At The Punters Page we want to keep you updated on all the new betting sites in the UK. For this reason, below you will find a list of all the latest bookmakers we have added on to our website to help you find the best new bookies UK and beyond. This is constantly being updated with new betting sites, new bookies offers and reviews! Alternatively, you can view the extensive list of all our Best Online Bookies.
New Betting Sites UK
It's easy not to realise just how far things have come. This is certainly the case when it comes to bookmakers as new online betting sites UK are unrecognisable from how they looked at the turn of the millennium.
This article is no mere history lesson, by examining these changes we want to highlight the many incredible things bookmakers are doing alongside some of our absolute favourites in the new online betting sites in the UK market.
Be sure to check out our table above for our absolute favourite new UK bookmakers, alongside the rest of our article, for exactly why we think the new kids on the online block deserve your attention, including BetUK, The Pools, and SBK.
Why try a new betting site?
We find that new betting sites tend to offer a more innovative product, whereas established bookies have a more traditional product on offer. Both options are great, but we're here to shed some light on the newer betting sites around and what fresh new offerings they have that you can benefit from.
- New Betting Sites UK
- List of All Latest New UK Bookmakers For 2023
- What are the Advantages of Using New Betting Sites?
- What do we look for in new betting sites UK and the latest betting sites?
- What changes have made new betting sites what they are?
- Some examples of innovative new betting sites
- New UK Betting Sites FAQs
- ThePuntersPage Final Say
READ talkSPORT BET REVIEW
T&Cs APPLY, 18+ ONLY
18+ New customers only. Opt in, bet up to £40 (min. £20) on selected events at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected events. Bonuses expire in 7 days. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly. #ad
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READ SBK REVIEW
T&Cs APPLY, 18+ ONLY
New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
18+. New UK customers only. Min bet £10 to receive £10 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, Full T&Cs apply. BeGambleAware.org #ad
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READ Hollywoodbets REVIEW
T&Cs APPLY, 18+ ONLY
Full Stake Refund: 5+ Selections, Limited to Win/Draw Fulltime Markets only, Combined Odds of 4/1 (5.0) or more, If 1 event loses receive Stake Back as Free Bet. Max £10. Double Stake Refund: 8+ Selections, Limited to Win/Draw Fulltime Markets only, Combined odds of 10/1 (11.0) or more, If 1 event loses receive 2 x Stake Back as Free Bet. Max £25. 5 x Stake Refund: 12+ Selections , Limited to Win/Draw Fulltime Markets only, Combined odds of 25/1 (26.0) or more, If 1 event loses receive 5 x stake back as a Free Bet up to Max £50. Free Bets valid for 7 days. Full T&Cs apply. 18+. BeGambleAware.org #ad
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READ Betiton REVIEW
T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. Full T&Cs apply. BeGambleAware.org #ad
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READ Virgin Bet REVIEW
T&Cs APPLY, 18+ ONLY
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions: click here. #ad
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READ LiveScore Bet REVIEW
T&Cs APPLY, 18+ ONLY
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad
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READ Betzone REVIEW
T&Cs APPLY, 18+ ONLY
18+ | This promotion is for new account holders only. To qualify, you must open a new account at www.betzone.co.uk. The bonus promotional offers of up to £60 worth of free sports bets will be valid for a period of 7 days from the point of issue and must be used within this period otherwise they will expire. The first bonus of £10 worth of free sports bets, will be credited direct to your online account within 48 hours of placing 5 qualifying sports bets of £10 or more at odds of Evens or greater. Qualifying bets must be settled. Cashed out or void bets do not count. Full T&Cs apply. BeGambleAware.org #ad
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READ LuckLand REVIEW
T&Cs APPLY, 18+ ONLY
NEW CUSTOMERS ONLY. MAX ONE £25 FREE BET. MIN QUALIFYING STAKE £15. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 (2.00) OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 (1.80) ODDS REQ. SKRILL, NETELLER & PAYPAL ARE NOT ELIGIBLE. href="https://www.thepunterspage.com/goto/luckland/" target="_blank" rel="noopener">Full T&Cs apply. apply. BeGambleAware.org #ad
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READ BetTarget REVIEW
T&Cs APPLY, 18+ ONLY
18+, new customers only. Min wagering on sports £10. Max one £15 free bet. Qualifying bets must be placed at odds 1/1 or greater. Paid as bonus token with min 4/5 odds required. Selected payment methods only. Bet expires after 14 days of being credited.
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READ Mr Mega REVIEW
T&Cs APPLY, 18+ ONLY
18+ New Customers only. 1x person per household. Max Free Bet amount is £10. Minimum £10 deposit required, and minimum wager of £10 with odds of Evens (2.00)+ to activate the £15 Free Bet Token. Free Bet Token will expire 14 days after credited to your account. Void/canceled or Cashed Out bets do not count towards wagering. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not eligible for this offer. Bonus Policy and Terms of Service apply. Please gamble responsibly. Full T&Cs apply. BeGambleAware.org #ad
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READ Highbet REVIEW
T&Cs APPLY, 18+ ONLY
New customers only. Available 1x per household. Max Free Bet token £10. Min deposit £10 required and wager of £15. PayPal, Neteller, Paysafe, Skrill, Skrill 1-Tap not eligible as a payment method for this offer. Free Bet Token Specific and Full T&Cs apply. BeGambleAware.org #ad
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READ 21.co.uk REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. 18+ begambleaware.org. New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings. Full T&Cs apply. BeGambleAware.org #ad
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READ Spreadex REVIEW
T&Cs APPLY, 18+ ONLY
Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+Full T&Cs apply. BeGambleAware.org #ad
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READ Bet UK REVIEW
T&Cs APPLY, 18+ ONLY
T&C’s Apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1/2 (1.5) or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+ BeGambleAware.org #ad
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READ FanTeam REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. BeGambleAware.org #ad
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READ PokerStars REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. BeGambleAware.org #ad
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READ The Pools REVIEW
T&Cs APPLY, 18+ ONLY
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required
Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. BeGambleAware.org #ad
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READ Rizk REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. BeGambleAware.org #ad
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READ The Football Pools REVIEW
T&Cs APPLY, 18+ ONLY
Minimum £10 initial deposit required x1 wagering requirements apply to the Pools bonus. Available once & to new customers only. 20 free spins available on Who Wants to be a Millionaire. Free spin winnings are credited as cash & your free spins will expire 7 days after crediting. Winnings from free spins limited to £100. Full T&Cs apply. BeGambleAware.org #ad
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READ Gamebookers REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. BeGambleAware.org #ad
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Exclusive Bonus 
READ Parimatch REVIEW
T&Cs APPLY, 18+ ONLY
18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply | begambleaware.org | Please gamble responsibly. . Click for full T&Cs. BeGambleAware.org #ad
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READ StarSports REVIEW
T&Cs APPLY, 18+ ONLY
Available for both new and existing account holders. Pay out when your team is TWO UP at any stage of the match. To qualify, you must place a bet on any match winner market in any of the following leagues: English Premier League, Champions League & Europa (post qualifying rounds), International Tournaments, FA Cup from 3rd Round onwards. Full T&Cs apply. BeGambleAware.org #ad
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READ Hopa REVIEW
T&Cs APPLY, 18+ ONLY
18+ welcome bonus: new customers only. Max one £10 free bet. Min. Deposit and wagering: £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, neteller & paypal not eligible. Real money bets required for hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward: 4. Bet restrictions apply. Full T&Cs apply. BeGambleAware.org #ad
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Best Newcomer 
READ FansBet REVIEW
T&Cs APPLY, 18+ ONLY
Offer for new customers who register via Mobile; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; 18+. Full T&Cs apply. BeGambleAware.org #ad
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READ RedZoneSports REVIEW
T&Cs APPLY, 18+ ONLY
New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ Full T&Cs apply. BeGambleAware.org #ad
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READ Matchbook REVIEW
T&Cs APPLY, 18+ ONLY
Significant T’s & C’s
The User must enter Bonus Code ‘COMMFREE90’ during registration
Only available to users whio deposit via credit or debit cards
New Customers Only.
Full T&Cs apply. BeGambleAware.org #ad
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READ EnergyBet REVIEW
T&Cs APPLY, 18+ ONLY
18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. Full T&Cs apply. BeGambleAware.org #ad
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READ Smarkets REVIEW
T&Cs APPLY, 18+ ONLY
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise, rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, NETELLER, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign-up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets Full T&Cs apply. BeGambleAware.org #ad
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READ Sporting Index REVIEW
T&Cs APPLY, 18+ ONLY
Key terms for Fixed Odds offer: New customers only. | Applies to first £10+ bet on any sports market at odds of 2.00 (1/1) or greater. | Qualifying bet needs to be placed and settled within 14 days of registration. |First £10 Free Bet issued once the qualifying bet settles. Second £10 Free Bet issued 24 hours later. | Free bets valid for 7 days and stake not returned. | Cashed out or voided bets will not count towards qualifying. | Full terms available online. | 18+. Full T&Cs apply. BeGambleAware.org #ad
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READ MobileWins REVIEW
T&Cs APPLY, 18+ ONLY
New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5 stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests volds all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. BeGambleAware.org #ad
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READ mr.play REVIEW
T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Full T&Cs apply. BeGambleAware.org #ad
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Exclusive Bonus 
READ Quinnbet REVIEW
T&Cs APPLY, 18+ ONLY
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | Full T&Cs apply. BeGambleAware.org #ad
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READ Sportingbet REVIEW
T&Cs APPLY, 18+ ONLY
18+ | New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Gamble Responsibly. Full T&Cs apply. BeGambleAware.org #ad
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READ Sportsbet.io REVIEW
T&Cs APPLY, 18+ ONLY
Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
New 18+ Customers only. 0% commission on all exchange sports for 100 days. Promo code 0COMM100 must be entered during registration. Offer only available to users who deposit via debit card. Standard 2% commission rate applies on 101st day. Not available to API, RDT or trading software customers. T&Cs Apply. BeGambleAware.org #ad
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READ 32Red REVIEW
T&Cs APPLY, 18+ ONLY
18+ begambleaware.org Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | BeGambleAware.org | LeoSafePlay.com | Play responsibly! Full T&Cs apply BeGambleAware.org #ad
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READ Karamba REVIEW
T&Cs APPLY, 18+ ONLY
New customers only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. 18+Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | Full T&Cs apply. BeGambleAware.org #ad
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Exclusive Bonus 
READ BetVictor REVIEW
T&Cs APPLY, 18+ ONLY
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. Please Gamble Responsibly. Full T&Cs apply. BeGambleAware.org #ad
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READ VBET REVIEW
T&Cs APPLY, 18+ ONLY
Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply.
18+ Please gamble responsiblyFull T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. BeGambleAware.org #ad
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READ NetBet REVIEW
T&Cs APPLY, 18+ ONLY
18+ New customers only from 11.08.2021. £10 bet required to quality within 30 days of registration, Maximum £10 in Free Bets and up to 100 Free Spins. Free Bets valid for 3 days. Bet Responsibly. Terms and conditions apply. Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
18+ New UK+ ROI Customers only. Deposit & Bet min £5 as first bet at minimum odds 1/2 to qualify for 1x £20 Free Bet. Certain deposit methods and bet types excluded. Free bet valid for 7 days, stake not returned. Restrictions apply. Full T&Cs apply. BeGambleAware.org #ad
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T&Cs APPLY, 18+ ONLY
New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.Full T&Cs apply. BeGambleAware.org #ad
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What are the Advantages of Using New Betting Sites?
We don't think many people would argue that online bookmakers were better decades or even years ago.
Most people are aware and accept that online bookmakers work better, look better, are easier to use, can be accessed by more people and offer more features and ways to bet than they used to.
However, some may be cynical of what new UK bookmakers and online betting sites have to offer. Couldn't an older site simply move with the times and be every bit as good as a new betting site UK? Sure, that's entirely possible.
It's also true that not all new betting sites UK are necessarily good, just like any other business, there are good and bad examples.
That said, new betting sites are more likely to offer a more innovative product. The reasons for this are fairly obvious.
A name which has been around for many years and has already carved itself a successful place within the online betting world doesn't have the same kind of need to create something new. They may be concerned that doing so may alienate their customer base. So, they stick with what they know.
And we aren't saying this is a bad thing. People use bookmakers for different things. For a lot of people, these more traditional options may offer exactly what they are after.
But for those who do want something different, brand new betting sites do not have that kind of luxury, so innovation is much more likely to be found at a new UK sportsbook.
Consider this, when you look at the design of different bookmakers, the established names, while they might be excellent, generally look rather conservative in their aesthetic approach.
If you want something that has a different design take, then you're probably going to have to look elsewhere. You can apply that reasoning more generally.
This is, as we have said, a matter of preference. However, if you are in the market for brand new sports betting sites this year and beyond, whether you are new to online gaming in general or want to switch bookmakers, then you owe it to yourself to check out more than just the usual suspects.
What do we look for in new betting sites UK and the latest betting sites?
If you are looking for new betting sites UK, then we think there's a good chance that it is because you haven't been able to find something that's the right fit for you in the past. If that sounds about right, then looking at newer options may get you closer to that perfect match.
This doesn't mean though that what you, and what we, look for in a bookmaker is necessarily radically different. For instance, it is important to note that our standards for both remain just as high. Established bookmakers, for instance, may have a better reputation. But that does not mean our security standards are any lower for brand new betting sites. They are also consistent among things like variety, customer service, new bet offers and all the other elements which make a great betting site, well, great.
That said there do tend to be differences in new betting sites and older betting sites. You may think that many of the elements listed here are pretty standard, however, we're going to be discussing how a newer betting site can affect these vital parts of any bookmaker and how that can provide important alternatives. As is often the case, there's more depth here than might initially appear.
New betting sites UK promotions
When new betting sites look to distinguish themselves, one of the most important ways to do this is through promotions. After all, it is often the first thing that people check when looking at the latest bookmakers.
On top of that it's somewhere a bookmaker can get creative and show off their personality. While many older bookmakers do have excellent new bet offers, it is our experience that newer betting sites in the UK more often have more creative promotional options.
The reason for this is simple, newer betting companies don't have the reputation or existing user base as the household names do. That means that they are more likely to view their promotional pages as a place to show off how unique they are. And because promotions are often aimed at attracting new customers, they take more of a priority because they require new users to stay afloat. Essentially, it is a place to prove to you what they can offer that is different from the established options.
Often, this means that new bookies offers can't compete in terms of sheer cash giveaways and instead focus on providing value and innovation.
The scope for what this can include is large, but we've often been blown away by the creativity of many new betting sites UK and online betting sites. Check them out, they might have exactly the kind of bonus you're looking for.
Site Design for new sports betting sites UK
This is probably the most immediately obvious difference between newer and older sites. As we've mentioned before new sports betting sites want to stand out. This can often be seen through their design. Generally speaking, huge names don't want to mess around with their looks too much because they have an established brand and identity. Newer betting companies are much freer in what they can do from an aesthetic point of view.
However, that's not all. There's also the technical side of site design to consider. While some of the new betting sites have a reputation for being less reliable, many are a step ahead of their established counterparts thanks to using the latest technology, providing a smoother and often more interesting experience.
As always, it all depends on the individual operator. And it is possible that an older site could also innovate in this regard. However, there's no doubting the clear trend of it being new betting sites and beyond who tend to push forward with new technology.
This can also provide more variety, with the emergence of Virtual Sports and esports being a couple of examples. They also hold close to a monopoly on completely niche sites. These can be sites that specialise in a specific type of betting, like the socially focused BetBull for instance. But really, the limits are entirely down the limits of the imagination of the operator.
On top of that, all of this can come together to mean a more satisfying mobile experience and betting experience in general.
Reliability of latest UK betting sites
Another example where new betting sites are misunderstood.
First things first, older sites with a good reputation do have something that will take a newer site a long time to acquire. Reputations don't develop overnight. It is also true that some new UK bookmakers are unreliable.
However, that doesn't mean newer sports betting sites are necessarily less reliable. In fact, the opposite can be true. Always remember that this is a very tough market to succeed in, especially for a newer site. New UK bookmakers in 2019 had a hard time standing out, and it’s only gotten harder since.
This means that most new UK betting sites will be desperate to impress so they'd be foolish to risk anything less than world-class service.
We've often found that the customer service at a newer site has been better than some household names. As for the technical stuff, all of this can be easily researched meaning that in the UK market at least, there are simple ways of ensuring you're getting a reliable bookmaker.
In other words, what we recommend, when it comes to reliability, is to view each according to its individual merit. You may not be able to approach a new betting sites with the initial confidence of a bookmaker that has been on the high street for several decades, but this does not confirm, nor does it mean that it is likely, that the new operator will not be trustworthy. Furthermore, through checks on things like licenses, privacy policy, responsible gaming policy and encryption, all of these things can be easily tested.
Licenses should be easily found, usually at the bottom of a homepage or through the terms and conditions, as can details on encryption for most bookmakers. Occasionally you may need to ask customer service about encryption as they are not obliged to provide information on it. Don't assume because it is not mentioned that encryption is not present, it should be present on any and all decent, licensed sites. Privacy policies are generally given their own page and a UK gambling license should ensure quality in that regard.
In terms of reliability when it comes to responsible gaming, things to look out for include deposit limits, advice and links to the likes of GambleAware to show that the site takes those responsibilities seriously.
New betting sites UK game variety
One of the ways in which one of the latest sites can truly jump ahead of the competition, or at least carve a niche, is by providing games that aren't commonly available elsewhere. Or, by providing more options for certain sports.
Take esports, for instance, many of the best representations for this type of betting is with newer options. Of course, this does not mean that esports cannot be found elsewhere. they are now common on mainstream betting sites. However, in terms of where you will find the most innovative markets or the most niche options? It's the newer sites that are leading the way for the most part. You can even find some betting sites now whose key focus is esports, something that was unthinkable not that long ago.
Different gaming options is one of the clearest routes for a new sports betting site to distinguish itself, hence why there are so many innovative options, which is perfect if you're looking for something not covered enough by older sites.
Payment options
More traditional bookmakers stick, as you would imagine, to the more mainstream payment options. And for many people that is just fine. The reason they are used is that they are popular.
However, people do have needs for different payment options and one of the great things about the modern betting world is that you should, and usually can, find what you're looking for even if it isn't amongst the most typical of options.
And generally, you will find alternate payment options more often in new UK bookmakers and new online betting sites.
The reason for this is twofold. One reason is yet again, that new sites are looking for any way in which they stand out. But the other is that newer sites tend to have a less traditional demographic. Many people who go with high street names do so because they are familiar and although playing online that is still something they find attractive. This tends to extend to their preferred methods of payment too. While those who are attracted to new innovative sites, tend to be attracted to new innovative payment methods as well.
What changes have made new betting sites what they are?
We'll preface this by saying that many of these changes can be seen across bookmakers in general.
However, to understand the newest betting sites UK and beyond, we felt it was important to look at the things which have created such a huge change over the past decade. Not only because this gives you an idea of what you can expect from a bookmaker in the modern age but also because it shows just how quickly things can be innovated. And it's among younger sites where those creative ideas, which may become mainstream in the future, will be most often found.
With that in mind here are some of the most important changes that have made modern bookmakers what they are.
New betting sites mobile gaming
There's perhaps nothing which showcases just how far modern bookmakers have come than the fact that you can now place bets directly from your mobile.
Not only that but you can choose from a huge selection of markets from sports across the world and throughout many different disciplines. The technological advancements that have changed betting have no better showcase than your phone.
Live streaming
This has been going for a while now however the quality and variety of live streaming is something that is continuously being improved upon.
We can only see this becoming more and more common and it's especially impressive when combined with our last selection.
And it's not all doom and gloom for those bookmakers who can't manage it. Many sites that are unable to live stream provide graphics and even commentary to provide a live experience.
When you mix this with how easy bookmakers have become to use and the number of available betting options, you have an incredibly versatile experience.
Cryptocurrencies
We've mentioned alternate payment types as part of the things we look for in new gambling sites UK and cryptocurrencies are usually the first thing people think about when imagining new ways to pay. There's no doubting that Bitcoin and the rest have revolutionised how we pay for things online.
It allows people to bet privately and securely, which is vitally important for so many people. And things are innovating even further with some new betting sites trying to build sportsbooks on the blockchain. A perfect example of how the newest betting sites UK can be where you need to be when looking for innovation.
Cash-out at new betting sites
If you're looking for an example of something that initially appears small but has had a huge impact, look no further than the Cash-out feature.
This allows users to settle their bet before it has finished at reduced odds meaning that their wager is no longer set until the result is finalised but is a fluid proposition that changes as the game goes on.
It brings a whole new level of tactics to betting and in the online world. This becoming more and more common, alongside the widening of betting markets, the introduction of partial Cash-outs, live betting and live streaming, has created a once-unimaginable interactive experience.
If you think that smaller features might not be worth getting excited about, consider the Cash-out.
Esports
Having exploded in popularity over the last decade, it was only a matter of time before bookmakers realised what they were missing out on.
Many older bookmakers have now come around to this modern type of sport, but there's little doubting that it's new sports betting sites that are taking things to the next level.
In fact, some futuristic bookmakers are even completed dedicated to esports, providing a platform that looks hard to match.
Bet Builders of new online betting sites UK
Traditionally, one of the key ways in which the quality of a bookmaker can be assessed is by the number of betting markets available.
And while this is still very much the case, for many bookmakers that number is only limited by your imagination, thanks to the revolutionary Bet Builder feature.
This allows you to tell the bookmaker exactly what you would like to bet on, crafting wagers that couldn’t be better suited to your needs, because they were made by the one person who knows exactly what that is better than anyone else, you.
As Bet Builders become more mainsteam and even more flexible, we’re surely moving towards a market where the bettor dictates many more of the terms of the wager than was previously thought possible.
Some examples of innovative new betting sites
Helping people find the right bookmaker for them is what we do, so take it from us when we say that we know how overwhelming the market can initially appear.
The number of options out there for the latest bet sites UK can be flabbergasting. However, this should be seen as a positive. All these options make innovation more likely, as well as allowing more people find a bookmaker that's right for them.
If you're wondering about the kinds of innovations new gambling sites UK can bring, we've selected a few examples that we hope represent just a touch of the creativity that's out there.
Of course, you might be looking for something completely different, but we hope these examples provide an idea of how you can customise your betting experience through the ideas explored by new gambling sites UK.
The Pools
Similar to Colossus bet, The Pools is also based around pool betting. The Pools offer a unique cash-out feature that enables players to attain complete control of their bets. The concept of pool betting is not something new, but The Pools have done an excellent job in breathing in new life to this ancient way of sports betting. To attract new customers, they offer amazing promotional offers that are second to none. Besides their formidable sportsbook, they also run an excellent online casino updated with all the new games from leading companies.
Betbull
Betbull is innovative in a few different ways.
For starters this site is only available on mobile, a reflection of changing times no doubt and perfect for the modern player that wants to bet on the go.
The next important innovation is the social element. You can talk to other users to develop winning strategies. Not only does this make the site feel alive and add to the enjoyment, but it also has practical uses beyond the norm. That's because this site's main selling point to many is the sharing of accumulator bets through tips from other users.
Essentially, you can copy the bets of successful users, a huge amount of effort goes into a smart accumulator, and make them your own. Being able to do this while chatting to other people and sharing in the excitement of a plan coming together is as revolutionary a betting experience as we have come across.
Colossus Bets
This site is entirely based around pool betting, and while that isn't a new idea in itself, when brought to the worldwide stage thanks to Colossus Bets it becomes a different beast entirely.
There's the social element in the form of syndicates, which can be further realised with the integration of social media. Aside from allowing you to share your wisdom to craft smarter bets as well as being able to join a syndicate when one would be otherwise unavailable, there's also more versatility in the amount you want to bet than in traditional syndicates. Want to bet more? Then you get a larger percentage of the pot, meaning you can bet your way while keeping things fair.
New UK Betting Sites FAQs
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Each site's reliability is individual. There are some newer sites which are not trustworthy, of course. However, you can keep yourself safe by checking for things like licenses, look for UK Gambling Commission if you are unsure, and encryption. This is especially easy in a well-regulated market like the UK. Or, you can check out our recommended sites and reviews.
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Well, this depends on what you are looking for but essentially because the new betting sites offer you something that is not available to you on through other bookmakers. Whatever that is, whether that's a focus on a particular type of sport or even a more appealing look, is down to your personal preferences.
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Of course you can! Plenty of people choose different sites for different things. You may like the sports options of one site but enjoy the virtual sports on another, just to give one example. Sign up to as many sites as suits you.
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Generally speaking, it is very likely. Often people don't realise just how good the promotions elsewhere can be because the only ones that are advertised to them are by established names. New bookmakers in 2020 can be every bit as generous as their elders, and can often be more creative when it comes to bonus ideas.
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Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it's fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.
ThePuntersPage Final Say
The online betting world has never been as exciting as it is today and that is especially the case in the blossoming UK market.
There's plenty of reasons to be excited about the future, but most exciting of all are those things we can't possibly yet predict. In many cases, it's the newer betting sites that are creating these innovations, and if you are looking for something new, checking out alternatives to the older household names through the latest betting sites might be perfect for your betting needs.
As bright as the future looks, there's so much choice available right now that we can't imagine many being unable to find what they want amongst all the creativity in the modern betting market.
Adam is avid sports writer (5 years and counting) who has been betting for as long as he's been legally able to. As an Arsenal fan, he knows a thing or two about the importance of patience (and heartbreak).
