Sportsbook Bookmaker Reviews – Honest, Expert Betting Site Reviews

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With so many good bookmakers and reviews out there, we know how challenging it can be to find one that is right for you. To help you, we have compiled a list of the best betting sites for customers residing in the United Kingdom, along with the list of factors we take into consideration. Our list is evergrowing, so watch this space for the latest updates! 

Full List of All The Best Online Bookmakers

4.8 / 5
  • Sports betting giant
  • Brilliantly designed site
  • Live streaming on a huge variety of sports
T&Cs APPLY, 18+ ONLY
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
4.9 / 5
  • Worldwide streaming
  • Wide variety of odds
  • Perfect for Beginners
T&Cs APPLY, 18+ ONLY
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1988
4.4 / 5
  • One of the finest British bookies
  • Fantastic betting promotions
  • More than 50 sports available
T&Cs APPLY, 18+ ONLY
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 10 bet within 14 days of account reg at min odds 1/2 = 3x 10 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886
Exclusive Bonus
4.9 / 5
  • Best UK/Ireland horse racing odds
  • Great customer support including live chat
  • Exclusive TPP welcome offer!
T&Cs APPLY, 18+ ONLY
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
4.2 / 5
  • Competitive odds
  • Trending bets, enhanced accas & boosted markets
  • Multitude of account controls
T&Cs APPLY, 18+ ONLY
New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
4.5 / 5
  • Competitive and consistent odds
  • Extensive betting promotions
  • Immense esports coverage
T&Cs APPLY, 18+ ONLY
New customers only. Min Deposit: £10. First deposit matched up to £10. 1x wagering at odds of 1.75+ (7/4) to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. begambleaware.org and Bet The Responsible Way #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2006
4.7 / 5
  • Reputation built over decades
  • Over a dozen promotions
  • Unique special bets outside of sports
T&Cs APPLY, 18+ ONLY
T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1934
4.2 / 5
  • Over 1.5 million users
  • Multilingual customer service team
  • Outstanding odds up to 98%
T&Cs APPLY, 18+ ONLY
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
4.3 / 5
  • Mobile only sportsbook
  • Submit your own betting tips
  • Wide selection of different payment methods
T&Cs APPLY, 18+ ONLY
New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2019
4.6 / 5
  • Live stream your favourite sports
  • Available in over 100 countries
  • Exceptionally good 24/7 live chat
T&Cs APPLY, 18+ ONLY
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
4.2 / 5
  • Over 30,000 live events per month
  • An excellent Sportsbook app
  • Detailed statistics and event results
T&Cs APPLY, 18+ ONLY
• Stake £10+ on any of our wide range of sports • Get a £20 Free Bet bonus, made up of 2x £10 Free Bets • Get your first £10 Free Bet upon qualifying bet settlement • After your first £10 Free Bet has been settled, the remaining £10 Free Bet will then be credited to your account #ad
UK Gambling Commission
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
4.4 / 5
  • Part of worlds largest gaming group
  • Includes Live Casino
  • More than 20 Million Customers
T&Cs APPLY, 18+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
3.7 / 5
  • Competitive and consistent odds
  • Myriad of sportsbook and casino promotions
  • Superb esports coverage
T&Cs APPLY, 18+ ONLY
18+, UK only. Deposit and place a £20 cash bet at single or accumulated odds of 1/1 or greater and we will give you £15 in free bets. Applies to first cash bet only. Free bets credited as 3 x £5 bets on Football, Horse Racing & Virtual. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Free bets are credited upon qualifying first bet settlement. 7-day free bet expiry. Available once per customer. Full T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2018
4.6 / 5
  • Fantastic odds
  • Fast and easy to navigate
  • Great betting offers
T&Cs APPLY, 18+ ONLY
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
4.1 / 5
  • One of the best betting exchanges out there
  • Top notch customer service
  • Lots of banking methods
T&Cs APPLY, 18+ ONLY
New customers only. Place a bet of £10 or more as your first bet and we will give you £10 when the bet settles. Bonus funds must be rolled over once at odds of 2.0. Maximum refund is £10. This offer is only available to users who deposit with credit or debit cards. 18+. T&C's apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004
4.5 / 5
  • Top quality betting odds
  • Stunning live streaming service
  • Lots of exciting promotions
T&Cs APPLY, 18+ ONLY
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. T&Cs Apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1926
4.7 / 5
  • Fantastic Selection of Betting Markets
  • Every bit as impressive as their famous exchange
  • Very fair Welcome Offer
T&Cs APPLY, 18+ ONLY
New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2001
4.7 / 5
  • Over 270 Retail Locations
  • Decades of experience
  • VIP Offers for Bingo and Casino
T&Cs APPLY, 18+ ONLY
*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply/ #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1982
4.5 / 5
  • Over 50 years of Tradition
  • Includes Sports Commentary
  • Live Betting on many popular markets
T&Cs APPLY, 18+ ONLY
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1967
4.8 / 5
  • Amazing selection of betting markets
  • World class design
  • Perfect for newcomers
T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
4.6 / 5
  • Highly competitive betting odds
  • Build your bet feature
  • High usability platform
T&Cs APPLY, 18+ ONLY
Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
4.3 / 5
  • Cutting-edge modern betting site
  • Very low minimum stake
  • Bonus offers also for existing customers
T&Cs APPLY, 18+ ONLY
Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
Exclusive Bonus
4.1 / 5
  • Numerous sports and markets
  • Extensive range of promotions
  • No deposit welcome bonus
T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
4.1 / 5
  • Plethora Of Deposit And Withdrawal Options
  • Free deposits and withdrawals
  • Wide Array Of Specials To Choose From
T&Cs APPLY, 18+ ONLY
18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2001
4.0 / 5
  • Pool-Based Syndicate Betting Platform
  • Very easy to use
  • Loyalty Program Available
T&Cs APPLY, 18+ ONLY
Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
3.4 / 5
  • Pool based betting site
  • Specific focus on football
  • Lots of different promotions
T&Cs APPLY, 18+ ONLY
Minimum £10 initial deposit required x1 wagering requirements apply to the Pools bonus. Available once & to new customers only. 20 free spins available on Who Wants to be a Millionaire. Free spin winnings are credited as cash & your free spins will expire 7 days after crediting. Winnings from free spins limited to £100. Full T&C’s apply.
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
4.7 / 5
  • Beautifully designed betting site
  • Huge array of betting markets
  • Excellent casino offering too
T&Cs APPLY, 18+ ONLY
18+ | UK new customers only | KYC verified | Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs and General Promotions Terms apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2010
3.9 / 5
  • Eye-catching welcome bonus
  • Plenty of sportsbook markets
  • Awesome variety of banking methods
T&Cs APPLY, 18+ ONLY
T&Cs: 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. #ad
UK Gambling Commission
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2017
4.5 / 5
  • Fantastic app with an array of unique features
  • User-friendly betting experience
  • Focus on social betting
T&Cs APPLY, 18+ ONLY
New users only. Free Bets: place qual bets of £10-50 (min odds 0.5/1, 2+ legs) in 1st 7 days to unlock. Awarded as 4 equal free bets that total 1st deposit amount. Min odds 1/1, 3+ legs, + expire in 7 days. Odds boosts: Crediting relies on marketing comms opt-in. Credited on each of 1st 5 days following deposit. Winnings credited in cash. Full T&Cs Apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
Tip of the month
3.8 / 5
  • Lucrative welcome bonus
  • Plenty of pre-match and live markets
  • Great list of promotions
T&Cs APPLY, 18+ ONLY
Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2017
4.2 / 5
  • Many Instant-Deposit methods
  • Wide Portfolio of betting markets
  • Native App available on iOS/Android
T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2005
4.3 / 5
  • Spread betting specialists
  • Generous welcome bonus
  • Plenty of sportsbook markets
T&Cs APPLY, 18+ ONLY
Qualifying £25 fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. First free bet will be credited upon settlement of the qualifying bet. Following free bets will be added to your account on consecutive days. Place a smaller qualifying bet and get different amounts of free bets. E.g. £20 initial bet = 4 x £5 free bets, £15 initial bet = 3 x £5 free bets etc. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
3.9 / 5
  • Multitude of markets and sub-markets
  • Superb football coverage
  • Odds Boosts and Request-a-Bet
T&Cs APPLY, 18+ ONLY
N/A
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
Best Newcomer
4.3 / 5
  • New betting offers every day
  • Very easy to use site
  • Fantastic mobile app
T&Cs APPLY, 18+ ONLY
Valid for new UK customers making their first deposit; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; See full terms; 18+. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
3.5 / 5
  • Offers compelling fantasy games
  • Comprehensive coverage for sports betting
  • Great array of betting markets and value on odds
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2013
3.7 / 5
  • Competitive odds
  • Superb blog
  • Great mobile app
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
3.5 / 5
  • American Sports betting specialists
  • Intuitive and user friendly website
  • Casino and live casino also available
T&Cs APPLY, 18+ ONLY
New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
3.5 / 5
  • Robust FAQ's section
  • Simple registration process
  • Myriad of payment methods available
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1998
4.2 / 5
  • Supercharged odds
  • Excellent customer service
  • Great selection of promotions
T&Cs APPLY, 18+ ONLY
The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
4.2 / 5
  • Great analysis tools
  • Excellent “Blog” section
  • Magnificent mobile app
T&Cs APPLY, 18+ ONLY
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise, rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, NETELLER, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign-up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2008
3.8 / 5
  • Comprehensive casino and esports offerings
  • Competitive and consistent odds
  • Superb customer service
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2018
4.6 / 5
  • Offers a wide range of betting products
  • Household name with world class reputation
  • Underrated sportsbook
T&Cs APPLY, 18+ ONLY
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2007
4.4 / 5
  • Claim £40 welcome bonus
  • Wide range of sports and markets to bet on
  • Endorsed by Peter Schmeichel and Martin Schmitt
T&Cs APPLY, 18+ ONLY
18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2006
4.3 / 5
  • 0% commission fee for select markets
  • Sportsbook, Exchange, and Casino
  • Dedicated “Football Statistics” section
T&Cs APPLY, 18+ ONLY
18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange or sportsbook bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. The free bet will be credited within 72 hours to your account once the staking requirement has been met. T&Cs Apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
4.8 / 5
  • Colourful and friendly style
  • Huge live sports coverage
  • Fantastic casino platform
T&Cs APPLY, 18+ ONLY
18+. New UK customers only. Min bet £10 to receive £10 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, www.begambleaware.org T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
3.9 / 5
  • Crypto-based betting site
  • Wide range of promotions
  • Helpful info on how to bet with crypto
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
3.7 / 5
  • Friendly support staff
  • Competitive odds
  • Unique promotions
T&Cs APPLY, 18+ ONLY
18+ welcome bonus: new customers only. Max one £10 free bet. Min. Deposit and wagering: £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, neteller & paypal not eligible. Real money bets required for hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward: 4. Bet restrictions apply.
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2005
4.1 / 5
  • Founded in 2020
  • Simple, yet modern Design
  • One of the finest upcoming betting sites
T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
3.8 / 5
  • Plenty of banking methods
  • Varied pre-match and live betting markets
  • Beautifully designed website
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
4.2 / 5
  • £10 free bet token available
  • Deep football selections
  • Intuitive bet placing system
T&Cs APPLY, 18+ ONLY
Valid until further notice | New players after 30.09.2020 | Valid on first sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req. 1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
4.1 / 5
  • Competitive odds
  • Plenty of promotions on a wide range of sports
  • Mobile-first betting platform
T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via Skrill/ Bonus winnings must be wagered x10 |Min Odds 1/2 (1.5) | Max FreeBet £10 | T&Cs apply #ad
UK Gambling Commission
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
3.7 / 5
  • Simple but effective sign-up bonus
  • Brilliantly designed website
  • Long list of different payment options
T&Cs APPLY, 18+ ONLY
18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
3.3 / 5
  • Various sportsbook promotions
  • Broad casino offering
  • Fair odds
T&Cs APPLY, 18+ ONLY
T&C’s apply. £10 min deposit required. 2x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 2x £5 Free Bets will be credited once qualifying bets have been resulted. 1x Free Bet valid for any football multiple consisting of 2+ legs. 1x Free Bet valid on any horse racing market. Free Bets valid for 7 days.
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
3.9 / 5
  • Excellent sportsbook coverage
  • 24/7 Customer Support
  • Wide variety of deposit/withdrawal options
T&Cs APPLY, 18+ ONLY
£30 Free Bets available for new players at 2kBet. Min Deposit £10. Free bet is a one-time stake with minimum odds of 1.5 and is valid for 7 Days from issue. Wagering on the winnings is applicable before you may withdraw bonus money. Full Terms apply.#ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
4.5 / 5
  • Perfect for mobile use
  • Numerous deposit and withdrawal methods
  • Very fair welcome bonus
T&Cs APPLY, 18+ ONLY
New customers only. Deposit £10 min and claim in 'My Offers' 1 x 100% profit boost. Offer is only valid for in-play bets placed via mobile. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&Cs below 18+ www.begambleaware.org #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2011
3.9 / 5
  • User focused betting experience
  • Innovative Loyalty Bonus System
  • Native Apps for iOS and Android
T&Cs APPLY, 18+ ONLY
New customers only. First £10+ (£10 E/W) real money bet at odds of 2.0+ qualifies. £10 free bet credited following bet settlement and to be used on sports. Stake not returned, use within 7 days. Full T&C’s apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2014
4.7 / 5
  • One of the top spread betting sites
  • Includes fixed odds markets
  • Huge amount of market variety for both
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
4.7 / 5
  • Hugely popular in the UK
  • Brand new sports section
  • Good Quality of Odds
T&Cs APPLY, 18+ ONLY
Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. BeGambleAware.org #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
/ 5
  • Excellent Sports betting markets
  • Just as impressive casino experience
  • Highly competitive odds
T&Cs APPLY, 18+ ONLY
New Customers Only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2017
3.3 / 5
  • Plenty of promotions
  • Rewarding Loyalty scheme
  • Various payment methods available
T&Cs APPLY, 18+ ONLY
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits.
Full Terms Apply. #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
/ 5
  • World’s largest Online Betting Exchange
  • Separate Exchange App with Live Streaming
  • Cashback Welcome Offer
T&Cs APPLY, 18+ ONLY
New customers only, max £20 cash refund. Bet must be placed in first 7 days of account opening. Payment restrictions apply. T&Cs apply. #ad
UK Gambling Commission
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
4.5 / 5
  • A wide range of fascinating betting products
  • Broad selection of payment methods
  • A feature-laden live betting arena
T&Cs APPLY, 18+ ONLY
18+ begambleaware.org Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #ad
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2002
3.8 / 5
  • International selection of sports covered
  • Incredibly competitive odds
  • Comprehensive customer support
T&Cs APPLY, 18+ ONLY
UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004

How does the Bookmaker Review System at ThePuntersPage Work?

Each bookmaker review is based on 10 different categories, and we give each one a rating out of 5. We also evaluate non-sportsbook (and non-exchange) features and products in an 11th category to provide a holistic assessment of each operator, which does not count towards the final rating.

A typical bookmaker review at ThePuntersPage (TPP) includes a list of outstanding features at the top, a checklist of prominent features, pros and cons, detailed information about its welcome offer, in-depth insights about the topic of each category and a conclusion, where we give our overall bookmaker rating.

Below are each of the 11 factors that we take into account in order to determine the quality of a betting site:

1. Registration Process

A streamlined and straightforward registration procedure is one of the first signs of a high quality betting site. In order to judge its efficiency, we create a new account with the operator in question, fill in all necessary personal identification details, and take screenshots of each step to show you exactly what you can expect with a bookie’s sign-up process. We’ll also let you know about any betting promo codes that you can use to take advantage of a potential new customer offer. Bookmakers usually crosscheck your provided identification information, and ask you to upload documents to prove your identity and address of residence.

This is an important requirement as it guarantees authentic customers. If an online betting platform does not crosscheck your information, anyone and everyone can place bets, which may hamper security and lead to fraudulent behaviour.

2. Deposit and Withdrawal Options

A wide variety of deposit and withdrawal options adds to the appeal of an online betting provider. We determine payment methods, deposit limits, withdrawal limits, processing fees, processing durations, and the general ease of depositing and withdrawing so that you can make sure that you are using a betting site or app which suits your needs.

We also establish payment method restrictions (if any) regarding eligibility for welcome bonuses as well as identity checks during withdrawals (you may be requested to upload documents to prove your identity when you initiate a large withdrawal, or when you withdraw for the first time).

3. Welcome Offer

A good welcome offer often attracts new customers. We highlight the details of what customers can expect from this promotion and mention its bonus code (if any) along with all most important terms and conditions, including minimum stake, minimum odds, wagering requirement, expiry duration and much more. While determining the rating for this category, we take into consideration the quality of the welcome offer, the relative quality of welcome bonuses being offered by competitors, and the ease of converting bonus funds into real money.

The details of a welcome offer are mentioned at the beginning of a review as well.

4. Sportsbook Promotions

Next up are the sportsbook promotions offered by the bookie. A variety of sportsbook offers is an essential part of any quality online bookmaker; from accumulator bonuses to free bets and prizes, promotional offers can add some extra spice to your betting and could potentially lead to huge winnings.

The larger the array of promotional offers is, the better. As is the case with welcome offers, we evaluate the quality of the promotions on offer, the relative quality of promotions being offered by competitors, how easy it is to convert bonus funds into money and the number of sporting disciplines that are covered.

We also judge the quality of the VIP/Loyalty programme on offer (if any), as a good VIP scheme or club is designed to retain existing customers and plays a hand in attracting new ones.

5. Pre-Match Offer

The best bookmakers out there offer a generous selection of different sports to bet on. In our sportsbook reviews, we include the number of markets on offer (sports, leagues, tournaments, races, and more), as well as the most important information about betting limits, bookmaker margins, the quality of the odds on offer, and the nature of betting markets.

The lower the bookmaker’s margin is for a betting market, the better. To help you better understand this concept, we also calculate the bookmaker’s margin with the use of an example taken from the operator in question. This helps us establish whether a betting site offers competitive odds and active betting markets.

Within our pre-match offer section we also cover in detail esports betting and special betting markets, as well as the availability of useful betting features like Cash Out and Bet Builder.

6. Live Offer

When it comes to live betting, you can rest assured that every bookmaker review we write will have this covered too. The best bookmakers offer tools such as live streaming, a live scorecard, a graphical representation of an ongoing match, many exciting betting markets, a comparative match graph and in-depth statistics, which can include match information, head-to-head results, player/team form and past tournament results.

The provision of fast markets, an upcoming game calendar, a section dedicated to results, and multi-view are added perks. We know how important live betting is to many punters, so all these aforementioned features do factor into our rating for this category.

7. Security

Stringent security is paramount to the success of a bookmaker. We take security extremely seriously here at ThePuntersPage, which is why we make it a point to identify bookmaker licences, the level at which personal data is used by the bookie and the responsible gambling tools available.

We point out in detail which controls are available to each user when it comes to promoting responsible gambling while also advising on responsible gambling organisations which can help with any gambling concerns that you may have. We also determine whether a betting site has control over you winning or losing a bet, and whether numbers are generated on the basis of a random generation procedure.

8. Service and Customer Support

The quality of any customer support channels – including live chat, phone, email, availability (24/7 or otherwise) and accessibility – also contributes towards our rating. Overall, in our experience, live chat is often the easiest way of contacting a customer service agent, although this can vary from one betting site to another.

The provision of a detailed help centre with pre-answered questions is an added perk. A good bookmaker should respond to a query as soon as possible, which is why in many of our bookmaker reviews we contact customer support ourselves to determine how long they take to respond and how efficient their services are. 

9. Design and Usability

A good betting site comes with a design that appeals to all sorts of people, along with accessible features that are easy for visitors or customers to locate and use. We evaluate the attractiveness of the site's design, the organisation and placement of essential features, the ease of accessing key features and tools, complications (if any) and any extra sections dedicated to statistics, results, and a blog. All these factors can significantly enhance your betting experience, which is why we have opted to include this category in our reviews.

10. Mobile

For those who prefer to bet on the go, a sportsbook app which offers the same quality and features as the main site is extremely useful, and a great incentive to sign up to a particular bookmaker. A good betting app is easy and uncomplicated to use, and will also offer additional special features not found on its desktop/laptop counterpart. Moreover, it should ideally be available to download for free for both iOS and Android users. Check out our full list of the best betting apps in the UK right here.

11. Other Products

Betting goes far beyond the realm of sports, so while the provision of products like casino, live casino, poker, bingo, and virtual sports do not factor into our bookmaker ratings, we always make it a point to discuss the other products that each bookie offers to their customers.

We cover non-sportsbook products in detail and analyse the various games on offer, together with any promotional offers, welcome bonuses and more.

 

Are the Bookmaker Ratings at ThePuntersPage Reliable?

Yes, our bookmaker ratings are reliable. We sign up to each betting site we review, test out deposit and withdrawal options, take into consideration customer feedback, contact customer support representatives to get any additional information that we need, check each feature of a betting site personally, place bets, and use the best betting sites out there as a cornerstone around which we establish ratings. To ensure that our content has all the latest information, we constantly update our reviews to cater to new bookmaker features and developments.

Overall, in every bookmaker review, we take into consideration the features that matter most to the well-being and convenience of the customer.

 

What Does a Good Bookmaker Offer?

To sum up, a good bookmaker offers the following features:

  • A streamlined registration process, which requires you to prove your identity.
  • A variety of payment methods.
  • Several promotional offers.
  • An attractive VIP/loyalty programme.
  • A good quality of odds and active betting markets.
  • Betting features like Cash Out, Bet Builder and fast markets.
  • A feature-laden live betting arena, complete with an option to live stream matches.
  • Utmost security of privacy and funds.
  • A valid licence/licences of operation along with regulation.
  • Efficient customer support services.
  • Easy navigation and a simple interface.
  • A quality, free-to-download mobile app.

 

Why Have Some Betting Sites Been Rated Poorly?

Poor reviews are usually down to any of the key features mentioned above that are either missing or which fail to meet our (high) standards. Our reviews are fair and balanced, and are based on our own personal experiences – we make it a point to be honest and transparent with our readers about a poor experience.

 

Advantages of Betting Online

Our bookmaker reviews are solely based on online/mobile betting platforms, not betting shops. While betting at land-based establishments does come with its own advantages, the shift from betting in shops to betting online is becoming increasingly prominent, with the online betting industry projected to grow at a CAGR of 11.5% from 2020 – 2027.

The (many) benefits of betting online include the comfort of betting at any time and from any place, constantly updated promotional offers, unique betting features (Cash Out, Bet Builder, fast markets) live casino tables and so much more.

 

Bookmaker Review FAQs

🏆 What are the best betting sites for UK customers?

Based on our reviews, Paddy Power, bet365, BetVictor and William Hill are among the very best online bookmakers for UK bettors.

❓ Are the bookmaker reviews at ThePuntersPage reliable?

Yes, the reviews at ThePuntersPage are reliable, fair and transparent. We base many of our ratings on our own experiences with bookmakers to give an honest review of the features and aspects which matter most to the customer.

✅ What factors should I consider when choosing a bookmaker?

The whole betting process from registration to withdrawal needs to be smooth, reliable and enjoyable, and ideally offer a list of key features which we have outlined above.

⚽ What are the most popular sports to punt on?

Football, horse racing and golf lead the way as the most popular sports to bet on in the UK.

 

ThePuntersPage Final Say

There are several factors you should consider when choosing a betting site. Given the sheer amount of choice that is out there, we have made this easier for you by putting together our own  carefully evaluated and detailed bookmaker reviews. We're constantly updating our content, so make sure to follow us for the latest updates!