Twitter To Broadcast Premier League Goals & Highlights For 2016/2017 Season

  • 28th July 2016
Twitter To Broadcast Premier League Goals & Highlights For 2016-2017 Season

As of this season social media giants Twitter have struck up a deal with Sky which will allow Premier League goals and highlights to be broadcast on the site, via the @SkyFootball account.

Twitter To Broadcast Premier League Goals & Highlights For 2016/2017 Season

Brands will be allowed to sponsor the clips via Twitter’s Amplify sponsorship offering. This is the first time anything like this has ever happened and is another step in Twitter’s global domination.

Twitter have been active on pursuing deals with Sports broadcasters to show clips of their sports, with the first being clips of Euro 2016 shown on the site as well as some clips of Wimbledon via Periscope.

The @SkyFootball account has almost 3 Million followers and David Gibbs, Digital Director at Sky said “We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football. With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.”

Twitter has developed so much within the last 24 months, with the incorporation of gifs and its connection with other social media giant Vine, user are often sharing shorts videos on their timelines and has mainly been used for comedic reasons, news and some advertising as of more recently.

The aftereffects of this new system may have repercussions on other broadcasting institutions such as BBC. BBC’s popular weekly programme Match of the Day may now become less instrumental to younger viewers life, who can just go on twitter to view the goals instead of staying up until 11pm to watch their team.

This deal comes after the new TV deal which has allowed teams to spend bigger than ever, this is shaping up to become the biggest Premier league season ever.