Betting apps are available from most online operators and allow you to wager while on the go. Most betting apps include all the same features and promotional offers as the desktop site, but with the convenience of being accessible from anywhere through a mobile or tablet device.
Table of Contents
- Top 20 Best Betting Apps On Android & iOS of 2020
- Best Betting Apps: Top 20
- Which are the Best Betting Apps, and Why?
- Best Betting Apps Reviews
- Best Betting App #1: Bet365
- Best Betting App #2: Betfair
- Best Betting App #3: William Hill
- Best Betting App #4: Paddy Power
- Best Betting App #5: BetVictor
- Best Betting App #6: Ladbrokes
- Best Betting App #7: Coral
- Best Betting App #8: Betfred
- Best Betting App #9: Unibet
- Best Betting App #10: 888sport
- Best Betting App #11: Betbull
- Best Betting App #12: 10Bet
- Best Betting App #13: Betway
- Best Betting App #14: Bwin
- Best Betting App #15: Boylesports
- Best Betting App #16: Colossus Bets
- Best Betting App #17: Mr Green
- Best Betting App #18: SportNation
- Best Betting App #19: LeoVegas
- Best Betting App #20: MansionBet
- What Makes a Great Mobile App – Our Standouts
- Browser vs Dedicated App
- Other Kinds of Betting Apps
- A Brief History of Betting on the Go
- Betting Apps On Android & iOS FAQs
- ThePuntersPage Final Say
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Best Betting Apps: Top 20
Below is a summarised list of the best betting apps:
- William Hill
- Paddy Power
- Colossus Bets
- Mr. Green
Which are the Best Betting Apps, and Why?
Discover the finest betting apps of 2020 with our comprehensive guide on the best bookmakers you can download to your mobile device, with a look at key features that can help you find your perfect portable match.
We know that finding not only a top-quality app, but one which is perfect for you and your needs, can sometimes seem like an overwhelming task. That’s why we’ve brought together this comprehensive guide, providing you with detailed recommendations including standouts across different considerations and features so you have all the tools you need to make an informed pick, and ultimately, to make better bets.
The critical problem with finding the best betting app is that with the sheer amount of choice out there, it can make knowing where to start a tricky proposition.
There are dozens if not hundreds of top tier possibilities. Knowing not only where to separate the good from the bad, but also which amongst them best suits you, leads a lot of people to settle for less. However, that's not going to cut it here at ThePuntersPage because we always aim to find you the best possible fit tailored precisely to your needs.
However, we can't know what all of our readers' preferences are. You could be someone who has never used an app before and is looking for your best betting app that's as user-friendly and as easy to understand as possible. Or, you could be after something more specific or intricate.
We, therefore, concluded that the best thing to do would be to go through our top 20 of the best betting apps out there for your consideration.
From top to bottom we consider every bookmaker on this list worth your while, and we've let you know what we think makes them great so you can decide for yourself which one is right for you.
Best Betting Apps Reviews
Best Betting App #1: Bet365
They are one of the biggest betting sites not just in the UK but all across the world, and their dedicated app is every bit worthy of their juggernaut reputation and is a fine contender for best betting app in the UK.
Some people may have been concerned about how the smaller screen would cope with this site's incredible amount of betting variety and overall content. However, they needn't fear as this is one of the most intuitive, easy to use apps we've come across, without having to sacrifice anything in the way of content.
In fact, with 140,000 live streaming events every year available for your mobile, we've often found ourselves in awe of just how much they've managed to fit on the smaller screen.
When you look at the amount of betting markets and the depths of the leagues that they cover, they are simply at the absolute peak of what can be expected from a bookmaker. And that's the case in terms of quality as well as quantity, because all the little touches that make Bet365 on a desktop so great, from design to customer service, is all here on the smaller screen.
Last but not least we have the selection of Cash Out options, which include Auto and Partial Cash Out, as well as the brilliant Bet Builder and other promotions, meaning this betting experience is as vast and versatile as you could wish for.
Best Betting App #2: Betfair
When we say that Betfair is a legendary bookmaker, we aren't exaggerating.
They are the world's largest betting exchange, considering that betting exchanges get better when more people are involved that's a real benefit rather than a brag. They also invented the absolute game-changing Cash Out feature.
And they remain an absolute beacon of excellence in the gaming world today.
They've expanded beyond the betting exchange, offering a traditional sportsbook alongside their best-known feature, meaning that however you like to bet, you'll be able to find it here.
And it's no afterthought, not an addition made simply to appeal to a broad audience. Their sportsbook, just like the betting exchange, is rich full of content. Whether you're looking to bet on the finals of the World Cup or something more modest, if you can find it anywhere, there's an excellent chance you'll find it here.
If you're wondering why we're not talking about the app just yet, well, that's because we are.
That's because Betfair has achieved what every best betting app candidate should strive to and that's an app which can offer everything its bigger brother can. This includes excellent promotions in-play betting and live streaming. They even have an advantage when it comes to racing notifications sent direct to your phone. The only key difference for Betfair is that the sportsbook and the betting exchange are separate apps (both available on Apple and Android), but considering the result, we don't think many will mind.
Best Betting App #3: William Hill
They are the self-proclaimed home of mobile betting and considering the sea of quality competition that is out there, that is quite the statement to try and live up to.
But if anyone can make good on such bombastic promise, then it might just be William Hill, one of the best known and most respected bookmakers in the United Kingdom, with a nearly century-long history and betting shops throughout the country.
Perhaps this would lead some people to worry that William Hill may be a little bit too old fashioned to keep up with the breakneck pace of the world of mobile betting. However, those people underestimate a bookmaker who has managed to adapt and conquer amongst decades and decades of innovation.
Here is no different, from a design perspective the apps, whether you're talking about Android or iOS, are just as seamless and as technically sound as their critically acclaimed desktop equivalent.
The rather conservative aesthetic approach of William Hill actually helps structure such a monster amount of content in a way which is easy to use.
On top of the sheer amount of betting options and quality odds for which William Hill is known, there's also a massive amount of features. This includes the Bet Boost, allowing for better odds on an accumulator, #YourOdds which enables you to create your own bets, partial cashouts live streaming, and a fantastic free bet welcome offer.
Best Betting App #4: Paddy Power
Another one of the critical pillars of the UK gambling scene, on or offline, is Paddy Power. They have transformed themselves not just into Ireland's biggest bookmaker in their thirty plus years in the gaming world, but also into a truly modern, comprehensive betting experience
Their betting app is a massive part of that, the perfect avenue to explore the many other ways in which Paddy Power has moved effortlessly with the times. They remain a great traditional bookmaker, with over 600 physical stores, as well as one which can stand up with the best of the best when it comes to technology.
You don't even need to take our word for it. Not only do we think their betting app, whether you're enjoying in on Android or iOS, is fantastic, based on the reviews found on the likes of the app store, but it also appears that plenty of people agree with us.
And it's little surprise, with great promotions over 100,000 live-streamed events, an improved design with terrific navigation and super-fast response times. It's hard to think of many ways that the Paddy Power app could provide a better customer experience.
Best Betting App #5: BetVictor
Whenever you ask anyone who has tried out multiple apps, there is no doubt that BetVictor are in the conversation for the absolute best betting app out there.
If someone were to say that it is the best mobile betting experience they've had, and in their opinion the best around, we would consider that to be an entirely respectable view.
A big part of the reason for this is the sheer effortlessness of using this app. Make no mistake, getting the amount of betting options and variety to work this well on a smaller screen is a phenomenal achievement.
It's not just the amount of sports available here but also the variety of betting markets available for each.
And on top of that, you have the likes of the #PriceItUp bet builder, their Quick Cash Out and Partial Cash Out options, live streaming event-specific promotions and more. They even manage to fit their casino in here without a single sign of slowdown. Not just a great app, but a great technical achievement.
Best Betting App #6: Ladbrokes
Another British big hitter is Ladbrokes, just like our previous entry, a massive part of the appeal of the app is both speed and design.
The positives of a speedy app don't take too much thought to understand. Not only do fast responses make any kind of best betting app more enjoyable, but there are tactical benefits when it comes to live betting, especially on several markets at once.
And you may want to spread your bets across lots of different options when you consider the number of new betting markets that are available at Ladbrokes In those instances, you'll need to be razor-sharp to bet at your best, and the slightest bit of slowdown can damage your ability to make the right call when the moment comes.
And in terms of design, just like the main site itself, it might not reinvent the wheel when it comes to looks, but there's no denying just how great it is in terms of ease of use.
There's also a whole host of other incentives to use their mobile app, the £5 get £20 free bet offer is perfect for trying out something new, and the ability to cash out and edit accumulators helps craft a dynamic on the go experience. You can even get the Ladbrokes grid card allowing you to get the best stats and additional rewards.
Best Betting App #7: Coral
One thing that impresses us about the UK betting scene is how complete it is. Consider Coral and several others on this list as examples.
Coral manages to maintain an excellent selection of traditional betting shops throughout the country, meaning that those who still like to bet in person, especially if they are older and are put off by technology, can still get a wonderful betting experience.
Consider how multi-faceted Coral truly is then, in balancing this with one of the most modern and all-around best mobile apps available.
So good is Coral's betting app that we would suggest it to be the perfect option for someone who is put off by the idea of gambling on their phone. It's so intuitive and easy to use that we can't imagine any, even the most ardent technophobe, having much of an issue navigating through it.
And there is a lot to navigate through. Coral is known for the incredible amount of betting options it offers, and its mobile app shifts them all over to the smaller screen seamlessly.
Take, for instance, their live stream schedule, which easily allows you to see well in advance what's available. That kind of detail helps Coral stand out from the pack. Other examples include the excellent Built a Bet feature, which can be used on a massive variety of football tournaments from the Premier League to the La Liga, and Timeform, which provides all UK and Irish greyhounds with a star rating to make race analysis easy.
Best Betting App #8: Betfred
Back in 2012 Betfred won the prestigious “Innovation in Mobile Award” and although a lot of time has passed since then, we still feel that the quality as well as the creativity which saw them receive that accolade, as well as skyrocket in popularity throughout the years, remains very much intact.
In terms of creativity, consider their Double Delight and Hat Trick Heaven promotion. This provides you with pay-outs on a first goalscorer bet at double or triple the odds if they score the second and/or third goal. This is alongside more traditional options like their Bet £10 Get £30 in free bets offer.
And of course, all of this is all available on their app alongside a library's worth of betting markets and options.
In fact, their app might be a perfect example of that vital mixture of quality and innovation which makes Betfred in general so special, with a brilliant, timeless design, which is as technologically impressive as it is easy on the eye. Want another example? Consider that it is also available, with that astonishing amount of content, on the Apple Watch, which takes betting on the small screen to a whole other level.
Best Betting App #9: Unibet
Although we are of course focused on bookmakers that are available to players in the United Kingdom we think it is worth pointing out the international appeal of this betting site. Unibet are available in over 100 countries and boast over 11 million customers.
The reason we are pointing this out isn't just to brag on their behalf but to point out the fact that wherever Unibet have gone, they have been a consistent and undeniable success.
When every single market you touch recognises your excellence, it really can't be denied the sheer quality Unibet offer.
It can be seen all over their brilliant betting site, which manages to balance style and sophistication with an impressive selection of pre-match and live betting options, great promotions, top customer service and more.
And of course, that consistency means that their app is every bit as impressive as everything else this absolute colossus of a brand touches.
The app is beautifully designed, guarantees best odds across its incredible array of betting markets, has thousands upon thousands of live-streamed events throughout the year, and remains one of the most accessible mobile experience we have come across.
Also, if it's what you're interested in, they even have dedicated apps for their casino, poker and lottery content. They've had immense success, and based on this app, have deserved every bit of it.
Best Betting App #10: 888sport
888sport might not have been around as long as some of the others in this list. There's also a good chance that it is not as well known. However, they have managed to craft a betting experience on mobile (and on their desktop site of course) that can compete with the best of the best.
First off, they can match up to the overwhelming majority of the competition when it comes to ease of use. Their search function is one of the best we have come across, and when you have as much to offer as 888sport including over 2000 live events a week, such a feature is vital.
This quality is also seen through customer service, who are available 24/7, meaning that not only can you bet wherever you want, but you can also get help there as well. On top of that, they've even included a Bet £10 Get £30 in free bets, alongside other promotions like price boost to help sweeten the deal for mobile customers.
And all this extra effort has very clearly paid off with generally excellent reviews on the Apple app store. They also get a big thumbs up for us, and it's good to see that most people agree with us.
Finally, that orange colour scheme remains lovely to look at, what else could you possibly want?
Best Betting App #11: Betbull
One of the most unique betting sites we've had the good fortune of coming across is Betbull.
For starters, this is a betting site which is more focused on social elements than pretty any other example we can think of, following hundreds of winning accumulators crafted by the community every single week.
This distinct concept of people sharing tips is one which is gathering steam, and we can see it becoming more and more mainstream as time goes on.
Furthering the innovation, this is a betting site who are only available on mobile.
This, of course, means that far from being the afterthought some betting apps sadly remain, Betbull is instead totally focused on providing the best mobile betting experience possible
And we have to say, we think they have pretty much nailed it.
The app from a design and technical standpoint, from how well things work to its organisation, is pretty much flawless. It's also important to note that there is no shortage of betting variety despite its more niche ideas.
However, there are a couple of things missing that prevent it from being perfect. It lacks live streaming, understandable for a less established brand but still disappointing, as well as things like e-sports and virtual sports. And of course, some people just prefer more traditional options, so this won't be for everyone.
But, if you can live without those options, and you like the idea of being part of a real betting community, Betbull can be an absolute revelation.
Best Betting App #12: 10Bet
There's plenty to like about 10Bet. However, we think that their mobile options might just be their most exceptional attribute.
First things first, 10Bet won't be known to a lot of you, especially if you're more a casual bettor who is only familiar with major household names.
And that may be an issue for some as mobile betting, rather naturally, often does attract a more casual audience. Often those people are more reluctant to download an app from a bookmaker they are unfamiliar with.
Well, for what it's worth, we found 10bet to be excellent during our review
Especially the mobile offering, thanks to its fast responses, a terrific amount of betting markets, smooth design, live streaming and schedule.
All in all, It's an experience that can stand up to some of the biggest names in the industry and not look out of place.
There's even a welcome bonus exclusive to those who place their first deposit via mobile, alongside other promotions with 100% up to £50 clearly showing 10bets commitment to the mobile market. And considering just how easy it is to use, not to mention several straightforward deposit options including Debit Card, Neteller, Paypal and Skrill, there's plenty to tempt you into giving them a try.
Best Betting App #13: Betway
We think that there are few better examples of just how fantastic the best betting app market is than the fact that we are only now getting to the wonderful Betway.
This app is every bit as beautifully and meticulously put together as you would expect from a bookmaker with their reputation. One which we might add we think is very well earned.
But even if you were utterly unaware of who Betway was and you downloaded this app purely on a whim, we think their quality would shine through pretty much immediately.
They have a spectacular selection of sports, betting options both pre-match and in play, as well as live streaming, cash out, loyalty schemes, 24/7 customer service, and #betyourway to name a few of their features. There's even unlimited access to stats which allow you to become better informed before you bet, which is what we're all about. New customers can also take advantage of their 100% matched deposit welcome bonus up to £30
A world-class offering from a world-class bookmaker.
Best Betting App #14: Bwin
In contrast to the likes of Casumo who make a significant effort to look as friendly and welcoming as possible, Bwin can occasionally put people off with its dark backgrounds and all-business demeanour. And from an aesthetic point of view, we can see why it isn't for everyone, especially if you like your betting sites to be reassuringly colourful.
And sure, Bwin may not have those artistic flourishes. But we like to think that is because Bwin doesn't have the time. After all, it is too busy offering one of the most complete online betting experiences in the world.
This internationally beloved sportsbook continues its impeccable standards, from terrific odds, technical brilliance, superfast responses, great promotions and ingenious structure all coming together to create a genuinely brilliant mobile experience.
Also, just as it is true that Bwin's style won't be to everybody's tastes, it will be right for a lot of people. Where some people see cold, others see sleek. Where some people see personality, others see wasted space. And even if it's not right for you aesthetically, it's hard not to respect such a razor-sharp experience.
Best Betting App #15: Boylesports
Boylesports has a distinctly different tone to Bwin. While it might remain fairly conservative design-wise, its colour scheme and all-around aesthetic feel much more traditional than its too cool for school competitor. With that said we think our last couple of picks have much more in common than you might realise.
First and foremost, Boylesport is another example where substance is more important than style. That isn't to say Boylesports looks terrible, we happen to think it is rather easy on the eye, but there's absolutely nothing here that doesn't have a point to it. Everything is content that is useful to you with no additional fat. For that reason, the betting app, just like the sportsbook itself, might be busy, but it is busy with things that are there to make your experience online better.
Efficiency can also be seen in its super quick results on horse racing, which are updated instantly after the horses past the post. And of course, the whole site itself works beautifully on a technical and structural level. Another area in which Boylesports excels is with personalised content, not only is what you see all relevant, but it's often tailored personally to your betting needs. Combine this with a world-class cash-out option and a £25 free bet bundle and you are onto a winner.
Best Betting App #16: Colossus Bets
Plenty of contenders for best betting app try to distinguish themselves from the pack through intelligent design, a different look or even just through sheer quality. None of these things are bad by any means, especially if they can be successful in the latter. And it is undoubtedly true that Colossus Bets indeed does also attempt, and in our opinion succeeds to a great extent, in these methods of standing out as well.
However, one thing that is harder to find is a candidate for best betting app in the UK that approaches the betting market from a completely different angle. With its pool betting-based system, Colossus Bets does precisely that
Of course, they didn't invent pool betting. Indeed, the use of syndicates for betting has been around so long that it is prehistoric compared to the relatively new mobile betting market. But, the combination of this age-old idea with new technology is something that makes Colossus Bets special.
If anything, pool betting was made for this kind of connectivity.
Colossus Bets allows people to join precisely the kind of syndicates they want without any fuss.
Everything is just made so easy thanks to social sharing and private and public syndicates. And, of course, there couldn't be a better platform for an idea which is all about being easy to use. You also can enjoy all the perks of a usual sportsbook, including great variety, promotions and cash out. You can even get a consolation prize if you narrowly miss out on winners.
A phenomenal execution of a classic idea.
Best Betting App #17: Mr Green
Do you know how in our last pick we said that some bookmakers stand out through sheer quality? Well, Mr Green is a perfect example of that. We're back to a more traditional example, but it's an absolute doozy. This bookmaker has won a whole lot of awards in general, and its app has been bringing home the gold for years now.
This app contains both the casino and sportsbook and while we will freely admit that its often the casino side of things that gets most of the attention its sportsbook is no less brilliant. And of course, if you're a sportsbook fan who also likes to dabble in the casino side of things, there's no damage done by having all that fantastic content in a single place.
There are dozens of sports to choose from here and a countless selection of betting markets. We mean that quite literally considering its excellent bet builder, not to mention their stellar reputation when it comes to odds, variety, quality and design.
Speaking of design, this app has won awards in innovation in that regard, providing an app that is every bit as easy to use as it is easy on the eye. Combine this all with a great selection of payment options and a seriously generous welcome bonus, and it is clear to see why Mr Green is singled out for its brilliance so consistently.
Best Betting App #18: SportNation
While Mr Green may be better known by many for its casino options, there's little doubt where SportNation‘s loyalties lie, after all, it is right there in the title.
With that said a casino, in fact, even a live casino, is available, and for those interested it also manages to be an excellent product both on the desktop and the mobile versions of the site.
Back to the sportsbook and we still can't believe that this is a betting site that has only been around since 2017. The maturity and quality displayed on this app is something you would expect from the kind of bookmaker that has been around for decades.
In fact, they may topple a lot of the betting world's juggernaut's in terms of sheer generosity as they reward every bet made in some form or another.
This is done partly through rewards points, which can be redeemed through free bets and bonuses. But there's even more to come with daily price boosts, best odds guaranteed on horse racing and various promotions.
The only real drawback to SportNation is that at the time of writing their app is only available to iOS users.
We assume that is a side effect of them being around for such a short period, and we hope it changes soon because we'd love for more people to be able to enjoy all they have to offer. For those who do have an iOS device, this is one young bookmaker that has a whole world of potential.
Best Betting App #19: LeoVegas
This is another example of a best betting app contender from a bookmaker that is probably better known for their casino. But we wanted to shine a light on not only their excellent sportsbook but also the terrific app that sadly too many people aren't aware that they have.
Yes, not only do LeoVegas offer an excellent sports betting product but they also provide a surprisingly vast array of betting markets, with quality odds and a fantastic live product, to fans of betting on the go. Speaking of their live offer, they also offer something similar to SportNation in the sense that their Bet Club aims to provide rewards for those who bet with them consistently.
This is limited to in-play bets but in all honestly that side of the app is so well done that we can't imagine too many people taking issue with getting double winnings up to £100 on their first bet.
There are additional promotions, and the live betting experience is made better by easy cashouts. They also boast the widest range of betting markets in top leagues according to their app store advertisement, and the quality of the design every bit lives up to impossible standards set by their casino counterpart.
Best Betting App #20: MansionBet
This bookmaker combines so much of what we have loved about other picks in a way which is uniquely its own.
For instance, Mansion Bet is, in our opinion, every bit as slick as the wonderful Bwin. It has also managed to win the Online Casino Operator award as recently as 2018. Plus, for those of you who prefer to use sites that have more mainstream credentials, this is an operator that you may have seen sponsoring Premier League side Bournemouth, as well as supporting Newcastle United.
And their love of sports is not just for show. MansionBet backs it up with an awesome amount of betting markets not just in the world of football but across everything from E-Sports to Aussie Rules Rugby, and much more in between. This is combined with price boosts and promotions such as faller insurance, meaning you get your money back up to £25 if your horse falls, and a generous Welcome Bonus up to £50
But perhaps the best thing it has in common with all the great picks on our list is that it manages to translate its excellent all around bookmaker perfectly to portable options, with an app that doesn’t just have our seal of approval, but the approval of many fans throughout the UK.
What Makes a Great Mobile App – Our Standouts
That's a lot of information to take in, so to make things even easier we've broken things down into categories that generally rank as people's most important factors when considering what bookmaker and best betting app to go on their mobile betting journey with.
We may pick some more than once for different categories, some are just that good, and do keep in mind that if it doesn't appear here that by no means indicates that any of these bookmakers are bad in that particular field. It's that some we felt deserve a little extra credit for going above and beyond in that regard.
Great Design: Looks
There are two key facets to design, and because one app might stand out in one regard and not the other, we thought it best to break them up here.
The first is, of course, what a site looks like and its general tone and aesthetic.
This is a tricky one because this comes down to personal preference. We can't tell you what looks good, so the best betting site in the UK is in this category subjective. So, for our picks, we've simply gone for ones which are visually striking in one way or another and are worth checking out. But of course, any look that you prefer is the best one for you.
Standouts: Casumo, Bwin, Mr Green
Great Design: Technical
Now onto the technical side of things, just to clarify what we're looking for here are sites which we think stand out as exceptional in terms of how well they work, how quickly they respond and how they are structured.
This, of course, has significant implications for some other things we are going to be looking at, especially in the fast-paced world of live app betting. Before we pick our standouts, we'd like to point out that none on our list are anything less than very good in this regard, but there were a couple we'd like to give extra attention to.
Standouts: Bwin, Bet365, Ladbrokes
The usual rules when it comes to what makes a good promotion, of course, apply on mobile precisely as they would on the desktop version.
However, we do give some extra credit to those who have a mobile-exclusive promotion. However, we still think the general quality of all promotions combined must always be considered as most important.
Not only are we looking at variety here, but we are also looking at terms and conditions to ensure that the promotions offered present real-world value to those using them.
Standouts: William Hill, SportNation, 10Bet
Large Variety of Betting Markets
Even if you are someone who likes to stick to the more popular sports like Football, Cricket or Tennis, a large variety of betting markets is still something which should be considered a big plus.
For starters, markets don't just refer to the number of sports that are available. It also means that there are more betting options for each sport.
The betting world has become much more varied, meaning you often have dozens upon dozens of markets to choose from on a single game.
Even if you are content with the most basic amount of options, say, you're only interested in betting on significant tournaments like the Euros for a team to win, then all these extras do nothing to take away from your enjoyment meaning that variety can only be considered to be a good thing.
As you may expect, it's the heavy hitters which stand out most here.
Standouts: Bet365, Betfred, 888sport
Perhaps the best reason to get betting on your phone is the ability to bet live, in real-time, from wherever you are.
If you showed someone from before the days of online gaming all the leaps in technology that have been made, this combined with our next entry is what we think would likely impress them the most.
Getting a tremendous live experience on mobile combines so much of what we're already talked about, you'll need an excellent betting selection and technical prowess to make this experience smooth and easy to use, and here's some which we think achieved precisely that.
Standouts: Unibet, Bwin, BoyleSports
This is one area that is so complicated, and so technically difficult to pull off that a considerable number of bookmakers simply cannot manage it.
In fact, we usually point out in the cases of lesser-known bookmakers that it often isn't their fault as they simply aren't able to make live streaming a reality on their platform just yet.
Amongst those that do it remains a considerable challenge to get live streams that not only work but do so seamlessly and matching that with the live betting experience further complicates matters.
However, when done right, it is a thing of beauty, and here are some examples where that is absolutely the case.
Standouts: Bet365, PaddyPower, Coral
Cash Outs & Bet Builder
Often bookmakers include Cash-outs and Bet Builder in their promotional sections and while we can see the logic behind that, we honestly think that they are such a vital part of the betting experience that they deserve their own consideration.
Plus, unlike traditional promotions, the effect of the Cash Out and the Bet Builder is to provide more excellent options on how you bet, as opposed to things like added cash bonuses.
So many bookmakers provide excellent Cash Outs & Bet Builders that picking just a few was tough, but here's some which stood out to us.
Standouts: Betfair, LeoVegas, William Hill
We've talked about how great it is to be able to place bets from anywhere and at any time.
However, without excellent customer service, there could be a severe downside to this. What if you have an issue and you are well away from any kind of desktop? That's why customer service is every bit as vital a part of a quality mobile experience as it would be at home on a laptop.
No matter how good any betting site is, people occasionally need help. Here are some examples of sites that we think were great at assisting whenever we needed it.
Standouts: 888Sport, Casumo, BetVictor
This is something a little bit different, but we thought it was essential to also give credit to those bookmakers who think a little bit outside the box.
We're talking about the likes of BetBull with its mobile-only social approach, Colossus Bets with its pool-based betting, Betfair with its pioneering betting exchange, or even uniqueness from a design perspective like we see from Casumo. Not to mention the unique touches you'll see made by major bookmaker like Ladbrokes' grid card.
No one thing makes a site unique, and we can't tell you what will stand out to you, but there needs to be a shout out to all the innovators that make online betting in the UK so attractive.
These are very much just the tip of the iceberg.
Standouts: BetBull, Betfair, Colossus Bets
Browser vs Dedicated App
We've focused solely on apps for this article, but we do think it is essential to make clear that if a betting site does not have an app that does not mean it cannot be a worthwhile mobile experience.
Plenty of betting sites instead choose to go with a dedicated mobile site; in other words, a mobile version of the site you can access through your browser. And there are advantages to the browser method.
The first is that it is available to all users, that means that anyone, on any kind of mobile device, should be able to enjoy the mobile website. This positive also compounds its greater cost-effectiveness, which means that smaller sites that don't have the resources to build two high-quality apps for both Android and iOS users can still provide an excellent experience. Another final benefit is that users don't have to update.
However, we would have to say that the benefits of a mobile app, assuming the betting site has the expertise available to craft it to a high level, far outweighs the mobile website in terms of sheer possibilities. You can have a much more intuitive interface, the ability to customise the experience to the user, and you can use the app offline. In general, there are many more ways in which to create greater interactivity between the user and the app.
A lack of a betting app is by no means a reason to write off a mobile experience, many of them are very good. However, we think when it comes to the best of the best, the best betting app tends to come out on top.
Other Kinds of Betting Apps
We've mentioned this in brief when discussing some of our favourite betting apps but just to reiterate there are plenty of apps if you are also interested in casino betting. You can often even get dedicated apps for things like Bingo and Poker, often all from the same bookmaker, and some even have all of these included in a single best betting app. While we haven't talked about it as much as the sportsbook side of things because that is always our focus, rest assured, casino betting fans, there's plenty out there for you.
A Brief History of Betting on the Go
The history of mobile betting is tied to the rise of gambling online in general and in the UK that began in 1996 with William Hill as the first online betting site launched. However, it had been available elsewhere for a few years earlier.
In fact, by 1996, the USA had already wagered $60 million online.
By 1998, revenues had topped $830 million according to global consulting firm Frost and Sullivan.
Some other big hitters arrived at the turn of the millennium with Ladbrokes and Betfair both getting their start online in 2000.
The growth of the market was so substantial that one bookmaker offered 500-1 odds that no brick and mortar betting shops would exist in ten years.
Not only was that wrong, but we've seen greater and greater integration between the traditional betting shop, online and mobile betting since that time.
Speaking of mobile betting, the UK's first mobile site finally arrived in 2003, a seven-year journey from our first online bookmaker. Throughout the rest of the decade, more and more notable names went mobile.
A huge factor was the launch of the iPhone in 2007 and the improvement of technology in the mobile world more generally.
Once the idea of going online on your phone, in general, seemed ridiculous. By the end of the noughties, we could see the possibilities of advanced, interactive best betting apps, the kind we enjoy today.
Further advancement came in 2011 with the Cash Out feature launched by Betfair, which would revolutionise betting online and on the go.
Another massive development since has been the popularisation of bet builder and live streaming features, and they remain some of the most sought-after features people look for in a mobile app to this day.
Throughout the last decade and into the 2020s, we've seen mobile apps become so common and so desired that you would struggle to find any good bookmaker that either doesn't have a mobile app or hasn't come up with a compromise in the form of a mobile optimised site.
In terms of what the future holds, we can't say, but we do expect things which are out of reach for smaller developers today to become more common. We also expect there to be a lot more niche mobile apps, providing products tailored at a distinct audience in order to stand out. But the real innovations will be the ones we haven't yet dreamed up.
There's a lot to talk about when it comes to mobile apps, considering how fast the industry moves and the amount of choice out there. And we know that this is a lot of information to take in, so, with that in mind here's a quick rundown of some of the most vital questions we get asked regarding picking the best mobile app.
Betting Apps On Android & iOS FAQs
🎲 What Should I Look For in a Best Betting App?
The things that you look for in an excellent mobile app are very much the same as you would look for in a good betting site on a desktop. The main difference is that they can be prone to some technical issues that are less common in their less portable bigger brothers. However, your standards should be the same. You should look for a site which works well, has a great variety of betting options, top customer service, a proper license, responsible gaming features, high-quality promotions and excellent live features, to give but a few examples. Put it this way, if you expect it on the desktop, you should expect it here.
💲 Isn't There Less Content on the Mobile Version?
There can be and how much this affects your betting experience depends on whether any of the things missing are things that you enjoy. However, the best apps out there should be aiming to provide absolutely everything their original site version does. And considering the amount of choice out there, why settle for anything less than the best?
🍒 Does No Mobile App Mean I Can't Use the Betting Site Online?
Generally speaking, no. Some sites don't have mobile apps, but they should have an optimised version of the site for mobile. This means you need to go online and head over to the website as usual on your phone, but the site should have been recreated to provide a more suitable mobile experience. These are often very good and shouldn't be dismissed without checking them out first.
🎁 Can I Expect Exclusive Mobile Promotions?
Quite often, yes! Many bookmakers have put a lot of time, money and effort into creating a fantastic mobile app, and they want you to try it out. To provide an extra incentive, they will have a promotion that is only available to mobile users. While this is great, we would say that what matters when it comes to promotions is the quality of the bonuses as a whole. So, we would still say that if a site has no mobile-exclusive promotion but has better options generally, that would still get higher marks from us.
🏆 Is There One Betting App That is Better Than All the Others?
While there are absolutely some betting sites that are better than others, that doesn't mean there is one which is definitively better than the competition. Not one true best betting app. The fact is there's an absolute wealth of great betting apps out there, and often they cater to different audiences. That means that they can be equal, but different, in design, focus and even concept. However, there can be a betting app that is better for you than all the rest, and our job is to help you find it.
ThePuntersPage Final Say
There is arguably nothing in the betting world as exciting or as captivating as the explosion of betting apps.
Far from being just another way to bet, we think more and more they are going to be THE way of gambling online as we move forward and as phones and portable devices overtake traditional laptops and desktops in popularity.
Just like the traditional betting shop, we think that those who predict doom for the original betting sites are getting ahead of themselves, but there's little doubt that the best betting apps are only going to get more important as time goes by.
And that's something to be excited by. We've already seen the amazing things that can be done with betting on mobile apps.
They offer a level of ingenuity and interactivity that we've never seen before, and the great thing is that these apps are still in their infancy.
With that said, if things were to stay exactly as they are now, the online betting industry and the world of betting apps has come so far that we would still be content with what we have.
The fact that we have so much more to look forward to is just the icing on the cake.