Paddy Power have got themselves in trouble with their latest marketing campaign, with current Manchester United boss Ole Gunnar Solskjaer looking into legal action against the betting company.
Ole Gunnar Solskjaer Considering Legal Action Against Paddy Power
This isn't the first time Paddy Power have been in hot water, but this hasn't stopped them from making controversial campaigns. As recent as last month, the company came out with a new contentious advert with Rhodri Giggs – brother of Ryan – with the slogan ‘Loyalty's dead. Live for rewards'.
Their latest campaign shows a photo of the Norwegian with a Brexit-themed message reading: “Theresa, time to try the Norwegian model?” as well as highlighting how he could be backed at 1-16 to be named the next permanent Red Devils manager.
After being shown the advert by Norwegian outlet NRK, Solskjaer revealed how he is keen on legal action against Paddy Power. He stated: “They will have big problems with me. It is a betting company. I should not have anything to do with it. I promise you I will send this to my lawyer.”
The United gaffers lawyer, Erik Flagan, revealed: “This is illegal. The use of personal images in a commercial context without the consent of the depicted is illegal both in Norway and England.
“In this type of case, it is common to first prohibit and demand compensation. This is done routinely on behalf of Solskjaer in all such cases.”