New Betting Sites List – Latest Bookies UK In June 2023

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Last Updated on: 31.05.2023

At The Punters Page we want to keep you updated on all the new betting sites in the UK. For this reason, below you will find a list of all the latest bookmakers we have added on to our website to help you find the best new bookies UK and beyond. This is constantly being updated with new betting sites, new bookies offers and reviews! Alternatively, you can view the extensive list of all our Best Online Bookies.

New Betting Sites UK

It's easy not to realise just how far things have come. This is certainly the case when it comes to bookmakers as new online betting sites UK are unrecognisable from how they looked at the turn of the millennium.

This article is no mere history lesson, by examining these changes we want to highlight the many incredible things bookmakers are doing alongside some of our absolute favourites in the new online betting sites in the UK market.

Be sure to check out our table above for our absolute favourite new UK bookmakers, alongside the rest of our article, for exactly why we think the new kids on the online block deserve your attention, including BetUK, The Pools, and SBK.

Why try a new betting site?

We find that new betting sites tend to offer a more innovative product, whereas established bookies have a more traditional product on offer. Both options are great, but we're here to shed some light on the newer betting sites around and what fresh new offerings they have that you can benefit from.


List of All Latest New UK Bookmakers For 2023

talkSPORT BET 3.4 / 5
Founded: 2022
Owner/s: BV Gaming Limited
  • Intriguing new site
  • Uses BetVictor aesthetics and engine
  • Impressive football betting markets
LATEST OFFER Bet £10 get £30 In Free Bets CLAIM BONUS
18+ New customers only. Opt in, bet £10+ at odds 2.00+, within 7 days of registration. No cash out. Get 3x £10 Free Bets on selected events. Bonus expires in 7 days. Card payments only. T&Cs apply. | Please gamble responsibly. #ad
  • UK Gambling CommissionUK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
Pixiebet 2.75 / 5
Founded: 2022
Owner/s: Vivaro Limited
  • Good Sportsbook offering plenty of different sports
  • Great Variety of Payment Methods
  • Friendly customer support staff that available 24/7
New Players Only. Minimum stake £10, minimum odds 2.0, stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 days from issue. Max conversion: £100. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply. #ad
  • UKGCUK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
Highbet 3.2 / 5
Founded: 2021
Owner/s: Time Solutions Ltd
  • Superb football coverage
  • Huge variety of esports and entertainment markets
  • Quick and efficient customer service
New customers only. Available 1x per household. Max Free Bet token £10. Min deposit £10 required and wager of £15. PayPal, Neteller, Paysafe, Skrill, Skrill 1-Tap not eligible as a payment method for this offer. Free Bet Token Specific and Full T&Cs apply. #ad
  • Malta Gaming Authority
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
Mr Mega 3.1 / 5
Founded: 2021
Owner/s: Apex Marketing LTD
  • Competitive football odds
  • Efficient customer support
  • Well known for superb Casino product
18+ New Customers only. 1x person per household. Max Free Bet amount is £10. Minimum £10 deposit required, and minimum wager of £10 with odds of Evens (2.00)+ to activate the £15 Free Bet Token. Free Bet Token will expire 14 days after credited to your account. Void/canceled or Cashed Out bets do not count towards wagering. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not eligible for this offer. Bonus Policy and Terms of Service apply. Please gamble responsibly. Full T&Cs apply. #ad
  • UK Gambling Commission UK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
BetTarget 3.7 / 5
Founded: 2021
Owner/s: ASG Technologies Ltd
  • Broad selection of competitive betting markets
  • Great for bet boosts
  • Site suitable for newcomers
18+, new customers only. Min wagering on sports £10. Max one £15 free bet. Qualifying bets must be placed at odds 1/1 or greater. Paid as bonus token with min 4/5 odds required. Selected payment methods only. Bet expires after 14 days of being credited.
  • MGA
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
Betzone 3.1 / 5
Founded: 2021
Owner/s: Bet21 Ltd
  • Appealing sign-up bonus
  • Competitive odds offered on big matches
  • Limited options for payment methods
LATEST OFFER 50% Back as Free Bets Up To £60 CLAIM BONUS
New Customer Offer – Promo Code: NEWWELCOME60 required | 50% back on net LOSSES on your first betting day | requires min 3 x £20 qualifying bets on first day’s betting | Min return £1 free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly #ad
  • UKGCUK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
BetStorm 2.95 / 5
Founded: 2021
Owner/s: ProgressPlay Limited
  • Constantly Updated Sports Promotions
  • Good Rewards Program
  • 24/7 Live Chat
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. #ad
  • UKGCUK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
LiveScore Bet 4 / 5
Founded: 2020
Owner/s: LiveScore Betting & Gaming
  • Comprehensive sportsbook
  • Fantastic mobile app
  • Strong website design
New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. 18+ #ad
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
SBK 4.3 / 5
Founded: 2019
Owner/s: Smarkets (Malta) Limited
  • Exciting welcome offer & promotions
  • Fun bet builders & auto accas
  • Great live-streaming platform
LATEST OFFER Bet £10, Get £30 in Free Bets CLAIM BONUS
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply. 18+. #ad
  • UK Gambling Commission UK Gambling Commission License Logo
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency
Betfair Exchange / 5
READ Betfair Exchange REVIEW
Founded: 2018
Owner/s: PPB Counterparty Services Limited
  • World’s largest Online Betting Exchange
  • Separate Exchange App with Live Streaming
  • Cashback Welcome Offer
New customers only, max £20 cash refund. Bet must be placed in first 7 days of account opening. Payment restrictions apply. Full T&Cs apply. #ad
  • UK Gambling Commission
  • Live Stream
  • VIP Program
  • Cash Out
  • Bet Builder
  • Support 24/7
  • Native App
  • Cryptocurrency

List of New Betting Sites

We provide a brief introduction to each operator and discuss their pros and cons. By the end, you'll have a clearer understanding of which betting operator might be the best fit for you. 

  • talkSport Bet

talkSport Bet is a well-known betting operator that offers a wide range of sports betting options. They have a user-friendly interface and provide live streaming of various sporting events. 


  • Competitive odds-on popular sports events 
  • Extensive coverage of sports markets 
  • Convenient live streaming feature 


  • Limited availability of casino games 
  • Relatively fewer promotional offers compared to some competitors 
  • Customer support response time can be slow at peak hours 

  • Pixiebet

Pixiebet is a relatively new betting operator that has gained popularity for its modern and visually appealing website design. They focus primarily on football betting and offer a variety of betting options. 


  • Sleek and intuitive user interface 
  • Diverse football betting markets 
  • Regularly updated live scores and statistics 


  • Limited coverage of other sports 
  • The withdrawal process can sometimes be slow 
  • Customer support may not be available 24/7 

  • HighBet

HighBet is a well-established betting operator that caters to both sports betting and casino gaming enthusiasts. They offer a comprehensive range of betting options and have a strong reputation in the industry. 


  • Extensive selection of sports markets 
  • Exciting casino games and live dealer options 
  • High-quality mobile betting platform 


  • The website can sometimes be slow during peak hours 
  • Certain countries may have restricted access 
  • The loyalty program could be more rewarding 

  • Mr.Mega

Mr.Mega is a popular betting operator that primarily focuses on casino gaming. They offer a wide range of slot games, table games, and live casino options for players to enjoy. 


  • Vast collection of slot games from top providers 
  • Exciting live casino experience 
  • Generous welcome bonuses and promotions 


  • Limited sports betting options 
  • The website design could be more modern 
  • Customer support may have limited availability on weekends 

  • BetTarget

BetTarget is a reputable betting operator known for its diverse sports betting markets and competitive odds. They aim to provide a user-friendly betting experience for both beginners and experienced bettors. 


  • Wide range of sports betting markets 
  • Attractive odds-on popular events 
  • Easy-to-navigate website interface 


  • The customer support response time can vary 
  • Limited coverage of niche sports 
  • The website could benefit from additional features for in-play betting 

  • Betzone

Betzone is a betting operator that offers a comprehensive platform for both sports betting and online casino gaming. They strive to provide a seamless betting experience with a focus on user satisfaction. 


  • Extensive selection of sports and casino games 
  • User-friendly interface with intuitive navigation 
  • Regularly updated promotions and bonuses 


  • The website design could be more visually appealing 
  • Withdrawal processing times may vary 
  • The customer support team may not be available 24/7 

  • BetStorm

Betstorm is a well-established betting operator that offers a wide range of sports betting options. They are known for their competitive odds and comprehensive coverage of various sports markets. 


  • Competitive odds-on popular sports events 
  • User-friendly interface for easy navigation 
  • Accessible via mobile devices for on-the-go betting 


  • The withdrawal process can sometimes be lengthy 
  • Limited coverage of certain niche sports 
  • Customer support response time may vary during busy periods 

What are the Advantages of Using New Betting Sites?

We don't think many people would argue that online bookmakers were better decades or even years ago.

Most people are aware and accept that online bookmakers work better, look better, are easier to use, can be accessed by more people and offer more features and ways to bet than they used to.

However, some may be cynical of what new UK bookmakers and online betting sites have to offer. Couldn't an older site simply move with the times and be every bit as good as a new betting site UK? Sure, that's entirely possible.

It's also true that not all new betting sites UK are necessarily good, just like any other business, there are good and bad examples.

That said, new betting sites are more likely to offer a more innovative product. The reasons for this are fairly obvious.

A name which has been around for many years and has already carved itself a successful place within the online betting world doesn't have the same kind of need to create something new. They may be concerned that doing so may alienate their customer base. So, they stick with what they know.

And we aren't saying this is a bad thing. People use bookmakers for different things. For a lot of people, these more traditional options may offer exactly what they are after.

But for those who do want something different, brand new betting sites do not have that kind of luxury, so innovation is much more likely to be found at a new UK sportsbook.

Consider this, when you look at the design of different bookmakers, the established names, while they might be excellent, generally look rather conservative in their aesthetic approach.

If you want something that has a different design take, then you're probably going to have to look elsewhere. You can apply that reasoning more generally.

This is, as we have said, a matter of preference. However, if you are in the market for brand new sports betting sites this year and beyond, whether you are new to online gaming in general or want to switch bookmakers, then you owe it to yourself to check out more than just the usual suspects.

What do we look for in new betting sites UK and the latest betting sites?

If you are looking for new betting sites UK, then we think there's a good chance that it is because you haven't been able to find something that's the right fit for you in the past. If that sounds about right, then looking at newer options may get you closer to that perfect match.

This doesn't mean though that what you, and what we, look for in a bookmaker is necessarily radically different. For instance, it is important to note that our standards for both remain just as high. Established bookmakers, for instance, may have a better reputation. But that does not mean our security standards are any lower for brand new betting sites. They are also consistent among things like variety, customer service, new bet offers and all the other elements which make a great betting site, well, great.

That said there do tend to be differences in new betting sites and older betting sites. You may think that many of the elements listed here are pretty standard, however, we're going to be discussing how a newer betting site can affect these vital parts of any bookmaker and how that can provide important alternatives. As is often the case, there's more depth here than might initially appear.

New betting sites UK promotions

Bet365 bet credits promotion - New UK Bookmakers
(Source: bet365)

When new betting sites look to distinguish themselves, one of the most important ways to do this is through promotions. After all, it is often the first thing that people check when looking at the latest bookmakers.

On top of that it's somewhere a bookmaker can get creative and show off their personality. While many older bookmakers do have excellent new bet offers, it is our experience that newer betting sites in the UK more often have more creative promotional options.

The reason for this is simple, newer betting companies don't have the reputation or existing user base as the household names do. That means that they are more likely to view their promotional pages as a place to show off how unique they are. And because promotions are often aimed at attracting new customers, they take more of a priority because they require new users to stay afloat. Essentially, it is a place to prove to you what they can offer that is different from the established options. 

Often, this means that new bookies offers can't compete in terms of sheer cash giveaways and instead focus on providing value and innovation.

The scope for what this can include is large, but we've often been blown away by the creativity of many new betting sites UK and online betting sites. Check them out, they might have exactly the kind of bonus you're looking for.

Site Design for new sports betting sites UK

This is probably the most immediately obvious difference between newer and older sites. As we've mentioned before new  sports betting sites want to stand out. This can often be seen through their design. Generally speaking, huge names don't want to mess around with their looks too much because they have an established brand and identity. Newer betting companies are much freer in what they can do from an aesthetic point of view.

However, that's not all. There's also the technical side of site design to consider. While some of the new betting sites have a reputation for being less reliable, many are a step ahead of their established counterparts thanks to using the latest technology, providing a smoother and often more interesting experience.

As always, it all depends on the individual operator. And it is possible that an older site could also innovate in this regard. However, there's no doubting the clear trend of it being new betting sites and beyond who tend to push forward with new technology.

This can also provide more variety, with the emergence of Virtual Sports and esports being a couple of examples. They also hold close to a monopoly on completely niche sites. These can be sites that specialise in a specific type of betting, like the socially focused BetBull for instance. But really, the limits are entirely down the limits of the imagination of the operator.

n top of that, all of this can come together to mean a more satisfying mobile experience and betting experience in general.

Reliability of latest UK betting sites

Another example where new betting sites are misunderstood.

First things first, older sites with a good reputation do have something that will take a newer site a long time to acquire. Reputations don't develop overnight. It is also true that some new UK bookmakers are unreliable.

However, that doesn't mean newer sports betting sites are necessarily less reliable. In fact, the opposite can be true. Always remember that this is a very tough market to succeed in, especially for a newer site. New UK bookmakers in 2019 had a hard time standing out, and it’s only gotten harder since.

This means that most new UK betting sites will be desperate to impress so they'd be foolish to risk anything less than world-class service.

We've often found that the customer service at a newer site has been better than some household names. As for the technical stuff, all of this can be easily researched meaning that in the UK market at least, there are simple ways of ensuring you're getting a reliable bookmaker.

In other words, what we recommend, when it comes to reliability, is to view each according to its individual merit. You may not be able to approach a new betting sites with the initial confidence of a bookmaker that has been on the high street for several decades, but this does not confirm, nor does it mean that it is likely, that the new operator will not be trustworthy. Furthermore, through checks on things like licenses, privacy policy, responsible gaming policy and encryption, all of these things can be easily tested.

Licenses should be easily found, usually at the bottom of a homepage or through the terms and conditions, as can details on encryption for most bookmakers. Occasionally you may need to ask customer service about encryption as they are not obliged to provide information on it. Don't assume because it is not mentioned that encryption is not present, it should be present on any and all decent, licensed sites.  Privacy policies are generally given their own page and a UK gambling license should ensure quality in that regard.

In terms of reliability when it comes to responsible gaming, things to look out for include deposit limits, advice and links to the likes of GambleAware to show that the site takes those responsibilities seriously.

New betting sites UK game variety

One of the ways in which one of the latest sites can truly jump ahead of the competition, or at least carve a niche, is by providing games that aren't commonly available elsewhere. Or, by providing more options for certain sports.

Take esports, for instance, many of the best representations for this type of betting is with newer options. Of course, this does not mean that esports cannot be found elsewhere. they are now common on mainstream betting sites. However, in terms of where you will find the most innovative markets or the most niche options? It's the newer sites that are leading the way for the most part. You can even find some betting sites now whose key focus is esports, something that was unthinkable not that long ago.

Different gaming options is one of the clearest routes for a new sports betting site to distinguish itself, hence why there are so many innovative options, which is perfect if you're looking for something not covered enough by older sites.

Payment options

More traditional bookmakers stick, as you would imagine, to the more mainstream payment options. And for many people that is just fine. The reason they are used is that they are popular.

However, people do have needs for different payment options and one of the great things about the modern betting world is that you should, and usually can, find what you're looking for even if it isn't amongst the most typical of options.

And generally, you will find alternate payment options more often in new UK bookmakers and new online betting sites.

The reason for this is twofold. One reason is yet again, that new sites are looking for any way in which they stand out. But the other is that newer sites tend to have a less traditional demographic. Many people who go with high street names do so because they are familiar and although playing online that is still something they find attractive. This tends to extend to their preferred methods of payment too. While those who are attracted to new innovative sites, tend to be attracted to new innovative payment methods as well.

What changes have made new betting sites what they are?

We'll preface this by saying that many of these changes can be seen across bookmakers in general.

However, to understand the newest betting sites UK and beyond, we felt it was important to look at the things which have created such a huge change over the past decade. Not only because this gives you an idea of what you can expect from a bookmaker in the modern age but also because it shows just how quickly things can be innovated. And it's among younger sites where those creative ideas, which may become mainstream in the future, will be most often found.

With that in mind here are some of the most important changes that have made modern bookmakers what they are.

New betting sites mobile gaming

There's perhaps nothing which showcases just how far modern bookmakers have come than the fact that you can now place bets directly from your mobile.

Not only that but you can choose from a huge selection of markets from sports across the world and throughout many different disciplines. The technological advancements that have changed betting have no better showcase than your phone.

Live streaming

This has been going for a while now however the quality and variety of live streaming is something that is continuously being improved upon.

We can only see this becoming more and more common and it's especially impressive when combined with our last selection.

And it's not all doom and gloom for those bookmakers who can't manage it. Many sites that are unable to live stream provide graphics and even commentary to provide a live experience.

When you mix this with how easy bookmakers have become to use and the number of available betting options, you have an incredibly versatile experience.


We've mentioned alternate payment types as part of the things we look for in new gambling sites UK and cryptocurrencies are usually the first thing people think about when imagining new ways to pay. There's no doubting that Bitcoin and the rest have revolutionised how we pay for things online.

It allows people to bet privately and securely, which is vitally important for so many people. And things are innovating even further with some new betting sites trying to build sportsbooks on the blockchain. A perfect example of how the newest betting sites UK can be where you need to be when looking for innovation.

Cash-out at new betting sites

Betfair cash out button - New UK Bookmakers
(Source: Betfair)

If you're looking for an example of something that initially appears small but has had a huge impact, look no further than the Cash-out feature.

This allows users to settle their bet before it has finished at reduced odds meaning that their wager is no longer set until the result is finalised but is a fluid proposition that changes as the game goes on.

It brings a whole new level of tactics to betting and in the online world. This becoming more and more common, alongside the widening of betting markets, the introduction of partial Cash-outs, live betting and live streaming, has created a once-unimaginable interactive experience.

If you think that smaller features might not be worth getting excited about, consider the Cash-out.


Having exploded in popularity over the last decade, it was only a matter of time before bookmakers realised what they were missing out on.

Many older bookmakers have now come around to this modern type of sport, but there's little doubting that it's new sports betting sites that are taking things to the next level.

In fact, some futuristic bookmakers are even completed dedicated to esports, providing a platform that looks hard to match.

Bet Builders of new online betting sites UK

888Sport Bet Builder promotion - New UK Bookmakers

Traditionally, one of the key ways in which the quality of a bookmaker can be assessed is by the number of betting markets available.

And while this is still very much the case, for many bookmakers that number is only limited by your imagination, thanks to the revolutionary Bet Builder feature.

This allows you to tell the bookmaker exactly what you would like to bet on, crafting wagers that couldn’t be better suited to your needs, because they were made by the one person who knows exactly what that is better than anyone else, you.

As Bet Builders become more mainsteam and even more flexible, we’re surely moving towards a market where the bettor dictates many more of the terms of the wager than was previously thought possible.

Some examples of innovative new betting sites

Helping people find the right bookmaker for them is what we do, so take it from us when we say that we know how overwhelming the market can initially appear.

The number of options out there for the latest bet sites UK  can be flabbergasting. However, this should be seen as a positive. All these options make innovation more likely, as well as allowing more people find a bookmaker that's right for them.

If you're wondering about the kinds of innovations new gambling sites UK can bring, we've selected a few examples that we hope represent just a touch of the creativity that's out there.

Of course, you might be looking for something completely different, but we hope these examples provide an idea of how you can customise your betting experience through the ideas explored by new gambling sites UK.

The Pools

Similar to Colossus bet, The Pools is also based around pool betting. The Pools offer a unique cash-out feature that enables players to attain complete control of their bets. The concept of pool betting is not something new, but The Pools have done an excellent job in breathing in new life to this ancient way of sports betting. To attract new customers, they offer amazing promotional offers that are second to none. Besides their formidable sportsbook, they also run an excellent online casino updated with all the new games from leading companies.

New UK Betting Sites FAQs

Each site's reliability is individual. There are some newer sites which are not trustworthy, of course. However, you can keep yourself safe by checking for things like licenses, look for UK Gambling Commission if you are unsure, and encryption. This is especially easy in a well-regulated market like the UK. Or, you can check out our recommended sites and reviews.
Well, this depends on what you are looking for but essentially because the new betting sites offer you something that is not available to you on through other bookmakers. Whatever that is, whether that's a focus on a particular type of sport or even a more appealing look, is down to your personal preferences.
Of course you can! Plenty of people choose different sites for different things. You may like the sports options of one site but enjoy the virtual sports on another, just to give one example. Sign up to as many sites as suits you.
Generally speaking, it is very likely. Often people don't realise just how good the promotions elsewhere can be because the only ones that are advertised to them are by established names. New bookmakers in 2020 can be every bit as generous as their elders, and can often be more creative when it comes to bonus ideas.
Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it's fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.

ThePuntersPage Final Say

The online betting world has never been as exciting as it is today and that is especially the case in the blossoming UK market.

There's plenty of reasons to be excited about the future, but most exciting of all are those things we can't possibly yet predict. In many cases, it's the newer betting sites that are creating these innovations, and if you are looking for something new, checking out alternatives to the older household names through the latest betting sites might be perfect for your betting needs.

As bright as the future looks, there's so much choice available right now that we can't imagine many being unable to find what they want amongst all the creativity in the modern betting market.