At The Punters Page we want to keep you updated on all the new betting sites in the UK. For this reason, below you will find a list of all the latest bookmakers we have added on to our website to help you find the best new bookies UK and beyond. This is constantly being updated with new betting sites, new bookies offers and reviews!
Alternatively, you can view the extensive list of all our Best Online Bookies.
Table of Contents
- List of All Latest New UK Bookmakers For 2021
- New Betting Sites UK
- What are the Advantages of Using New Betting Sites?
- What do we look for in new betting sites UK and the latest betting sites?
- What changes have made new betting sites what they are?
- Some examples of innovative new betting sites
- New Betting Sites UK FAQs
- ThePuntersPage Final Say
Why try a new betting site?
We find that new betting sites tend to offer a more innovative product, whereas established bookies have a more traditional product on offer. Both options are great, but we're here to shed some light on the newer betting sites around and what fresh new offerings they have that you can benefit from.
(newest online bookmakers at the top)
T&Cs APPLY, 18+ ONLY
New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. #ad
UK Gambling Commission  Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2019
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T&Cs APPLY, 18+ ONLY
18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2001
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T&Cs APPLY, 18+ ONLY
Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
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T&Cs APPLY, 18+ ONLY
18+, UK only. Deposit and place a £20 cash bet at single or accumulated odds of 1/1 or greater and we will give you £15 in free bets. Applies to first cash bet only. Free bets credited as 3 x £5 bets on Football, Horse Racing & Virtual. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Free bets are credited upon qualifying first bet settlement. 7-day free bet expiry. Available once per customer. Full T&Cs apply. #ad
UK Gambling Commission Live Stream
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Bet Builder
Support 24/7
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Cryptocurrency
Established in 2018
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T&Cs APPLY, 18+ ONLY
T&C’s apply. £10 min deposit required. 2x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 2x £5 Free Bets will be credited once qualifying bets have been resulted. 1x Free Bet valid for any football multiple consisting of 2+ legs. 1x Free Bet valid on any horse racing market. Free Bets valid for 7 days.
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
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T&Cs APPLY, 18+ ONLY
N/A
UK Gambling Commission Live Stream
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Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2015
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T&Cs APPLY, 18+ ONLY
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T&Cs APPLY, 18+ ONLY
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1967
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T&Cs APPLY, 18+ ONLY
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 10 bet within 14 days of account reg at min odds 1/2 = 3x 10 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886
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T&Cs APPLY, 18+ ONLY
£30 Free Bets available for new players at 2kBet. Min Deposit £10. Free bet is a one-time stake with minimum odds of 1.5 and is valid for 7 Days from issue. Wagering on the winnings is applicable before you may withdraw bonus money. Full Terms apply.#ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
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#11
T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2018
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T&Cs APPLY, 18+ ONLY
Minimum £10 initial deposit required x1 wagering requirements apply to the Pools bonus. Available once & to new customers only. 20 free spins available on Who Wants to be a Millionaire. Free spin winnings are credited as cash & your free spins will expire 7 days after crediting. Winnings from free spins limited to £100. Full T&C’s apply.
UK Gambling Commission Live Stream
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Bet Builder
Support 24/7
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Cryptocurrency
Established in 1923
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T&Cs APPLY, 18+ ONLY
The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
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T&Cs APPLY, 18+ ONLY
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits.
Full Terms Apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1998
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T&Cs APPLY, 18+ ONLY
Qualifying £25 fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early.
First free bet will be credited upon settlement of the qualifying bet. Following free bets will be added to your account on consecutive days. Place a smaller qualifying bet and get different amounts of free bets. E.g. £20 initial bet = 4 x £5 free bets, £15 initial bet = 3 x £5 free bets etc. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
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T&Cs APPLY, 18+ ONLY
New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
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#20
T&Cs APPLY, 18+ ONLY
18+ welcome bonus: new customers only. Max one £10 free bet. Min. Deposit and wagering: £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, neteller & paypal not eligible. Real money bets required for hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward: 4. Bet restrictions apply.
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2005
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Best Newcomer
T&Cs APPLY, 18+ ONLY
Valid for new UK customers making their first deposit; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; See full terms; 18+. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
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T&Cs APPLY, 18+ ONLY
New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
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T&Cs APPLY, 18+ ONLY
New customers only. Place a bet of £10 or more as your first bet and we will give you £10 when the bet settles. Bonus funds must be rolled over once at odds of 2.0. Maximum refund is £10. This offer is only available to users who deposit with credit or debit cards. 18+. T&C's apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004
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T&Cs APPLY, 18+ ONLY
Valid until further notice | New players after 30.09.2020 | Valid on first sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req. 1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
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T&Cs APPLY, 18+ ONLY
18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2016
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T&Cs APPLY, 18+ ONLY
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise, rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, NETELLER, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign-up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2008
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
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Tip of the month
T&Cs APPLY, 18+ ONLY
Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake
UK Gambling Commission Live Stream
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Cryptocurrency
Established in 2017
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T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via Skrill/ Bonus winnings must be wagered x10 |Min Odds 1/2 (1.5) | Max FreeBet £10 | T&Cs apply #ad
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T&Cs APPLY, 18+ ONLY
18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org #ad
UK Gambling Commission Live Stream
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Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2006
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T&Cs APPLY, 18+ ONLY
T&Cs: 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. #ad
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T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2020
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Exclusive Bonus
T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
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T&Cs APPLY, 18+ ONLY
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2016
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T&Cs APPLY, 18+ ONLY
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2007
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T&Cs APPLY, 18+ ONLY
18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange or sportsbook bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. The free bet will be credited within 72 hours to your account once the staking requirement has been met. T&Cs Apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
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T&Cs APPLY, 18+ ONLY
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004
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T&Cs APPLY, 18+ ONLY
18+ | UK new customers only | KYC verified | Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs and General Promotions Terms apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2010
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T&Cs APPLY, 18+ ONLY
18+ begambleaware.org Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #ad
UK Gambling Commission Live Stream
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Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2002
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T&Cs APPLY, 18+ ONLY
• Stake £10+ on any of our wide range of sports
• Get a £20 Free Bet bonus, made up of 2x £10 Free Bets
• Get your first £10 Free Bet upon qualifying bet settlement
• After your first £10 Free Bet has been settled, the remaining £10 Free Bet will then be credited to your account #ad
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T&Cs APPLY, 18+ ONLY
New customers only. First £10+ (£10 E/W) real money bet at odds of 2.0+ qualifies. £10 free bet credited following bet settlement and to be used on sports. Stake not returned, use within 7 days. Full T&C’s apply. #ad
UK Gambling Commission Live Stream
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Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2014
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T&Cs APPLY, 18+ ONLY
New customers only. Deposit £10 min and claim in 'My Offers' 1 x 100% profit boost. Offer is only valid for in-play bets placed via mobile. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&Cs below 18+ www.begambleaware.org #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 2011
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T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2005
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#45
T&Cs APPLY, 18+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 1997
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Exclusive Bonus
T&Cs APPLY, 18+ ONLY
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
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T&Cs APPLY, 18+ ONLY
T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1934
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T&Cs APPLY, 18+ ONLY
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 1997
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T&Cs APPLY, 18+ ONLY
Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
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T&Cs APPLY, 18+ ONLY
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. T&Cs Apply.
UK Gambling Commission Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
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Cryptocurrency
Established in 1926
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New Betting Sites UK
It's easy not to realise just how far things have come. This is certainly the case when it comes to bookmakers as new online betting sites UK are unrecognisable from how they looked at the turn of the millennium.
This article is no mere history lesson, by examining these changes we want to highlight the many incredible things bookmakers are doing alongside some of our absolute favourites in the new online betting sites in the UK market.
Be sure to check out our table above for our absolute favourite new UK bookmakers, alongside the rest of our article, for exactly why we think the new kids on the online block deserve your attention.
What are the Advantages of Using New Betting Sites?
We don't think many people would argue that online bookmakers were better decades or even years ago.
Most people are aware and accept that online bookmakers work better, look better, are easier to use, can be accessed by more people and offer more features and ways to bet than they used to.
However, some may be cynical of what new UK bookmakers and online betting sites have to offer. Couldn't an older site simply move with the times and be every bit as good as a new betting site UK? Sure, that's entirely possible.
It's also true that not all new betting sites UK are necessarily good, just like any other business, there are good and bad examples.
That said, new betting sites are more likely to offer a more innovative product. The reasons for this are fairly obvious.
A name which has been around for many years and has already carved itself a successful place within the online betting world doesn't have the same kind of need to create something new. They may be concerned that doing so may alienate their customer base. So, they stick with what they know.
And we aren't saying this is a bad thing. People use bookmakers for different things. For a lot of people, these more traditional options may offer exactly what they are after.
But for those who do want something different, brand new betting sites do not have that kind of luxury, so innovation is much more likely to be found at a new UK sportsbook.
Consider this, when you look at the design of different bookmakers, the established names, while they might be excellent, generally look rather conservative in their aesthetic approach.
If you want something that has a different design take, then you're probably going to have to look elsewhere. You can apply that reasoning more generally.
This is, as we have said, a matter of preference. However, if you are in the market for brand new sports betting sites this year and beyond, whether you are new to online gaming in general or want to switch bookmakers, then you owe it to yourself to check out more than just the usual suspects.
What do we look for in new betting sites UK and the latest betting sites?
If you are looking for new betting sites UK, then we think there's a good chance that it is because you haven't been able to find something that's the right fit for you in the past. If that sounds about right, then looking at newer options may get you closer to that perfect match.
This doesn't mean though that what you, and what we, look for in a bookmaker is necessarily radically different. For instance, it is important to note that our standards for both remain just as high. Established bookmakers, for instance, may have a better reputation. But that does not mean our security standards are any lower for brand new betting sites. They are also consistent among things like variety, customer service, new bet offers and all the other elements which make a great betting site, well, great.
That said there do tend to be differences in new betting sites and older betting sites. You may think that many of the elements listed here are pretty standard, however, we're going to be discussing how a newer betting site can affect these vital parts of any bookmaker and how that can provide important alternatives. As is often the case, there's more depth here than might initially appear.
New betting sites UK promotions
When new betting sites look to distinguish themselves, one of the most important ways to do this is through promotions. After all, it is often the first thing that people check when looking at the latest bookmakers.
On top of that it's somewhere a bookmaker can get creative and show off their personality. While many older bookmakers do have excellent new bet offers, it is our experience that newer betting sites in the UK more often have more creative promotional options.
The reason for this is simple, newer betting companies don't have the reputation or existing user base as the household names do. That means that they are more likely to view their promotional pages as a place to show off how unique they are. And because promotions are often aimed at attracting new customers, they take more of a priority because they require new users to stay afloat. Essentially, it is a place to prove to you what they can offer that is different from the established options.
Often, this means that new bookies offers can't compete in terms of sheer cash giveaways and instead focus on providing value and innovation.
The scope for what this can include is large, but we've often been blown away by the creativity of many new betting sites UK and online betting sites. Check them out, they might have exactly the kind of bonus you're looking for.
Site Design for new sports betting sites UK
This is probably the most immediately obvious difference between newer and older sites. As we've mentioned before new sports betting sites want to stand out. This can often be seen through their design. Generally speaking, huge names don't want to mess around with their looks too much because they have an established brand and identity. Newer betting companies are much freer in what they can do from an aesthetic point of view.
However, that's not all. There's also the technical side of site design to consider. While some of the new betting sites have a reputation for being less reliable, many are a step ahead of their established counterparts thanks to using the latest technology, providing a smoother and often more interesting experience.
As always, it all depends on the individual operator. And it is possible that an older site could also innovate in this regard. However, there's no doubting the clear trend of it being new betting sites and beyond who tend to push forward with new technology.
This can also provide more variety, with the emergence of Virtual Sports and esports being a couple of examples. They also hold close to a monopoly on completely niche sites. These can be sites that specialise in a specific type of betting, like the socially focused BetBull for instance. But really, the limits are entirely down the limits of the imagination of the operator.
On top of that, all of this can come together to mean a more satisfying mobile experience and betting experience in general.
Reliability of latest UK betting sites
Another example where new betting sites are misunderstood.
First things first, older sites with a good reputation do have something that will take a newer site a long time to acquire. Reputations don't develop overnight. It is also true that some new UK bookmakers are unreliable.
However, that doesn't mean newer sports betting sites are necessarily less reliable. In fact, the opposite can be true. Always remember that this is a very tough market to succeed in, especially for a newer site. New UK bookmakers in 2019 had a hard time standing out, and it’s only gotten harder since.
This means that most new UK betting sites will be desperate to impress so they'd be foolish to risk anything less than world-class service.
We've often found that the customer service at a newer site has been better than some household names. As for the technical stuff, all of this can be easily researched meaning that in the UK market at least, there are simple ways of ensuring you're getting a reliable bookmaker.
In other words, what we recommend, when it comes to reliability, is to view each according to its individual merit. You may not be able to approach a new betting sites with the initial confidence of a bookmaker that has been on the high street for several decades, but this does not confirm, nor does it mean that it is likely, that the new operator will not be trustworthy. Furthermore, through checks on things like licenses, privacy policy, responsible gaming policy and encryption, all of these things can be easily tested.
Licenses should be easily found, usually at the bottom of a homepage or through the terms and conditions, as can details on encryption for most bookmakers. Occasionally you may need to ask customer service about encryption as they are not obliged to provide information on it. Don't assume because it is not mentioned that encryption is not present, it should be present on any and all decent, licensed sites. Privacy policies are generally given their own page and a UK gambling license should ensure quality in that regard.
In terms of reliability when it comes to responsible gaming, things to look out for include deposit limits, advice and links to the likes of GambleAware to show that the site takes those responsibilities seriously.
New betting sites UK game variety
One of the ways in which one of the latest sites can truly jump ahead of the competition, or at least carve a niche, is by providing games that aren't commonly available elsewhere. Or, by providing more options for certain sports.
Take esports, for instance, many of the best representations for this type of betting is with newer options. Of course, this does not mean that esports cannot be found elsewhere. they are now common on mainstream betting sites. However, in terms of where you will find the most innovative markets or the most niche options? It's the newer sites that are leading the way for the most part. You can even find some betting sites now whose key focus is esports, something that was unthinkable not that long ago.
Different gaming options is one of the clearest routes for a new sports betting site to distinguish itself, hence why there are so many innovative options, which is perfect if you're looking for something not covered enough by older sites.
Payment options
More traditional bookmakers stick, as you would imagine, to the more mainstream payment options. And for many people that is just fine. The reason they are used is that they are popular.
However, people do have needs for different payment options and one of the great things about the modern betting world is that you should, and usually can, find what you're looking for even if it isn't amongst the most typical of options.
And generally, you will find alternate payment options more often in new UK bookmakers and new online betting sites.
The reason for this is twofold. One reason is yet again, that new sites are looking for any way in which they stand out. But the other is that newer sites tend to have a less traditional demographic. Many people who go with high street names do so because they are familiar and although playing online that is still something they find attractive. This tends to extend to their preferred methods of payment too. While those who are attracted to new innovative sites, tend to be attracted to new innovative payment methods as well.
What changes have made new betting sites what they are?
We'll preface this by saying that many of these changes can be seen across bookmakers in general.
However, to understand the newest betting sites UK and beyond, we felt it was important to look at the things which have created such a huge change over the past decade. Not only because this gives you an idea of what you can expect from a bookmaker in the modern age but also because it shows just how quickly things can be innovated. And it's among younger sites where those creative ideas, which may become mainstream in the future, will be most often found.
With that in mind here are some of the most important changes that have made modern bookmakers what they are.
New betting sites mobile gaming
There's perhaps nothing which showcases just how far modern bookmakers have come than the fact that you can now place bets directly from your mobile.
Not only that but you can choose from a huge selection of markets from sports across the world and throughout many different disciplines. The technological advancements that have changed betting have no better showcase than your phone.
Live streaming
This has been going for a while now however the quality and variety of live streaming is something that is continuously being improved upon.
We can only see this becoming more and more common and it's especially impressive when combined with our last selection.
And it's not all doom and gloom for those bookmakers who can't manage it. Many sites that are unable to live stream provide graphics and even commentary to provide a live experience.
When you mix this with how easy bookmakers have become to use and the number of available betting options, you have an incredibly versatile experience.
Cryptocurrencies
We've mentioned alternate payment types as part of the things we look for in new gambling sites UK and cryptocurrencies are usually the first thing people think about when imagining new ways to pay. There's no doubting that Bitcoin and the rest have revolutionised how we pay for things online.
It allows people to bet privately and securely, which is vitally important for so many people. And things are innovating even further with some new betting sites trying to build sportsbooks on the blockchain. A perfect example of how the newest betting sites UK can be where you need to be when looking for innovation.
Cash-out at new betting sites
If you're looking for an example of something that initially appears small but has had a huge impact, look no further than the Cash-out feature.
This allows users to settle their bet before it has finished at reduced odds meaning that their wager is no longer set until the result is finalised but is a fluid proposition that changes as the game goes on.
It brings a whole new level of tactics to betting and in the online world. This becoming more and more common, alongside the widening of betting markets, the introduction of partial Cash-outs, live betting and live streaming, has created a once-unimaginable interactive experience.
If you think that smaller features might not be worth getting excited about, consider the Cash-out.
Esports
Having exploded in popularity over the last decade, it was only a matter of time before bookmakers realised what they were missing out on.
Many older bookmakers have now come around to this modern type of sport, but there's little doubting that it's new sports betting sites that are taking things to the next level.
In fact, some futuristic bookmakers are even completed dedicated to esports, providing a platform that looks hard to match.
Bet Builders of new online betting sites UK
Traditionally, one of the key ways in which the quality of a bookmaker can be assessed is by the number of betting markets available.
And while this is still very much the case, for many bookmakers that number is only limited by your imagination, thanks to the revolutionary Bet Builder feature.
This allows you to tell the bookmaker exactly what you would like to bet on, crafting wagers that couldn’t be better suited to your needs, because they were made by the one person who knows exactly what that is better than anyone else, you.
As Bet Builders become more mainsteam and even more flexible, we’re surely moving towards a market where the bettor dictates many more of the terms of the wager than was previously thought possible.
Some examples of innovative new betting sites
Helping people find the right bookmaker for them is what we do, so take it from us when we say that we know how overwhelming the market can initially appear.
The number of options out there for the latest bet sites UK can be flabbergasting. However, this should be seen as a positive. All these options make innovation more likely, as well as allowing more people find a bookmaker that's right for them.
If you're wondering about the kinds of innovations new gambling sites UK can bring, we've selected a few examples that we hope represent just a touch of the creativity that's out there.
Of course, you might be looking for something completely different, but we hope these examples provide an idea of how you can customise your betting experience through the ideas explored by new gambling sites UK.
The Pools
Similar to Colossus bet, The Pools is also based around pool betting. The Pools offer a unique cash-out feature that enables players to attain complete control of their bets. The concept of pool betting is not something new, but The Pools have done an excellent job in breathing in new life to this ancient way of sports betting. To attract new customers, they offer amazing promotional offers that are second to none. Besides their formidable sportsbook, they also run an excellent online casino updated with all the new games from leading companies.
Betbull
Betbull is innovative in a few different ways.
For starters this site is only available on mobile, a reflection of changing times no doubt and perfect for the modern player that wants to bet on the go.
The next important innovation is the social element. You can talk to other users to develop winning strategies. Not only does this make the site feel alive and add to the enjoyment, but it also has practical uses beyond the norm. That's because this site's main selling point to many is the sharing of accumulator bets through tips from other users.
Essentially, you can copy the bets of successful users, a huge amount of effort goes into a smart accumulator, and make them your own. Being able to do this while chatting to other people and sharing in the excitement of a plan coming together is as revolutionary a betting experience as we have come across.
Colossus Bets
This site is entirely based around pool betting, and while that isn't a new idea in itself, when brought to the worldwide stage thanks to Colossus Bets it becomes a different beast entirely.
There's the social element in the form of syndicates, which can be further realised with the integration of social media. Aside from allowing you to share your wisdom to craft smarter bets as well as being able to join a syndicate when one would be otherwise unavailable, there's also more versatility in the amount you want to bet than in traditional syndicates. Want to bet more? Then you get a larger percentage of the pot, meaning you can bet your way while keeping things fair.
New Betting Sites UK FAQs
Here we'll be answering a couple of the most common questions about new sports betting sites to help you understand exactly what the younger sites on the scene have to offer:
🎲 Are new betting sites reliable?
Each site's reliability is individual.
There are some newer sites which are not trustworthy, of course. However, you can keep yourself safe by checking for things like licenses, look for UK Gambling Commission if you are unsure, and encryption. This is especially easy in a well-regulated market like the UK.
Or, you can check out our recommended sites and reviews.
💲 Why would I sign up to a newer site over a more established name?
Well, this depends on what you are looking for but essentially because the new betting sites offer you something that is not available to you on through other bookmakers.
Whatever that is, whether that's a focus on a particular type of sport or even a more appealing look, is down to your personal preferences.
🍒 Can I sign up to more than one bookmaker at once?
Of course you can!
Plenty of people choose different sites for different things. You may like the sports options of one site but enjoy the virtual sports on another, just to give one example.
Sign up to as many sites as suits you.
➕ Do they still offer promotions?
Generally speaking, it is very likely.
Often people don't realise just how good the promotions elsewhere can be because the only ones that are advertised to them are by established names. New bookmakers can be every bit as generous as their elders, and can often be more creative when it comes to bonus ideas.
❓ Are there any downsides to a new UK bookmakers and online betting sites?
Once again, this is, of course, an individual thing.
Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it's fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people.
What we would say though is you can always sign up to more than one so all your needs are fulfilled.
ThePuntersPage Final Say
The online betting world has never been as exciting as it is today and that is especially the case in the blossoming UK market.
There's plenty of reasons to be excited about the future, but most exciting of all are those things we can't possibly yet predict. In many cases, it's the newer betting sites that are creating these innovations, and if you are looking for something new, checking out alternatives to the older household names through the latest betting sites might be perfect for your betting needs.
As bright as the future looks, there's so much choice available right now that we can't imagine many being unable to find what they want amongst all the creativity in the modern betting market.
Adam is avid sports writer (5 years and counting) who has been betting for as long as he's been legally able to. As an Arsenal fan, he knows a thing or two about the importance of patience (and heartbreak).
