A best odds guaranteed promotion is when an online bookie ensures their customers that they have the most competitive odds available on the market. These offers are usually focused on a specific type of sport or event, such as horse racing and greyhound racing.
What are Best Odds Guaranteed?
There’s arguably no more important promotion than best odds guaranteed (BOG). While we love all kinds of different promotions bets and no deposit bets here at ThePuntersPage, better odds are one of the absolute top priorities when choosing a bookmaker.
The core idea behind the promotion can essentially be understood by the title. It means that you are guaranteed the best odds. However, the specifics can be a touch more complicated.
It’s important to note that this refers to the best odds on that betting site. Pre-match odds fluctuate all the time before an event begins and this means you get the best possible option out of those fluctuations. It does not mean, for instance, that if you were to place a bet on one outcome, and as the event goes on it becomes clear that the outcome is increasingly unlikely, that you can benefit from higher odds.
The way it works would be that you bet on a horse on an early price, with, say, 9/1 odds. But then, before the race begins, those odds change to 11/1. Because the latter represents longer odds, the payout is larger, and without best odds guaranteed, you would simply have to accept the lower odds you initially went with. This promotion means that even though you took the 9/1 odds, you still get the payout from the 11/1 odds. That’s how it works in practicality, and it’s pretty much as straightforward as it looks.
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#1
 bet365
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T&Cs APPLY, 21+ ONLY
18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. Registration Required. BeGambleAware.org #ad |
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#2
BetVictor
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T&Cs APPLY, 21+ ONLY
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly |
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#3
 Coral
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T&Cs APPLY, 21+ ONLY
18+ New UK+ ROI Customers only. Deposit & Bet min £5 as first bet at minimum odds 1/2 to qualify for 1x £20 Free Bet. Certain deposit methods and bet types excluded. Free bet valid for 7 days, stake not returned. Restrictions apply. Full T&Cs apply. BeGambleAware.org #ad |
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#4
 LeoVegas
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T&Cs APPLY, 21+ ONLY
Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | BeGambleAware.org | LeoSafePlay.com | Play responsibly! Full T&Cs apply BeGambleAware.org #ad |
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#5
 Betway
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T&Cs APPLY, 21+ ONLY
Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. Full T&Cs apply. . Bet The Responsible Way. Full terms apply. BeGambleAware.org #ad |
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#6
 BoyleSports
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T&Cs APPLY, 21+ ONLY
*New UK customers (Excluding NI) only. Mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. Full T&Cs apply. BeGambleAware.org #ad |
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#7
 Betfred
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T&Cs APPLY, 21+ ONLY
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required Full T&Cs apply. BeGambleAware.org #ad |
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#8
 Ladbrokes
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T&Cs APPLY, 21+ ONLY
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. BeGambleAware.org #ad |
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#9
 William Hill
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T&Cs APPLY, 21+ ONLY
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. BeGambleAware.org #ad |
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#10
Paddy Power
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T&Cs APPLY, 21+ ONLY
New Customer Offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Full T&Cs apply. BeGambleAware.org #ad |
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#11
Parimatch
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T&Cs APPLY, 21+ ONLY
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly #ad |
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#12
 Bwin
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T&Cs APPLY, 21+ ONLY
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. BeGambleAware.org #ad |
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#13
 Unibet
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T&Cs APPLY, 21+ ONLY
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. BeGambleAware.org #ad |
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#14
SBK
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T&Cs APPLY, 21+ ONLY
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply. 18+. BeGambleAware.org. #ad |
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#15
Sportingbet
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T&Cs APPLY, 21+ ONLY
18+ | New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Gamble Responsibly. Full T&Cs apply. BeGambleAware.org #ad |
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Best Odds Guaranteed Promotions – Things to Consider
- With that said, there are a few things to keep in mind. One is that bookmakers often begin this offer at different times. So, the promotion may only apply to bets placed after 9am on race day. In fact, there has been a recent trend of bookmakers changing their promotion to only count on the day of the race past a certain time. This is something that bookmakers have been changing quite often over the past couple of years, so do check out the terms and conditions for yourself just to be sure, although we will do our best to cover what’s happening at the time of writing.
- Furthermore, some bookmakers have restrictions when it comes to multiples and obviously betting limits still apply. Other than that, this is about the most straightforward promotion you’re going to come across, and it represents what is essentially a win-win situation: no one wants to take the less profitable odds, after all. It’s especially enjoyable if you expected to win with one set of odds only to find you’ve actually won more than you thought. There are few joys greater than that in the world of betting.
- Finally, as you may have already figured from what we’ve said so far, these promotions are generally found on horse, and sometimes greyhound, racing. That’s really all you need to know as an overview. And with that in mind, we’re going to take a closer look at what is offered by the bookmakers found in our above table.
Best Odds Guaranteed in Different Sports
Horse Racing Best Odds Guaranteed
Best Odds Guaranteed is most popular in horse racing given the nature of the sport and how bets on horse racing are gathered. Most bets are placed ante-post (before race day) and on race day itself. There is also a possibility to place bets while the race is underway. For best odds guaranteed on horse racing, betting sites normally accept bets which have been placed on race day, while ante-post and in-race bets are not eligible for the promotion. Here we suggest reading the terms of the horse racing best odds guaranteed promos on the betting site of your choice well so as to be sure which bets qualify and which don't.
Our top suggestions for horse racing BOG promotions would be bet365 review, Paddy Power and BetVictor.
Greyhound Racing Best Odds Guaranteed
When it comes to greyhound racing, there are many betting sites which offer the BOG promotion. In this case, if you happen to place an early bet on race day at 8/1 but the odds on that dog go up to 12/1 before the race you are guaranteed to get the winnings just as if you placed your bet when the odds where the longest. Some of the top betting sites to offer BOG on greyhound racing are bet365, Paddy Power, Coral, William Hill and Ladbrokes as you will see below.
Football Best Odds Guaranteed
The idea of a best odds guaranteed promotion is generally not something that betting sites offer. Some betting sites may choose to offer the most competitive odds in some particular football betting markets however once a bet is placed, you will always get the bets worth in winnings. Since the variables before a football match are quite different than that of a horse racing or greyhound racing competition, bettings sites cannot really adopt the same reasoning across the different sports.
A Closer Look at our Favourite Best Odds Guaranteed Bookies
We thought this promotion was so important that we would give each of the bookmakers on our list their own small section, so you can get a deeper look on both the ins-and-outs of the sites and the promotions themselves.
BetVictor Best Odds Guaranteed
Another top contender for what we view as the most underrated bookmaker in the UK betting scene is BetVictor. Once again, we know they are already very successful, that’s just how highly we think of them. And there are plenty of reasons for this: a fantastic site, an amazing amount of betting markets and world class customer service are just some examples, just as is their BOG promotion. This begins at a mere £1 and covers races throughout the UK and Ireland. Find out exactly why we like them so much, and more about this promotion in our BetVictor BOG article.
Coral Best Odds Guaranteed
We couldn’t have said it better ourselves. Coral explain their promotion as ‘making a pick on any UK or Irish horse race, and if your selections odds change, you get the best price’. That’s what this comes down to and few can provide the amount of variety in this regard than Coral, who also have the advantage of brick-and-mortar stores making them more accessible to more people. They even allow you to use BOG when using a free bet.
They also have a huge 50k cap per customer per day, which if you’re lucky enough to be worried about, then you’ll be the envy of many of our readers. Want to learn more? It’s all in our Coral Best Odds Guaranteed article for you to check out.
bet365 Best Odds Guaranteed
One of the finest bookmakers in the country, bet365, naturally has this vital promotion available on any sports, with the exception of races in Australia New Zealand, Japan, South Korea, Singapore and Hong Kong. Everywhere else though, you expect the best odds no matter what and they even provide recent examples of when this offer has paid off, so there’s no doubt of the value found here. Check out our bet365 best odds guaranteed for more information.
Ladbrokes Best Odds Guaranteed
One of the key selling points of Ladbrokes is The Grid, the system which integrates various parts of the juggernaut bookmaker. This means that you can utilise their best odds guaranteed promotion in stores or online alongside enjoying many other benefits. Available on all UK and Irish racing, meaning both horse and greyhound markets, it’s one more arrow in one of UK betting’s most well-armed bows. For a step-by-step guide on how to take advantage of their BOG bookmaker offer, this Ladbrokes BOG guide should provide everything you need.
Paddy Power Best Odds Guaranteed
Much like William Hill, Paddy Power now only offer best odds on the day of the race. However, that shouldn’t stop you from taking advantage of this brilliant promotion, just be aware you’ll need to make your bet within that timeframe. Open to new and existing customers, this works perfectly alongside the likes of their free bet up to £25 if your greyhound finishes second and the Paddy Power Sign Up Offer in form of a £20 risk free bet.
If you’ve not yet joined Paddy Power or just want to learn more, our Paddy Power best odds guaranteed guide should provide all the information you need.
William Hill Best Odds Guaranteed
William Hill betting online is another huge name in the betting world, here you will find the best odds on all UK/Irish horse racing and greyhounds. This begins at 10am and is further bolstered by their Betting TV service which broadcasts across 24 racecourses in the United Kingdom, providing live streaming and commentary. This means you’re not only getting the best odds but the best experience. For more information on how this all works, check out our William Hill Best Odds Guaranteed dedicated article.
Want To Know More?
To help you decide which best odds guaranteed betting sites UK is right for you, we've written highly detailed guides on the top bookies and their best odds guaranteed, which you can find below.
- BetVictor Best Odds Guaranteed
- Coral Best Odds Guaranteed
- bet365 Best Odds Guaranteed
- Ladbrokes Best Odds Guaranteed
- Paddy Power Best Odds Guaranteed
- William Hill Best Odds Guaranteed
- Betfred Best Odds Guaranteed
- 888sport Best Odds Guaranteed
- Betfair Best Odds Guaranteed
- Betfred Best Odds Guaranteed
- bwin Best Odds Guaranteed
- Sky Bet Best Odds Guaranteed
- Sportingbet Best Odds Guaranteed
- Unibet Best Odds Guaranteed
Best Odds Guaranteed FAQs
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This is a promotion that means you will receive the top starting odds no matter when you place your bet.
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That is where it’s most commonly found, but some sites do offer it for greyhound racing as well.
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Many bookmakers cover all their UK and Irish races with this promotion, but races elsewhere are often not allowed to use best odds.
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While best odds guaranteed is simple, be sure to check out the terms and conditions regarding things like maximum payouts, applicable betting markets and timeframes you can use the promotion in. Even though these terms are mentioned throughout this article, they can be subject to change so double check yourself just to be sure.
ThePuntersPage Final Say
While best odds guaranteed isn’t the be-all-and-end-all for betting sites, it’s such a huge bonus that any fans of racing should consider whether this is something they would be willing to miss out on, and if not, check out our list. In fact, if horse racing were a key reason for you wanting to use a sportsbook, I would genuinely consider this to be a deal-breaker. Odds are the bettor’s bottom line when it comes to betting, meaning that there’s arguably no promotion as powerful as this, at least within its selected sports.
David is a sports fanatic with a particular interest in stats and figures. When not writing about sports, you would probably find him playing or watching football, researching stats or sharing the latest news with anyone willing to listen.
