The Best Bet Builder In The UK In 2023 – Top 17 Ranked

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Last Updated on: 21.02.2023

A Bet builder is a great way for bettors to obtain a price for a wager that they themselves have conceived. The basic premise is that if you can think of it, the bookies will price it up with real time odds. The best sites for bet builders include NetBet, and Betway, amongst others.

We've reviewed the top 17 bet builders in the UK below. Read on to see which one best suites you.

What is a Bet Builder?

A Bet Builder is essentially an instantly applicable and personalised accumulator bet that, instead of being requested through a social media service such as Twitter (as is often the way with Request A Bet), generate a real-time price. The main benefits of having a bet builder is that it creates near infinite betting opportunities for punters.

Another main advantages of this feature is that it saves valuable time, because the odds are instantly declared. Previously, requesting your own odds for a unique bet meant waiting for your bookie to get back to you with the odds you are looking for. Thanks to bet builders, this is no longer a problem. As you make your selections, you can watch as the new odds are displayed instantly for you to select them. Certain bookmakers will also show some of the already priced-up bets on their websites which you can also wager on if you find them appealing.

The Best Betting Sites We Recommend offering a Bet Builder

  • Bet Builder pioneers
  • Sports betting giant
  • Bet £10 Get £50

18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. #ad

  • #BetYourWay builder
  • Extensive markets to choose from
  • Brilliant mobile app

New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ Full T&Cs apply. #ad

  • Bet Builder available for combo bets too
  • Available on 10 different sports
  • Bet £10 Get £15 Welcome Offer

New customers only. Available 1x per household. Max Free Bet token £10. Min deposit £10 required and wager of £15. PayPal, Neteller, Paysafe, Skrill, Skrill 1-Tap not eligible as a payment method for this offer. Free Bet Token Specific and Full T&Cs apply. #ad

William Hill
  • Build #YourOdds
  • Founded in 1934
  • Bet £10 get £30 (credited as 2 x £15 bets)

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

  • Numerous sports and markets
  • Extensive range of promotions
  • No deposit welcome bonus

If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | Full T&Cs apply. #ad

vbet logo
  • Cutting-edge modern betting site
  • Very low minimum stake
  • Bonus offers also for existing customers

Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsiblyFull T&Cs apply. #ad

  • Great Bet Builder
  • Acca Boosts Daily
  • Bet £5 Get £20

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. #ad

Coral logo
  • User friendly Bet Builder tool
  • 10% boost on winning Build Your Bets with AccaPlus
  • Bet £5 get £20

18+ New UK+ ROI Customers only. Deposit & Bet min £5 as first bet at minimum odds 1/2 to qualify for 1x £20 Free Bet. Certain deposit methods and bet types excluded. Free bet valid for 7 days, stake not returned. Restrictions apply. Full T&Cs apply. #ad

  • #PriceItUp Builder
  • Best UK/Ireland horse racing odds
  • Bet £10 get £40 + 100 free spins offer

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. Please Gamble Responsibly. Full T&Cs apply. #ad

  • #PickYourPunt builder
  • Live Betting on many popular markets
  • Bet £10 get £40 in bonuses

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required Full T&Cs apply. #ad

  • Easy to use Bet Builder
  • Live stream your favourite sports
  • £40 Money Back Offer

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

  • Easy to use Bet Builder
  • High usability platform
  • Bet £10 Get £30

18+ Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering requirements vary by game. Deposit methods, Withdrawal restrictions and Full T&Cs apply. #ad

  • Same Game Multi
  • Fantastic Selection of Betting Markets
  • £30 In Free Bets

New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.Full T&Cs apply. #ad

Paddy Power logo
Paddy Power
  • Bet builder with a superb number of markets
  • £20 Risk-Free bet for new customers
  • Top-knotch mobile app

New Customer Offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Full T&Cs apply. #ad

  • Bet £10 Get £10 welcome offer
  • Impressive bet builder
  • Very responsive customer support

*New UK customers (Excluding NI) only. Mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. Full T&Cs apply. #ad

bwin logo
  • Build A Bet
  • Part of World's largest sports betting and gaming group
  • £20 Backup Bet

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. #ad

  • Easy to use Bet Builder
  • A wide range of betting products
  • Up to 100% Profit Boost

18+ Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - Full T&Cs apply. #ad

Mr Green
  • Now offering Bet Builder
  • Offers a wide range of betting products
  • Bet £10 Get £10 Acca Bonus

T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. Full T&Cs apply. #ad

  • Very good Bet Builder
  • A wide range of innovative betting products
  • Double Winnings up to £100

Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | | | Play responsibly! Full T&Cs apply #ad

How does a Bet Builder work?

Building a bet is incredibly simple. With your wager in mind, choose an online bookie from our list of the the best betting sites above which offers your preferred Bet Builder, and then begin constructing your desired wager. There will be a lot of choice, and you may end up deciding to back something slightly different from what you originally intended. That choice, though, is yours. As we have already discussed, you will be shown the odds instantly, allowing you to either accept or reject the prices on offer.

Cashing Out On Bet Builder

When you want to cash out your custom bet, it is important that each of your picks is still in with a chance of winning or its market is still open. This means that, for example, if part of your bet is in the first goal scorer market, which is then closed, then the bet cannot be cashed out. If, however, you decide to withdraw the bet before that market (or any other involved in the bet) closes, then you can cash it out and save some profit.

Important: always read the terms and conditions of the bet builder you are using, as some bet builders do not allow cashing out.

Why a Bet Builder is a Good Idea

There are a number of advantages to using the Bet Builder service provided by many online bookmakers. Of course, we have already covered, this service is distinct from Request A Bet in its speed and real-time instant availability. But there are other reasons that building a bet for yourself is a good idea. There is, of course, the issue of control which is obviously heightened, as this is your bet after all. You created it, and now you are managing it through the event it was designed for, even down to cashing out. Obviously, you can craft a bet with increased odds, allowing you to bet for large payouts with small stakes, which is yet another reason for this tool's popularity.

Best Sites For Bet Builder In The UK Reviewed

Bet365 Bet Builder

As the guys who actually launched the feature, bet365 were the pioneers of bet building. The bet365 bet builder, which is available on a number of sports (including football and tennis), can be accessed through an easy-to-find tab when you pick your selected event. From there, create the bet you wish to play –  up to a whopping 12 selections – and you will be instantly presented with the odds which you can then choose to either accept or reject.

bet365 bet builder feature

Ladbrokes Bet Builder

At Ladbrokes, the Bet Builder feature is a relatively new one, but is extremely easy to find on their site prior to an event getting underway. Simply choose your game, select the Bet Builder tab on the event page and begin combining the bet you want to place. You can even add player stat bets and combine them with match markets, after which Ladbrokes will give you a price instantly. The Ladbrokes Bet Builder is only available on select events.

ladbrokes bet builder feature

Coral Bet Builder

The Coral Build Your Bet feature allows punters to build their own bet on a number of football markets and then get a price instantly. To get started, access the tab called ‘Build Your Bet' on the website or mobile app. Once there, build your bet accordingly, get an immediate price, place it and sit back and enjoy the game. This top bet builder can be used on all Premier League, Championship, Champions League, Scottish Premier League, La Liga and Serie A matches.

Coral build your bet bet builder feature

William Hill Bet Builder

William Hill’s new feature allows players to place combination bets on the same event, which would not have been traditionally possible with a normal combination bet. Look for the Build #YourOdds tab – note, this is separate from William Hill’s #YourOdds Request A Bet tab, where you can request William Hill to price up your customised bets via Twitter.

William Hill build your odds bet builder feature

BetVictor Bet Builder

BetVictor’s #PriceItUp Builder is listed as an extension of their #PriceItUp Request A Bet feature, but instead allows users to manually build their own bets up from scratch with up to 10 selections. Bettors can do this by heading over to the football section before selecting the match they want to bet on. From there, look for the ‘Bet Builder' section and hit the ‘Let’s Try it’ button. Bettors can then compile multiple outcomes into one single bet for a high price.

betvictor bet builder feature

Betfred Bet Builder

If #PickYourPunt is Betfred’s Request A Bet feature, then #PickYourPunt builder, which can be launched from an event’s bet page, is Betfred’s equivalent of the Bet Builder. Choose from a wide range of match markets, including Match Result, Both Teams To Score, First + Anytime Goalscorer, Total Corners and many, many more, adding anything you fancy onto your betting slip along the way. When you are happy with your picks, accept or decline the instantly offered odds and enjoy the match.

betfred pick your punt bet builder feature

Unibet Bet Builder

Next up on our bookmaker list of the best bet builder is the Unibet Bet Builder tool, located on the homepage of the event on which you are betting. Your odds will be displayed immediately, and you can then proceed to place your bet. Unibet allows you to select up to an impressive 12 different combinations in one bet builder, and you can use this feature for pre-match bets as well as betting in-play!

Unibet bet builder feature

888sport Bet Builder

888sport also recently joined the flurry of bookmakers who have been working hard to bring out their own bet builder. Using their tool, 888sport allows you to create your bet from some of the most popular markets from either pre-match or in-play games (something not offered everywhere) and watch as the odds are compiled in real time. Simply select the match you wish to build your bet on, navigate to the 888sport bet builder tab, pick the markets you are interested in, and place your bet.

888sport build your own bets bet builder feature

Betfair Bet Builder

Betfair offer a Same Game Multi tool where you can create your own acca bet with up to a whopping 20 selections from the same match. The bookmaker provides many popular markets to choose from, ensuring that you'll find whatever you are looking for. Furthermore, you can use the Same Game Multi on pre-match as well as in-play games. In addition to football, at the time of writing, Betfair’s Same Game Multi can be used on NBA and MLB games too.

Betfair same game multi bet builder feature

Paddy Power Bet Builder

Over at Paddy Power, players can craft their bets by picking through multiple markets for football and basketball bets. There are loads of markets to choose from. Take football, you'll be able to combine the likes of over/under goals, both teams to score, correct score, goalscorers and cards to create the perfect bet builder (previously known as Same Game Multi).

To access this feature, click on the “Bet Builder” tab in the sporting event of interest. From then on, simply click the odds of the bets you want to include, before inputting a stake on your betslip.

paddy power bet builder

Boylesports Bet Builder

Another tidy bet builder can be found at much-loved Irish bookie Boylesports. Here you can merge up to five selections into one supreme bet, and for those who want something ready-made, the BoyleSports Bet Builder has exactly what you're looking for. Special offers can be added to your bet, such as “Double Winnings if there's a red card”,  and these will appear as tabs on the bet builder section. Make sure to check out our BoyleSports Review to get to know more about this bookie!

boylesports bet builder

Bwin Bet Builder

Bwin offer Build A Bet, which allows inspired punters to build their own customised football bet with maximum ease while providing instant odds. This is a very good tool and, as well as being very user-friendly and easy to find, also allows for a huge range of markets to choose from to build your perfect bet. Bwin’s bet builder allows punters to select up to 8 picks from one match; however, it is not available for in-play matches and is not eligible for Cash Out.

Bwin bet builder feature

32Red Bet Builder

As part of a Kambi-powered sportsbook, it shouldn’t come as a surprise that the Bet Builder tool from 32Red is top-notch. The tab needed to activate this feature can be found on your chosen event, and once opened, you'll find a whole host of markets to choose from in order to put together your preferred football bet. Once you create a bet of up to 12 selections, sit back and enjoy the action unfold.

32Red bet builder feature

Mr Green Bet Builder

Bet Builder from Mr Green is a cool feature which allows players to place combination bets on the same event, which wouldn’t previously have been possible. Mr Green's Bet Builder allows users to create winning high priced bets on matches in game markets in one single wager. With this tool, you can also choose a range of bets from a certain game and combine them into one bet line.

Mr Green bet builder feature

Dafabet Bet Builder

Dafabet offer a Create A Bet service, which allows punters to develop their very own bespoke wager. Selections such as Over/Under at half or full time, final score, goal scorer BTTS and others are all options for Dafabet members to choose from, and all betting odds are instantly generated.

Dafabet create a bet bet builder feature

LeoVegas Bet Builder

The LeoVegas sportsbook offers a Bet Builder tool that allows customers the opportunity to create their own bets on a number of sports using up to 12 selections. The great thing about this Bet Builder is that it is as easy to find as it is to use. When punters have decided on the bet they wish to construct, they simply flick the Bet Builder switch to begin compiling the elements of their perfect bet.

LeoVegas bet builder feature

NetBet Bet Builder

Bet Maker from NetBet is a powerful personalisation tool that allows bettors to put together same-event selections (up to 6) in an accumulator to make their very own bet. Bet Maker automatically offers an unrivalled range of additional markets on the event users wish to back, as well as providing instant accumulator pricing and one-click betting, eliminating the need to access the bet slip. At the time of writing, Bet Maker is available on pre-match and live football events, and pre-match basketball events. It is only available on mobile, and not eligible for cash out.

NetBet bet maker bet builder feature

The Best Bet Builder – What Makes One The Best?

You can see our favourites on this page, but if you are wondering what attributes all of the best has in common, we would say it comes down to a few simple factors. And we mean that quite literally because one of the first things we consider when it comes to bet builders is how easy they are to actually use. This is the kind of feature which is so commonly made overly complicated. However, the finest among them can be understood almost immediately and used by anyone with even the most basic technological knowledge.

All of the options that are available from the best bet builder should be simple to get your head around while in execution only taking a couple of clicks or the touch of a screen to utilise. And another thing which separates the best bet builder from the rest is the amount of betting options that are available. Call us greedy but we really want our bet builders to offer us as much as possible so we can forge as unusual a bet as we can imagine, and ultimately, so more people can get a price on the market they want. And our final vital consideration is of course that price, the generosity of the odds offered on these custom markets of course have a huge impact in the value of the bet builder generally.

Bet Builder Tips

As fun as a Bet Builder undoubtedly is, punters place them in order to win and turn a profit. Fortunately, there are a few things, as with all betting, that bettors can do to gain an advantage, however slim.

Make Sure Your Bets Make Sense

While we understand the desire to drive the odds up nice and high, it is critical that you don’t, in your enthusiasm, craft a wager that doesn’t make any sense. By this we mean, don’t back one team to beat another but bet on the losing side to score higher, because, as remotely possible as this may be, it is extremely unlikely to pay off.

For example, there is little point in betting on Liverpool to beat Arsenal but Arsenal to score five plus goals because, while the odds will be high, the likelihood of payout will be extremely slim.

Don’t Add too Many Selections

Additionally, try not to add too many selections because, again, we want the bet to win, not just for the potential payout to look good in the betting slip beforehand. At the end of the day, the more selections added, the more are needed to win, and the less likely the bet is to come through as a winner. Having the opportunity to add up to 12 selections on some bet builder offerings may be tempting, but don’t fall into this trap.

Do Your Homework

This is always good advice, especially when parting with money on the outcome of a sporting event or events. Betting is and always will be better if you put your time in first. Make sure you’re always aware of what’s going on with your favourite sports team. Bear in mind that absolutely any influencing variables are possible and factor into every likely outcome. Due diligence will pay off.

Best Bet Builder FAQs

Bet Builder automatically generates your customised odds on the bookie’s website or app, while requesting a bet is done via social media (usually Twitter), takes longer, and you are not guaranteed to get a price-up.
This is because there is no limit to what you can request. This feature is not automated but is configured by a team of traders who will calculate a price for you, hence why it takes longer too.
No, your odds are instantly visible on screen with a Bet Builder.
You can bet on anything so long as you can find a bookmaker willing to offer you odds, but football, tennis, and basketball are all pretty popular.
Of course – that is part of the attraction.

ThePuntersPage Final Say

The idea of building your own bet is growing in popularity all the time, and is in some cases replacing Requesting A Bet as the preferred method for creating and placing your own customised wager. This is largely because it is instantly generated and, due to its more simplified structure, does not require social media outreach in order to get a price. A far more streamlined option and faster too, the best bet builders offer another great way to wager your own way.