Have you ever placed a bet, only to realize later that you missed out on a bigger win due to fluctuating odds? Enter Best Odds Guaranteed promotion – an assurance that your online bookie is providing the most competitive odds on all UK and Irish betting markets.
Best Odds Guaranteed Bookmakers in 2023
18+ Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+ New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+ New UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+. New customers using Promo code R30 only. Min £10 stake, min odds ½, free bets paid as 3x £10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. Click for full T&Cs. Bet Responsibly. BeGambleAware.org #ad
18+ New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
18+ New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
What are Best Odds Guaranteed?
The core idea behind Best Odds Guaranteed (BOG) is that you are guaranteed the best odds to get the biggest returns from your successful bet. However, the specifics can be a touch more complicated, and you should note the following:
- ‘Best Odds Guaranteed' refers to the best odds on that betting site.
- Pre-match odds fluctuate all the time before an event begins and this means you get the best possible option out of those fluctuations.
- It does not mean, for instance, that if you were to place a bet on one outcome, and as the event goes on it becomes clear that the outcome is increasingly unlikely, that you can benefit from higher odds.
- Bookmakers often begin this offer at different times. So, the promotion may only apply to bets placed after 9am on race day. In fact, there has been a recent trend of bookmakers changing their promotion to only count on the day of the race past a certain time. Check terms and conditions or ask customer service for details on the Best Odds Guaranteed times.
- Some bookmakers have restrictions when it comes to multiples and obviously betting limits still apply.
- These promotions are generally found on horse racing, and sometimes greyhound, racing.
For example: You bet on a horse on an early price, with, say, 9/1 odds. But then, before the race begins, those odds change to 11/1. Because the latter represents longer odds, the payout is larger, and without Best Odds Guaranteed, you would simply have to accept the lower odds you initially went with. BOG means that even though you took the 9/1 odds, you still get the payout from the 11/1 odds.
The Best Bookmakers with Best Odds Guaranteed
To distinguish the bookies with the highest odds, I’m basing my recommendations on the following:
1. Diversity and quality of horse racing markets
I scrutinise the range and calibre of horse racing markets which incorporate this offer.
2. Overall standards as a horse racing betting site
While a BOG promotion can ensure you get the best odds, I also want to make sure you get the finest experience.
That’s why when determining the premier online bookmakers with Best Odds Guaranteed horse racing markets, I’m also talking about the broader user experience.
This means, for instance, that you’re getting the largest variety of markets for more betting opportunities and a more interesting experience. The best odds bookies can also provide promotions that work alongside BOG for extra value, like extra places or enhanced ACCA odds.
Then there’s the useability of the site/app itself, whether it’s suitable for newcomers and reliable.
The rules for the promotion must also be transparent and competitive. For instance, while Best Odds Guaranteed offers are mostly consistent across bookmakers, some may offer different BOG starting times with anywhere from 8am to 1pm being common. The earlier the time the better the offer.
With that in mind, here’s my pick for the tip top, cream of the BOG betting crop.
bet365 – For Consistent Excellence
What makes bet365 so special as a betting site is that they are such a steadfast all-rounder, and nowhere is their versatility better on display than when poring through their deep selection of horse racing betting markets.
For instance, I checked on the number of markets on a race covered by BOG, the 3.20 at Sedgefield to be exact. This race had over 180 markets to choose from. These included those often not available including exotics like trifecta bets, plus tote markets and each way extra odds.
You can bet on a horse not to place or bet without the favourite, which can make uneven line-ups more interesting. And this is just on a regular race, not a major event, so that market depth is consistent throughout the year.
Bet365 Best Odds Guaranteed might only include UK and Irish betting markets, but they still offer one of the highest odds on a broad selection of markets per race.
For example, the favourite to win the 15:30 race at Tramore was Where’s My Jet, for which bet365 provided odds of 1/5. Matchbook and Betfair offered them at shorter odds of 2/9. And you’ll often get two bet boosts on a race which often pushes their odds above competitors, making them a top choice for picking winners.
bet365 also covers many smaller events, often untouched by lesser operators. Think Musselburgh, Thurles and Taunton, the courses which keep the sport of kings alive between the headline grabbing events like Cheltenham.
And these markets are easy to find, thanks to the famously user-friendly bet365 platform, which is as dependable on their world class dedicated mobile apps as it is on desktop.
They’re not flashy, but incredibly well-structured, technically reliable, and easy to navigate despite an abundance of options. For instance, the bet slip allows you to switch between winner and each way odds with the tick of a box, including returns info, to simply analyze your options.
Plus, you get even more flexibility in your bets thanks to the broad use of the bet365 Bet Builder and Cash Out (including Partial Cash Out) features. These allow you to further customize your wagers to precisely the level of risk you desire.
Furthermore, bet365 enriches the betting experience by offering in-depth information on each race including detailed statistics and form guides, providing valuable insights which allow for the smartest bets possible.
Plus, buttery smooth live streaming is available (quality dependent on your broadband connection) on UK, Irish and French races on mobile and desktop. This comes complete with ever updating stats and odds so you can adjust your betting strategy as you watch live. All you need is a funded account for access.
- Comprehensive UK and Irish race coverage
- Broad stake limits
- Excellent Bet Builder further enhances market versatility
BetVictor – A World Class User Experience
At BetVictor, user experience takes center stage, making this operator an often-overlooked gem amongst the best online bookies.
Consider, for instance, their round-the-clock customer service, as an example of going above and beyond.
They provided me with comprehensive answers on any question I had at any time of day, by an informed team who always responded within minutes. With such support, it’s hard to imagine ever feeling lost.
You could, for instance, ask about the many great sports betting promotions alongside Best Odds Guaranteed, such as the Horse Racing Welcome Offer which provides £40 of free bets when you bet £20.
There’s also the “Run For Your Money” offer where you get a cash refund should your horse lose all chance at the beginning of a race.
All of this works alongside BOG for an astoundingly generous experience.
Further ensuring the scope of their appeal is the sheer accessibility of the site. They are not just practically suitable for newcomers but are available with a minimum deposit requirement of just a fiver.
And for a mere £1, you can unlock the BetVictor Best Odds Guaranteed promotion, providing access to an astonishing array of best odds markets.
None of which are hard to find. The Horse racing market page is aesthetically pleasing and designed for effortless navigation, with a quick glance providing a comprehensive overview of upcoming races with details relevant for both pre-match and ongoing races.
For instance, you’ll immediately be able to see the best odds, starting times and track details on the most popular upcoming races, and can instantly pick one of the favorite’s or click “see all runners” for more detail. It’s fuss free, cleverly structured, and reliably responsive whether you’re betting casually or demand more detail.
Adding to the excitement of the latter, BetVictor also offers live streaming as smooth and complete as any alternative. It’s HD, has tons of stats and additional info and is available for everyone with a positive account balance.
This is a site that goes to incredible lengths to provide the finest horse racing experience possible, with a well-rounded platform that is not just functional and practical, but exciting.
- Ideal for newcomers
- Get started with BOG markets for £1
- Well-presented race details
Coral – An Abundance of Extras
If Coral were to rest on their laurels as one of the most trusted betting sites in the UK, they would probably maintain a strong user-base.
Consistently excellent odds backed by the Coral Best Odds Guaranteed is but one example of their exceptional standards. At Coral, the best possible is their baseline, including great margins on betting odds and excellent live betting odds.
Additionally, having the top odds goes further when there’s such immense coverage of races (both pre-match and live) covered throughout the UK and Ireland, including varied and creative specials plus a comprehensive “Build Your Bet” feature.
And it’s far from the only promotion available at Coral. Further enhancing your online gaming experience is a plethora of exciting betting promotions alongside best odds 100 plus markets.
These include all kinds of free bets, available for newcomers, even available as an in-play horse racing free bet, which makes it a perfect fit for Coral’s live streaming options. There’s also extra place offers, other odds related promos such as bet boosts and Racing Super Series, where you can win huge cash prizes for making several correct selections.
And of course, all of this is backed by a bookmaker which in general has earned their standing as a pillar of UK betting, with reliable banking, impeccable security, competitive odds, top-tier customer service and a wonderful live experience.
- BOG part of awesome promotional ensemble
- One of UK’s most trusted betting sites
- Fantastic “Build Your Bet” feature
LeoVegas – The Surprise Stand Out
LeoVegas provide fantastically competitive odds across dozens of sports and countless events, with their LeoVegas BOG offer being the ultimate example of their commitment to being a real contender amongst your better-known sports betting sites.
In fact, I view their experience as a casino as a plus point. The excellent design which makes the site such a breeze more broadly is on full display here, with detailed statistics and graphics to lay out the action in a user-friendly way.
And of course, the mobile accessibility via dedicated Android and iOS betting apps, round the clock customer support, transparent terms and excellent security features work just as well whether you’re looking for a fast betslip settlement or spinning the reels.
Moreover, the choice to do both is always there. Looking for a generous jack of all trades? LeoVegas is likely to surprise you as one of the best odds guaranteed bookies on the market right now.
- Ideal for sports betting and casino fans
- Beautiful, intuitive design makes most of racing markets
- BOG ensures first-rate returns
Betway – Pre-Match Specialists
Betway stands amongst the pinnacle of premier bookmakers, particularly in the realm of pre-match markets, although their live streaming, robust bet builder and cash out tools ensure that their ongoing odds remain highly competitive.
Their ultra-competitive UK and Irish odds secured by the Betway Best Odds Guaranteed promotion.
In fact, with their #BetYourWay feature, you can view the number of racing markets to be near limitless.
All this helps put Betway among the optimal choices for accumulator betting enthusiasts. They make the most of their epic selection of markets with an intuitive and easy to understand acca betting interface backed with consistent promotions in addition to the horse racing Best Odds Guaranteed offer.
Plus, Betway caters comprehensively to the needs of its users in the UK, with the best payment methods including debit cards, e-wallets, and pre-paid cards at a reasonable starting limit of £10 and fast withdrawals. Vitally, they also extend their seamless functionality to virtually all modern mobile devices with dedicated apps for Apple, Android and even Windows Phone users.
- Fast bet acceptance time
- Top choice for acca betting
- #BetYourWay further elevates excellent market selection
BoyleSports – Keep Up With All the Action
BoyleSports boasts a fantastic collection of horse racing markets backed by an exceptional bookmakers Best Odds Guaranteed promotion.
In fact, if there’s a problem to be had with the quality of markets, it’s that you may be spoiled for choice. That’s why their daily betting news and promotions, many of which help highlight the most interesting racing markets of the day, are such a wonderful addition.
Their live offering is also a polished, immense experience. Simply click the “in-play” button at the top of the screen to easily discover what’s available. When it comes to horse racing, it’s almost always an ample supply. And that includes plenty of details on each race. Plus live streaming options always sweeten the deal.
Boylesports’ design is excellent across all platforms, but it’s the sleek and intuitive interface of their mobile apps which I recommend as the optimal way to take advantage of their BOG offer.
- Superb mobile apps
- Immense details on races
- Lots of odds to take advantage of BOG promotion
Most Offered Sports With Best Odds Guaranteed
Horse Racing Best Odds Guaranteed
For Best Odds Guaranteed on horse racing, betting sites normally accept bets which have been placed on race day, while ante-post and in-race bets are not eligible for the promotion. Here I suggest reading the BOG terms on the betting site of your choice to be sure of the Best Odds Guaranteed times.
Greyhound Racing Best Odds Guaranteed
When it comes to greyhound racing, there are many betting sites which offer BOG. The way it works is just the same as Best Odds Guaranteed horse racing. If you happen to place an early bet on race day at 8/1 but the odds on that dog go up to 12/1 before the race, you are guaranteed to get the winnings just as if you placed your bet when the odds where the longest.
Some of the top betting sites to offer BOG on greyhound racing are bet365, Paddy Power, Coral, William Hill and Ladbrokes.
While other sports may not offer BOG promotions, there is a broad scope of difference between the odds quality provided by different bookmakers. To help you navigate away from the rest and towards the best, check out our betting odds comparison guide.
Want To Know More?
To help you decide which Best Odds Guaranteed betting sites UK are right for you, I've written highly detailed guides on the top bookies and their BOG, which you can find below.
- BetVictor Best Odds Guaranteed
- Coral Best Odds Guaranteed
- bet365 Best Odds Guaranteed
- Ladbrokes Best Odds Guaranteed
- Paddy Power Best Odds Guaranteed
- William Hill Best Odds Guaranteed
- Betfred Best Odds Guaranteed
- 888sport Best Odds Guaranteed
- Betfair Best Odds Guaranteed
- bwin Best Odds Guaranteed
- Sky Bet Best Odds Guaranteed
- Sportingbet Best Odds Guaranteed
- Unibet Best Odds Guaranteed
ThePuntersPage Final Say
Best Odds Guaranteed is a bonus no racing fans should miss out on. In fact, if horse racing is a key reason for you wanting to use a sportsbook, I would genuinely consider this to be a deal-breaker. Odds are the bettor’s bottom line when it comes to your potential winnings, meaning that there’s arguably no promotion as powerful as this, at least within its selected sports.
Best Odds Guaranteed FAQs
No operator can consistently be the bookmaker with the highest odds. However, if you look for the Best Odds Guaranteed promotion, you can rest assured that you are getting the best possible odds from that operator regardless of when you placed your bets.
Yes. If you think that a market offers a decent chance of return, then the higher the odds the better (higher meaning larger returns). There are, however, other considerations which can impact your potential winnings, such as stake limits and other odds related promos.
Reasons include recent performance of a runner, new information on the fitness of a horse, weather conditions, jockey changes or non-runner deductions. There’s also the impact of market sentiment. In other words, if a significant amount of people back a particular horse, the odds can adjust to reflect this. These are just some examples. Anything that could cause bookmakers to change their perception of the likelihood of an outcome can lead to a price change.
Whichever odds provide you with the greatest return are considered the best odds. Anything which provides what you believe to be a fair return, are good odds. You can also consider good odds to be those which contribute to a reasonable bookmaker’s margin on betting options. In other words, when you calculate all odds and convert them to a percentage, how much over 100% they come to. The closer that number is to 100, the better the odds.
The best way of ensuring you’re getting the best odds as often as possible, at least on UK and Irish races, is to only use operators which provide Best Odds Guaranteed and to check the terms and conditions for all the important details. You should also exclusively bet with those with a reputation as being among the best online bookies. Any of my recommendations on this page will fit the bill. You can even sign up to multiple betting sites without issue, to ensure you get the largest returns on as many races as possible.
While I don’t wish to attempt to read the minds of betting site executives, I believe the most likely reason they offer this promotion is to get you to choose them over the many, many other sportsbook options in such a fiercely competitive market.
Barring any limits on your account, you should be able to place as many BOG bets as you wish, both pre-match and live betting odds. In fact, such an offer should have no bearing on how often you are able to bet.