Regarded as the pinnacle of the most popular sport on earth, the FIFA World Cup brings along with it a lot of interest from bettors and betting sites globally. Read on as we round up the best World Cup offers from top betting sites!

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  • Bet £10 Get £50
  • Free bets can be used on any odds
  • Early payout offer on selected matches
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18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Bet £10 get £50
  • Great Offers all year round
  • More World Cup offers to be added
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18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • £10 Weekly ACCA Free Bet + 100 Free Spins
  • Competitive and consistent odds
  • Great World Cup promotions
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18+ UK only. Sports: Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Casino: New players only. 1 welcome offer per customer. Deposit and Stake £10 on casino slots and receive 100 Free Spins on ‘Big Catch Bass Fishing’. Spin value is £0.10. No wagering on winnings. Free Spins 7 day expiry. Full T&C's apply. Bet Responsibly. BeGambleAware.org #ad
  • Bet £5 Get £20 Welcome Offer
  • Wide variety of account customisations
  • Weekly reward scheme
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Established in 1994
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18+ New Customers Only. Opt in and bet £5 on sports (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets, which expire in 7 days. Selected payment methods only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Brilliant ‘Welcome Challenges’ as promotions
  • In-depth football markets
  • Perfect for new punters
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18+ New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, Odds Boost Token, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Bet £10, Get £30 in Free Bets
  • Mobile only betting site
  • Selection of betting deposit methods
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Established in 2019
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18+ New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad

At the time of writing, the 2026 World Cup is still quite far off. Let's have a look at what offers were available for the 2022 tournament!

bet365

bet365 are considered by many to be one of the best bookmakers in the business, showing their dedication to punters through frequent bet boosts and free bets. We have already seen them do this during the Africa Cup of Nations and the World Cup Qualifiers earlier this year, and they proved to be just as generous for the 2022 World Cup.

Punters were treated to three offers: 2 goal ahead early pay-outs, 70% increasing on Acca winnings, and a brilliant bore draw money back if a World Cup match ends in a 0-0 draw.

If you have yet to sign up, keep an eye out for their bet £10 get £50 welcome offer, which grants you that £50 in free bets.

BetVictor

BetVictor make sure to keep both new and existing players happy with a massive number of promotions available all throughout the year, and the 2022 World Cup was no different.

New customers could claim £40 in bonuses and 100 free spins after betting £10. They also got their own loyalty club where weekly £5 free bets were given out to those who opted in and abided by the terms stated.

Paddy Power

Paddy Power have enjoyed a meteoric rise to becoming one of the top bookies around, with fantastic betting markets and offers, as well as stellar customer support.

Their staggering amount of specials for the 2022 World Cup included accas along with bet boosts on their very own #WhatOddsPaddy feature.

In addition, Paddy Power are currently offering a risk-free £20 initial bet for new customers, as well as accumulator insurance, which returns your stake if one leg of your 4+ acca or same-game multi-bet lets you down.

The Pools

The Pools are fast emerging as a top betting site, offering a new and unique way for punters to bet. However, they had no particular special offers to do with the 2022 World Cup. What they did and still do have is a great £10 weekly ACCA free bet & 100 free spins welcome offer, which is handy, especially for such a lucrative tournament.

Parimatch

Parimatch are a well-established UK betting site with a number of notable ambassadors and sponsors, including four Premier League teams. Unfortunately, though, there weren't any World-Cup-specific free bets or promotions in 2022. Nevertheless, their sports welcome offer rivals even the most elite of betting sites. If you bet £5, you'll get £20 in free bets.

Betfair

Betfair are a particularly interesting bookie, offering a great product, competitive odds, and great promotions. The true star is its Betfair Exchange, however, which allows punters to bet against each other and set their own odds. Their welcome offer is certainly worth claiming – bet £10 and get £30 on sports bets. In addition, they also provide odds boosts and a few interesting betting options with their signature #OddsOnThat feature.

Sportingbet

Sportingbet are an innovative operator, whose rise to popularity has been well-deserved. To celebrated the 2022 World Cup, they offered a £5 free bet upon placing a £10 bet on a group winner acca. The promotion expired once the tournament began, though.

What makes Sportingbet unique is their welcome bonus, or should we say ‘Welcome Challenge’. The latter is split into four challenges, each giving you bonuses once completed.

Star Sports

Star Sports is fast becoming a major operator within the betting market, with great odds and promotions in their portfolio. For the World Cup in 2022, they included an offer that granted punters money back up to £50 as free bets if a team they bet on to win the tournament failed to make the quarter-finals.

On top of this, the site also boasted a special World Cup Zone as part of their a superb blog with updated content on sports.

SBK

As a mobile-only bookie, SBK are considered to be one of the best mobile only betting apps on the market. Their bet £10 get £30 welcome offer was perfect for anyone wanting to bet on the 2022 World Cup.

Bet UK

Bet UK make use of a number of ‘specials’ markets, many of which were available for the World Cup in 2022 !New customers can also enjoy their supreme bet £10 get £30 welcome offer, given as three free bets of £10 each.

Luckland

Luckland are a new bookmaker fast making strides in this industry. Their quality bet £10 get £20 welcome offer is certainly worth snapping up – just make sure that your initial bet has odds of 1/1 or greater.

Betzone

Betzone are a new bookmaker who are mostly known for their competitive odds. Get up to £10 In Free Bets on Horse Racing with their Betzone Nose Best and Better Luck Necks Time promotions.

QuinnBet

QuinnBet are a relatively new, family-run bookie who came up with a couple of special bonuses for the 2022 World Cup.

The first of these was their promotion offering 50% back up to £35 + 10 free spins, especially designed for the tournament itself. In addition,  their £10 Create-a-bet offer granted users a £10 free bet + 10 free spins upon entering the promo code WORLDCUP after signing up.

The possibilities for betting on England during any World Cup are always numerous, and with so many great betting sites around, there will be a lot of competition on odds and elaborate promos.

At the time of writing, however, we're still some time away from the next tournament, set to take place in 2026. In the meantime, feel free to check out our detailed guide to betting on England.

Below are a few examples of offers that bookmakers typically come up with for football's biggest event.

Free Bets

This is probably the most popular type of offer you'll come across throughout the tournament. Free bet rewards are normally tied to deposits, new accounts, loyalty schemes, or even simply placing an acca with odds over a specified number. Some operators may even just give free bets for free.

Acca Free Bets

Naturally, acca free bets are free bets that must be used on accumulators. Normally, these will also have an odds requirement on the overall odds of the acca or on its individual selections.

Money-Back Offers

Money-back offers are mostly found in outright winner markets, where punters get their money back as a free bet if their team doesn’t make it to a certain round. These are our favourite offers, as they allow you to place bets which can refund you on losing bets.

Early Payout Offer

Betting sites offering this promotion will consider a bet successful once a team is up by a specific number of goals in a match, regardless of how it ends. Everyone loves a comeback win, unless it’s the team you’re betting against! This offer could possibly safeguard your winnings when you most need it.

We also want to highlight the fact that the bet will not be considered a loss if your team goes under by the number of goals stipulated – it only applies to the winning team.

Enhanced Odds

Enhanced odds, boosted odds, power prices – the names may vary, but here we are essentially referring to any promotion in which bookies offer players higher odds on a particular market or outcome than their calculations would normally suggest. This gives the player a chance to increase their winnings – however, they will be restricted to selecting from specific bets chosen by the betting site itself.

Welcome Offers

Welcome offers will always remain one of bookies' main focus points as they strive to attract new players to their betting community. When big tournaments come around, these offers tend to become more bombastic, offering especially large bonuses and promotions.

The 2022 World Cup was a fantastic and thrilling event – one that will undoubtedly always be remembered for the incredible final showdown between Argentina and France, a match that saw Lionel Messi finally claim the trophy that eluded him his entire career. That said, we're sure that the 2026 tournament will serve up just as many twists and turns, so be sure to check back here once we start getting closer to kick-off!

WRITTEN BY Jeremy Sant Fournier View all posts by Jeremy Sant Fournier

If there’s one thing Jeremy loves, it’s sports. A football fanatic at heart, Jeremy can always been found watching, playing or talking about sports. It’s in his blood, and with a keen interest in sports betting, sports writing is a match made in heaven.

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