Betfair Sports Betting Review (2020)

4.7 / 5
  • Fantastic Selection of Betting Markets
  • Highly Competitive Odds
  • Very fair Welcome Offer
Latest Offer
Latest Offer
£100 In Free Bets


UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Bet Builder
Support 247
Native App
Crypto Currency
Established in 2001


  • Great deposit limit options
  • PayPal is accepted
  • Excellent Mobile Apps for Exchange and Sportsbook
  • eSports betting available
  • Bets on TV, Award Shows and Politics


  • VIP and Loyalty Program limited to Horse Racing
  • Lack of Graphics for those games not covered by Live Streaming
  • Great deposit limit options
  • PayPal is accepted
  • Excellent Mobile Apps for Exchange and Sportsbook
  • eSports betting available
  • Bets on TV, Award Shows and Politics
  • VIP and Loyalty Program limited to Horse Racing
  • Lack of Graphics for those games not covered by Live Streaming

Not only are Betfair probably the world’s most famous betting exchange, but they also have their hand in being an all-round traditional sportsbook, casino and poker site, all available in English, Danish, Dutch, Spanish, Portuguese, Polish and more. They even break the betting exchange mould with a generous looking promotional section. The only question, we suppose, is whether they have bitten off more than they can chew. Well, we’re here to find out with our extensive Betfair review.

Registration Process
5 / 5

  • One page sign up sheet
  • Excellent deposit limit options
  • Welcome Bonus promo code automatically entered

Betfair Registration Page

Here is where we generally do a step by step guide through the registration process. That isn’t because these things are usually complicated, but often people who haven’t signed up to a betting site for some time, or possibly ever, are put off by the registration process needlessly. This way, we can show exactly how easy the process is so that’s no longer a barrier for people.

However, there’s no need to do a step by step this time, at least not beyond the first step. That’s because Betfair has managed to slim down its registration process to a mere single page. As you can see, there’s not too much here, but it covers everything important, including your first and last name, date of birth, country, address and mobile number for your details.

Next up, you’ll need to include information about your Betfair account, and this will include your email as a further contact detail, a password, security question, currency, deposit limit, promo code and finally how you want to receive communications from the site.

To go into a bit more detail, your password must be eight characters or more with one number and one letter to ensure it is strong enough for a site which holds such sensitive details. The deposit limit options allow you to set both limits and time periods, they deserve a lot of credit for putting the importance of responsible gaming in such a prominent position. Finally, the promo code for the welcome bonus should already be automatically entered.

And that is it. You can enter your bank details immediately after, or not, that’s entirely up to you. We really can’t imagine having much negative to say regarding the registration process at Betfair.

Deposits and Withdrawals
4.5 / 5

  • Options include PayPal, Bank transfer, Paysafecard, Neteller and Skrill
  • Also, you can pay with cash at Paddy Power stores
  • Lack of cryptocurrencies only notable flaw

Betfair Banking Page

Since the deposit process follows the registration page, we may as well follow suit here. The options available include debit card, Neteller, PayPal,Bank transfer, Paysafecard and Skrill.

Cards have a minimum deposit of £5, as does Paysafecard. Skrill and PayPal have a £10 minimum, while Neteller has a £12 minimum. All options are instant except bank transfer with takes 2-5 working days.

The other option is PaddyPower shops, which allows people to deposit via a Paddy Power retail shop using your username. Having an option that allows you to deposit funds using cash will be a huge plus for a lot of people.

Withdrawals are made by the same method through which you deposit and take 2-5 days. While there are no fees from Betfair itself, there may be fees from, for instance, your bank.

If you are unable to verify yourself automatically, you can do so and receive your funds via a photo ID, including passport, driving license or national ID. Address verification can be made using a utility bill or copy of a bank statement, as long as they are under six months old. In order to submit these documents, all you need to do is message Betfair through their contact page and submit your documents.

Everything about banking at Betfair is professional and straightforward, across a solid variety of options. However, we can’t quite give it a perfect score, as some will be disappointed by the lack of cryptocurrency options.

Despite the options here being clear and Betfair being a trusted name, people are often still apprehensive about this process. We figured that the best way around this issue was to actually show you our deposit, betting and withdrawal process so you can see for yourself just how straightforward it all is.


Hit the deposit button after you have logged in, it can be found next to “My Account” at the top of the screen. From here you’ll be able to choose your payment method, we were depositing with a debit card meaning we simply needed to select add card and put in our details, alongside the amount that we wanted to deposit.

Quick Deposit

As soon as we hit the deposit button, we received confirmation that our deposit was a success and our balance was updated, from here we were free to bet on whatever we wanted.


We decided to bet on Manchester United to beat Derby because despite the short odds we thought their chances of winning were even higher than that. We just added how much we wanted to bet and hit “place bets”.

Bet Placed

This is our confirmation bet slip so we could see our bet and potential returns. This can be found on my bets in my account section, which is also where you will find out the result of your bet if you check it after the result.

My Bets

And we won, meaning that we now had £7.75 to withdraw.


Doing so was as simple as heading into my account and selecting withdraw funds, from there you can select the amount you want to withdraw. In the case of debit cards this didn’t require any additional details because we are using the same method to withdraw as we did to deposit.


Once we hit the withdrawal button, we got this confirmation through, and indeed when we checked out account the additional funds were already in there. As you can see this whole process was really easy and straightforward and really didn’t feel like any extra effort at all. It felt every bit as easy as buying something online,like paying for a takeaway. People often think that banking with betting sites will be hard, even though they buy things online all the time. If you can manage that, then depositing, betting and withdrawing with Betfair should be no problem.

Welcome Offer
5 / 5

  • Get up to £100 in free bets
  • Split into five £20 free bets
  • Deposit £10 to receive each free bet

Betfair Welcome Offer

Introduction to Bookie Welcome Offer

One thing that often surprises new users about Betfair is that they are a betting exchange that appears to be every bit as committed to great promotions as any traditional sportsbook. At least, that’s what it appears like from first glance. The most obvious example is the Get up to £100 In free bets welcome offer.

From appearances, it looks like a sure-fire win, however, we’ll need to look further at those terms and conditions to see if it is really worth your while. Keep in mind that terms and conditions, alongside the promotions themselves, are subject to change, so make sure to check out the terms for this and any other promotion you are interested in for yourself just in case.


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Sportsbook Bonus Description

This free bet isn’t initially what it seems but not necessarily in a bad way. Instead of one big bonus, it is split into five bonuses, where you receive a £20 free bet for each of five £10 deposits. Minimum odds are 1.5. Free bets will be awarded within 24 hours and are valid for 30 days. Deposits using Neteller do not apply.

We checked through the terms and conditions and asked customer service and there are apparently no additional wagering requirements for you to withdraw any winnings from your free bets. Considering that, and there are five opportunities here, that makes this an astonishingly generous welcome bonus.

Sportsbook promotions
4 / 5

  • Several other free bet promotions are available
  • Rewards4Racing points mean bets on horse racing can provide discounts to real-life events
  • Generally speaking, we’ve been hugely impressed with promotional quality across the board

Betfair Promotions Page

Well, we’ve made it clear just how impressed we were with the welcome bonus and if the rest of the promotions live up to that standard, we will be very happy campers. Here’s a quick look at what was available at the time of writing.

Free bet up to £25 when you win a football same game multi at 4/1: Well, they might not be winning anything when it comes to catchy titles, but it does sum up this promotion pretty well. It’s valid for seven days and of course, your stake will not be included in any winnings. This promotion is also available on American sports, such as American football, basketball or baseball.

Refer your friends and get £100 in free bets: Like the welcome bonus, except in order to receive one of your five £20 free bets, you need to refer someone to the site as opposed to depositing £10. The referred customer must set up a Betfair account using a referral code and have settled bets to a value of £50 over 30 days.

Each way edge: This interesting promotion allows you to edit the place of your each-way bet on horse racing, adding extra places for a reduction in price, and or take away places for an increase in price. It’s great to see bookmakers showing that greater versatility can indeed be achieved in this world of bet builders.

That’s not everything available on the promotional page of Betfair, but the others, like the ability to use cash at PaddyPower shops or best odds guarantees, while being good selling points, aren’t what we would consider traditional bonuses.

What is there though is excellent value, nothing quite as good as that welcome bonus, but we think that’s more to do with the strength of that promotion rather than the weakness of these.

VIP/Loyalty Service

The loyalty scheme at Betfair is specific to horse racing, meaning you receive points for each bet you place. These points can be spent on real-life horse racing events at 30 racecourses across the country, including the likes of the Grand National and Cheltenham Festival. You receive one point for every pound you bet. We do find this really interesting, however, a lack of information on how many points it would take to get certain experiences does make it tough to assess.

Pre-match Offer
5 / 5

  • Amazing mix of traditional sportsbook and betting exchange
  • Also includes Esports and wide selection of specials.
  • Cashout available
  • Odds in decimal

Betfair Sportsbook Page


Although Betfair is primarily known for its astonishingly varied betting exchange, the choice of sports on both this and the traditional sportsbook is simply sensational. The sports available at the time of writing include American Football, Baseball, Boxing, Cycling, Football, Greyhound Racing, Horse Racing, Motorsport, Rugby Union, Tennis, Australian Rules, Basketball, Cricket, Darts, Gaelic Games, Handball, Ice Hockey, Politics, Snooker, Volleyball, Badminton, Bowls, Current Affairs, Golf, Hockey, Mixed Martial Arts, Rugby League and Winters Sports.

The number of leagues covered amongst these sports is just as impressive, meaning that the sports selection is not merely bloated to look impressive. The betting options truly have depth. This is also true when it comes to the number of betting markets available, with dozens of choices being standard.

In terms of margins, this, of course, doesn’t apply to the betting exchange but does for the sportsbook, so we’ll take a look at the overround to assess the odds in that regard. The overround is the amount the total odds converted into percentages come to over 100%. Logically speaking, the total amount the odds of all possible outcomes should come to should always be 100% because that means that one of the outcomes coming true must be certain.

However, the odds of all outcomes on a sportsbook will be over that amount. This is the bookmaker’s margin and is how they consistently make money. In fact, it is the lack of this which makes the betting exchange so attractive. With that in mind, we’re going to take a look at a game at random and see the results. Anything under 110% is generally considered good.

Stoke vs Swansea in the English Championship had odds of 21/20 for a home win, 23/10 for a draw and 14/5 for an away win. Converted into percentages, these come to 48.8%, 30.3% and 26.3%. Altogether, this comes out at 105.4%, which is well within the realms of respectable to very good.


Further proving the dedication Betfair has to variety is its eSports selection, including all the big hitters like League of Legends, CS:GO, League of Legend and Call of Duty. There were 20 events when we checked at random, and it wasn’t exactly a peak time so there’s plenty of events to look forward to. Most bookmakers only cover winner markets too, which is not the case with Betfair, as on League of Legend, for instance, you have the opportunity to bet on First Tower and First Blood.

In terms of margins, a game between G2 Esports and Mad Lions came out with 1/7 and 4/1 odds. Converted, these are 87.5% and 20%, which together is 107.5%. That’s still well under that margin of respectability and do keep in mind that eSports margins tend to be a touch higher.

Other Specials (Politics, Weather, Celebrities, etc.)

And that’s not all, as there are additional specials for all kinds of different events, often based on TV, award shows and politics. Of course, the selection of markets here varies wildly, but at the time of writing, there were bets on the next James Bond, the Oscars and the Eurovision Song Contest, to give you some idea of what to expect.

Cashout & Bet Builder

Cashout is indeed available on a wide variety of markets, although it may not be available at times of low liquidity in the market. In our experience though, the amount of options is pretty vast, so that’s certainly not the case too often. Unfortunately, though, they do not appear to have anything in terms of a Bet Builder. This, however, has to be seen as a minor flaw considering the extent to which this site excels in so many other areas.

Live Offer
4.5 / 5


  • Live selection every bit as impressive as pre-match
  • Selection of live streaming events
  • Only a lack of graphics lets it down

Betfair Live Sportsbook Page

Speaking of CashOut, the live selection does indeed have plenty to offer with a huge array of matches being available to bet on with a generous selection of betting markets really bringing it all together. On top of that, there’s even live streaming on a wide range of events including football, horse racing and tennis.

Of course, what is available really does depend on the logistics and licensing of that event. The only area where Betfair is let down in their near-perfect offering is a lack of graphics for those games not covered by live streaming.

5 / 5

  • Fully licensed by the UK Gambling Commission and the Malta Gaming Authority
  • SSL encrypted
  • Responsible gaming tools are well promoted

Betfair Security Information

Being as big a name as Betfair, it should come as no surprise that they are a fully licensed and secure betting site. After all, you don’t get that level of recognition without putting your customer’s safety and privacy as a priority. For anyone with reservations though, you can rest assured that they hold licenses from and are regulated by both the UK Gambling Commission and the Malta Gaming Authority.

They have a clearly laid-out privacy policy, which can be accessed via a link at the bottom of each site page, alongside a security page which outlines all the measures they take to keep customer information secure. These include a two-step authentication process to protect customer accounts against attacks and the utilisation of SSL technology to encrypt data, alongside biometrics, guards and cameras to secure the servers in their data centres.

This dedication to their customers extends into the promotion of responsible gambling as well. Their responsible gambling page outlines their commitment, tips and contact details for their dedicated support team. This is available alongside a selection of management tools, including deposit and transfer limits, reality checks, self-assessment, self-exclusion and the option to take breaks from your activity on the site.

Service and Customer Support
5 / 5

  • Excellent support page
  • 24/7 live chat feature
  • Help also available through social media

Betfair Contact Page

Even with an operator as trusted and reliable as Betfair, you may still face issues from time to time. That’s why it’s important that customers can access quick and insightful support, so their problems can be resolved promptly, and they can get back to enjoying their betting experience as soon as possible.

If you have a common query, then you can simply head to the support page, where you will find the most frequently asked questions and their answers. This includes a list of the top queries, different categories to help you find the information you need and even a search bar, so you can navigate your way with ease. All in all, this is wonderfully laid out so you shouldn’t have any trouble here at all.


Visit Betfair


However, if you can’t find what you need, then you can always get in touch with Betfair’s friendly customer service team. The easiest and quickest way to contact them is by the live chat feature, which is available 24/7. Alternatively, help is also available on social media, through Facebook and Twitter, with telephone betting also being available 24/7.

While we can’t speak for the experience of everyone, we found the Betfair customer support team to be extremely helpful. They responded promptly, were friendly and answered all our questions in a professional manner.

In fact, here’s an example of our test of their live chat function.

Live Chat

They responded straight away, and I got a link to the promotional page within about a minute. There are these automated messages which probably aren’t needed for a question as simple as ours, but we can see why they would help streamline the process for more complicated queries. They also offered additional information about the terms and conditions, which is always appreciated, and made sure that we were happy and understood everything we needed before ending contact. All in all, we couldn’t fault our experience.

Design & Usability
4.5 / 5

  • Recognisable brand look
  • Effectively laid out for ease of use
  • Tips and guides also available via

Betfair Virtual Sports Page

Balancing a slick and simple design with a burst of their famous yellow brand colour, the Betfair website looks great. It may not be winning any prizes for innovation or grabbing worldwide attention by breaking the mould, but this type of classic site design has become so popular for a reason. It works and it works well.

Everything is laid out in a logical way, with the Exchange, Sportsbook, Casino, Live Casino, Poker, Exchange Games, Arcade, Vegas Slots, Macau, Bingo, Football Jackpots and Virtual Sports tabs laid out across the top of the page. Sliders direct your focus to generous promotions, popular game titles or various sports markets, while the Responsible gambling, Help and Security links can always be found at the bottom of the page. It works smoothly and seamlessly, and we’d be surprised if anyone found anything to complain about in this regard.

Alongside all this, they also offer betting tips, advice and reviews to customers, which can be accessed via This gives guidance and insight to readers on a huge variety of different topics and markets, cementing Betfair’s reputation as a true authority in the industry.

5 / 5

  • App available on Apple Store and Android devices
  • Unique features like price graphs and my market settings available
  • App directory takes things to the next level

Betfair Mobile Page

If you’re a fan of wagering while on the go, then you’ll be happy to hear that Betfair does have a dedicated app for their Exchange platform. It’s available on both the Apple Store and for Android devices, delivering the same excellent betting experience as the desktop site. In fact, it goes one step further, with a number of unique features too, including full market depth, price graphs and favourites/my markets settings.

Betfair’s dedication to the smaller screen doesn’t stop there though. They also offer an app directory, where you can find a huge selection of recommended betting apps, learn more about their features and benefits and download them straight from the vendor’s site.

Other Products

  • Includes dedicated casino and live casino
  • Bingo and Macau get their own pages
  • Exchange games maintain its versatility

Betfair Live Casino Page

We’ve mentioned time and time again just how impressive the variety available at Betfair is and it does not stop at either the exchange or the sportsbook. Their Casino, Live Casino, Poker, Exchange Games, Arcade, Vegas Slots, Macau and dedicated Bingo sections are all truly top-notch. Betfair might deserve the praise it gets for its betting exchange, but it also deserves a whole lot more credit when it comes to being a true jack of all trades.

ThePuntersPage Final Say & Overall Rating

The fact that Betfair manages to keep up its level of quality while dedicating itself to so many different areas of betting is truly astounding. This statement remains true even if you only take into account its sports selection as well. It’s as well suited to beginners and experts, absolutely delivers from a design and technical perspective, has around the clock customer service and world-class promotions.

There are few areas in which Betfair does not go above and beyond. However, there are a couple, meaning they don’t quite get full marks. But make no mistake, the negatives are utterly eclipsed by the positives when it comes to Betfair.

4.7 / 5