A best odds guaranteed promotion is when a bookmaker ensures their customers that they have the most competitive odds available on the market. These offers are usually focused on a specific type of sport or event, such as horse racing.
There’s arguably no more important promotion than best odds guaranteed (BOG). While we love all kinds of different promotions here at The Punters Page, ultimately, better odds is one of the absolute top priorities when it comes to choosing a bookmaker. That’s because it represents the bottom line of who is offering the best quality bets.
We know a lot of people feel that way too, which is why we have carefully picked 18 of the top best odds guaranteed bookies for you to choose from, alongside a detailed look at all the particulars regarding this vital bonus.
18 Best Odds Guaranteed Betting Sites
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Please note: betsson Welcome Offer not available for UK residents
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Terms Apply
Bookies Who Offer Best Odds Guaranteed: Top 18
- William Hill
- Paddy Power
What are Best Odds Guaranteed?
Well, the core idea behind the promotion can essentially be understood by the title. It means that you are guaranteed the best odds. However, the specifics can be a touch more complicated.
It’s important to note that this refers to the best odds on that betting site. Pre-match odds fluctuate all the time before an event begins and this means you get the best possible option out of those fluctuations. It does not mean, for instance, that if you were to place a bet on one outcome, and as the event goes on it becomes clear that the outcome is increasingly unlikely, that you can benefit from higher odds.
The way it works would be that you bet on a horse on an early price, with, say, 9/1 odds. But then, before the race begins, those odds change to 11/1. Because the latter represents longer odds, the payout is larger, and without best odds guaranteed, you would simply have to accept the lower odds you initially went with. This promotion means that even though you took the 9/1 odds, you still get the payout from the 11/1 odds. That’s how it works in practicality, and it’s pretty much as straightforward as it looks.
Things to Consider with Best Odds Guaranteed Promotions
With that said, there are a few things to keep in mind. One is that bookmakers often begin this offer at different times. So, the promotion may only apply to bets placed after 9am on race day. In fact, there has been a recent trend of bookmakers changing their promotion to only count on the day of the race past a certain time. This is something that bookmakers have been changing quite often over the past couple of years, so do check out the terms and conditions for yourself just to be sure, although we will do our best to cover what’s happening at the time of writing.
Furthermore, some bookmakers have restrictions when it comes to multiples and obviously betting limits still apply. Other than that, this is about the most straightforward promotion you’re going to come across, and it represents what is essentially a win-win situation: no one wants to take the less profitable odds, after all. It’s especially enjoyable if you expected to win with one set of odds only to find you’ve actually won more than you thought. There are few joys greater than that in the world of betting.
Finally, as you may have already figured from what we’ve said so far, these promotions are generally found on horse, and sometimes greyhound, racing. That’s really all you need to know as an overview. And with that in mind, we’re going to take a closer look at what is offered by the bookmakers found in our above table.
A Closer Look at our Favourite Best Odds Guaranteed Bookies
We thought this promotion was so important that we would give each of the bookmakers on our list their own small section, so you can get a deeper look on both the ins-and-outs of the sites and the promotions themselves.
William Hill is another huge name in the betting world, here you will find the best odds on all UK/Irish horse racing and greyhounds. This begins at 10am and is further bolstered by their Betting TV service which broadcasts across 24 racecourses in the United Kingdom, providing live streaming and commentary. This means you’re not only getting the best odds but the best experience. For more information on how this all works, check out this dedicated article.
One of the finest bookmakers in the country, Bet365, naturally has this vital promotion available on any sports, with the exception of races in Australia New Zealand, Japan, South Korea, Singapore and Hong Kong. Everywhere else though, you expect the best odds no matter what and they even provide recent examples of when this offer has paid off, so there’s no doubt of the value found here. Check out this for more information.
As Betfair is a little more unique than many of the other bookmakers, you’ll see people often think that their commitment to the betting exchange might mean they have to miss out on other perks. That is absolutely not the case when it comes to best odds guaranteed, or indeed, generally, as you’ll find not only a traditional sportsbook but also a whole host of promotions to accompany it. With availability on all UK and Irish horse racing, we were so impressed by this offer, we dedicated a whole article to it.
We couldn’t have said it better ourselves. Coral explain their promotion as ‘making a pick on any UK or Irish horse race, and if your selections odds change, you get the best price’. That’s what this comes down to and few can provide the amount of variety in this regard than Coral, who also have the advantage of brick-and-mortar stores making them more accessible to more people. They even allow you to use BOG when using a free bet.
They also have a huge 50k cap per customer per day, which if you’re lucky enough to be worried about, then you’ll be the envy of many of our readers. Want to learn more? It’s all right here for you to check out.
One of the key selling points of Ladbrokes is The Grid, the system which integrates various parts of the juggernaut bookmaker. This means that you can utilise their best odds guaranteed promotion in stores or online alongside enjoying many other benefits. Available on all UK and Irish racing, meaning both horse and greyhound markets, it’s one more bow in one of UK betting’s most well-armed arrows. For a step-by-step guide on how to take advantage of their BOG bookmaker offer, this article should provide everything you need.
Much like William Hill, Paddy Power now only offer best odds on the day of the race. However, that shouldn’t stop you from taking advantage of this brilliant promotion, just be aware you’ll need to make your bet within that timeframe. Open to new and existing customers,this works perfectly alongside the likes of their free bet up to £25 if your greyhound finishes second and £20 risk free bet offer. And of course, also alongside Paddy Power’s world-renowned sportsbook more generally. If you’ve not yet joined Paddy Power or just want to learn more, here should provide all the information you need.
Another example of a world-class BOG bookmaker that offers best odds on all UK and Irish horse racing on the day of the event. Unibet are, to us, one of the most underrated bookmakers out there and yes, that is taking into account their already pretty incredible reputation. There’s very little that this bookmaker does badly, and promotions is another great example of exactly that. For all you need to know, click this link.
While we appreciate the many differences that make all these bookmakers unique, there’s certain things which we are glad they have in common. Betfred is one more example of a huge name in British bookmaking that you may have seen on your local high street who also offer a great best odds promotion on races beginning at 8am on the day of the race. Available across all UK & Ireland horse racing, the only major bets missing will be Lucky 15’s, 31’s and 63’s. Want to learn more? We’ve got you covered.
The wonderfully diverse Betsson are known for their ability to be a jack-of-all-trades, but it’s good to know they haven’t forgotten the fundamentals which make a great bookmaker what it is. Odds are absolutely instrumental to the quality of any great bookmaker and their commitment to having best odds guaranteed solidifies them as a major player, alongside their all-around world class product, from the sportsbook to the poker rooms.
Beginning at 9am, Betway are offering best odds on UK and Irish races, alongside other great promotions like £10 in free bets when you spend over £25 on sports trebles and accumulators. That’s just one example of how best odds doesn’t just exist in a vacuum but helps elevate an already great sporting product. And that’s exactly what we’re looking at here, as from customer service to all-around site experience, Betway has few equals.
The slick and sophisticated 888Sport has impressed us a lot at The Punters Page, from its technically sound website to its customer service, wide selection of betting markets and generous promotions. One of those generous promotions, as you may have guessed due to its placement on this list, is best odds guaranteed, which is perfect to combine with the hundreds of horse racing events they stream every year. Check out this for more.
Another top contender for what we view as the most underrated bookmaker in the UK betting scene is BetVictor. Once again, we know they are already very successful, that’s just how highly we think of them. And there are plenty of reasons for this: a fantastic site, an amazing amount of betting markets and world class customer service are just some examples, just as is their BOG promotion. This begins at a mere £1 and covers races throughout the UK and Ireland. Find out exactly why we like them so much, and more about this promotion in our article.
Much like many others on this list, BoyleSports feels like a pillar of British betting and one thing so many of the best have in common is their commitment to best odds guaranteed. This is especially useful on a bookmaker like BoyleSports who have such a huge selection of UK and Irish horse racing markets to choose from. The only reason they don’t rank higher is due to free bets not being applicable. Other than that, this bookmaker stands amongst the very best.
While Bwin does dip their toes into several different betting areas – and do an excellent job of it all round with a great casino and poker product – we know that many people will always view them first and foremost as a sports bookmaker. Well, they certainly don’t let us down here, with a clear best odds guaranteed offer for race winner, each way and multiples. They don’t count on things like enhanced accumulators but that is common policy. This applies against the UK industry starting price and has a real chance of netting you bigger winnings.
You may have not even realised that VBet offered best odds guaranteed, as this is one bookmaker that doesn’t advertise their promotions with the same level of gusto as some of the others. They tuck away all their excellent promotions, in fact, with a small icon on the top right of the homepage. Considering the quality of the Arsenal sponsors offer, however, we should consider it a sign of confidence, and you can certainly be confident with their best odds offer.
Right now, Sportingbet might not be as well as known as some of the household names on this list but we’ve been impressed enough to give them a spot here amongst so many industry juggernauts. Best odds are available on UK and Irish races for Race Winner, Each Way and Multiples, with a hefty £20,000 limit, which is not bad for a bookmaker of this size. Still, if there’s one consistency at Sportingbet, it is exceeding expectations.
Unlike many on this list, GentingBet is better known for its casino product by a fair margin but that does not mean their sportsbook is something to be overlooked. We have been very impressed with our time with that side of the site which we feel is improving at an impressive and consistent rate. Not only do they have a sportsbook, but they also have a best odds guaranteed offer. We think this could land higher on the list but is slightly let down by a starting time of 12pm and a £2000 cap.
Marathonbet is a quality site with a whole lot to offer. However, we have to put it lower down on this list because they only offer best odds “on occasions” and don’t provide much of an idea of when to expect it. The bookmaker generally is still worth a look and any best odds is better than nothing, but we have to keep it here for now.
Best Odds Guaranteed FAQs
👌 What is best odd guaranteed?
This is a promotion that means you will receive the top starting odds no matter when you place your bet.
🎁 Do all bookmakers have this offer?
While it is very popular, this offer cannot be found on all bookmakers. We’ve provided you with a list with what we think are the top bookmakers with best odds in the UK right now.
🤑 Is this only available on horse racing?
That is where it’s most commonly found, but some sites do offer it for greyhound racing as well.
🤠 What races can I expect to utilise this offer on?
Many bookmakers cover all their UK and Irish races with this promotion, but races elsewhere are often not allowed to use best odds.
♦ Any other major terms I should look out for?
While best odds guaranteed is simple, be sure to check out the terms and conditions regarding things like maximum payouts, applicable betting markets and timeframes you can use the promotion in. Even though these terms are mentioned throughout this article, they can be subject to change so double check yourself just to be sure.
ThePuntersPage Final Say
While best odds guaranteed isn’t the be-all-and-end-all for betting sites, it’s such a huge bonus that any fans of racing should consider whether this is something they would be willing to miss out on, and if not, check out our list. In fact, if horse racing were a key reason for you wanting to use a sportsbook, I would genuinely consider this to be a deal-breaker. Odds are the bettor’s bottom line when it comes to betting, meaning that there’s arguably no promotion as powerful as this, at least within its selected sports.