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Please note that William Hill's sportsbook is no longer accepting UK customers.

In this article we explain all you need to know about the William Hill Golden Goal promotion including a step-by-step guide on how to claim the offer as well as the key terms you should know about.

Ever wanted to be paid out as soon as the team you have bet on go a goal in front? Well now you can thanks to Golden Goal from William Hill.

Golden Goal works so that if the team you have bet on score first in a match then William Hill will pay you out as a winner up-to £50, as cash, even if they go on to draw or lose the match in 90 minutes.

The offer is open to new and existing customers.

Not Yet Joined William Hill?

New customers can also take advantage of the latest William Hill sign up offer where you are entitled to £30 in free bets when using William Hill bonus code ‘P30'. Simply join, place a £10 wager at odds of 1/2 or greater and you'll instantly be credited with £30 in free bets.

William Hill

Here’s how to claim Golden Goal with William Hill:

  1. Log in to www.williamhill.com.

  2. Place your first single bet on the ‘90 minutes’ market of the selected Golden Goal match.

  3. If the team you backed scores first but then fails to win the match in 90 minutes, then William Hill will pay you out as a winner in cash up-to £50.

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    Available online and via mobile.

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    Applies to selected matches.

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    Applies to pre-match singles placed on the 90 Minutes market only.

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    Only your first qualifying bet on the Golden Goal match will count towards the offer.

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    Golden Goal winnings paid in cash up-to a maximum of £50.

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    Golden Goal winnings credited by midday the following day.

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    Bets placed using Free Bets count towards the offer but Free Bet stakes are not included in any returns.

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    Cashed in bets do not qualify.

Bet £10 Get £50

Payment methods:
Visa
Mastercard
Maestro
Apple Pay
PayPal
+1
+2
  • Bet £10 get £50 casino bonus
  • New customer offer
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1926
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1926

18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 7 days, valid for 30 days. Player restrictions and T&Cs apply.

Bet £5 Get £20 in Free Bets

Payment methods:
Visa
Mastercard
Maestro
Apple Pay
Google Pay
+3
+4
  • Bet £5 get £20
  • Get 4 x £5 free bets
  • New customer offer
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Golden Goal is a great way of adding some insurance to your 90 minutes bets. So if the team you've backed to win score first but go on to draw or even lose the match, then William Hill will pay you out as a winner, in cash, up-to £50.

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