Sportsbook Bookmaker Reviews – Honest, Expert Betting Site Reviews

With so many bookmakers and reviews out there, we know how challenging it can be to find one that is right for you. To help you, we have compiled a list of the best betting sites for customers residing in the United Kingdom, along with the list of factors we take into consideration. Our list is evergrowing, so watch this space for the latest updates! 

Full List of All The Best Online Bookmakers

Best Bookie
#1
William Hill
4.7 / 5
  • Founded in 1934
  • Over a dozen promotions
  • Unique special bets outside of sports
T&Cs APPLY, 18+ ONLY

18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad

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Crypto Currency
Established in 1934
#2
Betfred
4.3 / 5
  • Over 50 years of Tradition
  • Includes Sports Commentary
  • Live Betting on many popular markets
T&Cs APPLY, 18+ ONLY

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad

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Crypto Currency
Established in 1967
Best Bonus
#3
BetVictor
4.9 / 5
  • Best UK/Ireland horse racing odds
  • Very good support including live chat
  • Includes Virtual Sports
T&Cs APPLY, 18+ ONLY

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply, See Below. Please Gamble Responsibly. #ad

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Crypto Currency
Established in 1946
#4
Ladbrokes
4.3 / 5
  • One of the finest British bookies
  • Fantastic betting promotions
  • More than 30 sports available
T&Cs APPLY, 18+ ONLY

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. #ad

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Crypto Currency
Established in 1886
#5
Colossus Bets
4.0 / 5
  • Pool-Based Syndicate Betting Platform
  • Very easy to use
  • Loyalty Program Available
T&Cs APPLY, 18+ ONLY

Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad

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Crypto Currency
Established in 2012
#6
Coral
4.1 / 5
  • Top quality betting odds
  • Stunning live streaming service
  • Lots of exciting promotions
T&Cs APPLY, 18+ ONLY

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply. #ad

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Crypto Currency
Established in 1926
#7
bwin
4.4 / 5
  • Part of World's largest sports betting and gaming group
  • Includes Live Casino and Poker
  • More than 20 Million Customers
T&Cs APPLY, 18+ ONLY

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad

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Crypto Currency
Established in 1997
#8
Novibet
4.7 / 5
  • Beautifully designed betting site
  • Huge amount of betting markets
  • Excellent casino offering too
T&Cs APPLY, 18+ ONLY

18+ | UK new customers only | KYC verified | Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs and General Promotions Terms apply #ad

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Crypto Currency
Established in 2010
#9
SBK
4.3 / 5
  • A mobile only sportsbook
  • Submit your own betting tips
  • Wide selection of different payment methods
T&Cs APPLY, 18+ ONLY

New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. #ad

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Crypto Currency
Established in 2019
#10
Marathonbet
3.9 / 5
  • Over 1.5 million users
  • Multilingual customer service team
  • Outstanding odds up to 98%
T&Cs APPLY, 18+ ONLY

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. #ad

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Crypto Currency
Established in 1997
#11
TonyBet
4.1 / 5
  • Some of the best odds around
  • Fantastic in-play betting interface
  • Enticing welcome offer
T&Cs APPLY, 18+ ONLY

18+ | New players only | Min deposit req. £10 | bonus must be wagered within 5 days of becoming active|Min Odds 13/20 (1.65) | Max bonus £50 | T&Cs apply #ad

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Crypto Currency
Established in 2009
#12
10Bet
4.6 / 5
  • Some of the best odds around
  • Extensive range of promotions
  • Fast and easy to navigate
T&Cs APPLY, 18+ ONLY

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad

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Crypto Currency
Established in 2003
#13
VBET
4.3 / 5
  • Cutting-edge modern betting site
  • Very low minimum stake
  • Bonus offers also for existing customers
T&Cs APPLY, 18+ ONLY

Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org #ad

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Crypto Currency
Established in 2003
#14
Sportingbet
4.8 / 5
  • Amazing variety of betting markets
  • World class quality design
  • Perfect for people new to online betting
T&Cs APPLY, 18+ ONLY

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply #ad

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Crypto Currency
#15
MansionBet
4.2 / 5
  • Over 30,000 live events per month
  • An excellent Sportsbook app
  • Detailed statistics and event results
T&Cs APPLY, 18+ ONLY

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad

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Crypto Currency
#16
NetBet
4.1 / 5
  • Plethora Of Deposit And Withdrawal Options
  • Free deposits and withdrawals
  • Wide Array Of Specials To Choose From
T&Cs APPLY, 18+ ONLY

18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply #ad

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Crypto Currency
Established in 2001
#17
Parimatch
4.2 / 5
  • Competitive odds
  • Trending bets, enhanced accas & boosted markets
  • Several account controls
T&Cs APPLY, 18+ ONLY

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly. #ad

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Crypto Currency
Established in 1994
Exclusive Bonus
#18
Quinnbet
4.1 / 5
  • Numerous sports and markets
  • Extensive range of promotions
  • No deposit welcome bonus
T&Cs APPLY, 18+ ONLY

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply #ad

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Crypto Currency
#19
Unibet
4.6 / 5
  • Live stream your favourite sports
  • Multinational: available in over 100 countries
  • Excellent customer service including 24/7 live chat
T&Cs APPLY, 18+ ONLY

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

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Crypto Currency
Established in 1999
#20
Betway
4.7 / 5
  • Huge array of betting markets and sports to choose from
  • Mobile app available on iOS and Android
  • Free phone support
T&Cs APPLY, 18+ ONLY

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way. #AD

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Crypto Currency
Established in 2006
#21
bet365
4.8 / 5
  • Sports betting giant
  • Brilliantly designed site
  • Live streaming on a huge variety of sports
T&Cs APPLY, 18+ ONLY

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad

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Crypto Currency
Established in 2000
Tip of the month
#22
SportNation
3.8 / 5
  • Lucrative welcome bonus
  • Plenty of pre-match and live markets
  • Great list of promotions
T&Cs APPLY, 18+ ONLY

Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake

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Crypto Currency
Established in 2017
#23
Paddy Power
4.9 / 5
  • Worldwide streaming
  • Odds on some very entertaining bets
  • Very easy for Beginners
T&Cs APPLY, 18+ ONLY

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad

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Crypto Currency
Established in 1988
Exclusive Bonus
#24
BetBull
4.5 / 5
  • Fantastic app with an array of unique features
  • User-friendly betting experience
  • Focus on social betting
T&Cs APPLY, 18+ ONLY

New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply #ad

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Crypto Currency
Established in 2015
Best Newcomer
#25
FansBet
4.3 / 5
  • New betting offers every day
  • Very easy to use site
  • Fantastic mobile app
T&Cs APPLY, 18+ ONLY

Valid for new UK customers making their first deposit; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; See full terms; 18+. #ad

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Crypto Currency
Established in 2016
#26
Matchbook
4.1 / 5
  • One of the best betting exchanges out there
  • Top notch customer service
  • Lots of banking methods
T&Cs APPLY, 18+ ONLY

New customers only. Place a bet of £10 or more as your first bet and we will give you £10 when the bet settles. Bonus funds must be rolled over once at odds of 2.0. Maximum refund is £10. This offer is only available to users who deposit with credit or debit cards. 18+. T&C's apply. #ad

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Crypto Currency
Established in 2004
#27
RedZoneSports
3.5 / 5
  • American Sports betting specialists
  • Intuitive and user friendly website
  • Casino and live casino also available
T&Cs APPLY, 18+ ONLY

New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad

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Crypto Currency
Established in 2016
#28
Kwiff
4.2 / 5
  • Supercharged odds
  • Excellent customer service
  • Great selection of promotions
T&Cs APPLY, 18+ ONLY

Terms & Conditions – New customers & 18+ only. Min. deposit of £/€20. Qualifying real money bet of £/€20. Min. odds greater than or equal to 2.0 required. Each way bets excluded. Offer credited within 48 hours. Additional T&Cs apply. #ad

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Crypto Currency
Established in 2015
#29
Smarkets
4.2 / 5
  • Great analysis tools
  • Excellent “Blog” section
  • Magnificent mobile app
T&Cs APPLY, 18+ ONLY

1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply. #ad

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Crypto Currency
Established in 2010
#30
BoyleSports
4.7 / 5
  • Over 270 Retail Locations
  • Founded back in 1982
  • VIP Offers for Bingo and Casino
T&Cs APPLY, 18+ ONLY

18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply #ad

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Crypto Currency
Established in 1982
#31
mr.play
3.9 / 5
  • Eye-catching welcome bonus
  • Plenty of sportsbook markets
  • Lots of banking methods
T&Cs APPLY, 18+ ONLY

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill/PayPal/Paysafe | Min Odds 1/1 (2.0) | Max FreeBet £10 | The bet token will not be included in any winnings and cannot be exchanged for real money | T&Cs apply #ad

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Crypto Currency
Established in 2017
#32
888sport
4.6 / 5
  • Highly competitive betting odds
  • Build your bet feature
  • High usability platform
T&Cs APPLY, 18+ ONLY

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad

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Crypto Currency
Established in 1997
#33
Betfair
4.7 / 5
  • Fantastic Selection of Betting Markets
  • Highly Competitive Odds
  • Very fair Welcome Offer
T&Cs APPLY, 18+ ONLY

New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad

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Crypto Currency
Established in 2001
#34
Mr Green
4.6 / 5
  • Offers a wide range of betting products
  • Household name with world class reputation
  • Much more than just a casino
T&Cs APPLY, 18+ ONLY

T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org. #ad

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Crypto Currency
Established in 2007
#35
BETDAQ
4.3 / 5
  • 0% commission fee for select markets
  • A Sportsbook, Exchange, and Casino
  • Dedicated “Football Statistics” section
T&Cs APPLY, 18+ ONLY

18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange or sportsbook bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. The free bet will be credited within 72 hours to your account once the staking requirement has been met. T&Cs Apply. #ad

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Crypto Currency
Established in 2000
#36
Casumo
4.8 / 5
  • Colourful and friendly style
  • Huge live sports coverage
  • Fantastic casino platform
T&Cs APPLY, 18+ ONLY

18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C's apply. Please gamble responsibly, www.begambleaware.org #ad

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Crypto Currency
Established in 2020
#37
22Bet
4 / 5
  • Wide range of sports and markets
  • Several payment options
  • Generous welcome bonus (For non-UK users only)
T&Cs APPLY, 18+ ONLY

Register with 22Bet. Make a deposit of at least €1. Get 100% bonus up to €122 for sports betting. The bonus will be credited to your account automatically after the deposit is made. Only one 100% first deposit bonus per customer. Before withdrawal the bonus amount needs to be wagered 5x in accumulator bets. Each accumulator bet must contain at least 3 selections with odds of 2/5 (1.40) or higher. 18+ #ad

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Crypto Currency
Established in 2018
#38
Gamebookers
3.5 / 5
  • Robust FAQ's section
  • Simple registration process
  • Myriad of payment methods available
T&Cs APPLY, 18+ ONLY

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Crypto Currency
Established in 1998
#39
Sportsbet.io
3.9 / 5
  • Crypto-based betting site
  • Wide range of promotions
  • Helpful info on how to bet with crypto
T&Cs APPLY, 18+ ONLY

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Crypto Currency
Established in 2016
#40
Hopa
3.7 / 5
  • Friendly support staff
  • Competitive odds
  • Unique promotions
T&Cs APPLY, 18+ ONLY

18+ welcome bonus: new customers only. Max one £10 free bet. Min. Deposit and wagering: £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, neteller & paypal not eligible. Real money bets required for hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward: 4. Bet restrictions apply.

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Crypto Currency
Established in 2005
#41
StarSports
3.7 / 5
  • Competitive odds
  • Superb blog
  • Great mobile app
T&Cs APPLY, 18+ ONLY

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Crypto Currency
Established in 1999
#42
Betiton
4.1 / 5
  • Founded in 2020
  • Simple, yet modern Design
  • One of the best upcoming betting sites
T&Cs APPLY, 18+ ONLY

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad

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Crypto Currency
Established in 2020
#43
Bet-at-home
3.8 / 5
  • Plenty of banking methods
  • Varied pre-match and live betting markets
  • Beautifully designed website
T&Cs APPLY, 18+ ONLY

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 1999
#44
LV BET
4.2 / 5
  • £10 free bet token available
  • Deep football selections
  • Intuitive bet placing system
T&Cs APPLY, 18+ ONLY

Valid until further notice | New players after 30.09.2020 | Valid on first sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req. 1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2015
#45
MobileWins
4.1 / 5
  • Competitive odds
  • Plenty of promotions on a wide range of sports
  • Mobile-first betting platform
T&Cs APPLY, 18+ ONLY

18+ | New players only | Min deposit req. £10 ; excludes deposits via Skrill/ Bonus winnings must be wagered x10 |Min Odds 1/2 (1.5) | Max FreeBet £10 | T&Cs apply #ad

UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2015
#46
EnergyBet
3.7 / 5
  • Simple but effective sign-up bonus
  • Brilliantly designed website
  • Long list of different payment options
T&Cs APPLY, 18+ ONLY

18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2016
#47
Spreadex
4.3 / 5
  • Spread betting specialists
  • Simple but generous welcome bonus
  • Plenty of sportsbook markets
T&Cs APPLY, 18+ ONLY

Qualifying £25 fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. First free bet will be credited upon settlement of the qualifying bet. Following free bets will be added to your account on consecutive days. Place a smaller qualifying bet and get different amounts of free bets. E.g. £20 initial bet = 4 x £5 free bets, £15 initial bet = 3 x £5 free bets etc. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 1999
#48
1xBet
4.6 / 5
  • Thousands of betting markets
  • Fantastic betting app
  • Not available to UK customers
T&Cs APPLY, 18+ ONLY

Please note: Access to 1xbet is restricted for UK residents. New Customers only. 100% on first deposit up to €100. The minimum required deposit to activate the bonus is €1. Before making a deposit into their account, customers must agree to receive a sports betting bonus either on the ‘Account Settings’ page in the My Account section, or directly on the ‘Deposit’ page. This bonus is automatically credited to customers’ accounts once the first deposit has been made, provided that the account details have been completed in full and a phone number has been activated. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher. The start dates of all of these events should not be later than the validity period of this offer. The bonus must be used within 30 days of registration. After 30 days the bonus and all winnings made on the bonus will be revoked. T&Cs apply. #ad

Curaçao eGaming
Curaçao eGaming License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2007
#49
LeoVegas
4.5 / 5
  • Perfectly for mobile use
  • Numerous deposit and withdrawal methods
  • Very fair welcome bonus
T&Cs APPLY, 18+ ONLY

New customers only. Deposit £10 min and claim in 'My Offers' 1 x 100% profit boost. Offer is only valid for in-play bets placed via mobile. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&C's below. 18+ www.begambleaware.org #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2011
#50
GentingBet
3.9 / 5
  • Company is Headquartered in Kuala Lumpur
  • Innovative Loyalty Bonus System
  • Native Apps for iOS and Android
T&Cs APPLY, 18+ ONLY

New Customers. First settled bet £/€10 (£10 E/W+) - £/€20 (£20 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs apply. #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2014
#51
Karamba
4.2 / 5
  • Many Instant-Deposit methods
  • Wide Portfolio of betting markets
  • Native App available on iOS/Android
T&Cs APPLY, 18+ ONLY

18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2005
#52
Sporting Index
4.7 / 5
  • One of the best spread betting sites in the world
  • Includes fixed odds markets
  • Huge amount of market variety for both
T&Cs APPLY, 18+ ONLY

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
#53
Grosvenor
4.7 / 5
  • One of the best known Casino brands in the UK
  • Sports Section is fairly new and small
  • Good Quality of Odds
T&Cs APPLY, 18+ ONLY

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. BeGambleAware.org #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2016
#54
BetRegal
/ 5
  • Sports betting and casino games from a single source
  • Excellent gaming experience
  • High competitive odds
T&Cs APPLY, 18+ ONLY

New Customers Only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2017
#55
Infernobet
3.3 / 5
  • Plenty of promotions
  • Loyalty scheme
  • Various payment methods available
T&Cs APPLY, 18+ ONLY

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits.
Full Terms Apply. #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2020
#56
Betfair Exchange
/ 5
  • World’s largest Online Betting Exchange
  • Separate Exchange App with Live Streaming
  • Cashback Welcome Offer
T&Cs APPLY, 18+ ONLY

New customers only, max £20 cash refund. Bet must be placed in first 7 days of account opening. Payment restrictions apply. T&Cs apply. #ad

UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2000
#57
Betsafe
4.3 / 5
  • A wide range of innovative betting products
  • Comprehensive “Statistics & Live Scores” section
  • An all-in-one Sportsbook, Casino and Poker app
T&Cs APPLY, 18+ ONLY

Not available in the UK #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2006
#58
Betsson
4.3 / 5
  • A wealth of sports-based betting markets
  • Excellent all-in-one sportsbook & casino app
  • Not available to UK customers
T&Cs APPLY, 18+ ONLY

Please note: Betsson welcome offer not available for UK residents. This offer is only eligible to new customers who haven't used a sports welcome offer of Betsson before. Players will need to verify their age before being able to register an account. Bonus amount must be wagered 10x at a minimum odds of 1.50. System bets do not count towards wagering. Wagering requirements must be met within 30 days for bonus money to become real money. Bonus money which has not been converted to real money after 30 days will be forfeited. The minimum deposit for the sport welcome bonus is €10. #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2002
#59
Dafabet
3.8 / 5
  • Great selection of sporting disciplines
  • Very competitive odds
  • Comprehensive customer support
T&Cs APPLY, 18+ ONLY

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2004
#60
32Red
4.5 / 5
  • A wide range of fascinating betting products
  • A number of payment methods on offer
  • A feature-laden live betting arena
T&Cs APPLY, 18+ ONLY

18+ begambleaware.org Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #ad

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2002
#61
SportPesa
3.5 / 5
  • UK bookie available across Africa
  • Easy registration
  • Strong esports offering
T&Cs APPLY, 18+ ONLY

UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cashout
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2014

How does the Bookmaker Review System at ThePuntersPage Work?

Each bookmaker review is based on 10 different categories, and we give each one a rating out of 5. We also evaluate non-sportsbook (and non-exchange) features and products in an 11th category to provide a holistic assessment of each operator, which does not count towards the final rating.

A typical bookmaker review at ThePuntersPage (TPP) includes a list of outstanding features at the top, a checklist of prominent features, pros and cons, detailed information about its welcome offer, in-depth insights about the topic of each category and a conclusion, where we give our overall bookmaker rating.

Below are each of the 11 factors that we take into account in order to determine the quality of a betting site:

1. Registration Process

A streamlined and straightforward registration procedure is one of the first signs of a high quality betting site. In order to judge its efficiency, we create a new account with the operator in question, fill in all necessary personal identification details, and take screenshots of each step to show you exactly what you can expect with a bookie’s sign-up process. We’ll also let you know about any betting promo codes that you can use to take advantage of a potential new customer offer. Bookmakers usually crosscheck your provided identification information, and ask you to upload documents to prove your identity and address of residence.

This is an important requirement as it guarantees authentic customers. If an online betting platform does not crosscheck your information, anyone and everyone can place bets, which may hamper security and lead to fraudulent behaviour.

2. Deposit and Withdrawal Options

A wide variety of deposit and withdrawal options adds to the appeal of an online betting provider. We determine payment methods, deposit limits, withdrawal limits, processing fees, processing durations, and the general ease of depositing and withdrawing so that you can make sure that you are using a betting site or app which suits your needs.

We also establish payment method restrictions (if any) regarding eligibility for welcome bonuses as well as identity checks during withdrawals (you may be requested to upload documents to prove your identity when you initiate a large withdrawal, or when you withdraw for the first time).

3. Welcome Offer

A good welcome offer often attracts new customers. We highlight the details of what customers can expect from this promotion and mention its bonus code (if any) along with all most important terms and conditions, including minimum stake, minimum odds, wagering requirement, expiry duration and much more. While determining the rating for this category, we take into consideration the quality of the welcome offer, the relative quality of welcome bonuses being offered by competitors, and the ease of converting bonus funds into real money.

The details of a welcome offer are mentioned at the beginning of a review as well.

4. Sportsbook Promotions

Next up are the sportsbook promotions offered by the bookie. A variety of sportsbook offers is an essential part of any quality online bookmaker; from accumulator bonuses to free bets and prizes, promotional offers can add some extra spice to your betting and could potentially lead to huge winnings.

The larger the array of promotional offers is, the better. As is the case with welcome offers, we evaluate the quality of the promotions on offer, the relative quality of promotions being offered by competitors, how easy it is to convert bonus funds into money and the number of sporting disciplines that are covered.

We also judge the quality of the VIP/Loyalty programme on offer (if any), as a good VIP scheme or club is designed to retain existing customers and plays a hand in attracting new ones.

5. Pre-Match Offer

The best bookmakers out there offer a generous selection of different sports to bet on. In our sportsbook reviews, we include the number of markets on offer (sports, leagues, tournaments, races, and more), as well as the most important information about betting limits, bookmaker margins, the quality of the odds on offer, and the nature of betting markets.

The lower the bookmaker’s margin is for a betting market, the better. To help you better understand this concept, we also calculate the bookmaker’s margin with the use of an example taken from the operator in question. This helps us establish whether a betting site offers competitive odds and active betting markets.

Within our pre-match offer section we also cover in detail esports betting and special betting markets, as well as the availability of useful betting features like Cash Out and Bet Builder.

6. Live Offer

When it comes to live betting, you can rest assured that every bookmaker review we write will have this covered too. The best bookmakers offer tools such as live streaming, a live scorecard, a graphical representation of an ongoing match, many exciting betting markets, a comparative match graph and in-depth statistics, which can include match information, head-to-head results, player/team form and past tournament results.

The provision of fast markets, an upcoming game calendar, a section dedicated to results, and multi-view are added perks. We know how important live betting is to many punters, so all these aforementioned features do factor into our rating for this category.

7. Security

Stringent security is paramount to the success of a bookmaker. We take security extremely seriously here at ThePuntersPage, which is why we make it a point to identify bookmaker licences, the level at which personal data is used by the bookie and the responsible gambling tools available.

We point out in detail which controls are available to each user when it comes to promoting responsible gambling while also advising on responsible gambling organisations which can help with any gambling concerns that you may have. We also determine whether a betting site has control over you winning or losing a bet, and whether numbers are generated on the basis of a random generation procedure.

8. Service and Customer Support

The quality of any customer support channels – including live chat, phone, email, availability (24/7 or otherwise) and accessibility – also contributes towards our rating. Overall, in our experience, live chat is often the easiest way of contacting a customer service agent, although this can vary from one betting site to another.

The provision of a detailed help centre with pre-answered questions is an added perk. A good bookmaker should respond to a query as soon as possible, which is why in many of our bookmaker reviews we contact customer support ourselves to determine how long they take to respond and how efficient their services are. 

9. Design and Usability

A good betting site comes with a design that appeals to all sorts of people, along with accessible features that are easy for visitors or customers to locate and use. We evaluate the attractiveness of the site's design, the organisation and placement of essential features, the ease of accessing key features and tools, complications (if any) and any extra sections dedicated to statistics, results, and a blog. All these factors can significantly enhance your betting experience, which is why we have opted to include this category in our reviews.

10. Mobile

For those who prefer to bet on the go, a sportsbook app which offers the same quality and features as the main site is extremely useful, and a great incentive to sign up to a particular bookmaker. A good betting app is easy and uncomplicated to use, and will also offer additional special features not found on its desktop/laptop counterpart. Moreover, it should ideally be available to download for free for both iOS and Android users. Check out our full list of the best betting apps in the UK right here.

11. Other Products

Betting goes far beyond the realm of sports, so while the provision of products like casino, live casino, poker, bingo, and virtual sports do not factor into our bookmaker ratings, we always make it a point to discuss the other products that each bookie offers to their customers.

We cover non-sportsbook products in detail and analyse the various games on offer, together with any promotional offers, welcome bonuses and more.

 

Are the Bookmaker Ratings at ThePuntersPage Reliable?

Yes, our bookmaker ratings are reliable. We sign up to each betting site we review, test out deposit and withdrawal options, take into consideration customer feedback, contact customer support representatives to get any additional information that we need, check each feature of a betting site personally, place bets, and use the best betting sites out there as a cornerstone around which we establish ratings. To ensure that our content has all the latest information, we constantly update our reviews to cater to new bookmaker features and developments.

Overall, in every bookmaker review, we take into consideration the features that matter most to the well-being and convenience of the customer.

 

What Does a Good Bookmaker Offer?

To sum up, a good bookmaker offers the following features:

  • A streamlined registration process, which requires you to prove your identity.
  • A variety of payment methods.
  • Several promotional offers.
  • An attractive VIP/loyalty programme.
  • A good quality of odds and active betting markets.
  • Betting features like Cash Out, Bet Builder and fast markets.
  • A feature-laden live betting arena, complete with an option to live stream matches.
  • Utmost security of privacy and funds.
  • A valid licence/licences of operation along with regulation.
  • Efficient customer support services.
  • Easy navigation and a simple interface.
  • A quality, free-to-download mobile app.

 

Why Have Some Betting Sites Been Rated Poorly?

Poor reviews are usually down to any of the key features mentioned above that are either missing or which fail to meet our (high) standards. Our reviews are fair and balanced, and are based on our own personal experiences – we make it a point to be honest and transparent with our readers about a poor experience.

 

Advantages of Betting Online

Our bookmaker reviews are solely based on online/mobile betting platforms, not betting shops. While betting at land-based establishments does come with its own advantages, the shift from betting in shops to betting online is becoming increasingly prominent, with the online betting industry projected to grow at a CAGR of 11.5% from 2020 – 2027.

The (many) benefits of betting online include the comfort of betting at any time and from any place, constantly updated promotional offers, unique betting features (Cash Out, Bet Builder, fast markets) live casino tables and so much more.

 

Bookmaker Review FAQs

🏆 What are the best betting sites for UK customers?

Based on our reviews, Paddy Power, bet365, BetVictor and William Hill are among the very best online bookmakers for UK bettors.

❓ Are the bookmaker reviews at ThePuntersPage reliable?

Yes, the reviews at ThePuntersPage are reliable, fair and transparent. We base many of our ratings on our own experiences with bookmakers to give an honest review of the features and aspects which matter most to the customer.

✅ What factors should I consider when choosing a bookmaker?

The whole betting process from registration to withdrawal needs to be smooth, reliable and enjoyable, and ideally offer a list of key features which we have outlined above.

⚽ What are the most popular sports to punt on?

Football, horse racing and golf lead the way as the most popular sports to bet on in the UK.

 

ThePuntersPage Final Say

There are several factors you should consider when choosing a betting site. Given the sheer amount of choice that is out there, we have made this easier for you by putting together our own  carefully evaluated and detailed bookmaker reviews. We're constantly updating our content, so make sure to follow us for the latest updates!