bet365 Sports Betting Review (2021)

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TPP Expert Rating: 4.8 / 5
  • Sports betting giant
  • Brilliantly designed site
  • Live streaming on a huge variety of sports
Latest Offer
Latest Offer
Up to £100 in Bet Credits (New Customer Offer)

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad


UK Gambling Commission
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Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Established in 2000


  • Huge amount of betting markets
  • Excellent new players bonus
  • Round the clock customer service
  • No deposit or withdrawal fees
  • In-depth responsible gambling section


  • No public VIP or loyalty reward programme
  • Slight delay on live chat
  • Huge amount of betting markets
  • Excellent new players bonus
  • Round the clock customer service
  • No deposit or withdrawal fees
  • In-depth responsible gambling section
  • No public VIP or loyalty reward programme
  • Slight delay on live chat

Founded back in 2000, bet365 has long established itself as one of the titans in the betting industry, and with millions of players around the world, this bookmaker sits comfortably at a level which others can only dream of reaching. The question we are looking to an answer here is not whether bet365 is a good bookmaker or not, but just how good are they? Do their services really deserve the title of best bookie around? Keep on reading our bet365 review as we uncover all there is to know about bet365.

bet365 Promotion Codes

ProductBonusPromo CodeClaim Offer
Sportsbook£100Use Qualifying LinkCLAIM
Poker€365Use Qualifying LinkCLAIM
Games£50Use Qualifying LinkCLAIM

Registration process
5 / 5

  • Streamlined registration
  • Decent amount of information required
  • Offers security and personalisation

One of the things that often puts people off about signing up to a new site is apprehension about the actual process itself. Thankfully, for most good bookmakers this is all made as easy as possible and can be completed in a matter of minutes. This is especially the case for a betting site as established as bet365, who really go above and beyond to create an intuitive user experience.

With that said seeing is believing so we’re going to take you through our actual registration process so you can see for yourself just how straightforward it really is.


It’s all in one big form, so we’re going to break in down into different sections.

As you can see you start off with some really simple information, your name, country, date of birth, email and contact number.

This is also where you can check that bet365 is actually available in your country through thedrop list, and also pick contact details where you don’t mind getting offers from bet365.

While you can opt out, the offers provided are worth considering, plus bet365, in our experience,are selective with their contact meaning that they won’t clog up your inbox.


Just like we mentioned, you can choose exactly how to receive offers.

We recommend getting them via e-mail or text if you can, but if that really isn’t suitable then they can be sent to an inbox in the account itself so you can keep those personal contacts clear. Just be sure to check regularly to avoid missing out.

Next up you’ll have to enter your address although usually the website can find it just using your postcode.

Finally, there’s your username and password. To keep your password strong, you’ll need to avoid using your e-mail, name, date of birth or username. All really common-sense stuff to keep your sensitive information safe. Your username must be between 6 and 14 characters; one small downside is that a lot of usernames are taken because this is such a popular site. But, we can hardly blame them for that.


Lastly, you’ll need to choose a four digit security number. Make sure this is something you can remember, because you’ll need it when contacting customer service to confirm your identity.

Finally, you can choose your time zone, odds display and bonus code, before agreeing with the terms and conditions. Then, you hit the big green ‘Join bet365’ button and you are good to go.

All in all, we can’t find much of a flaw in bet365’s registration process, it manages to be both comprehensive and safe but intuitive and easy to use. We can’t imagine many people having any issues with this process, and if they do, customer service is there to help them along the way.

Deposits and Withdrawal Options
5 / 5

  • Straight forward process
  • Variety of payment methods offered
  • Numerous currencies
  • No deposit/withdrawal fees

bet365 offers a wide selection of deposit options including via debit card, paysafecard, Apple Pay, Google Pay, fast bank transfer, wire transfer, and by cheque. What we really like about bet365 is their emphasis on responsible gambling, and even at this stage, which for them as a business is arguably the most crucial one as it is where they make their money, they still offer the option for setting a deposit limit time frame. We will touch more on responsible gambling further down in this review but given that we’ve never seen anything like this before, we thought it merited a mention in our bet365 review.


bet365 payment options


bet365 offers a choice of 18 currencies to use when making a deposit with a debit card, 15 currencies using a wire transfer, 14 currencies with a paysafecard, and 13 currencies with a cheque. There are no deposit fees with bet365 and the processing time varies from instant for debit cards and ewallets to 5-28 banking days for a personal cheque. Minimum deposits also vary from £5 to £100 while maximum deposits start at £770 leading all the way up to £100,000.

When making a withdrawal you will also have access to the same methods of payment used when depositing. Once again, there are no withdrawal fees at bet365, and processing time takes between 12 hours for some ewallet providers, 1-5 banking days for debit cards, and 5-28 banking days when requesting a cheque. The minimum withdrawal amount ranges from £5 to £100 whilst the maximum withdrawal amount you can make ranges from £2,000 all the way up to £100,000 depending on your payment method. It is important to note that this information is based on using the GBP and may be subject to change depending on your chosen currency.


Visit bet365


If all this seems daunting there’s really no need to worry, the amount of information here means more choice, rather than complexity. In fact, to help you along the way we’re going to take you through our deposit and withdrawal process so you can see exactly what to expect.


In order to deposit you have to choose your payment method, for us this was debit card, alongside the relevant details you can see above.

This can all be accessed as soon as you register, or if you wish to deposit at a later date, by accessing your account found at the top right-hand corner of the screen.

Once these details have been entered, simply add the deposit amount you want, hit the deposit button and, at least in the case of this payment option, the money should be transferred instantly. Here is what you should see next to your account once the deposit has been successful.


Once the deposit is complete you are free to place it on whatever you wish, we chose Liverpool vs Bournemouth. As you can see you can Cash Out at any time if you change your mind, meaning your bets are fluid from the moment you make them.

Cash Out

Our bet was successful, meaning our balance was updated to this.


Now we were free to withdraw our winnings, which is just as easy to do as everything else we’ve looked at.


Back in the banking section of your account you have a withdrawal section, your banking details should already be filled in because you must withdraw by the same method through which you deposited. This means that all you need to do is select how much you want to take out and hit the withdrawal button.


Once that’s done you will get your updated account balance, showing you that the withdrawal is being processed and that money is no longer in your bet365 account.

And that is really all there is to it. Banking could not be easier at bet365 and for us, everything went as smoothly and as quickly as we could possibly have hoped for. Plus, if you get stuck customer service is there for you all the way.

Open Account Offer
4.5 / 5

“New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Significant Terms and Conditions

• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
• Fast Bank Transfer, PayPal or paysafecard, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless you have completed Know Your Customer procedures (KYC) and entered a Postal Verification Code (PVC) or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our bet365 Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets, In-Play bets which are settled as a push or bets placed via our Telephone Betting service will not count.
• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits and exclusions apply.”

Sportsbook Promotions
4.5 / 5

  • Several promotions across different sports
  • Promotions constantly updated
  • Loyalty scheme offered to select players


In addition to their welcome offer, bet365 offers their players loads of exciting promotions in a variety of sports including the likes of football, tennis, basketball and all US and Canadians sports. At the time of writing, these included unlimited places on first goalscorer, price promise, euro-soccer bonus, bore draw money back, 2 goals ahead early payout, horse racing archive, ITV horse races offer, and a tennis accumulator bonus.

The name ‘current offers’ also implies that these are the offers that are currently available to players and that they are constantly being updated with new and even more exciting ones – so when playing with Bet365, do make it a point to keep checking this section.


VIP Programme

In what is arguably a very strange move, bet365 does not seem to offer a VIP or loyalty programme for its sportsbook – at least not one that is advertised. When we enquired about this, the representative said that there was in fact a loyalty scheme “which we review every week and we will contact you if you are eligible.” This response was quite vague and we think that it would be more useful if bet365 provided some more publicly-accessible information regarding this as it seems somewhat odd to keep the details so private.

Pre-match Offer
5 / 5

  • Fractional, decimal, and American odds
  • Huge sportsbook offering
  • Competitive odds
  • Esports and other specials available


Just in case you are looking for more reasons to join bet365, one area where bet365 really does set the bar is in its wide sportsbook offering. With no less than 33 different sports to bet on at the time of writing ranging from the popular football, tennis, horse racing and basketball, all the way to the more niche options such as badminton, trotting, virtual sports and waterpolo, there really is something for everyone. Within these sports, you can find a substantial number of leagues to play in as well as a staggering number of submarkets. With bet365’s customisable betbuilder, you could say that there is an almost infinite number of bets to wager.



bet365 sportsbook

A good sportsbook offering means nothing however if the odds provided are not competitive. To assess the quality of bet365’s margins, we calculated the odds overround. This is the number you get when you add the probability percentages of every possible outcome. Logically, this figure should come to 100% however the term over-round actually refers to the bookmakers’ profit margins i.e. the percentage over the 100%. Anything below 110% is typically considered decent.  We looked at 3 random football games in the English Premier League, Spanish La Liga, and French Ligue 1 and found the odds to be 106.3%, 106.2%, and 106.2% respectively. This shows that bet365 does offer good quality, competitive odds.



If esports is more up your street, you will be pleased to know that not only does Bet365 offer esports betting to its players, but it offers a very comprehensive portfolio. Games available include DOTA2, CS:GO, League of Legends, King of Glory, StarCraft 2 and Warcraft 3. Furthermore, soccer fans shall be pleased because bet365 is listed one of the best FIFA betting sites. If you’re new to the world of esports, check out our handy esports guide to get yourself started.


Bet365 esports matches


Other Specials

Why only bet on sports and esports when you can bet on the outcome of many current events happening all around the world? At the time of writing, bet365 offers a range of other betting options including predicting who will win the BBC Sports Personality of the year Award, who will be the U.S Democratic Party candidate to take on Donald Trump and who will be victorious at the Academy Awards. You can’t say that they lack variety.


Cash Out and Bet Builder

bet365 provides both cash out and bet builder features. Cashing out allows you to receive a predetermined reduced sum of your bet before a match has finished to avoid potentially losing everything. There is also the option to cash out with only a partial sum or to automatically cash out when your potential winnings reach a certain figure. To learn more about cashing out click here. The bet builder feature allows you create your own bet from scratch using selections of your choice and creating your own unique bet slip, which is a very exciting prospect.

Live Offer
5 / 5

  • Quality in-play options
  • Live streaming available


live in-play matches


To make use of bet365’s in-play matches, simply navigate to the ‘in-play’ tab at the top of the screen and select which sports you would like to place a wager on to see what is currently taking place. With a large number of live sports and betting markets to choose from as well as high quality live streams, seamless live updates and audio-only options, bet365’s in-play section offers players a fully immersive experience.

We are also fans of the live scores and match stats section which are very handy when keeping track of a match. We are finding it very difficult to fault this in-play section.

You should note that live streaming services are available to anyone who has deposited funds in their account or have placed a bet in the last 24 hours and geo-restrictions may apply.

5 / 5

  • Licensed by the British Gambling Commission and others
  • Encrypted user information
  • Comprehensive privacy policy
  • Very detailed responsible gambling section


Just in case you had any concern that bet365 was operating illegally, we can confirm that it is in fact, not. So much so that not only does it possess a license and is regulated by the British Gambling Commission, but it also holds numerous international licenses including from the likes of Malta and Gibraltar which allow the bookmaker to operate internationally. The company uses encryption technology in the all the jurisdictions in operates it to ensure personal player information in protected. bet365 also provides a very comprehensive privacy policy section which details how player data is collected and used as well as a dedicated Complaints Procedure section.


bet365 responsible gambling


As we mentioned earlier in this bet365 review, the bookmaker’s commitment to ensuring that its players gamble responsibly is one which certainly should be commended. bet365 provides tips on how to recognise a potential gambling addiction, a budget calculator, and the option to track your historical spending on the site.

In addition to these, bet365 offers its users the opportunity to set Deposit Limits to limit the amount that can be inputted into the account over a certain number of hours or days; Reality Checks which consist of notifications designed to alert you when you have been logged in for an extended period of time; Time-Outs which allow you to set a period of hours or days where you can take a break from gambling and won’t be able to access your account; and Self-Exclusions which allow you to set a period of months or years where you will not be able to gamble with Bet365. This is usually encouraged if there are signs or suspicions of a gambling problem.

If you are looking to join a bookmaker which is safe, secure, and where you know you will be in good hands in terms of responsible gambling, we think you should seriously consider bet365.

Service and Customer Support
4.5 / 5

  • Detailed help section
  • 24/7 customer service
  • Variety of channels to contact customer care


As it stands, bet365’s help section is one of the most comprehensive pieces of information we have ever seen on betting sites. They have clearly put a lot of effort into ensuring that any queries players might have can be answered on site and in an instant – which is definitely the case as when searching for random areas of interest, we had absolutely no issues in finding them. For any specific questions which are not addressed in their help section, however, such as if bet365 is down, you have the option to contact the company through a variety of options – including via live chat, email, web message, by phone, or through the post.


help section

We decided to try out the 24/7 live chat function of the site to find out some more information about a loyalty programme.  The representative was polite albeit a little bit vague. The downside (if you can even call it one) of this procedure was that we had to wait in a queue for a few minutes before being seen to, however this is a very minor issue and with such a popular bookmaker is likely to be expected.

However, just because they have these options, does not necessarily mean that they are any good. They could be unfriendly, take forever to respond, all kinds of things. So, we tested all of them out, with the exception of post.


For starters, here’s a look at all the things covered by the help section. There’s a very good chance that you will be able to find your answers right here, so you don’t always need o look any further than this. However, if you do, then you’ll be presented with the following option.


As you can see, I looked on a relevant section regarding my question, and when an answer wasn’t available, there was an additional contact us option, which took me to the live chat.

Live Chat

This was during peak times and was still pretty much instant, we asked if there were any excluded bets from the Welcome Bonus, and were told that qualifying bets needed to only have two or three potential outcomes and that fully cashed out games, for instance, did not count.

They also provided us with a comprehensive set of terms and conditions. They were quick and went above and beyond what we asked them, so we couldn’t be happier with this customer service option.

The next option was a let down because for some reason we couldn’t get e-mail to work for us. We’re unsure if it’s a technical issue at that time, but when we selected e-mail we could never get through or get a relevant address.

Still, there’s an option that’s pretty much an ideal replacement, so we can’t complain too much. That’s the account messaging system, which essentially operates as an e-mail within bet365, simply open up your account and go to messages.


We realised that we hadn’t asked live chat about the timeframe for releasing the bet credits, this is part of the answer we received, as you can see, it’s very comprehensive (and this is just one part of it).

If anything, the only issue was that we’d already gotten much of this information from live chat, but we can hardly criticise for them for trying to cover everything. They responded a couple of hours after our initial message, which is very quick for this kind of service.

Last but not least there’s their 24/7 freephone. We called them at a peak time and got through pretty much instantly. We asked them whether what countries bet365 was available in and immediately got a complete list.

All in all, every option we chose provided fast, friendly service which answered every question we had. Considering that it’s also round the clock, we can’t give this anything other than our highest of recommendations.

Design and Usability
4 / 5

  • Simple and sleek design
  • Highly organised and accessible information
  • Offered in 20 different languages
  • Dedicated form and stats section


Probably the best ways to describe bet365’s interface would be ‘simple’ and ‘sleek’. There are no gimmicks on this site, no animated banners advertising special promotions, and a black, yellow and green colour scheme that is very easy on the eyes. All these factors combine to provide a very smart, professional layout that could appeal to just about anyone.


In terms of usability, as we mentioned earlier in this bet365 review, if you search for something on Bet365, the chances are that you are going to find it with the utmost of ease. Everything is highly organised and very accessible – which is no easy feat given the sheer volume of information that is presented on the site. bet365 also presents a dedicated ‘Form & Stats’ section which provides detailed statistics across a large number of sports. Information like this is crucial to helping you make the most informed bets possible in order to increase your chances of getting that all-important win. Furthermore, you can use bet365 in a whopping 20 different languages.

5 / 5

  • Fantastic overall mobile app
  • Good layout and easy to use
  • Live streaming and cash out available on mobile


bet365 have a free mobile app which is available for download via the App Store and Google Play. We have used many mobile apps throughout our time reviewing bookmakers and can say with full certainty that bet365’s mobile app is definitely in our top 5 favourites – also in our list of best football betting apps. Like its parent site, the mobile app is highly organised with an inviting layout where everything is very easy to find and very easy to use. Live streaming and cash out options are also available on the mobile app which are of utmost importance when betting on the go. It is clear that bet365 has invested a great deal into ensuring that their product is properly optimised for a mobile – the result of which is an excellent betting experience that we all get to enjoy.

Other Products

  • Wide variety of other games available
  • Top quality products
  • Casino welcome bonus 100% up to £100


Whilst being famed for its sportsbook offerings, bet365 does also offer a variety of other products, including Casino, Poker, Slots, Bingo and a host of other exciting games. All these games deserve their own review, but for now you’ll have to take our word for it when we say that trying them out and experiencing at first hand the sheer level of quality that was placed into each game was thoroughly enjoyable.


If you are looking to play both sportsbook and casino want a site that provides high quality products in both categories, you should highly consider going for bet365. Similar to the sportsbook promotion, the casino offers a welcome bonus to users consisting of a 100% bonus up to a £100 with a minimum deposit of £10 and when using the code BONUS100. The bonus must be wagered 20 times on eligible games in order to be redeemed.

ThePuntersPage Final Say & Overall Rating

As we said in the beginning of this bet365 review, there is no doubt that bet365 is a brilliant bookmaker. After all, you cannot reach this superior level of market share without putting out a product that appeals to so many people around the world. The question at hand was, however, whether bet365 is the perfect bookmaker out there? The answer is: possibly. Whilst leading the way in most of the services they offer, there are only a few minor areas which we think could be improved upon. Namely, the issue of the mysterious VIP programme that unnecessarily seems to be a closely guarded secret, and the waiting time to speak to a customer representative. We really are reaching for straws with these critiques which goes to show just how high bet365’s product is.

This bookie truly does tick all the right boxes. Offering straight forward deposits and withdrawals, a fantastic sportsbook with a huge amount of markets and submarkets at very competitive odds, an excellent level of usability with an in-depth help section plus 24/7 customer services, a secure product with a focus on responsible gambling, and a stunning mobile app, what more could you want?

Opinions expressed in this review belong to the author alone and do not reflect the experiences of bet365 customers as a whole/as an entity. Any information mentioned above is correct as of the day of writing and is subject to change. #ad

Reader rating

page 1 from 1
Jack M
on 18.10.2021
Top site

New to betting and very happy with my experience on bet365 so far.

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4.8 / 5