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William Hill Betting Review

// Linguistic // Layout

For each of the H2s within the text, give a rating out of 5 (e.g. 4.5). Once you have all 10 ratings, add them up and divide them by 10 to get the Overall Rating and include it above the introduction. 

(This section doesn’t count to rating). 

Make sure to fill out all the information in the control centre when creating the new review such as Logos, ranking, bonuses, bonus text, Pros and Cons, Features, Licenses etc all of which are displayed above.

Logo of size 128×64: when uploading please include ALT text, make sure it fits correctly and that it’s not stretched. 

One of the most popular and respected bookmakers to come out of the United Kingdom – with a history spanning almost a century and betting shops scattered across the country – William Hill needs no introduction. The question remains, however: is William Hill really right up there with the best of the best? Or has age gotten the better of it? Read on as we leave no stone unturned in this in-depth William Hill review.

The introduction should be brief, consisting of a few highly engaging sentences that introduce the reader to the bookmaker and (where possible) a mention of at least one specific feature that makes it worth checking out.

Ideally, spark initial interest in the reader by including a joke or funny comparison.

Please make sure not to leave an empty space at the bottom of the last paragraph as this will leave extra white space.

Registration Process
4 / 5

  • Two-step registration
  • Basic information required
  • Verify identity to activate account

The bullet points above each section should include a few brief, concise phrases summarising the most important points. 

Please make sure you insert bullet points through WP (Example) and not copy and paste the ones found in the document, as these will not be properly aligned.

create an account

Images should be centred and ideally have a pretty link (PL). Make sure that the images are sourced correctly. If the images are screenshots from the bookmaker there is no need to source the image, especially if the bookmaker logo is visible. When including screenshots, it is important to add the PL

As you would expect from William Hill, creating an account is as straightforward as can be, using a simple two-step process. You are first asked to enter your full name and surname, date of birth, mobile number and residential address. Once this is done, you can set up your username and password.


As an added security measure, Williams Hill will prompt you to set a security question just in case you eventually forget your password, and also gives you the chance to set a limit on the amount that you can deposit into your account every day, week, or month. To activate your account, you will need to verify your identity by uploading documents as Proof of Identity (your passport or driving license) and Proof of Address.

Explain the Registration process step by step, using screenshots with short captions to accompany the text. 

Remember to avoid the use of the first person, using “we” or “us” instead.

Bold a few short words or phrases throughout that you think are especially important – this goes for every section within the review. 

Deposits and Withdrawals Options
4.5 / 5

  • Vast amount of payment options
  • Low minimum deposits
  • Quick processing times

William Hills offers a plethora of payment methods to choose from when making a deposit or withdrawal. These include Debit Cards (VISA, MasterCard, Diners), e-wallets (PayPal, Skrill, NETELLER), Online Banking (Fast Bank Transfer), Cash Vouchers & Pre-Paid Card (William Hill Cashdirect, paysafecard, Neosurf), and Cash Transfers (Bank Transfer, Bank Cheque). For its international customers, the betting site offers an even broader range of country-specific payment options.

Make sure all PLs open in a new tab and all internal links open in the same tab.

deposits and withdrawals options

Do not include spaces between text and images, CTA and text. No white space should be visible on TPP.

In the case of debit cards, there is a minimum deposit requirement of £5 and a maximum deposit of £99,000. Withdrawals take 1 to 3 days and there is a minimum withdrawal amount of £5.

The minimum deposit with all e-wallets is £10. PayPal has a maximum deposit of £5,500, whilst Skrill and NETELLER have no maximum limits. You must withdraw at least £10 when using PayPal and this will take 1 working day. Skrill and NETELLER payment are not permitted to UK customers.

Use the correct styling when referring to payment methods. For example, e-wallets should be written as such with all letters in lowercase and a hyphen after the ‘e’. Skrill should have the first letter capitalised, PayPal should have both ‘P’s capitalised and NETELLER should be written all in uppercase. This styling also applies to any article published on TPP that mentions payment methods.

With Fast Bank Transfer, the minimum deposit lies at £10 with a maximum of £10,000. Withdrawals take between 3 to 5 working days and to make a withdrawal you will need to withdrawal at least £5.

All cash vouchers or pre-paid cards have a minimum deposit of £10. William Hill CashDirect has a maximum deposit of £5,000, with a minimum withdrawal of £10 that will be processed instantly. Paysafecard has a maximum deposit of £200 and a minimum withdrawal of £25, which will be processed in 3-5 working days. Although Neosurf is available to UK customers, they currently only accept vouchers in EUR. This option has a maximum deposit amount of €12,000 and a minimum deposit amount of €10, which will be processed in €3-5 working days.

If you wish to use a cash transfer to make a deposit into your account, there is a minimum deposit requirement of £25 and a maximum deposit of £100,000. The minimum withdrawal amount is £25, and will take 3-5 working days via bank transfer and 5-10 working days via bank cheque.

It is important to note that if you wish to withdraw less than the minimum withdrawal requirement, you can still make the withdrawal as long as the amount is your total balance.

NB: Due to changes in UK legislation, since April 2020 customers will no longer be permitted to deposit money on betting sites using Credit Cards.

The summary in this section should include:

  • What payment options customers have
  • Any limits for certain methods (deposits, withdrawals)
  • Speed of withdrawals
  • Any cryptocurrencies that are available
  • KYC procedures (what documents players have to provide to prove their identity)
  • Any fees
  • Any limits for certain methods (deposits, withdrawals)
  • Speed of withdrawals

With all that said, we know that seeing is truly believing. That’s why not only have we explained what to expect, but we are going to show you by presenting our actual process of depositing, betting with and withdrawing funds.



First off, hit the deposit button at the top of the screen. From there, you will be able to choose between different payment options. We went with Visa and then had to include the above information, all of which can be found on your bank card. Once this was complete, we hit deposit and got the following confirmation:


We were now able to bet on whatever we wanted.


We went with a short odds bet for Luca Brecel to beat Ken Doherty. Once the bet was over, we could see the result under settled bets, which we found amongst our account options.


As you can see, we were lucky enough to win. This meant we could now withdraw our winnings, which required us to hit withdraw in our account and tell the site how much we wanted to take out.


Once we entered the amount and hit continue and confirm on the page, our money began being transacted. And that, as they say, is all she wrote. It really is that simple. Anyone with any amount of experience of buying anything online should have no problem here whatsoever. And if they do, customer service is always on hand to help. This gets full marks from us.

Explain the actual process of depositing step by step, using screenshots to accompany the text.

Welcome Offer
4.5 / 5

  • £30 free bet welcome bonus
  • Use code P30
  • Bet £10 on odds of 1/2 or more

william hill bet 10 get 30 bonus

William Hill’s welcome offer consists of a very generous £30 free bet (credited as 2 x £15 bets) when you bet £10. To benefit from this offer, simply use the code P30 when creating an account and wager with £10 or more on selections with odds of at least 1/2. Your free bet can be used on any sportsbook product (excluding tote, pool, and lottery bets) and once you receive your free bets, you will have 30 days to use them before they expire. It is important to note that if you deposit funds into your account using PayPal, Neosurf, Paysafe, NETELLER, Skrill, or William Hill PLUS Card, then you will not be able to redeem this offer.

Describe what kind of welcome bonus offer the bookie has. Is it only a sportsbook offer or can the player claim a bonus for other products like casino and poker as well?

Points to include are: 

  • Type of Offer (Ex: 100% to £100, free bet, etc)
  • Bonus Code
  • Sales (Ex: 5x Deposit & Bonus)
  • Activation Timeout 
  • Time to rollover (wager) bonus
  • Minimum odds / price
  • Minimum number of selections on the ticket
  • Maximum Profit
  • Minimum deposit
  • Maximum use
  • Excluded payment methods
  • Excluded types of bets
  • Excluded countries

Sportsbook Promotions
5 / 5

  • Several promotions offered
  • Acca Bet Boost
  • In-Play Insurance
  • No VIP/Loyalty programme

One area where William Hill definitely excels is in the abundance of sportsbook promotions that it offers to its players. With a mixture of free bets, special odds, and money back rewards in specific football, horse racing, tennis, and cricket offers as well other general sports promotions, no matter what you are interested in betting on, you will likely find a offer to take advantage of. What is even better is that these promotions are constantly being updated, so if you don’t see something that interests you, check back in a couple of weeks and see what’s been added.

Give an overall view of what kind of promotions the bookmaker has. Rather than describing exactly what the offers are at the time of writing, keep it general by saying, for example, that the promotions are constantly being updated. Like this, the information won’t become redundant or outdated as time goes by. 

At the time of writing (06/2020) the COVID-19 pandemic has forced many bookmakers to halt their usual sportsbook promotions due to many sport events having been cancelled. In this case, explain the situation and that any lack of current promotions available are not the fault of the bookmaker. 

william hill sportsbook promotions

William Hill’s Bet Boost gives you the chance to get enhanced odds on your acca bets which have 3+ selections. The bigger the price, the bigger the boost. To take advantage of this offer simply choose your selections, apply your stake, and select the Bet Boost button on your bet slip. The maximum stake that can be boosted is £20, and this boost is available on all sports except for Horse Racing and Greyhounds.

The Tennis and Cricket In-Play Insurance promotion allows you to get 10% of your in-play losses (up to £100) back as a free bet. Free bets for the previous week will be credited every Monday. Bets must be placed on singles only and must be placed on in-play matches. Multi bets and pre-match bets are not valid for the offer.

Include a paragraph describing any special offers or features available, such as Bet Boosts, In-Play Insurance, Bet of the Day, Boosted Odds Bets, etc. 

VIP/Loyalty Programme

In this sub-section, describe whether the VIP programme is for all players or operates via invitation only. Mention whether there is a point system for all players, and what they can exchange their points for if so. Describe if there are any promotions for frequent players or high rollers, or if there are any special bonuses via email/onsite messages for specific players. 

At the time of writing, William Hill does not offer its sports players any VIP or loyalty programmes. The only form of a VIP programme can be found in the company’s Casino platform – which we will discuss more of later in this William Hill review.

There should always be an H3 for the VIP/Loyalty Programme within this section, even if the bookmaker in question doesn’t offer one – in which case, include a sentence or two explaining the current situation. 

Pre-match Offer
5 / 5

  • 34 different sports to play on
  • Competitive odds
  • Esports and specials betting available
  • Cash out, partial cash out, and request a bet options

william hill sports offering

You cannot become of one of top betting sites in the world if you do not have a good sportsbook – so, as you can imagine, William Hill’s pre-match offering is on a highly elevated level. At the time of writing, players can choose to place bets on no less than 34 different sports. Each sport consists of lots of different leagues (both major and minor) from all around the world and as you would expect, include an abundance of international sporting events. Within each league, you can choose to bet on an incredible number of markets and submarkets. The top match of the day had 385 different markets so bet on, including the likes of total team cards, double chance, and half time/full time. William Hill also provides Enhanced Odds on selected markets for you to enjoy.

Mention how many sports players can bet on and describe the amount of submarkets that are offered (many, not a lot of, a few, etc). 

All that being said, however, there is no point in having a fantastic sportsbook offering if your odds are not competitive and attractive to players. To measure the quality of William Hill’s margins we used the odds overround. The overround is a calculation which combines the total percentage probability of all selections in a match coming true. Naturally, the result of this should come to 100% – however this does not factor in the profits made by the bookmaker. For this reason, it is widely accepted that any figure below 110% is considered to indicate fair odds.

To measure the quality of William Hill’s odds, we picked three random football matches from the English Premier League: Spanish La Liga, and UEFA Champions League. The results came to 105.0%, 105.3 and 106.5% which show that William Hill’s margins are in fact very competitive. If you would like to calculate the odd overround for yourself, check out our handy Overround, Betting Margin and Pay-Out Calculator.

Describe what margins the bookmaker uses, and explain what is meant by an ‘odds overround’. Include an example as above by choosing random matches from the sportsbook and calculate the margins. Ideally you should include an internal link to the Overround Explained page.

At William Hill you can choose to display your odds as fractions, decimals, or American. The minimum stake for a bet is 3p for singles and multiple bets and the maximum stake is determined on a bet-by-bet basis.

Mention the odds formats that are available on the bookmaker as well as what the maximum and minimum stake is.


Building further on the variety that it offers, William Hill’s esports section allows players to place outright bets on a wide range of games, including Call of Duty, League of Legends, Counter Strike, Overwatch, or Rainbow Six. We’ve compiled a separate list of some important esports betting tips to consider that can improve your chances of winning at esports betting.

Describe how many or what esports markets are available. Remember to spell ‘esports’ as such in all lowercase as mentioned in the Style Guide. Ideally, include internal links to our esports pages over here too. 

Other Specials

If you feel like taking a break from betting on sports and want to bet on something a bit different, then William Hill has got you covered. On this betting site you can choose to bet on a wide variety of specials relating to politics and TV and even awards shows. So if you’re feeling confident about who the next President of the United States will be, or the winner of Best Picture at the Oscars, you needn’t look any further.

Specials refer to novelty bets, such as Politics, TV, Current Events, etc. Describe what the type of novelty markets the bookmaker offers – if they are current events such as the Britain’s Got Talent final or the Winner of the Eurovision, mention the current time of writing in a month/year format (ex: 06/2020). Include internal links to our novelty betting guides here. 

Cash Out & Bet Builder

william hill request a bet

You can take full control of your bets with William Hill’s Cash Out and Partial Cash Out features. Secure your winnings on single and multiple bets before your bet has settled by heading to the Open Bets section and selecting the green ‘Cash Out’ icon when it is available. If you are not satisfied with the markets available, you can also create your own custom bets at William Hill with #YourOdds. Simply send a tweet to @WilliamHill with #YourOdds and your desired selections, and the company will inform you if these can be priced up. We always suggest sending in bet requests well in advance to give the bookie enough time to process them.

Describe the Cash Out, Partial Cash Out (if available) and Bet Builder features, covering the most important points such as the type of events they can be used on or any restrictions that they have. Explain how players can check whether Cash Out is available on certain bets and describe what the Cash Out icon looks like, and how they can create a bet using the bookmakers Bet Builder tool. 

Include this H3 even if one or both features are not offered by the bookmaker – explain that they are not an option and say that we hope to see them included sometime in the future. 

Live Offer
5 / 5

  • Huge number of in-play betting options
  • Live streaming available on WHTV
  • William Radio provides live commentary

in-play sports

With over 1,000 in-play betting markets available every hour. ranging from the very best international matches to lower league minnows, you will always find something to bet on at William Hill. The betting site also provides in-game match statistics which many other top bookmakers seem to lack, as well as a live graphic to keep you updated on what is happening in the match. William Hill also offers live streaming on selected sporting events. To use this feature, you will need to have a positive betting account balance or have placed a bet within the last 24 hours. To watch live horse racing on William Hill TV (WHTV), you will need to bet a minimum of £1 on a qualifying race.

In this section, describe the amount of sports and markets that are available, and mention any useful tools that the Live section has (in-game match statistics, live graphics, etc).

Mention whether the bookie offers live streaming for its players: what events players can stream, the quality, whether it is a free service or premium or if the players have to bet or perform any other kind of action in order to be able to use it). 

William Hill also provides one of the leading online sports radio stations – William Hill Radio – which features three radio stations offering news, previews, interviews, live commentary and much on a variety of different sporting events.  This service is open to all customers.

If there are any other special live features apart from live streaming, such as TV or Radio, feel free to mention them in this section too. 

4.5 / 5

  • License by the Gambling Commission of Great Britain
  • Option to set a series of financial controls on your account
  • Detailed Privacy Policy

William Hill is licensed and regulated by the Gambling Commission of Great Britain for its operations in Britain, and holds a license from the Gibraltar Gambling Commissioner for all other international customers. The company places a strong emphasis on responsible gambling. As a William Hill customer, if you are concerned about the amount that you are gambling, you will be able to set a series of controls on your account, including Deposit Limits, Product Blocking, Session Time Reminders, Short Time Out, and Total Self Exclusions. The site also lists tips for identifying problematic gambling, parental control tools to prevent underage betting, and numerous links to third party gambling addiction support groups.

William Hill offers a comprehensive Privacy Policy section on its website detailing how customer data is collected and used by the customer. Although the site says that it uses ‘various measures’ to protect its customers’ data, at the time of writing, there was no further information listed as to what these measures are.

This section should include:

  • The licences that the bookmaker has and how trustworthy they are (for example, UK and Malta licences are considered to be the most reliable)
  • If the bookmaker offers any form of encryption and if so, mention what kind (ex: SSL)
  • Any Limit options, Self Exclusions, Responsible Gaming tabs, a Privacy Policy, the complaints procedure and any other Responsible Gaming tools

Note: Please stick to UK spelling – ‘licence’ refers to the noun (ex: ‘a licence issued by the UK Gambling Commission’) whereas ‘license’ refers to the verb (ex: ‘This bookmaker was licensed by the Malta Gaming Authority.’)

Service and Customer Support
5 / 5

  • 24/7 customer service
  • Available through multiple channels
  • Comprehensive on-site help page

help section

William Hill offers a robust help section with detailed answers on a vast number of queries and topics that users might have. It is clear to see that a lot of time has been invested into making this feature very user-friendly. If you are unable to find an answer to your query, however, you can contact William Hill’s customer service team 24 hours a day, 7 days a week, 365 days a year through a variety of channels, including live chat, telephone, email, or social media.

Mention what the communication channels are (onsite messages, live chat, phone, email, etc). Describe them in as much detail as you can: how accessible they are, their availability (is customer support 24/7 or does it operate within certain hours?). Mention the FAQ section if available.

With that said, seeing is believing, so we checked out the customer service via live chat and e-mail. We couldn’t, at the time of writing, get through on their usual phone lines, however this is due to the current coronavirus pandemic of 2020, which has unfortunately caused staff shortages. Obviously, we will not take this into account in our scores.


The first time we got in touch with customer service was while we waited for a successful bet to be processed. This was a minor technical error and they sorted it out right away, reassured us about the result and also asked if we wanted any other assistance once the problem had been resolved. Fast and informative – we really couldn’t find anything to fault here.


Our interactions via e-mail were just as impressive. One important note before we move on, though: the customer service team will only respond to you if you have a registered account; we tried to contact them from an unregistered e-mail, but were unable to. So, keep that in mind. The response here though is excellent – we asked about using the same method to withdraw as we used to deposit, and the amount of detail given was truly above and beyond. The only criticism we have is that we think that the e-mail service should be also available to those without accounts, because people may have questions before signing up. Other than that, our experience was virtually flawless.

If possible, reach out to customer support yourself via each of these channels at least once and give the appropriate feedback, describing your experience with screenshots. Describe the speed of the response, how friendly the customer service agent was, and so on. Include screenshots of chat and email transcripts.  

Design & Usability
4.5 / 5

  • Great looking website
  • Very user friendly
  • Available in 17 languages

Combining the simple, timeless design seen on many betting sites, the William Hill website looks great. Some might say that this design is a little too conservative, especially since the site has a majority white colour scheme; however, given that William Hill is almost 90 years old, we think a classic look fits this aesthetic perfectly. The site is also available in 17 different languages.

Describe what the website design looks like, including what colour scheme it has and how many languages it is available in. 

All other aspects of the William Hill’s website are laid out nicely, and the various tabs leading to the sports betting markets (and the company’s other betting platforms) are very easy to find. Sliders fill up the upper and easternmost portions of the site, but fit into the layout cleanly and do not look gimmicky in any way. On a more important level, the overall betting process from start to finish is very easy and uncomplicated, and the Help, Responsible Gambling, and Contact links can be found at the bottom of the page, with the ‘Join’ tab clearly visible at the top of the page. Overall, everything comes together seamlessly for a highly user-friendly betting experience.

Describe the overall design style of the site: is it gimmicky, flashy, classic, simple, modern? Mention the level of user-friendliness and how easy it is to navigate. Explain where certain features such as the Help section, the Responsible Gaming tab, the sign-up/Join section and the Contact links can be found on the page. Conclude by giving your overall opinion of the site’s design and usability as a whole.

If available, you should also mention any statistics that are available on the site and where they can be accessed, as well as any blogs or sports/betting news pages. 

5 / 5

  • Fantastic mobile app
  • Very easy to use
  • Wide range of features

william hill mobile

The William Hill mobile app is available to download for free on both Android and Apple devices, and is one of the most comprehensive betting apps we have ever seen. Navigating between the different sections of the app is extremely straightforward, with all pages being highly responsive. Everything is laid out nicely, which is no easy feat given the sheer amount features that have been packed into this app. Promotions, in-play betting, live scores, #YourOdds bet requests, customer service, deposit options and casino are just some of the many features you can take advantage of while betting on the go with William Hill.

Mention if whether the site’s app is available on Android or Apple (or both). Sometimes, the app can only be downloaded from the betting site itself – if so, make sure you mention this. Describe the app and its quality, including how good the graphics are, whether or not the same promotions as the main site are available and any other features that it has. 

If available, describe the mobile version of the site as well, including any special features and whether it measures up in quality when compared to the apps and the main desktop site. 

Other Products

(This section doesn’t count to the final rating).

  • Many other betting products available
  • Wide range of welcome bonus and other offers

william hill casino

In addition to its sportsbook, William Hill offers a host of other products for its players. These include Casino, Live Casino, Games, Vegas, Scratchcards, Bingo, Poker, and Macau, all of which have a series of exciting promotions to take advantage of. William Hill Vegas offers a £30 welcome bonus when you buy in with £10. Simply tap “Get Bonus” after opting in and your bonus will be rewarded. The offer applies to new Vegas customers only, and 50x wagering on the bonus is required. With William Hill Poker, if you deposit £100, you will get an additional £100 as a bonus along with free twister entries. Bingo more up your street? No problem – William Hill will get you started with a £25 bonus when you spend £5 in one of their bingo rooms.

Products that should be mentioned in this section include Bingo, Poker, Casino, Virtual Sports and Bet Exchange. 

You should also describe any casino welcome bonus that is available as well as any other bonuses (eg on poker, table games etc). Describe what the player has to do to opt-in for these offers and what rewards they will get in return. 

ThePuntersPage Final Say

(This section doesn’t count to rating).

All in all, William Hill is a fantastic betting site, and there really isn’t much room to fault it. It ticks all the right boxes, offering an abundance of professionally designed features that can easily appeal to both novice and expert bettors. A few very minor snags here and there are the reason we are not giving William Hill full marks; however; the company’s pros overshadow these slight flaws by a long shot. We would have absolutely no trouble recommending William Hill to anybody who is thinking of beginning their betting journey – or to those who simply want to try out a new bookmaker.

Conclude the review by giving your general impression of the site. Mention what kind of players you think it would appeal (for example, novices or experts). If possible point out one specific benefit or feature that is unique to this particular bookmaker. Feel free to create a bullet list of pros and a bullet list of cons as well.

Important: Select the Sticky CTA and choose the bookie. 

4.7 / 5