Betfair Best Odds Guaranteed is no longer available, but Exchange bettors can benefit from some of the best starting prices in the industry for horse racing. We bring you the key information on how the Exchange has best odds on 97% of horses, as well as recommendations for Best Odds Guaranteed on UK and Irish racing with other online bookmakers.
Betfair Best Odds Guaranteed & Top Alternatives
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Best Odds GuaranteedDragonBet PROMO CODEExpires: No Expiry18+ Offer applies to bets placed online only, on UK & Irish Horse racing only (includes singles & multiples), on bets placed from 10:30 UK Time on the day of race, on race winner markets only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
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Best Odds Guaranteed on UK & IRE Horse RacesUnibet PROMO CODEExpires: No Expiry18+. Selected GB customers. Best Odds Guaranteed (BOG) is available daily from 8am on selected UK & Irish horse racing bets. Extra Place races, Money Back races and races with other selected promotions will not qualify for BOG. Maximum daily return per customer from BOG concession is £25,000. Standard Rule 4s will apply. Geographical restrictions and Full T&C's apply. Bet Responsibly. GambleAware.org #ad
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Best Odds Guaranteed on all UK & Irish Horse RacingWilliam Hill PROMO CODEExpires: No Expiry18+. Online only. Opt-in req. Applies 08:00 day of race until start. Valid on Race Winner market. £25k daily cap applies to additional winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
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What Are Betfair Best Odds Guaranteed?
Betfair Best Odds Guaranteed meant that punters would be able to place a bet on a horse on the day of the race knowing that if the starting price (SP) was greater than the odds when the bet was placed, they would be paid out at the bigger odds if the horse won. Unfortunately, Betfair is no longer running this promotion, even though Best Odds Guaranteed is available at a number of top UK bookmakers.
It should, however, be noted that the Betfair Exchange had the best odds on 97% of horses from UK and Irish races over a seven-month period in 2025. The Betfair Starting Price (BSP) on the win market bettered the industry starting price for 97% of all horses who competed in the UK and Ireland, from 1st January 2025 until 29th July 2025.
Nonetheless, if you want to be guaranteed the best odds offered by a bookmaker for all UK and Irish races when betting on a sportsbook, we wholeheartedly recommend bet365 and Coral, two operators who have superb all-rounder horse racing platforms and offer other promos such as Non-Runner No Bet Insurance.
How Do Betfair Best Odds Guaranteed Work?
As we mentioned before, Best Odds Guaranteed at Betfair is no longer available. But Betfair Exchange had the best value odds on 97% of the horses that ran in the UK and Ireland over seven months in 2025. This included the 2% commission. So, if you are looking for great value on horse racing with this operator, their Exchange could be the way to go.
Many of the best horse racing betting apps in the UK offer best odds guaranteed, including bet365, Coral and William Hill. The rules are straightforward. With UK operators who offer this, it is generally available on all UK and Irish racing. All you need to do is place your bet on race day, usually the time is set at after 8am, and the bookmaker will give you the best odds. This type of bet is eligible on singles and multiples if they are bets to win.
How to Claim & Use Betfair Best Odds Guaranteed
While Best Odds Guaranteed at Betfair is no longer an option, it is available at several other UK operators. For example, bet365 have Best Odds Guaranteed for all UK and Irish horse and dog racing. This is how BOG works at bet365.
The offer only applies to standard win and each-way fixed odds markets.
Place a bet on any UK and Irish horse race or greyhound race from 08:00 on the day of race, taking the price on your pick.
If your selection wins or places and the starting price is larger, the bookie will payout at the bigger odds.
Betfair Best Odds Guaranteed Terms & Conditions
Betfair Best Odds Guaranteed rules were very similar to others in the industry. You can get more information about these operators through our guide on UK bookmakers who offer Best Odds Guaranteed. These are the important T&Cs from bet365, for example.
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18+ new and eligible customers
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Win and fixed odds markets only. Ante-Post bets excluded unless stated
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Bets to be placed after 08:00 UK time on race day
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Offer includes all UK and Irish races where the operator offers win and each-way betting
What’s Betfair Best Odds Guaranteed Time?
Betfair Best Odds is no longer offered. However, with bookies who do offer this, such as William Hill and bet365, bets placed from 08:00 on the morning of the race are eligible.
Benefits of Using Betfair Best Odds Guaranteed
The benefits of such an offer are clear. Coral, bet365, Ladbrokes and William Hill, all offer this, thus increasing value for punters. If you are thinking of signing up with one of these bookies, check out our guide to free bets and sign-up offers to find the best value.
Improved Winnings
You are getting the best possible odds for a bet on race day. If the odds on your horse increase, then your potential payout goes up too.
Wagering Flexibility
You don’t have to monitor things and wait for the odds to shift. You simply pick your horse, place your bet and then you know that you will get the best possible price for your selection.
No Extra Cost
The bookie will not charge you extra to be part of this promo. They will automatically give you the best deal on race day. You don’t need to change your bets in the build-up – the odds are updated automatically.
Betting Strategy
You can place some ante-post bets, especially if your bookmaker features Non-Runner No Bet insurance. The odds will often be better. Then, you can look at some race day wagers knowing that if the odds lengthen the bookie will give you the starting price.
Betfair Best Odds Guaranteed for Multiples
Even though Betfair sportsbook Best Odds Guaranteed is no longer available, those that are around in the UK industry will include multiples as long as they are for win markets. This allows you greater freedom when placing your bets on the day of the race. If the odds of one of your selections lengthens, then it can have a big effect on the overall price and on your potential winnings. For example, a £10 wager on a four-fold with odds of 1/2, 1/1, 2/1, and 6/5 would see you set for a payout of £198 from a £10 wager. If the first bet moved to evens before the race started, then your potential payout would increase to £264.
Other Bookies Offering Best Odds Guaranteed
ThePuntersPage Final Say
While Betfair no longer offer BOG, there are plenty UK bookies who do offer this. Coral, bet365, and William Hill are among the best bookmakers in the UK for this. Best Odds Guaranteed is a major plus point for any horse racing platform, as it allows you to make your picks on race day knowing that the bookie will give you the best price if the odds of your selection lengthen, increasing your potential winnings.
If you are looking for a bookmaker that offers BOG, then we would recommend bet365. Not only have you got BOG, but they will also offer NRNB at big meetings, along with regular odds boosts and extra places. Our guide to promotions will provide more details on offers such as these.
Betfair Best Odds Guaranteed FAQs
Betfair does not currently offer Best Odds Guaranteed. Several top bookmakers, including bet365, William Hill, Coral and Ladbrokes offer BOG on UK and Irish racing.
Even though Betfair does not offer BOG, the standard time across the betting industry is from 08:00 on the day of the race.
When Betfair offered BOG, it would apply to UK and Irish horse and greyhound racing. For UK bookies that feature BOG, such as bet365, this is still the case.
No, but the Betfair Exchange offered better odds than the standard industry starting price on 97% of horses that ran in the UK and Ireland between January and July 2025.
While Betfair no longer offer Best Odds Guaranteed, bookmakers featuring it allow multiples, providing that they are on win markets.