, and who knows, maybe you will be the next addition to our ‘biggest Request a Bet wins’ section!

No, not when two distinct bets can impact each other or when bookies have a high demand of requests.

Not necessarily, but it is a good idea to have one as it is by far the most common and quickest way to request a bet from many top bookmakers.

Yes, bookmakers will cash out requested bets, so long as the market hasn’t already been suspended.

Yes, you can request your own unique bet using the bet365 Bet Builder if you're a bet365 customer. You also have the option to request a bet through their communication channels, via X, over the phone, or by sending bet365 an email.

A Bet Builder offers a limited set of outcomes that can be combined and calculated instantly on a betting site, whereas Request a Bet is done through a tweet combining any markets the punter wants.

WRITTEN BY Ben Gibson
View all posts by Ben Gibson

Ben has been writing professionally for over a decade. His articles are a great outlet for his inexhaustible supply of sporting facts and enthusiasm. He resides in Yorkshire, where his work is powered by the ever-present sound of a kettle.

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