The beautiful game of football is watched and loved all over world, and is by far the biggest sport amongst British punters. With this in mind, we've listed the best football betting sites offering great odds on all the leagues and competitions, such as the Premier League. Read on to find out which bookie is the best for you!
Best Bookies We Recommend for Betting on Football
Bet £10 Get £30 T&C`s: 18+, New customers only. Opt in, bet £5 on any sports (odds 2.00+) in 7 days. No cash out. Get 2x£10 free bets (odds 2.00+) + 20 Free Spins on Age of Gods:God of Storms. Offer Valid from 10:00 UK time 02/08/2023 Bonuses expire in 7 days. Card payments onlyT&Cs Apply | begambleaware.org | Please gamble responsibly. . Click for full T&Cs. BeGambleAware.org #ad
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Bet £10 get £40 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
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BET £10 GET £20 18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. BeGambleAware.org #ad
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Up to £50 in Free Bets, 20 Free Spins & £10 Casino Bonus 18+ | New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Gamble Responsibly. Full T&Cs apply. BeGambleAware.org #ad
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Up to £50 in free bets Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+Full T&Cs apply. BeGambleAware.org #ad
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Bet £10, Get £30 in Free Bets New customers opt in and stake £20+ on any sporting event at odds of 1.8 or greater before 17:30 17/03/23. Free bets non-withdrawable and 7 day expiry. Qualifying bet restrictions, exclusions and full T&Cs apply. 18+ begambleaware.org.
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Bet £10 Get a £30 Surprise Bet New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Full T&Cs apply. BeGambleAware.org #ad
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Bet £10 Get £40 New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required Full T&Cs apply. BeGambleAware.org #ad
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Bet £10 Get £30 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. BeGambleAware.org #ad
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Bet £10, Get £30 in Free Bets New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply. #ad
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£30 Matched Free Bet if your first Acca loses + 50 Bonus Spins Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. Full T&Cs apply. . Bet The Responsible Way. Full terms apply. BeGambleAware.org #ad
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Double Winnings up to £100 Key terms – New players only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | BeGambleAware.org | LeoSafePlay.com | Play responsibly! Full T&Cs apply BeGambleAware.org #ad
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Bet £20 get £20 In Free Bets 18+ Opt in & bet £20 on any sport at 2.00+ odds within 7 days. No Cash out. Get 2x £10 Free Bets on any sports market. Free bets expire in 7 days. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly. #ad
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£20 Backup Bet 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. BeGambleAware.org #ad
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50% up to £50 Welcome Bonus New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms 18+ #ad
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Best Football Betting Sites Reviewed
There are lots of betting sites to choose from, so we've narrowed it down for you by selecting only the best bookies which specialise in football. Read on to find out why we think these are the options to choose from.
BetVictor
The award-winning and prestigious BetVictor offer a site with a smooth and responsive website interface, a good live betting section, competitive odds, a fantastic bet builder feature and a state-of-the-art mobile betting app that can rival just about anybody else’s.
New customers can also take advantage of a significantly lucrative welcome offer that gifts £40 in free bets. BetVictor aren't regarded as one of the UK’s best football betting sites for no reason!
Paddy Power
Renowned for their witty humour and great promotions, Paddy Power frequently offers money-back promotions, early payouts, low deposits and some of the best football betting odds around. What's more, thanks to #WhatOddsPaddy, punters are treated to an array of unique combo bets every day. They are also down as one of the best football betting sites around for betting on Ballon d'Or and transfers, as far as we're concerned.
bet365
Since their humble beginnings that go back to the year 2000, bet365 has risen to be a top champion among sports punters. With a superb live betting section, a well-designed platform and a high-quality livestreaming feature, we rank bet365 as one of the very best football bookmakers around.
Previously absent bet boosts have also been added to their sportsbook to enhance their status as an elite bookmaker. Above that, bet365 have now also introduced bet365 Fantasy Betting on the top football matches across the Premier League, Serie A, La Liga, and the Champions League, as well as Daily Fantasy Specials.
The Pools
The Pools boast several exciting sportsbook promotions to intrigue its customers – take their ‘Question of the Day’ offer as an example. This is a simple initiative that rewards customers with small prizes for answering a particular question correctly. At the time of writing, for instance, customers stood to receive a £1 free bet if they correctly predicted the number of goals scored in the EFL League One fixture between Bolton Wanderers and Burton Albion.
Apart from all the innovative features available on this site, you can also, of course, bet on the various pools games this bookmaker offers.
Unibet
Being at the forefront of online betting for quite some time now, Unibet offer excellent bonuses, a great livestreaming service, top odds, lots of different football betting markets, and a wide range of payment options. While their current promotions perhaps lack ingenuity, they ensure that their punters are rewarded with ubiquitous boosted odds. We also have to commend Unibet’s extensive statistics section which provides figures for every sport covered by the bookmaker, from football to curling. To our Scandanavian brethren, we extend an approving ‘skål!’.
SBK
Powered by betting exchange giants Smarkets, SBK is a new sportsbook mobile app seeking to change the way we bet. This app – available on both iOS and Android devices – combines Smarket exchange prices on a social-optimised interface, where players can show off bets & tips to others on their social network.
Football markets are divided into 4 separate categories: popular, live, today, and competitions, ensuring users can easily find the event they’re looking for. The bookmaker offers a generous welcome bonus that gifts £30 in free bets, making it one of the best football betting sites around for those who enjoy a nice treat as a new customer.
Betway
In terms of pretty much everything that matters when it comes to quality football betting, Betway are up there with the absolute best.
Betway are huge advocates of accumulator betting, and punters will earn a £30 matched free bet if their first acca placed with the bookie loses – other promotions include regular bet boosts and free bets. They also outstanding live coverage (livestreaming) on certain events, as well as tremendous market variety, covering international and lower leagues. The site's pre-match selection is highly inclusive – in fact, their #BetYourWay feature makes it close to endless. Add all of this to very competitive odds and regular cash outs, and you have one delicious betting buffet!
bwin
bwin, formerly known as betandwin, have a great, user-friendly interface with over 90 different sports to choose from. However, they do focus primarily on football.
We also have to mention their stellar coverage of the virtual sphere. There are 10 different virtual sports available to bet on, with three different virtual football providers making up their coverage. Overall, bwin is a very generous bookmaker that boasts the broadest of sportsbooks.
William Hill
The veritable grandfather of sports betting! Since way back in 1934, William Hill have built a massive reputation among UK punters, offering great odds on top football leagues (including daily enhanced specials), a huge variety of betting markets, and a top, easy-to-use mobile app that is super-efficient, easily making their way onto our list of the best football betting sites.
With their #YourOdds feature, which allows your customised bets to be priced, William Hill were pioneers in handing more control and freedom over to the customer.
Bet UK
Bet UK is LeoVegas’ first betting-oriented site for British punters, and they seem to have done an excellent job, especially for football lovers. The site has low overround on its bets, meaning it is one of the fairest betting sites around.
There is an excellent welcome offer where you bet £10 and get a £30 in free bets, which are then credited as three separate bets (x3 £10). Punters can also access Teddy’s Tips provided by Teddy Sheringham, who previews and predicts the weekend’s Premier League fixtures.
Parimatch
When logging into Parimatch, the very first thing you can see is the detailed live coverage of several ongoing football matches, not to mention tons of great markets and a sports welcome bonus offering £20 for a £10 deposit. Their signature lightning-yellow branding may be eye-catching, but there is a whole lot of substance beneath, with quality odds on games from all around the world, extensive live coverage, boosted odds, and a myriad of football specials.
Should you pick a winner and eventually wish to withdraw your funds, Parimatch will ensure your cash is delivered in an instant. Their withdrawal process is incredibly efficient for all their supported payment options.
Betfair
Along with operating the world’s biggest online betting exchange, Betfair boast a sportsbook with a plethora of football betting markets for their customers. Their cash out option stands out as one of the best around, while users can enjoy a variety of daily boosted odds on football markets across Europe. Placing accumulator and bet builder bets is also always very rewarding with Betfair!
Betfred
Hailing from the city of Manchester, Betfred are a well-established bookmaker in the UK, offering a huge array of football betting markets and unique, original promotions, such as their Double Delight and Hat-Trick Heaven offers. Available pre-match and in-play, these promos could potentially double or triple your anytime goalscorer bets. Attacking a specific football market is rare, but Betfred do it superbly with this promotion.
888sport
While 888sport‘s football coverage is stellar, it’s their superbly designed interface which ensures they stand out from competitors. The bookmaker boasts a rewarding welcome offer (Bet £10 Get £30) while spotlighting European football markets in particular, throwing both competitive odds and rewarding bonuses into the mix.
There is a multitude of daily boosted odds, and users are rewarded with a £5 free bet any bet at odds greater than or equal to 4/1 wins. Don't forget to check out their fantastic ACCA Club, too!
Ladbrokes
From previously being owned by the fancy Hilton Hotel brand to becoming established as a high-street bookmaker favourite, Ladbrokes are known for offering a wide range of competitive odds and quick payouts.
Add that to their easy-to-use website, vast selection of betting markets, superb in-play betting platform, and abundance of football related betting features, and it's no surprise as to why they ended up on our list of best football betting sites.
Sportingbet
With over 2.5 million registered customers in over 200 countries, Sportingbet have become one of the best betting sites for football worldwide for many reasons. Their site has been designed with a simple yet responsive interface offering an abundance of football promotions – including an extra special acca insurance offer.
Premier League fans can utilise their knowledge in the bookmaker’s Go for Goal offer. This particular promo rewards punters for correctly predicting three Premier League goalscorers in any given matchweek.
mr.play
mr.play are a quintessential betting site for football and dozens of other sports. While their website leaves a lot to be desired from a design and technical perspective, users will find a great welcome bonuses, plenty of options for deposits and withdrawals – mini-deposits of as low as £10 can be made too.
Their wide range of football betting markets all come with competitive odds, as well as plenty of in-play options. Sign up today to get a £10 free bet!
NetBet
NetBet has it all when it comes to football betting. Not only can you cash out your bets, but you can also get creative thanks to their unique bet builder – which they call ‘Bet Maker’. They offer a wide range of football leagues and markets, as well as 25 other sports!
New players can enjoy a £5 free bet on football, along with acca boosts and acca refunds. A wide variety of statistics are available, too, which could aid your betting strategy.
New Football Betting Sites: Our Top 3
We've listed our top picks for football betting, so why are we choosing to add a section just for newer bookmakers?
Well, we generally find that newer bookies can offer more innovative and unique features or offerings. Be sure to check out our top three recommended new football betting sites below to find out more!
#1 New Football Betting Site – SBK
A mobile-only sportsbook, SBK are relatively new to the market but have already made quite an impression – in our view, they could quite honestly be one of the best UK sportsbooks to have launched in recent years. Upon signing up, you'll be able to enjoy a highly interactive product where you can leave feedback. SBK's football betting markets cover all the top competitions, and if you don’t see what you’re looking for, you can request it.
#2 New Football Betting Site – Fansbet
Fansbet‘s new and innovative concept – their ‘Giving Back’ scheme – is unprecedented in the UK betting scene. This newbie is turning heads, and we can see why, with their football betting offers both weekly and generous. A few of these promotions would be their ACCA Boosts, ADD2BET, and Pulse Bet, all undoubtedly favourites among their customers. All this and more is available on a platform that's easy to use and navigate, making placing bets a total breeze.
#3 New Football Betting Site – The Pools
The Pools returns football betting to its roots by offering a multitude of pools bets every week. Modern markets are available too, with new customers able to take advantage of a generous welcome offer. Price boosts are available daily as well.
Football Betting Tips & Strategy
Here at ThePuntersPage we want you to make the best football bets possible, which is why we also provide a dedicated football stats section on our website. Stats one of the most important things any punter can have at hand when learning how to bet on football online, as they provide completely unbiased data based on facts.
With our constantly updated statistics, punters can access all the important information they need across many of the most popular betting markets in major leagues.
If you want to up your betting on football games even further and beat the bookies, check out our list of the best football websites for stats and analysis!
- Shop around different bookmakers
By using different bookmakers, you will be able to compare and contrast prices online to find the best value for your wagers. Shopping around the best football betting sites also lets you see which exciting promotions and various other features are on offer, which can significantly influence a bet.
- Try Out New Betting Markets
As you become a more experienced punter, we recommend trying out as many different betting markets as possible, because who knows? You might just find something that works perfectly for you. In the following section of this guide, we've compiled a list of all the most popular football betting markets, including those which you might not yet be familiar with in order to give you as deep an understanding as possible.
- Watch the Sport
A pretty obvious one, we know. However, when having a punt on any football match, it doesn’t hurt to know your stuff. By refreshing your knowledge of what you're betting on, this won’t only make matches much more enjoyable to watch, but will also make your betting a lot more fruitful. Keep up with club news and team updates, such as player substitutes or injuries, as this can also help you place smarter bets, as well as the likes of VAR.
- Value Betting
Value betting is not about looking for a team to produce a result, but instead involves looking for a bookmaker that has undervalued odds on a particular bet. This may be a little time-consuming and possibly to no avail – however, if a punter can possibly find a bookmaker who has undervalued a bet, this can be very rewarding.
- Fewer Selections
When placing your bets, think small, not big. The chances of winning that 3000/1 accumulator means most likely you will only get your desired result once if all those teams played 3,000 times over! By keeping your bets to singles or doubles, your chances of getting one over on the bookies vastly improve.
- Avoid Common Mistakes
When wagering bets on football, it is also important to avoid making common betting mistakes that could ruin your chances of getting a payout. Some of our important tips to keep in mind include managing your bankroll accordingly and not always betting in favour of your team, even if it's Manchester United, Liverpool, Arsenal, or any other big names like these. Avoiding simple mistakes can take you from being a beginner to an expert bettor fast.
Tip: We recommend using KickForm for some of the best football tips, predictions and odds around!
Most Popular Football Betting Markets
There is a plethora of football betting markets for punters online – we've listed below some of the very best and most popular.
Final Result
Nothing is as simple or as traditional as having a punt on the final result of any match. You can choose either Home, Draw, or Away and wait for the final outcome. Whatever football league you are looking to bet, any bookmaker, big or small, will have this market.
Double Chance
Similar to a Final Result bet but with double chance, punters can choose two out of the three possible outcomes. Sure, the odds are a little smaller, but the chance of winning is a lot greater, making this market a popular choice amongst bettors.
Correct Score
A little bit more unpredictable than the last two mentioned, the odds vastly increase if a bettor can correctly choose the correct score of any match. Will the game be an exciting 5-4 or will it be a dull 0-0?
Half Time/Full time
Another popular betting market found at all the top football betting sites in the UK is the Half Time/Full Time market. You can get greater odds by not just selecting a final result prediction, but by also choosing who wins or draws in the first and second half. Another popular choice amongst football punters – not to mention a rewarding one!
First Goalscorer
Who do you think will get on the scoresheet first? Betting on the first goalscorer allows you to choose who you think will be the first one to stick it in the back of the net. The odds will vary from the goalscoring favourite to possibly the goalkeeper himself getting one in.
Win to Nil
A variation of correct score betting, win to nil bets require you to choose a team that will win whilst not conceding anything. While the returns of this sort of punt can be very attractive, if your chosen team wins but concedes a goal, you will lose your bet.
Over/Under Goals Markets
Over/Under goals markets allow punters to choose whether a game will score more or less than a stated amount of goals. This is usually presented as:
Over/Under 0.5 goals
Over/Under 1.5 goals
Over/Under 2.5 goals
Over/Under 3.5 goals
Over/Under 4.5 goals
The odds for this sort of bet will vary depending on which bet you choose, with some being very profitable and others less so.
Specials Markets
Besides the regular football betting markets available on most sites, some bookies also offer specials markets. These can include things like player transfer betting, manager transfer betting, and fantasy football.
Popular Football Tournaments for Betting
Football is the most popular sport for betting in most countries around the world and almost all countries in Europe. Finding matches and tournaments with a wide choice of betting markets is therefore never going to be a challenge, irrespective of which teams you are interested in.
There are plenty of matches or competitions going on all year round, even during international break. Some football leagues and tournaments are far more popular than others, however, and it is in these leagues that you will find the widest range of options for your bets.
English Premier League
The pinnacle of English football, the Premier League grows in popularity year after year with punters wishing to try their luck week in, week out with thrilling fixtures such as Arsenal vs Chelsea.
With over 4 billion people tuning in across the globe to watch, it also makes this league great for football betting as well. Make sure to check out our list of the best Premier League betting sites; if you are a fan of English football betting in particular, you should also take a look at our guides on the FA Cup and League Cup.
Italian Serie A
Another attractive prospect in the top 5 European leagues for punters, the Serie A has been blessed with some of the world’s finest players. Its international popularity rivals that of the Bundesliga and La Liga, making it not just a great league to bet on, but also an opportunity to watch some of the finest football around.
Spanish La Liga
The Spanish Primera Liga, better known as ‘La Liga’, has boasted some of the finest footballing teams ever to grace the planet in Real Madrid and Barcelona. With its international appeal second only to the top tier of English football, it is easy to see why it attracts so many punters. Check out the latest La Liga predictions on KickForm!
German Bundesliga
Another great European footballing league possessing some of the greatest players in Europe and even the world, the Bundesliga has always been around as one of the greatest leagues for punters to watch and bet on. For top tips, head over to our 1. Bundesliga predictions on KickForm!
French Ligue 1
Ligue 1 is the top division of French football, locally referred to as ‘Le Championnat’. Until the recent resurgence of the mighty Paris Saint-Germain, this has been historically an open league, and a great way for punters to enjoy great football and favourable odds, too.
Other Domestic Leagues
As well as the leagues mentioned above, there is also the EFL Championship, EFL League One, EFL League Two, National League, the Scottish Premiership, the Dutch Eredivisie, Saudi Pro League and the Portuguese Primeira Liga that offer great markets and betting opportunities for punters.
European Competitions
Since the beginning of professional football, there was always a desire for the greatest teams of Europe to battle it out to decide who is the best of the continent. In response to this demand, we now have the Champions League – the pinnacle of any football fan (and football betting site’s) calendar.
This has also risen to become the biggest market for bettors wishing to have some fun with European football. And, if that's not enough, there's also the Europa League: Europe’s second-tier footballing competition. These are also followed by the Super Cup and Club World Cup, which may not be as huge in competition size, but still great to have a bet on. Remember to keep your eyes peeled for the newly announced Europa Conference League too!
International Country Competitions
As you might expect, the FIFA World Cup is by far the most popular football betting tournament, with billions of viewers from around the world tuning in for each edition, including the Qualifiers. The UEFA European Championships and Nations League, as well as the Copa America, The Women's World Cup and Africa Cup of Nations, have also proven popular amongst punters and are available across many of the best football sites in the UK.
On a much lesser scale but still as intriguing, there are international friendlies that are worth taking a gander at, too.
Whatever you choose if England's your team, don't miss out on our guide for betting on the England squad, with a special focus on the World Cup.
Best Football Betting Sites FAQs
Our detailed analyses have shown that BetVictor is the best betting site for football, followed by BoyleSports and bet365 operator.
Betting on football is the same as betting on any other sports betting market. Simply log in or create an account at your chosen bookie, navigate to the football (or soccer) section of their sportsbook, choose which tournaments or matches you would like to bet on, pick your preferred markets, and place your bets.
As a general rule, you should always avoid betting sites which are unlicensed and unregulated, and those that have limited payment options, lacklustre customer support, and low security, as these can compromise your betting experience and online safety.
Some of the most popular football betting markets include Final Result, outright betting, Both Teams To Score, Asian handicap, Correct Score, and over/under 2.5 goals.
ThePuntersPage Final Say
Football as a sport needs no introduction, and with all the top football betting sites in the UK offering loads of exciting betting options on this great sport, it can be tricky to decide which one is best for you. We made sure to consider only the very best bookmakers in our rankings so that whichever one you decide to go for, you can rest assured that you will be provided with a premium betting experience and countless options!