Live betting, which is sometimes referred to as in-play betting, involves real-time wagering on an ongoing sporting event. Live betting greatly heightens the overall betting experience, and in this article we will put forward a list of what we think are the 20 best live betting online bookies in the UK.
Table of Contents
- Best Betting Sites We Recommend For Live Betting
- Best Live Betting Sites in the UK – Ranked
- Best Live Betting Sites – Reviewed
- Live Betting Sites Ranking Criteria
- What is Live Betting?
- What Sports Can Punters Bet on in Play?
- Placing a Live Bet
- Live Betting Tips
- Best Football Offers – Premier League, Champions League & More!
- Best Live Betting Sites FAQs
- ThePuntersPage Final Say
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#1
 bet365
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T&Cs APPLY, 18+ ONLY
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. |
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#2
 Betiton
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T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad |
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#3
 Betfair
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T&Cs APPLY, 18+ ONLY
New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad |
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#4
 William Hill
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T&Cs APPLY, 18+ ONLY
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad |
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#5
 Paddy Power
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T&Cs APPLY, 18+ ONLY
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad |
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#6
 Coral
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T&Cs APPLY, 18+ ONLY
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply. #ad |
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#7
 Ladbrokes
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T&Cs APPLY, 18+ ONLY
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. #ad |
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#8
 BetVictor
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T&Cs APPLY, 18+ ONLY
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. #ad |
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#9
 Betfred
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T&Cs APPLY, 18+ ONLY
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad |
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#10
 888sport
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T&Cs APPLY, 18+ ONLY
Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad |
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#11
 Unibet
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T&Cs APPLY, 18+ ONLY
Unibet Sports – Money back as Bonus up to £40 + £10 Casino 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad |
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#12
 32Red
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T&Cs APPLY, 18+ ONLY
18+ begambleaware.org Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #ad |
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#13
 BoyleSports
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T&Cs APPLY, 18+ ONLY
18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply #ad |
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#14
 MansionBet
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T&Cs APPLY, 18+ ONLY
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad |
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#15
 Novibet
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T&Cs APPLY, 18+ ONLY
18+ | UK new customers only | KYC verified | Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs and General Promotions Terms apply #ad |
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#16
 Karamba
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T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad |
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#17
 Mr Green
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T&Cs APPLY, 18+ ONLY
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org. #ad |
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#18
 Betsson
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T&Cs APPLY, 18+ ONLY
Please note: Betsson welcome offer not available for UK residents. This offer is only eligible to new customers who haven't used a sports welcome offer of Betsson before. Players will need to verify their age before being able to register an account. Bonus amount must be wagered 10x at a minimum odds of 1.50. System bets do not count towards wagering. Wagering requirements must be met within 30 days for bonus money to become real money. Bonus money which has not been converted to real money after 30 days will be forfeited. The minimum deposit for the sport welcome bonus is €10. #ad |
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#19
 Betsafe
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T&Cs APPLY, 18+ ONLY
Not available in the UK #ad |
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#20
 bwin
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T&Cs APPLY, 18+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad |
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Best Live Betting Sites in the UK – Ranked
- bet365
- Betiton
- Betfair
- William Hill
- Paddy Power
- Coral
- Ladbrokes
- BetVictor
- Betfred
- 888sport
- Unibet
- 32red
- BoyleSports
- MansionBet
- Novibet
- 10bet
- Karamba
- Mr Green
- Betsson
- Bwin
Best Live Betting Sites – Reviewed
bet365
When it comes to sports, bet365 are almost unrivalled. Featuring one of the most comprehensive sports offerings around, the world’s biggest online bookmaker pulls no punches when it comes to live in-play betting. Bettors can bet in-play on just about anything you can think of and stream most of it too. And, if things are going badly, you can always cash out early. Looking to bet in-play at bet365? Don't miss the bet365 in-play offer.
Betiton
Betiton offers a fantastic live betting experience. With lots of different sports and leagues available to bet on in-play featuring an even greater number of markets, punters far and wide are spoilt for choice. What's even better is Betiton's live animated Match Tracker feature which provides seamless updates and highly detailed match stats of the events taking place. You can even choose to lock this feature in place while browsing the rest of the site.
Betfair
When it comes to live betting, Betfair are another strong performer, which is hardly surprising given their size and stature. As the innovative site that originally bought you Cash Out betting, Betfair also provide live feeds for many events and are consistently one of the best at offering strong odds. This is really a truly great live online bookmaker.
William Hill
William Hill do not disappoint when it comes to live betting facilities. Customers here can enjoy a huge amount of in-play betting markets, a very good quality of odds and, of course, the famous William Hill TV,which is great for live streaming horse racing and greyhounds. If you do decide to stay for a while and watch the event you have had a punt on, then know that William Hill offer their customers fantastic Cash Out options if things look as though they are about to go against you.
Paddy Power
Despite Paddy Power’s genius marketing strategy of positioning themselves as a cheeky menace, their sportsbook product is anything but naughty. This extends to their live betting offering which looks and feels very good indeed. The platform is extremely well-designed for speedy in-play betting, and comes complete with live streams and Cash Out, as well as endless betting options for many events.
Coral
Coral are well known for offering one of the best live betting platforms in the betting industry, which makes perfect sense given that they are one of largest and most well-established operators around. Coral’s live betting offering includes a deep menu of sports, leagues and live betting markets, all complete with extensive Cash Out availabilities – you certainly will not be left wanting.
Ladbrokes
Many bookmakers offer live betting, but when it comes to a quality in play betting experience, Ladbrokes are miles ahead of most of the competition. Again, like their GVC partners directly above, they are one of the oldest operators around – quite frankly, they’re mega. And it shows, because live bettors at Ladbrokes are very well taken care of. Cash Out? Check. Live Streaming? Check. Huge range of markets? You betcha. Ladbrokes in-play betting service is top notch.
BetVictor
BetVictor have developed a respectable live offering that includes a very large amount of sports available to bet on live. Their in-play odds are also extremely good and better than many of their competitors. The options for all these sports are great too; for instance, not all bookmakers offer in-play handicap betting, but BetVictor do, which is just another reason live bettors will be more than satisfied with an in-play punt at BetVictor.
Betfred
In the world of live betting, Betfred more than hold their own. The popularity of in-play betting has rocketed in recent years and this is one bookmaker that has been very quick to take advantage. Betfred have employed extensive live betting options that include real-time live odds on a huge range of sports, providing an engrossing in-play betting experience.
888sport
The 888sport live betting tab is glorious to look at and very user-friendly. All the live odds are easily accessible and there are a ton of live betting markets available, which is practically a given seeing as the sportsbook is Kambi-powered. On top of strong odds on a huge range of markets, everything is backed up by Bet and Watch live streaming options and Cash Out availabilities.
Unibet
The Unibet in-play betting section is highly comprehensive, with hundreds of live betting opportunities and sports markets from all over the world for you to take advantage of. The design is both visually satisfying and user-friendly, making the whole process of betting in-play really very simple. There are, of course, Cash Out options and live streaming services available too.
32Red
To access live betting at 32Red, simply navigate over to the in-play tab and open up a whole world of live, in-play betting at its finest. From football to table tennis, there are loads to bet on in real-time due to the huge range of live betting markets. There is more good news in that Cash Out is available, as is live streaming. The site works equally well on all devices too, so wherever you want to watch the live stream, you can.
BoyleSports
So broad is the range of live betting markets on offer at BoyleSports that customers can even bet in-play on Futsal! The site works really well for in-play purposes and is very user-friendly which is always welcome news. BoyleSports aim to offer the best odds on many events, and it will please bettors to know that they try to extend this to as many of their live markets as possible. All in all, this is a very good in-play bookmaker and one definitely worth considering.
MansionBet
MansionBet are another betting site that are thriving in the world of live betting, especially live football where they have introduced ActionBet and PulseBetting. These are two highly innovative features that, in the case of ActionBet, feeds you betting suggestions that have been triggered by actions on the pitch, while PulseBetting allows you to select from a list of markets such as corners, cards and goals to bet on in the next few minutes. They do, however, lose points for not integrating live streaming into their software yet.
Novibet
Novibet offer a wide variety of sports for users to bet on in real-time. They don’t provide as many in-play promotions as some of the more well-known operators, but it is a solid product on a nice looking site that is fast loading and user-friendly. Their odds are provided by Bet Genius, so they are updated in real-time and are of the highest quality. If you are looking for in-play betting, then Novibet will not disappoint.
10Bet
There is a classic feel to 10Bet’s live betting section and indeed their entire betting platform which allows for the successful and speedy placement of bets on live markets which are plentiful. The site also offers Cash Out and live streaming which again, thanks to the expertly designed user interface, is achieved with minimum fuss and maximum ease. The live streaming service also provides an excellent statistics service which many will find useful.
Karamba
Unfortunately, Karamba don’t offer live streaming but they do however offer up a thriving in-play betting section where all of the major sports are covered and some of the minor ones too. When betting in-play, a lot of the original markets will remain live throughout the entire event. Another site to offer handicap betting in-play, there is a healthy choice of markets at Karamba who also provide very good odds and cash out available.
MrGreen
Mr Green’s in-play betting section comes complete with a slick, user-friendly interface with a sweet design and top functionality. There are also some great in-play graphics that take you right to the heart of the action while an event is ongoing. However, the reason the site supports in-play graphics is because sadly they do not offer live streaming. How long this will be the case, we can’t say, but they are part of the William Hill family so we are hopeful that live feeds will be up and running some time soon. In the meantime, though, this is still a very good live betting site.
Betsson
At Betsson, users can view live streams of the events that they are wagering on as well as cash out if things take a bad turn. What’s more, you don’t need to make a bet to trigger the live stream; you simply need to have money in your account. Users can also view live scores, but we did note that the stats here aren’t particularly great. As a major online bookmaker, they do offer a huge range of live markets and Cash Out as standard.
Betsafe
When it comes to live betting, Betsafe have you well-covered. As part of the Betsson family, they offer a great in-play experience backed up by a slick and user-friendly platform. When we say user-friendly, we mean it too, as placing an in-play here is swift, easy and achieved at the touch of a button. They also provide some of the best odds in the business as well as in-play price boosts, the ability to live stream and, of course, that all-important Cash Out.
bwin
bwin offer their users a huge amount of sporting markets available to bet on each day, plus the ability to cash out on any bets that are threatening to turn sinister. As part of the huge GVC network, it shouldn’t come as a surprise to learn that you will be able to follow any punts via a live stream that is fully supported with real time stats. Of course, all this would mean nothing if the site didn’t supply a wide selection of betting options available to bet on in-play – which bwin do, so there are no worries there either.
Live Betting Sites Ranking Criteria
We compiled the above list using our own ranking criteria, which include and consider factors such as number of sports offered, betting markets, quality of odds, live streaming capabilities, cash out opportunities, and in-play promotions and price boosts.
What is Live Betting?
Live betting, quite simply, is the process of betting on a sporting event while that event is taking place, the idea being that the situation can change at any point. Naturally, this means that the odds will fluctuate in and out of our favour – but that just makes the whole thing even more exciting.
Live Betting vs Pre-Match Betting
Pre-match betting involves betting on predetermined odds before an event begins, whereas live betting takes place while the action is actually happening. While both are achieved in much the same way, there are a few subtle differences between the two from both the punter’s and bookmaker’s point of view. For instance, pre-determined odds are compiled from statistics from previous events and recorded form, whereas live odds are based on actual events and real time occurrences.
Likewise, from a bettor’s perspective, when making their picks, they normally use harvested data and statistics to make their selections. But, when betting in-play, punters have to act quickly and have far less time to think and plan; unless their routine includes making planned strategic contingency bets if certain events occur.
What Sports Can Punters Bet on in Play?
At all the best UK sports betting sites, you will find that live betting markets are open on almost all of the sports you can imagine. You can even find live and real time in-play odds available for TV specials such as Britain’s Got Talent final or the Eurovision Song Contest. It should go without saying that more popular sports, such as Football, Tennis, Golf, Snooker and Darts, will have more in-play betting opportunities than less mainstream events such as athletics or pool. Mainly, however, there is a strong chance that prices are available in-play on most of your favourite sports.
Placing a Live Bet
Placing a live bet is no more complicated than placing a bet before the event gets underway. The process might be a little different from your perspective because you are being influenced by real time events when betting in-play. But, putting money behind your in-play choices is simple. Once you have made your decision, put it into your slip, back it with a stake you are comfortable with (remembering never to gamble more than you can afford to lose) and place your bet.
Live Betting Tips
The key to live betting is paying attention. It might sound obvious, but always remain focused on the event that you (should be) watching. Look for trends in the players, such as playing poorly, playing well or maybe falling foul to injuries that could hinder their performance. These could all be factors that could well influence the outcome of an event.
Remember, in-play betting is a speed game. You will need to think fast. To that end, why not prepare a few “what if” bets in case something entirely possible occurs?Obviously, only professional bettors have the time to prepare for every outcome and incident, but a few contingency bet plans wouldn’t go amiss. Of course, you don’t lay any money on these until their moment comes, if it comes at all, but be prepared.
Of course, the key to preparation – and this counts for pre-match betting too – is to do your homework. Look into injuries and recent form, and do your research on when teams do well at certain times of the match or which golfers are slow out of the blocks on day one. Finally, remember that the favourites are the favourites for a reason.
The bookmakers are not silly and know how to offer the shortest prices on the best performers and the ones most likely to win. To that end, back the favourites if they fall behind. If Michael van Gerwen loses the first set in a game of darts, he will still more than likely win – depending on the opposition – by the end of the game. The same theory would, for example, apply to Rafa Nadal in a game of tennis, especially if he is playing on clay. This way, the odds on these otherwise short priced favourites can drift a little bit, leaving some value for you to exploit.
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#1
Paddy Power
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T&Cs APPLY, 18+ ONLY
Free to play. Only one game may be played at any given time. Answer 12 questions and money left in the pot after all the questions are answered is yours to keep. T&Cs apply. |
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#2
Betfair
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T&Cs APPLY, 18+ ONLY
Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply. |
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#3
bwin
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T&Cs APPLY, 18+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad |
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#4
Betfair
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T&Cs APPLY, 18+ ONLY
You can only take part using one account. If you have been excluded (via email or otherwise) by Betfair from taking part in sportsbook promotions, you will not qualify for this promotion. This offer is open to new and existing customers, aged 18 or over, in the UK & Republic of Ireland. T&Cs apply. |
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#5
Paddy Power
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T&Cs APPLY, 18+ ONLY
Applies to all Champions League, Premier League, La Liga, and Bundesliga games only. Applies to pre-match singles in the Win-Draw-Win market only. Applies to all online, mobile, phone, and text bets. |
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#6
Betfair
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T&Cs APPLY, 18+ ONLY
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. |
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#7
bet365
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T&Cs APPLY, 18+ ONLY
Get your single bets paid out if the team you back goes 2 goals ahead - for multiple bets, the selection will be marked as a winner with bet365. Applies to pre-match single and multiple bets on the standard Full Time Result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply. |
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Best Live Betting Sites FAQs
✅ Why should I bet in-play?
There are two stand out reasons to bet online: the thrills and the potential value.
⚽ Which sports are best for live betting?
Football is by far the most popular sport to bet online, but just about anything will work. Obviously, the more obscure the sport, the less markets available.
❓ Are there any sports that can’t work for live betting?
You won’t find live betting on the horses or - for obvious reasons - the 100 metre sprint races and other fast races.
ThePuntersPage Final Say
In-play betting is the fastest growing way to bet. Why? Because it allows punters to place bets after an event has got underway, which is where the term in-play comes from. Not only that, but the thrills generated by live betting are also a whole new experience in comparison to pre-event betting, as great as the latter is. Don't just take our word for it – try it out and experience it yourself!
Articles assigned to ThePuntersPage.com are created by our community of contributors to ensure the most up-to-date and best possible content.
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