LuckLand Betting Review

Registration Process 4/5

• Two simple steps
• Basic information required
• Verification not required

When creating an account with LuckLand, new customers are required to complete a quick and easy two-step process in which only basic information is required.

To begin, you’ll need to give your email address before creating a LuckLand username and password.

Step two involves listing your name, address, date of birth, email address, mobile phone number, as well as confirming your gender and preferred currency. This is also where you can add any bonus codes that you may have got your hands on.

After confirming whether you want to receive notifications for special bonus offers and ticking the terms and conditions box, click ‘OPEN ACCOUNT’ to start your betting journey with LuckLand.

The bookmaker asks you to verify your email address, but you can start betting without this process being completed.

Welcome Offer 2/5

• Bet £15 Get £25

LuckLand’s welcome bonus is a basic Bet £15 Get £25; however, they are willing to offer anyone signing up via the TPP LuckLand Offer the chance to Bet £15 and Get £25 in free bets.

Punters will earn a free £25 bet, which can be used on any sports market at odds greater than or equal to 4/5 after they place their first £15 (minimum) bet on LuckLand’s sportsbook. Your qualifying bet must boast odds of at least evens and must be settled within 14 days of placement.

It’s worth noting that PayPal, Neteller, Skrill and paysafecard deposits do not qualify for this promotion.

Pre-Match Offer 3/5

• Broad enough sportsbook
• Fair odds
• Simple betting process
• Superb Eurovision coverage

Approximately 30 sports make up LuckLand’s sportsbook, and punters can access a wide variety of events, leagues, tournaments, markets and sub-markets within each sport offered. Niche and the most popular sports are covered by the bookmaker.

Their football coverage is broad. For the most popular fixtures, over 300 markets can be utilised, and at the time of writing, there were over 1,000 events available to bet on. Despite the lack of promotions, there’s still a multitude of options for football bettors to enjoy.

While their football coverage is pretty broad, the bookie’s odds are the most crucial element here, and to measure the quality of LuckLand’s margins we used the odds overround.

The overround is a calculation that combines the total percentage probability of all selections in a match coming true. Naturally, the result of this should come to 100% – however, this does not factor in the profits made by the bookmaker. For this reason, it is widely accepted that any figure below 110% is considered to indicate fair odds.

We picked three games at random from the Premier League, Ligue 1 and Eredivisie that returned margins of 105.12%, 104.79% and 106.33% respectively. Thus, LuckLand’s margins are both consistent and fair.

Punters can choose to display their odds as fractions, decimals or American, while both the minimum and maximum stakes are bet-dependent.

Placing a Bet With LuckLand

We wanted to place a football bet with LuckLand. So, to begin, we accessed the football tab located down the left-hand side of the homepage – where the entirety of the bookmaker’s sportsbook can be accessed.

We scanned the available leagues before selecting the Coppa Italia final between Juventus and Inter Milan over in Italy. There were 357 markets available for this contest, but we opted to keep it simple and stick to the final outcome.

Thus, we backed a draw after 90 minutes at odds of 47/20. As soon as we clicked the odds, the bet went straight into our bet slip (seen below) – located on the right-hand side of the page.

We staked £20 on this bet to return £67. To complete the process, we merely had to click ‘PLACE BETS!’.

Our bet took a few seconds to process before we received confirmation.

Esports

LuckLand’s esports coverage is poorly displayed, leaving us to search for the bookmaker’s options via the search bar. The results showed that the bookmaker has previously offered markets for a multitude of games, including Counter-Strike, Overwatch, Dota 2, Rocket League, League of Legends and StarCraft.

There were Counter-Strike events available at the time of writing, as well as FIFA and NBA games. However, their in-play coverage is extremely limited. In most instances, we weren’t able to place a live bet, with their pre-match coverage rather sub-par. Markets are often restricted to match outcome.

Be sure to check out our esports betting tips if you want to improve your chances of winning at esports betting!

Other Specials

The bookmaker’s Eurovision coverage is perhaps the broadest and most impressive we’ve seen. For the 2022 edition, there were 39 different Eurovision markets available to bet on, including for the winners of each semi-final as well as the overall winner. Markets such as top Nordic nation were also offered.

LuckLand’s political coverage is limited to the UK and US. Political bettors can punt on the next US presidential election, as well as various UK markets such as the next party leaders, and who will win the most seats at the next general election.

Cash Out & Bet Builder

You can take full control of your bets with LuckLand’s Cash Out and Partial Cash Out features. The bookmaker does not have a Bet Builder feature, though.

Security 3.5/5

• Several betting licences
• Strong emphasis on responsible gambling
• Account limits & unofficial self-assessment test

LuckLand is operated by Aspire Global International Limited, a Malta-based company that hold an Irish betting licence and is regulated by the Malta Gaming Authority. In the UK, the games on LuckLand are operated by AG Communications Limited, which is licensed and regulated by the UK Gambling Commission.

The bookmaker places a strong emphasis on responsible gambling, with a dedicated page accessible via a couple of links at the bottom of the homepage. A variety of topics are discussed here, including the protection of minors, preventing compulsive gambling, and problematic gambling. Advice is also provided on how to keep your gambling under control, with links to external websites and sources of help provided.

Account limits are in place to help keep your betting with LuckLand in check. You can set Deposit Limits, Session Limits and Autoplay Limits. Reality Checks, Time-Outs and Self-Exclusion can also be deployed if necessary. An unofficial self-assessment test is also included in the responsible gambling section so you can gauge the patterns of your gambling behaviour.

For those concerned with what the bookmaker is doing with your data, comprehensive Privacy and Security policies are accessible to view on the website.

Design & Usability 2/5

• Basic design
• Inconsistent technical performance
• No blogs nor statistics

The first thing we have to note here is the technical inconsistency of LuckLand’s website. It was infuriating at times. During some sessions, everything ran smoothly, but there were other periods where the site was simply unusable due to woeful response time. However, such inconsistency can be expected from a new website.

In terms of design, LuckLand’s is one we’ve seen from plenty of new bookmakers. A predominantly blue-and-white colour scheme is followed throughout, while the structure is simple but coherent. It’s easy to navigate when the technical performance is clean.

The bookie’s sportsbook is accessible down the left-hand side, with markets and events dominating the centre. Your bet slip is ubiquitous on the right-hand side, while help and information links are found at the bottom of the page.

However, the design of the bookmaker’s advertisements is poor. They look gimmicky and are beyond primitive. Moreover, we’re not a fan of multiple odds being displayed on the main list of events. For example, for football matches, LuckLand displays both the under/over goals and next goal markets alongside the typical match outcome odds, which we find to be a little bit messy.

LuckLand does not have a blog, nor are there any accessible statistics.

Other Products

LuckLand is primarily a casino product, which is denoted by their logo (a casino chip). Thus, you’d expect their casino coverage to be superior to their sportsbook, and there is certainly a greater emphasis placed upon promotions and offers.

There is currently a ‘Hacksaw’ tournament in which players compete to win a £5,000 cash pool. Their casino welcome package, meanwhile, gifts new customers a 100% deposit boost (up to £50) and 50 free spins on a selected game.

Overall, LuckLand’s casino product is a decent one. There are a sufficient number of games, with the typical variety offered. Thus, punters can play slots, jackpots, and table games, as well as live casino games such as blackjack and roulette.