Live betting, which is sometimes referred to as in-play betting, involves real-time wagering on an ongoing sporting event, greatly heightening the overall experience. In this article, we provide a list of what we think are the best live betting sites in the UK, along with top features to be found and a few useful tips.

  • Competitive odds
  • Trending bets, enhanced accas & boosted markets
  • Variety of in-play markets
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1994
18+ New customers only. Opt in and bet £10 on football (odds 2.00+) within 3 days. No cash-out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • In-play betting specialists
  • Old and established bookmaker
  • Bet £10 get £40
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1946
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Competitive and consistent in-play odds
  • Myriad of sportsbook and casino promotions
  • Superb esports coverage
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
18+ £50+ Free bets every week + get 100 Free Spins. When you sign up, deposit and stake £10 on casino slots. Sports offers include: Football – £10 Weekly Acca Free Bet, £10 Weekly Create a bet Free bet, Exclusive Free to Play Football Squares every Saturday. Racing – Daily £5 Free Bet, Extra place races. Full T&C's apply. Bet Responsibly. BeGambleAware.org #ad
  • Consistently high-quality in-play odds
  • Huge amount of betting variety across mainstream and lesser known markets
  • Brilliantly structured for optimal ease of use
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
18+ New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Hundreds of live markets to choose from
  • In-depth statistics provided
  • Some great live streaming options
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1999
18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Great Bet Builder for in-play betting
  • Statistics equipped for live betting
  • Match tracker available
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2012
18+ New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3 x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Lots of different sports offered in-play
  • Excellent customer service
  • Great selection of promotions
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
18+ New customers only | Min. deposit of £/€10 | Qualifying real money bet of £/€10 | Min. odds greater than or equal to 1.50 required | Each way bets excluded | Offer credited within 48 hours | Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • One of the biggest in-play betting bookmakers
  • Well over a dozen promotions
  • Bet £5 get £20
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1886
18+ New UK+ ROI Customers only. Deposit & Bet min £5 as first bet at minimum odds 1/2 to qualify for 1x £20 Free Bet. Certain deposit methods and bet types excluded. Free bet valid for 7 days, stake not returned. Restrictions apply. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Fantastic in-play odds
  • Fast and easy to navigate
  • Great betting offers
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
18+ New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Live streaming for in-play betting
  • 35 million customers
  • Brilliantly designed site
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Registration Required. #ad
  • Multitude of events for in-play betting
  • Live streaming service available
  • Various sports promotions
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2011
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2011
18+ New UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Great in-play markets
  • Excellent customer service 24/7
  • Over 270 Retail Branches in both Ireland, and the United Kingdom
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1982
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1982
18+ New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Simple and rewarding welcome bonus
  • Fully licensed and secure bookmaker
  • Features In-play betting
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2019
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2019
18+ New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Competitive and consistent odds
  • Terrific in-play offering
  • Thousands of events offered in-play
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2006
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2006
18+ Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Lots of events offered in-play
  • Consistently very good odds
  • More than 35 sports to choose from
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2011
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2011
18+ New players only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Live betting specialists
  • Includes live casino and poker
  • More than 20 million customers
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
18+ New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Great selection of in-play markets
  • Popular in-play football globally
  • Excellent livestreaming coverage
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2022
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2022
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Unique live betting experience with dynamic profit and loss
  • In-play odds updated quickly
  • Some livestreaming options
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2004
18+ The User must enter Bonus Code ‘COMMFREE90’ during registration. Only available to users who deposit via credit or debit cards. New Customers Only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Great betting exchange that features in-play betting
  • Industry-low commission fee of 2%
  • Best priced odds
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2008
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2008
18+ Use code COMMFREE to trade with 0% commission for 60 days. Min. £10/€10 first deposit using Debit Card or Instant Banking. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • William Hill TV
  • Livestreaming
  • Top cashout options
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1934
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1934
18+. New customers using Promo code R30 only. Min £10 stake, min odds ½, free bets paid as 3x £10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Variety of betting events with in-play betting
  • Very helpful customer support team
  • Good value in welcome offer
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programm
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2015
18+ New customers only. Max one £25 free bet. Min qualifying stake £15. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal are not eligible. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Very user-friendly interface
  • Secure transactions
  • Extensive range of betting options
18+ Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad

Live betting allows you to place bets while a sports event unfolds in real-time, generating dynamic odds that fluctuate with the ongoing action. This not only adds excitement but also provides more betting opportunities, enabling you to capitalise on the constantly shifting markets for potentially valuable bets!

Live Betting vs Pre-Match Betting

Pre-match betting involves betting on predetermined odds before an event begins, whereas live betting takes place while the action is actually happening.

While both are achieved in much the same way, there are a few subtle differences between the two from both the punter’s and bookmaker’s point of view. For instance, pre-determined odds are compiled from statistics from previous events and recorded form, while live odds are based on actual events and real-time occurrences.

Likewise, when making their picks, punters normally use harvested data and statistics to make their selections. But, when betting in-play, you'll have to act quickly, with far less time to think and plan; unless your strategy includes making planned contingency bets if certain events occur.

Live BettingPre Match Betting
Markets open and close depending on what happeningMarkets remain open until event
Odds shift drasticallyOdds changes occur less frequently
More opportunities to find favourable oddsMarkets based on pre-determined stats
Less time to strategiseOdds boosts for pre match markets

When To Bet In-Play

With its nuances and dynamic odds, in-play betting allows you to uncover brilliant betting opportunities as well as favourable odds. Here's how to maximise your profits!

  • Watch matches live. It may seem obvious, but watching the games you’re betting on will give you much better insights into what’s going on. Are players arguing? Which team is dominating? This can help you place more informed wagers.

  • Seize any key moments. In live football betting, for example, an underdog scoring an early goal can drastically shift the odds. Be sure to capitalise on such major events!

  • Exploit market opportunities: Look for overlooked markets. For instance, odds on yellow cards often increase over time, regardless of a player's foul count. If a player is already on the referee’s radar, betting on them getting booked card could be a smart move!

  • Consider the context. Imagine it is the Champions League semi-final, and Team A are beating Team B with a score of 1-0 in the dying minutes of the match. In a turn of events, Team B throw everything but the kitchen sink at Team A and ended up winning! In other words, teams might change their approach in the final moments of a game, which can offer valuable betting opportunities.

Discover our top bookmaker picks for in-play betting, with each one thoroughly reviewed for standout features. Rest assured, all these sites offer an app or have been optimised for mobile devices, ensuring you can bet on the go!

BetVictor

Widely praised for it’s brilliant in-play offerings, BetVictor is a no brainer inclusion to this list. They offer a huge range of sports, as well as several live streamed events, with various pre-match and in-play stats to view.

The true highlight is, in fact, their competitive odds and range of markets during matches and events. When it comes to football, BetVictor is a top choice.

BetVictor also offers in-play bet boosts, giving you an even better chance to win big. Now that’s something you don't see every day.

Pros:

  • Excellent match stats
  • Live streaming on selected sports
  • In-play bet boosts
  • Cash out in most sports

Cons:

  • Horse racing in-plays are unavailable

bet365

bet365 is an obvious list topper – with a superbly comprehensive sports offering, in-play betting is a dream here. There are several key features which make bet365 stand out over their competition.

A sure fire way to stand out is through in-match offers. bet365 offers early checkouts in most sports and a ‘2 goal ahead early payout’ in football, which means you’ll win a bet if a team is winning by two goals, regardless of the final outcome.

Their in-play markets are some of the most comprehensive you can find, and constantly being updated.

Pros:

  • In play cash out for most sports
  • Live streaming for most events
  • Two goal early payouts
  • Horse racing in-play betting is available.

Cons:

  • Odds may change too fast for you to exploit them

William Hill

William Hill is a top live betting site, with many great features. This brand is probably your best choice when betting on horse racing or greyhounds, which are a couple of classic British sports – William Hill’s speciality.

William Hill also set the standards when it comes to cash outs and partial cash outs. This allows you to cash in part of your bet and let the remaining bet play on.

Finally, William Hill TV offers possibly the most comprehensive set of greyhound and horse racing live streaming around. There’s near constant streams from two dozen tracks, and they even have a WH Radio to listen to tips predictions and more.

Pros:

  • Fantastic cashout feature
  • Excellent live streaming on greyhounds and horse racing
  • The famous William Hill TV

Cons:

  • Live streaming is limited on non-racing sports

LiveStreaming

Arguably the most important feature to accompany live betting, many top bookmakers offer livestreaming directly from their own platforms. This can also include elaborate visualisations to inform you of what is going on, as well as notifications whenever there are important changes, such as goals during a match.

Cash Out Availability

Most leading betting sites now enable cashing out during an event, allowing you to secure profits or minimise losses before the outcome of an event is final.

This allows you to tap out of a bet while you are ahead, or before things proceed any further. In the latter case, you also get the chance to bet on the opposing outcome to make up for any losses.

Similar to cash outs, early payouts award you an early win if a team that you are backing is ahead by a substantial margin. For example, bet365 offer a 2+ goal lead early payout for live football betting.

Enhanced Odds

Betting sites typically offer enhanced odds for in-play bets, which can come in the form of cashback deals, mobile-exclusive promotions, accumulator bonuses, and more.

Unique to live betting are dynamic options like ‘pulse bets', where you can wager on events like a goal or point being scored in a specific time frame, such as the next 10 minutes.

comprehensive Live Coverage

The top live betting sites provide extensive coverage, including a wide range of sports and deep dives into specific leagues, sometimes even at youth level. Accessibility and ease of finding in-play markets are also pivotal for a seamless betting experience.

a highly responsive interface

All live betting sites should ensure a platform that is quick to respond, including swift deposit processes for timely live bets and efficient customer service to address any issues promptly. Live chat, for instance, is an indispensable feature for real-time assistance during live betting.

Across all the best betting sites in the UK, you will find that live betting markets are open on almost all of any sport you can think of. Let's take a look at the most popular ones below:

  • Football: As the world's most popular sport, football boasts extensive and profitable live betting markets. The depth of coverage includes a vast array of leagues, making it a hotspot for live sports betting enthusiasts.
  • Horse racing: Who doesn’t love a cheeky punt at the races? In-play betting is much more fast-paced here, since events begin and end in a relatively short amount of time compared to other sports. This means that prices fluctuate wildly, giving you a chance to capitalise on high odds. Beginners can easily dive in with our helpful horse racing betting guide for newbies.
  • Tennis: Supremely popular amongst punters, tennis is another sport which commands a huge range of in-play markets. Live set betting is particularly popular, with these wagers based on the current form and momentum in the match. To enhance your betting strategy, check out our expert tennis betting tips!
  • Golf: Golf matches last quite long, making in-play betting less hectic than it usually is. It's a complex sport, however, so be sure to brush up on your golf terms before you start placing your wagers!
  • Darts: Stand up if you love darts! This sport is excellent for both viewing and live betting, with markets on legs, sets, and matches all available.
  • TV Specials: Expanding beyond traditional sports, in-play betting also encompasses novelty markets, such as TV specials. Real-time odds for events like the Britain's Got Talent final or the Eurovision Song Contest add an unconventional twist, blending entertainment with the chance to bet on your favourite show!

Placing a live bet is as straightforward as betting before an event starts, with the key difference being real-time occurrences disrupting the odds and markets. Here's a quick guide to making an in-play bet:

  1. Start by selecting the match you're interested in. Spend some time observing how it unfolds over the next few minutes for both the favourites and underdogs to avoid hasty decisions.

  2. Decide on the market you want to bet on – it could be next scorer, the team to call the next timeout, or the number of corners in the first half. There's typically a wide range of options!

  3. Add your wager to your bet slip quickly and enter a stake you're comfortable with. Remember, odds change rapidly once the match starts. If available, use a bet builder to combine bets, potentially increasing odds and bonuses. Remember – always bet within your financial limits!

  4. Keep your eyes on the match. If the situation changes dramatically, consider cashing out to secure your winnings or minimise losses.

Winning or losing a live bet, particularly on something which happens frequently (such as point betting in tennis), might invite players to place frequent bets on the same match.

While this is not necessarily a bad strategy, remember that the beauty of sports lies in the fact that anything may happen at any time. Always be careful not to get carried away, and avoid becoming overly invested in betting on minor aspects of an event.

What Are the Advantages of Live Betting?

So, we've gone over the how of live betting – but what about the why?

Here's how live betting can lead to significant gains.

  • You can make informed decisions: Unlike pre-match betting, in-play wagers allow you to assess the situation as it unfolds, offering a more strategic approach.

  • Odds could change in your favour: If a favourite falls behind, or a large portion of the match has passed, several markets will increase in odds, which could massively benefit you.

  • You can capitalise on immediate events: Quick thinking can allow you to capitalise on odds before they adjust to unfolding events. This is quite challenging, but it can give you an edge over your bookmaker!

  • Markets get better as time goes on: Some markets will increase in odds as time passes, regardless of on-field occurrences. Player booking markets in football betting in-play is a great example, since even if a player makes a few rash fouls, the odds won’t be affected.

The key to live betting is paying attention. It might sound obvious, but always remain focused on the event that you (should be) watching. Look for trends in the players, such as playing poorly, playing well, or falling foul to injuries that could hinder their performance. These could all be factors that may influence the outcome of an event.

Be Prepared

Remember, in-play betting is a speed game. You will need to think fast. To that end, why not prepare a few contingency bets in case something remotely possible occurs? Of course, you wouldn't put any money on these until the moment arrives (if it does at all), but it's not a bad idea to be prepared.

Research

The key to preparation – and this counts for pre-match betting too – is to do your homework. Look into injuries and recent form, and do your research on when teams do well at certain times of the match. Finally, remember that the favourites are the favourites for a reason.

Favourites falling behind

The bookmakers are smart, and know how to offer the shortest prices on the best performers. To that end, back the favourites if they fall behind.

There are many different betting payment methods to choose from across different bookmakers, with the very best offering a wide variety of choice. Below are the top choices for in-play betting.

In-play betting is the fastest growing way to bet. Why? Because it allows punters to place bets after an event has got underway, which is where the term ‘in-play' comes from.

Not only that, but the thrills generated by live betting are also a whole new experience in comparison to pre-event betting, as great as the latter is. Don't just take our word for it – try it out and experience it yourself!

There are many reasons why in-play betting is worth your while as a punter. However, we’d single out the thrills involved, along with the potential value standing to be gained, as the two things that make it an unmissable experience.

Yes, the very best live in play betting sites offer cash-out on in play markets. Of course, there are certain restrictions: for example, betting on a penalty to be scored during a penalty shoot-out will often have low cash out returns.

You won’t find live betting on the 100-metre sprint races and other fast races.

Fixed pre-match odds are adjusted throughout the match, depending on how much time has passed, the score, cards handed out, substitutions made, and other relevant stats which can affect the flow and outcome of an event.

WRITTEN BY Jeremy Sant Fournier
View all posts by Jeremy Sant Fournier

If there’s one thing Jeremy loves, it’s sports. A football fanatic at heart, Jeremy can always been found watching, playing or talking about sports. It’s in his blood, and with a keen interest in sports betting, sports writing is a match made in heaven.

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