A best odds guaranteed promotion is when an online bookie ensures their customers that they have the most competitive odds available on the market. These offers are usually focused on a specific type of sport or event, such as horse racing and greyhound racing.
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#1
BetVictor
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T&Cs APPLY, 18+ ONLY 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. Please Gamble Responsibly. Full T&Cs apply. BeGambleAware.org #ad |
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#2
Parimatch
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T&Cs APPLY, 18+ ONLY TCs 18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. BeGambleAware.org | Please gamble responsibly |
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#3
 bet365
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T&Cs APPLY, 18+ ONLY 18+ Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. BeGambleAware.org #ad |
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#4
 Bwin
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T&Cs APPLY, 18+ ONLY 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | Full T&Cs apply. BeGambleAware.org #ad |
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#5
 Betway
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T&Cs APPLY, 18+ ONLY New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ Full T&Cs apply. BeGambleAware.org #ad |
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#6
 William Hill
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T&Cs APPLY, 18+ ONLY New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. BeGambleAware.org #ad |
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#7
SBK
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T&Cs APPLY, 18+ ONLY New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply. BeGambleAware.org #ad |
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#8
 BoyleSports
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T&Cs APPLY, 18+ ONLY *18+ New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. BeGambleAware.org #ad |
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#9
Sportingbet
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T&Cs APPLY, 18+ ONLY 18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | Full T&Cs apply. BeGambleAware.org #ad |
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#10
 Unibet
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T&Cs APPLY, 18+ ONLY 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. BeGambleAware.org #ad |
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Bookies With Best Odds Guaranteed List: Top 10
#01 BetVictor
#02 Parimatch
#03 bet365
#04 Bwin
#05 Betway
#06 William Hill
#07 SBK
#08 BoyleSports
#09 Sportingbet
#10 Unibet
What are Best Odds Guaranteed?
There’s arguably no more important promotion than best odds guaranteed (BOG). While we love all kinds of different promotions here at ThePuntersPage, better odds are one of the absolute top priorities when choosing a bookmaker.
The core idea behind the promotion can essentially be understood by the title. It means that you are guaranteed the best odds. However, the specifics can be a touch more complicated.
It’s important to note that this refers to the best odds on that betting site. Pre-match odds fluctuate all the time before an event begins and this means you get the best possible option out of those fluctuations. It does not mean, for instance, that if you were to place a bet on one outcome, and as the event goes on it becomes clear that the outcome is increasingly unlikely, that you can benefit from higher odds.
The way it works would be that you bet on a horse on an early price, with, say, 9/1 odds. But then, before the race begins, those odds change to 11/1. Because the latter represents longer odds, the payout is larger, and without best odds guaranteed, you would simply have to accept the lower odds you initially went with. This promotion means that even though you took the 9/1 odds, you still get the payout from the 11/1 odds. That’s how it works in practicality, and it’s pretty much as straightforward as it looks.
Best Odds Guaranteed Promotions – Things to Consider
- With that said, there are a few things to keep in mind. One is that bookmakers often begin this offer at different times. So, the promotion may only apply to bets placed after 9am on race day. In fact, there has been a recent trend of bookmakers changing their promotion to only count on the day of the race past a certain time. This is something that bookmakers have been changing quite often over the past couple of years, so do check out the terms and conditions for yourself just to be sure, although we will do our best to cover what’s happening at the time of writing.
- Furthermore, some bookmakers have restrictions when it comes to multiples and obviously betting limits still apply. Other than that, this is about the most straightforward promotion you’re going to come across, and it represents what is essentially a win-win situation: no one wants to take the less profitable odds, after all. It’s especially enjoyable if you expected to win with one set of odds only to find you’ve actually won more than you thought. There are few joys greater than that in the world of betting.
- Finally, as you may have already figured from what we’ve said so far, these promotions are generally found on horse, and sometimes greyhound, racing. That’s really all you need to know as an overview. And with that in mind, we’re going to take a closer look at what is offered by the bookmakers found in our above table.
Best Odds Guaranteed in Different Sports
Horse Racing Best Odds Guaranteed
Best Odds Guaranteed is most popular in horse racing given the nature of the sport and how bets on horse racing are gathered. Most bets are placed ante-post (before race day) and on race day itself. There is also a possibility to place bets while the race is underway. For best odds guaranteed on horse racing, betting sites normally accept bets which have been placed on race day, while ante-post and in-race bets are not eligible for the promotion. Here we suggest reading the terms of the horse racing best odds guaranteed promos on the betting site of your choice well so as to be sure which bets qualify and which don't.
Our top suggestions for horse racing BOG promotions would be bet365, Paddy Power and BetVictor.
Greyhound Racing Best Odds Guaranteed
When it comes to greyhound racing, there are many betting sites which offer the BOG promotion. In this case, if you happen to place an early bet on race day at 8/1 but the odds on that dog go up to 12/1 before the race you are guaranteed to get the winnings just as if you placed your bet when the odds where the longest. Some of the top betting sites to offer BOG on greyhound racing are bet365, Paddy Power, Coral, William Hill and Ladbrokes as you will see below.
Football Best Odds Guaranteed
The idea of a best odds guaranteed promotion is generally not something that betting sites offer. Some betting sites may choose to offer the most competitive odds in some particular football betting markets however once a bet is placed, you will always get the bets worth in winnings. Since the variables before a football match are quite different than that of a horse racing or greyhound racing competition, bettings sites cannot really adopt the same reasoning across the different sports.
A Closer Look at our Favourite Best Odds Guaranteed Bookies
We thought this promotion was so important that we would give each of the bookmakers on our list their own small section, so you can get a deeper look on both the ins-and-outs of the sites and the promotions themselves.
Marathonbet Best Odds Guaranteed
Marathonbet is a quality site with a whole lot to offer. They offer best odds “on occasions” and so keep an eye out as, when they do have their offer, they are undoubtedly ones you will not want to miss.
bet365 Best Odds Guaranteed
One of the finest bookmakers in the country, bet365, naturally has this vital promotion available on any sports, with the exception of races in Australia New Zealand, Japan, South Korea, Singapore and Hong Kong. Everywhere else though, you expect the best odds no matter what and they even provide recent examples of when this offer has paid off, so there’s no doubt of the value found here. Check out our bet365 best odds guaranteed for more information.
Paddy Power Best Odds Guaranteed
Much like William Hill, Paddy Power now only offer best odds on the day of the race. However, that shouldn’t stop you from taking advantage of this brilliant promotion, just be aware you’ll need to make your bet within that timeframe. Open to new and existing customers, this works perfectly alongside the likes of their free bet up to £25 if your greyhound finishes second and the Paddy Power Sign Up Offer in form of a £20 risk free bet.
If you’ve not yet joined Paddy Power or just want to learn more, our Paddy Power best odds guaranteed guide should provide all the information you need.
Ladbrokes Best Odds Guaranteed
One of the key selling points of Ladbrokes is The Grid, the system which integrates various parts of the juggernaut bookmaker. This means that you can utilise their best odds guaranteed promotion in stores or online alongside enjoying many other benefits. Available on all UK and Irish racing, meaning both horse and greyhound markets, it’s one more arrow in one of UK betting’s most well-armed bows. For a step-by-step guide on how to take advantage of their BOG bookmaker offer, this Ladbrokes BOG guide should provide everything you need.
Coral Best Odds Guaranteed
We couldn’t have said it better ourselves. Coral explain their promotion as ‘making a pick on any UK or Irish horse race, and if your selections odds change, you get the best price’. That’s what this comes down to and few can provide the amount of variety in this regard than Coral, who also have the advantage of brick-and-mortar stores making them more accessible to more people. They even allow you to use BOG when using a free bet.
They also have a huge 50k cap per customer per day, which if you’re lucky enough to be worried about, then you’ll be the envy of many of our readers. Want to learn more? It’s all in our Coral Best Odds Guaranteed article for you to check out.
BetVictor Best Odds Guaranteed
Another top contender for what we view as the most underrated bookmaker in the UK betting scene is BetVictor. Once again, we know they are already very successful, that’s just how highly we think of them. And there are plenty of reasons for this: a fantastic site, an amazing amount of betting markets and world class customer service are just some examples, just as is their BOG promotion. This begins at a mere £1 and covers races throughout the UK and Ireland. Find out exactly why we like them so much, and more about this promotion in our BetVictor BOG article.
William Hill Best Odds Guaranteed
William Hill is another huge name in the betting world, here you will find the best odds on all UK/Irish horse racing and greyhounds. This begins at 10am and is further bolstered by their Betting TV service which broadcasts across 24 racecourses in the United Kingdom, providing live streaming and commentary. This means you’re not only getting the best odds but the best experience. For more information on how this all works, check out our William Hill Best Odds Guaranteed dedicated article.
Want To Know More?
To help you decide which best odds guaranteed betting sites UK is right for you, we've written highly detailed guides on the top bookies and their best odds guaranteed, which you can find below.
- Marathonbet Best Odds Guaranteed
- Ladbrokes Best Odds Guaranteed
- bet365 Best Odds Guaranteed
- Paddy Power Best Odds Guaranteed
- BetVictor Best Odds Guaranteed
- Parimatch Best Odds Guaranteed
- Betway Best Odds Guaranteed
- Coral Best Odds Guaranteed
- SBK Best Odds Guaranteed
- William Hill Best Odds Guaranteed
- Betfred Best Odds Guaranteed
- 888sport Best Odds Guaranteed
- Betfair Best Odds Guaranteed
- Betfred Best Odds Guaranteed
- bwin Best Odds Guaranteed
- Sky Bet Best Odds Guaranteed
- Sportingbet Best Odds Guaranteed
- Unibet Best Odds Guaranteed
Best Odds Guaranteed FAQs
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This is a promotion that means you will receive the top starting odds no matter when you place your bet.
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That is where it’s most commonly found, but some sites do offer it for greyhound racing as well.
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Many bookmakers cover all their UK and Irish races with this promotion, but races elsewhere are often not allowed to use best odds.
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While best odds guaranteed is simple, be sure to check out the terms and conditions regarding things like maximum payouts, applicable betting markets and timeframes you can use the promotion in. Even though these terms are mentioned throughout this article, they can be subject to change so double check yourself just to be sure.
ThePuntersPage Final Say
While best odds guaranteed isn’t the be-all-and-end-all for betting sites, it’s such a huge bonus that any fans of racing should consider whether this is something they would be willing to miss out on, and if not, check out our list. In fact, if horse racing were a key reason for you wanting to use a sportsbook, I would genuinely consider this to be a deal-breaker. Odds are the bettor’s bottom line when it comes to betting, meaning that there’s arguably no promotion as powerful as this, at least within its selected sports.
David is a sports fanatic with a particular interest in stats and figures. When not writing about sports, you would probably find him playing or watching football, researching stats or sharing the latest news with anyone willing to listen.