Looking for some of the best bookmaker reviews online? Delve into our list of the top betting sites for customers in the United Kingdom, along with the factors we take into consideration when assessing them. Our list is ever-growing, so watch this space for the latest updates in the realm of betting excellence!

United Kingdom icon
United Kingdom
  • Competitive odds
  • Trending bets, enhanced accas & boosted markets
  • Multitude of account controls
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
18+ New Customers Only. Opt in and bet £5 on sports (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets, which expire in 7 days. Selected payment methods only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
  • Best UK/Ireland horse racing odds
  • Great customer support including live chat
  • Attractive ThePuntersPage Welcome Offer!
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
  • Best pools betting in the UK
  • Myriad of sportsbook and casino promotions
  • Superb esports coverage
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
18+ UK only. Sports: Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Casino: New players only. 1 welcome offer per customer. Deposit and Stake £10 on casino slots and receive 100 Free Spins on ‘Big Catch Bass Fishing’. Spin value is £0.10. No wagering on winnings. Free Spins 7 day expiry. Full T&C's apply. Bet Responsibly. GambleAware.org #ad
  • Amazing selection of betting markets
  • Excellent for live bets and live streaming
  • Perfect for newcomers
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
18+ New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, Odds Boost Token, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
  • Extensive variety of sports on offer
  • Market leading Premier League odds
  • Established in 1999 making it one of the UK's first spread betting sites
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
  • Broad sportsbook great for football
  • Fantastic casino offering
  • Strong emphasis on responsible gambling
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
18+ New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
  • A streamlined registration process, which requires you to prove your identity

  • A variety of payment methods

  • Several promotional offers

  • An attractive VIP / loyalty programme

  • A good quality of odds and active betting markets

  • Betting features like Cash-Out, Bet Builder, and fast markets

  • A feature-laden live betting arena, complete with an option to livestream matches

  • Utmost security of privacy and funds

  • A valid licence(s) issued by reputable regulators, such as the United Kingdom Gambling Commission (UKGC)

  • Efficient customer support

  • Easy navigation through a simple interface

  • A quality, free-to-download mobile app

BookmakerWelcome OfferDeposit MethodsSportsbook OfferingOdds Margin AverageOther Features
ParimatchBet £5 Get £203 methods31 sports93.2%Casino, Tables
BetVictorBet £10 Get £406 methods30 sports93.2%Casino, Live Casino
The Pools£10 Weekly ACCA Free Bet + Get 100 free spins3 methods30 sports93.6%Pools, Lotto, Casino, Arcade
Sportingbet£50 free bets, 20 free spins & £10 casino bonus7 methods36 sports94%Casino, Live Casino
SpreadexUp to £50 in free bets3 methods21 sports93.4%Spreads, Casino, Financials
Bet UKBet £10, Get £30 in free bets4 methods37 sports94.2%Slots, Casino, Tables
kwiffBet £10 Get a £30 Surprise Bet4 methods19 sports87%Casino
CoralBet £5 Get £206 methods52 sports94.7%Casino, Live Casino, Bingo, Poker
BetfredBet £10 Get £506 methods23 sports93.3%Casino, Poker, Games, Bingo, Totepool
bet365Bet £10 Get £308 methods42 sports94%Fantasy, Casino, Live Casino, Poker, Bingo

At TPP, our bookmaker reviews are based on 10 main categories, with each of these awarded a rating out of five.

We also evaluate non-sportsbook (and non-exchange) features and products in a separate (11th) category to provide a holistic assessment of each operator, which does not count towards the final rating.

A typical bookmaker review at TPP includes the following:

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    outstanding features at the top;

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    a checklist of prominent features;

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    detailed information about the bookie's welcome offer;

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    in-depth insights about the topic of each category; and

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    a conclusion, where we give our overall, final rating to sum things up.

For a closer look at the 11 factors we take into account in order to determine the quality of a betting site, read on below.

1. Registration Process

To rate a bookmaker’s registration process, we start off by actually going through this journey ourselves! From filling in the sign-up form to completing the account verification requirements, we provide a detailed step-by-step guide for you to follow. Plus, we'll let you know about any welcome offers available.

The rating for this category takes into account two crucial factors: the ease and speed of creating your account, and the security measures in place, such as password protocols and the submission of identity verification documents.

2. Deposit & Withdrawal Options

There are several factors we keep in mind here. Firstly, a good variety of deposits and withdrawal methods is key. Other factors included in the final score are processing times, fees, and the user-friendliness of the bookie's banking system.

We also provide information regarding any restrictions on the site, such as welcome bonus deposit restrictions or identity checks before withdrawals. All the information is compiled in a neat table!

3. Welcome Offer

The best betting sites offer some brilliant welcome bonuses for new users to start off on the right foot! We take an in-depth look at each offer, including bonus codes and all the relevant terms and conditions. Our ratings are determined by the quality of the offer from the different betting platforms.

4. Sportsbook Promotions

Offering a variety of sportsbook promotions is an essential part of any quality online bookmaker. From accumulator bonuses to free bets and prizes, promotional offers can add some extra spice to your betting and could potentially lead to huge winnings.

We appreciate both quantity and quality, so the more promotions the better. We also make sure that they are easy to claim and have favourable terms and conditions. Finally, we keep an eye out for a VIP/Loyalty programme, which can greatly enhance your customer experience if you're a loyal punter.

5. Pre-Match Offer

What we look for here is market variety and depth, including the number of sports, leagues, and events covered. The generosity in odds is also crucial, so we also test the bookmaker’s margin to make sure you get the best deal possible.

Within our pre-match offer section, we cover in detail esports betting and special betting markets, as well as the availability of useful betting features like Cash-Out and Bet Builder.

6. Live Offer

When it comes to live betting, you can rest assured that every bookmaker review we write will have this covered too. The best bookmakers offer tools such as livestreaming, a live scorecard, a graphical representation of an ongoing match, many exciting betting markets, and in-depth statistics. We also check out the market update speed, as well as odds margins.

7. Security

Knowing that you can trust your chosen bookmaker with your funds and personal details is, of course, crucial. To give you peace of mind, we first verify the site's licences, followed by any encryption details implemented by the platform and what personal data they choose to store.

Responsible gambling tools also play a pivotal role in maintaining a secure betting environment online, so we ensure that any bookie we recommend empowers punters to set limits and take breaks. This is usually done by prominently displaying options like self-exclusions, reality checks, cool-off periods, and links to external resources, such as GamCare.

8. Service & Customer Support

The best betting sites in the UK offer various communication channels for the purpose of good customer care, including live chat, phone support, email, social media, and comprehensive FAQ sections. The greater the variety, the higher they score on our end.

What's more, we actively engage with these customer service methods ourselves, assessing and rating them based on their responsiveness, helpfulness, and overall efficiency.

9. Design & Usability

It’s simple: a well-designed site leads to a better betting experience! We keep a particular eye out for visually appealing layouts, user-friendly features, and intuitive navigation. This is more important than some may think, and its inclusion as a category is warranted, as placing bets online should be as easy as possible for everyone, whether you are a novice or a veteran.

10. Mobile

For those who prefer to bet on the go, a sportsbook app that offers the same quality and features as the main site is extremely useful, and is a great incentive to sign up to a particular bookie.

A good betting app is straightforward to use, and will also offer additional special features not found on its desktop counterpart. Moreover, it should ideally be available to download for free on both iOS and Android devices.

Check out our full list of the best betting apps in the UK.

11. Other Products

Betting goes far beyond the realm of sports, so while the provision of products like casino, live casino, poker, bingo, and virtual sports do not factor into our bookmaker ratings, we always make it a point to discuss other offerings available on every platform we review.

On top of this, we also provide detailed insights into non-sports-related promotional offers, welcome bonuses, and other such deals, giving you as holistic an overview as possible.

Below is a well-curated list of the best betting sites online, each chosen for their outstanding offerings that will allow you, the punter, to get the best bang for your buck!

Parimatch Review

parimatch homepage screenshot
(Source: Parimatch)

At the time of writing, we consider the best betting site in the UK to be Parimatch. For starters, new customers are granted a “Bet £5 Get £20” welcome offer coupled by a simple registration process.

The site's sportsbook is sleek and filled to the brim with promotions, bet boosts, and bonuses. Their variety of 31 sports leaves you spoilt for choice, and their 93.2% payout margin is as good as any.

Parimatch’s casino, table games, and live options are also up to par, and round off an overall brilliant bookmaker.

BetVictor Review

betvictor homepage screenshot
(Source: BetVictor)

BetVictor is one of the best operators in the UK, which is clear from the get-go with its generous “Bet £10 Get £40” welcome offer. There are three other amazing welcome offers for horse racing and casino, partnered with several promotional offers.

The operator boasts 30 sports to choose from, including various esport tournaments and virtuals. If you fancy something different, their casino and live options also stand up well here.

Additionally, we found the customer service to be highly efficient and prompt, and there are several supported deposit and withdrawal methods. The layout itself is well-designed and easy to navigate across, too.

The Pools Review

screenshot of the pools welcome offer
(Source: The Pools)

Looking to try something unique? The Pools is a specialist in, you guessed it, pool betting — a form of gambling where bets are literally “pooled” together, with the profits gained shared among the winners.

Apart from 30 conventional sports to choose from, you'll find esports and virtual markets too.

On top of all this, there's an arcade section, casino options, and free-to-play games. New sign-ups can enjoy a “£10 Weekly ACCA Free Bet + Get 100 Free Spins” welcome offer, along with plenty of other bonuses to claim later on as an existing customer.

Sportingbet Review

sportingbet homepage screenshot
(Source: Sportingbet)

There's nothing quite like a super user-friendly betting platform! Sportingbet is an extremely easy site to navigate, making it perfect for first-time punters. They’ve also got some of the best promotions around, including a “Bet and Get up to £50 in Free Bets” offer, as well as a “20 Free Spins & £10 Casino Bonus” deal.

Their sportsbook variety is top-notch with 36 sports to choose from, along with a great payout margin at around 94%. The live section also deserves a mention, with in-depth markets, several stats, and a convenient livestreaming option. While Sportingbet’s main focus is sports, they also offer casino and live table games.

Spreadex Review

spreadex homepage screenshot
(Source: Spreadex)

For those who fancy a go at spread betting, look no further than Spreadex. In this form of gambling, you're essentially guessing how much a team will win/lose by in a match. If your guess is right, you win more. It's like saying, “I think Manchester United will win by a lot” or “I think Liverpool will lose by just a little.”

A standout element of this platform is its mind-boggling number of markets, which add up to over 600 on certain events. There are 21 sports to choose from, and fixed odds are available as well.

Spreadex feature several promotions, including their “Bet £25 Get £50” offer for new accounts. Moreover, they have a casino section and, uniquely, a “Financials” page, which lets you bet on stocks and exchanges. A perfect site if you're looking to explore new things!

Bet UK Review

bet uk homepage screenshot
(Source: Bet UK)

Bet UK boasts a wide range of sports, which is one of the first things that stood out to us, alongside their excellent odds margin of around 94%.

They also offer casino, slots and table games, together with one of the best betting apps in the market. Their welcome offer is a “Bet £10 Get £30” bonus, available on both desktop and mobile.

The site's only slight drawback is that it isn’t as easy to navigate as others, and the overall layout is not very appealing either.

kwiff Review

kwiff homepage screenshot
(Source: kwiff)

Despite being a relative newcomer, kwiff still has a lot to offer. The welcome bonus is definitely something you won’t see every day, with new customers granted a ‘Bet £10 Get a £30 Surprise Bet’ deal. This means that the operator crafts a personalised free bet using their advanced betting calculator.

However, their sportsbook leaves a little to be desired, with only 19 sports to choose from, as well as a slightly underwhelming 87% betting margin.

Nonetheless, kwiff's promotions and the excitement of supercharged odds certainly make the sleek, well-designed platform worth a try. Don't forget to give their casino section a go, either!

Coral Review

coral homepage screenshot
(Source: Coral)

Sports lovers will certainly take a shine to Coral, where you'll find 52 sports to bet on, along with several esports and virtuals options. The best part is that the payout margin is a stellar 94.7% — the best on our list!

Coral excels in other areas too, offering a fantastic range of options in casino, live casino, bingo, and poker. The promotions section is another string in an already strong bow, especially when it comes to horse racing. Frankly, there aren't many negatives about this platform!

After you sign up, you can claim a “Bet £5 Get £20” welcome bonus, which is superb if you want to start out with a modest investment.

Betfred Review

betfred homepage screenshot
(Source: Betfred)

Betfred is a one-stop-shop when it for gambling, offering an impressive array of sports betting, casino games, poker, various games, bingo, and even a totepool page. It’s quite honestly one of the most diverse operators online, perfect for punters looking to explore different types of betting.

The site's sportsbook has competitive payout margins, averaging 93.3%; however, it is lacking in a richer pool of sport options, with just 23 to choose from. Having said that, Betfred redeems itself with one of the best deals in town at the time of writing — bet £10 and get £50 in free bets when signing up!

As a long-established betting company, Betfred is definitely worth a try and deserves recognition among the top ten best UK operators.

bet365 Review

bet365 welcome offer screenshot
(Source: bet365)

Even if you know very little about betting, you’ve probably still heard of bet365. This absolute behemoth of a site serves over 20 million users worldwide, and it's easy to see why! One highlight would be the sportsbook, which features 42 different sports and a superb 94% average betting margin.

But that's not all — bet365 also excels in the world of fantasy sports, making it a must-try for football enthusiasts in the UK. And if that's not enough, they also cover casino games, live options, poker, and bingo, ensuring you have plenty of choices to keep you entertained!

The only way to review something properly is to try it out yourself! We take the same steps as any punter would, including creating a real account, making a deposit, placing a bet, reaching out to customer service, withdrawing funds, and exploring the site's features. After all, our team at TPP is made up of punters too!

We then evaluate all the positive and negative qualities, showcasing all our findings without bias, in order to give you the best bookmaker reviews possible. The list is constantly updated with new bookmakers as well, ensuring you're kept up to date with all the newest betting sites launched online.

Poor reviews are usually down to any of the key features mentioned above that are either missing or which fail to meet our (high) standards.

Rest assured that our bookmaker reviews are always fair, balanced, transparent, and based on our own personal experiences. Therefore, if a site scores poorly in one of our reviews, you can bet (pun intended) that there's a good reason for this low score.

Our bookmaker reviews focus exclusively on online platforms, not physical betting shops. The many benefits of online betting include:

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    the comfort of betting at any time and from any place;

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    constantly updated promotional offers;

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    unique betting features (Cash-Out, Bet Builder, fast markets); and

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    live casino tables — plus so much more!

While betting at land-based establishments does come with its own pros, the shift from betting in shops to betting online is becoming increasingly prominent, with the online betting industry projected to grow at a CAGR of 11.5% from 2020 – 2027.

There are several factors to consider when choosing a betting site. Given the sheer amount of choice out there, we have made this easier for you by putting together our own carefully evaluated and detailed bookmaker reviews. We're constantly updating our content, so make sure to follow us for the latest updates!

bet365 and William Hill both stand out with maximum payouts of £2,000,000 — the highest in the land! Take a look at our guide to thehighest betting payouts online for more detailed information.

Our betting odds comparison page is definitely the place to start! In this article, we take a mathematical approach towards ranking bookmakers currently offering the most valuable odds online.

Based on our reviews, Parimatch, BetVictor, and The Pools are among the very best online bookmakers for UK bettors.

Yes, the reviews at ThePuntersPage are reliable, fair, and transparent. We base many of our ratings on our own experiences with bookmakers to give an honest review of the features and aspects which matter most to the customer.

The whole betting process from registration to withdrawal needs to be smooth, reliable and enjoyable, and ideally offer a list of key features which we have outlined above.

Football, horse racing, and golf lead the way as the most popular sports to bet on in the UK.

WRITTEN BY Jeremy Sant Fournier View all posts by Jeremy Sant Fournier

If there’s one thing Jeremy loves, it’s sports. A football fanatic at heart, Jeremy can always been found watching, playing or talking about sports. It’s in his blood, and with a keen interest in sports betting, sports writing is a match made in heaven.

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