Bet365 Sports Betting Review (2020)
Founded back in 2000, Bet365 has long established itself as one of the titans in the betting industry, and with millions of players around the world, this bookmaker sits comfortably at a level which others can only dream of reaching. The question we are looking to an answer here is not whether Bet365 is a good bookmaker or not, but just how good are they? Do their services really deserve the title of best bookie around? Keep on reading our Bet365 review as we uncover all there is to know about Bet365.
Table of Content:
Registration process (5/5)
- Streamlined registration
- Decent amount of information required
- Offers security and personalisation
Registering an account on Bet365 is very straight forward. You are required to submit all the necessary information including the usual personal details (full name, address, contact number, DOB), and create a unique username and password. You must then choose any four-digit security number which acts as a further security measure and finally, you must choose your time zone, odds display and optional bonus code and confirm that you are at least 18 years of age.
These last two points are what really make Bet365 stand out as through the four-digit code and preferences selection, new players know that they are joining a bookie that prioritises security as well as knowing that they will be getting a personalised betting experience. Once registration is complete, you will be redirected to the deposits page. It is important to note that at this stage, it is not compulsory to make a deposit. This gives you the opportunity to spend some time properly exploring everything Bet365 has to offer before committing to deposit your hard-earned money.
Deposits and Withdrawal Options (5/5)
- Straight forward process
- Variety of payment methods offered
- Numerous currencies
- No deposit/withdrawal fees
Bet365 offers a wide selection of deposit options including via credit/debit card, paysafecard, Apple Pay, Google Pay, fast bank transfer, wire transfer, a selection of ewallets, and by cheque. What we really like about Bet365 is their emphasis on responsible gambling, and even at this stage, which for them as a business is arguably the most crucial one as it is where they make their money, they still offer the option for setting a deposit limit time frame. We will touch more on responsible gambling further down in this review but given that we’ve never seen anything like this before, we thought it merited a mention in our Bet365 review.
Bet365 offers a choice of 18 currencies to use when making a deposit with a credit/debit card, 15 currencies using a wire transfer, 14 currencies with a paysafecard, and 13 currencies with a cheque. There are no deposit fees with Bet365 and the processing time varies from instant for credit/debit cards and ewallets to 5-28 banking days for a personal cheque. Minimum deposits also vary from £5 to £100 while maximum deposits start at £770 leading all the way up to £100,000.
When making a withdrawal you will also have access to the same methods of payment used when depositing. Once again, there are no withdrawal fees at Bet365, and processing time takes between 12 hours for some ewallet providers, 1-5 banking days for credit/debit cards, and 5-28 banking days when requesting a cheque. The minimum withdrawal amount ranges from £5 to £100 whilst the maximum withdrawal amount you can make ranges from £2,000 all the way up to £100,000 depending on your payment method. It is important to note that this information is based on using the GBP and may be subject to change depending on your chosen currency.
Open Account Offer (4.5/5)
“New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Significant Terms and Conditions
• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
• PayPal or paysafecard, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless you have completed Know Your Customer procedures (KYC) and entered a Postal Verification Code (PVC) or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets, In-Play bets which are settled as a push or bets placed via our Telephone Betting service will not count.
• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
*or currency equivalent
T&Cs, time limits and exclusions apply.”
Sportsbook Promotions (4.5/5)
- Several promotions across different sports
- Promotions constantly updated
- Loyalty scheme offered to select players
In addition to their welcome offer, Bet365 offers their players loads of exciting promotions in a variety of sports including the likes of football, tennis, basketball and all US and Canadians sports. At the time of writing, these included 50% bonuses on accumulators, money back bonuses if there are no goals scored, and early payout offers.
The name ‘current offers’ also implies that these are the offers that are currently available to players and that they are constantly being updated with new and even more exciting ones – so when playing with Bet365, do make it a point to keep checking this section.
In what is arguably a very strange move, Bet365 does not seem to offer a VIP or loyalty programme for its sportsbook – at least not one that is advertised. When we enquired about this, the representative said that there was in fact a loyalty scheme “which we review every week and we will contact you if you are eligible.” This response was quite vague and we think that it would be more useful if Bet365 provided some more publicly-accessible information regarding this as it seems somewhat odd to keep the details so private.
Pre-match Offer (5/5)
- Fractional, decimal, and American odds
- Huge sportsbook offering
- Competitive odds
- Esports and other specials available
One area where Bet365 really does set the bar is in its wide sportsbook offering. With no less than 33 different sports to bet on at the time of writing ranging from the popular football, tennis, horse racing and basketball, all the way to the more niche options such as badminton, trotting, virtual sports and waterpolo, there really is something for everyone. Within these sports, you can find a substantial number of leagues to play in as well as a staggering number of submarkets. With Bet365’s customisable betbuilder, you could say that there is an almost infinite number of bets to wager.
A good sportsbook offering means nothing however if the odds provided are not competitive. To assess the quality of Bet365’s margins, we calculated the odds overround. This is the number you get when you add the probability percentages of every possible outcome. Logically, this figure should come to 100% however the term over-round actually refers to the bookmakers’ profit margins i.e. the percentage over the 100%. Anything below 110% is typically considered decent. We looked at 3 random football games in the English Premier League, Spanish La Liga, and French Ligue 1 and found the odds to be 106.3%, 106.2%, and 106.2% respectively. This shows that Bet365 does offer good quality, competitive odds.
If esports is more up your street, you will be pleased to know that not only does Bet365 offer esports betting to its players, but it offers a very comprehensive portfolio. Games available include DOTA2, CS:GO, League of Legends, King of Glory, StarCraft 2 and Warcraft 3. If you’re new to the world of esports, check out our handy esports guide to get yourself started.
Why only bet on sports and esports when you can bet on the outcome of many current events happening all around the world? At the time of writing, Bet365 offers a range of other betting options including predicting who will win the BBC Sports Personality of the year Award, who will be the U.S Democratic Party candidate to take on Donald Trump and who will be victorious at the Academy Awards. You can’t say that they lack variety.
Cash Out and Bet Builder
Bet365 provides both cash out and bet builder features. Cashing out allows you to receive a predetermined reduced sum of your bet before a match has finished to avoid potentially losing everything. There is also the option to cash out with only a partial sum or to automatically cash out when your potential winnings reach a certain figure. To learn more about cashing out click here. The bet builder feature allows you create your own bet from scratch using selections of your choice and creating your own unique bet slip, which is a very exciting prospect.
Live Offer (5/5)
- Quality in-play options
- Live streaming available
To make use of Bet365’s in-play matches, simply navigate to the ‘in-play’ tab at the top of the screen and select which sports you would like to place a wager on to see what is currently taking place. With a large number of live sports and betting markets to choose from as well as high quality live streams, seamless live updates and audio-only options, Bet365’s in-play section offers players a fully immersive experience.
We are also fans of the live scores and match stats section which are very handy when keeping track of a match. We are finding it very difficult to fault this in-play section.
You should note that live streaming services are available to anyone who has deposited funds in their account or have placed a bet in the last 24 hours and geo-restrictions may apply.
- Licensed by the British Gambling Commission and others
- Encrypted user information
- Very detailed responsible gambling section
As we mentioned earlier in this Bet365 review, the bookmaker's commitment to ensuring that its players gamble responsibly is one which certainly should be commended. Bet365 provides tips on how to recognise a potential gambling addiction, a budget calculator, and the option to track your historical spending on the site.
In addition to these, Bet365 offers its users the opportunity to set Deposit Limits to limit the amount that can be inputted into the account over a certain number of hours or days; Reality Checks which consist of notifications designed to alert you when you have been logged in for an extended period of time; Time-Outs which allow you to set a period of hours or days where you can take a break from gambling and won’t be able to access your account; and Self-Exclusions which allow you to set a period of months or years where you will not be able to gamble with Bet365. This is usually encouraged if there are signs or suspicions of a gambling problem.
If you are looking to join a bookmaker which is safe, secure, and where you know you will be in good hands in terms of responsible gambling, we think you should seriously consider Bet365.
Service and Customer Support (4.5/5)
- Detailed help section
- 24/7 customer service
- Variety of channels to contact customer care
As it stands, Bet365’s help section is one of the most comprehensive pieces of information we have ever seen on betting sites. They have clearly put a lot of effort into ensuring that any queries players might have can be answered on site and in an instant – which is definitely the case as when searching for random areas of interest, we had absolutely no issues in finding them. For any specific questions which are not addressed in their help section, however, you have the option to contact the company through a variety of options – including via live chat, email, web message, by phone, or through the post.
We decided to try out the 24/7 live chat function of the site to find out some more information about a loyalty programme. The representative was polite albeit a little bit vague. The downside (if you can even call it one) of this procedure was that we had to wait in a queue for a few minutes before being seen to, however this is a very minor issue and with such a popular bookmaker is likely to be expected.
Design and Usability (4/5)
- Simple and sleek design
- Highly organised and accessible information
- Offered in 20 different languages
- Dedicated form and stats section
Probably the best ways to describe Bet365’s interface would be ‘simple’ and ‘sleek’. There are no gimmicks on this site, no animated banners advertising special promotions, and a black, yellow and green colour scheme that is very easy on the eyes. All these factors combine to provide a very smart, professional layout that could appeal to just about anyone.
In terms of usability, as we mentioned earlier in this Bet365 review, if you search for something on Bet365, the chances are that you are going to find it with the utmost of ease. Everything is highly organised and very accessible – which is no easy feat given the sheer volume of information that is presented on the site. Bet365 also presents a dedicated ‘Form & Stats’ section which provides detailed statistics across a large number of sports. Information like this is crucial to helping you make the most informed bets possible in order to increase your chances of getting that all-important win. Furthermore, you can use Bet365 in a whopping 20 different languages.
- Fantastic overall mobile app
- Good layout and easy to use
- Live streaming and cash out available on mobile
Bet365 have a free mobile app which is available for download via the App Store and Google Play. We have used many mobile apps throughout our time reviewing bookmakers and can say with full certainty that Bet365’s mobile app is definitely in our top 5 favourites. Like its parent site, the mobile app is highly organised with an inviting layout where everything is very easy to find and very easy to use. Live streaming and cash out options are also available on the mobile app which are of utmost importance when betting on the go. It is clear that Bet365 has invested a great deal into ensuring that their product is properly optimised for a mobile – the result of which is an excellent betting experience that we all get to enjoy.
- Wide variety of other games available
- Top quality products
- Casino welcome bonus 100% up to £100
Whilst being famed for its sportsbook offerings, Bet365 does also offer a variety of other products, including Casino, Poker, Slots, Bingo and a host of other exciting games. All these games deserve their own review, but for now you’ll have to take our word for it when we say that trying them out and experiencing at first hand the sheer level of quality that was placed into each game was thoroughly enjoyable.
If you are looking to play both sportsbook and casino want a site that provides high quality products in both categories, you should highly consider going for Bet365. Similar to the sportsbook promotion, the casino offers a welcome bonus to users consisting of a 100% bonus up to a £100 with a minimum deposit of £10 and when using the code BONUS100. The bonus must be wagered 15 times on eligible games in order to be redeemed.
ThePuntersPage Final Say & Overall Rating
As we said in the beginning of this Bet365 review, there is no doubt that Bet365 is a brilliant bookmaker. After all, you cannot reach this superior level of market share without putting out a product that appeals to so many people around the world. The question at hand was, however, whether Bet365 is the perfect bookmaker out there? The answer is: possibly. Whilst leading the way in most of the services they offer, there are only a few minor areas which we think could be improved upon. Namely, the issue of the mysterious VIP programme that unnecessarily seems to be a closely guarded secret, and the waiting time to speak to a customer representative. We really are reaching for straws with these critiques which goes to show just how high Bet365’s product is.
This bookie truly does tick all the right boxes. Offering straight forward deposits and withdrawals, a fantastic sportsbook with a huge amount of markets and submarkets at very competitive odds, an excellent level of usability with an in-depth help section plus 24/7 customer services, a secure product with a focus on responsible gambling, and a stunning mobile app, what more could you want?