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As one of the UK's most popular TV shows, Britain’s Got Talent betting is massive. Anyone can come along and show off their talents, or lack thereof, and it's great entertainment. A cheeky punt can feel like a golden buzzer when it comes off, and we've got the tips, tricks and insight into making the most of novelty betting.

Britain's Got Talent Betting Odds

Well, aren't we an eager beaver? Britain's Got Talent 2026 starts in February with the first set of auditions, so the odds aren't available yet. We'll set you up with the best Britain's Got Talent betting odds as soon as they're available.

Britain's Got Talent Betting Tips

If you do plan on betting on Britain's Got Talent, you should be on the lookout for a few tips to help you out. You've come to the right place, and we've got the best tips to keep in mind.

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Back A Musical Act

Seven of the 18 winners have been singers or musicians; that's the most common type of winner, and you'll always find at least one musical act in the final. It's a safer option, and you can often recognise the talent of a singer quite early on, perfect for betting.

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Comedians on the Rise

In the last seven years, four comedians have won Britain's Got Talent. Comedy acts are becoming more popular, and Britain's Got Talent betting odds have reflected this over the years. If there's a funny act which can bring the crowd on their side, they might be worth a punt.

Betting on Britain’s Got Talent is one of the most popular novelty markets online with punters. It’s great fun too, with the show itself amplifying the entertainment value as you wait to see whether your wager turns up successful. Below are the most popular markets available for this competition.

There are not a lot of differing wagers provided for punters looking to bet on television shows. However, there will be a book open on the eventual winner, which should be available as soon as the first episode is aired around April or May.

Seeing as the winner is chosen by public vote, a good way to gauge how the public feels about a certain contestant is to follow the online conversation over social media. If you do this, then you should be able to get a reasonable idea of which way the public is leaning.

The Type of Winning Act market requires that you bet on the type of act you believe will win. There are multiple options to select from, including the choice to back the following: singer, dancer, comedian, magician, performing animals, choir, or ventriloquist.

While the overall outright winner draws a lot of attention, you could delve into the other finishing position markets. If you wish to drill down your BGT wagers, you could opt for who will finish in the Top Three. You can find some great odds listed at the sites we have mentioned on this page.

Don’t forget that if there is a wager that you want to place but are unable to find it online, you can always try the request a bet feature that almost all bookmakers offer these days. Note: these requests often require bettors to request their odds online through social media channels using hashtags.

Best Betting Sites We Recommend for 2026 Britain's Got Talent Betting

Founded: 2000
UKGC logo UKGC
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This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.5 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Great value on specials betting odds
  • Bet credits available
  • Specials canvas entire world
Payment methods(11):
Visa
Mastercard
Maestro
Apple Pay
+7

18+. Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Funded account or place a bet to qualify. Geo location and live streaming rules apply. Time limits and Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.10
maximum Withdrawal Max. withdrawal: £100,000
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24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
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Founded: 1886
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.8 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Range of options for specials betting
  • Expert in TV specials
  • Good value on BGT odds
Payment methods(10):
Visa
Mastercard
Maestro
Apple Pay
+6

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.01
maximum Withdrawal Max. withdrawal: £250,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
apple Android available-icon
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Founded: 1967
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.4 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Top range of TV specials
  • Good reputation for specials betting
  • Promotions readily available
Payment methods(7):
Visa
Mastercard
PayPal
Paysafecard
+3

18+ New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.10
maximum Withdrawal Max. withdrawal: £20,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon
Founded: 2006
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.3 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Multiple markets available for BGT
  • Top value on specials odds
  • Betway boosts available for all markets
Payment methods(6):
Visa
Mastercard
PayPal
Trustly
+2

18+ New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.20
maximum Withdrawal Max. withdrawal: £100,000,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: unavailable-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon
Founded: 1989
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.2 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Diverse range of betting markets
  • Regular promotions offered
  • Competitive odds for BGT betting
Payment methods(9):
Visa
Mastercard
Apple Pay
Google Pay
+5

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.01
maximum Withdrawal Max. withdrawal: £50,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon
Founded: 1926
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.4 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Great reputation in the industry
  • BGT odds that match rivals
  • Intriguing betting markets
Payment methods(8):
Visa
Mastercard
Apple Pay
PayPal
+4

18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.01
maximum Withdrawal Max. withdrawal: £250,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon
Founded: 1946
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.5 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Reliable odds for BGT
  • Performs well for BGT mobile betting
  • Bet builder function that can be used for BGT
Payment methods(5):
Visa
Mastercard
Apple Pay
Google Pay
+1

18+ New customers only. Opt in, deposit & bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. Full T&Cs apply. Please gamble responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.05
maximum Withdrawal Max. withdrawal: £50,000
min-deposit-icon Min. deposit: £5
24/7 suport 24/7 Customer Support: available-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon
Founded: 2003
UKGC logo UKGC
info

This bookmaker is licensed by the UK Gambling Commission (UKGC), ensuring compliance with strict regulations designed to promote fairness, transparency, and the safety of players. The UKGC license is a mark of trust, safeguarding your funds and personal information while encouraging responsible gambling. Learn more about the UKGC here

TPP Rating info
4.5 /5

Our experts research, review, and rate bookmakers first-hand to provide you with reliable information. All our content is completely impartial based on our own personal experiences as punters.

  • Strong welcome bonus for BGT
  • App available for BGT iOS and Android users
  • Diverse range of betting markets for BGT
Payment methods(10):
Visa
Mastercard
Apple Pay
Google Pay
+6

18+ New players. Choose bonus at signup. Wager bonus 10x. Any withdrawals void bonus. Valid 30 days. Deposit used 1st. Odds, bet & payment limits. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad

Good to know:
money-bill-wave-icon Min. stake: £0.10
maximum Withdrawal Max. withdrawal: £50,000
min-deposit-icon Min. deposit: £10
24/7 suport 24/7 Customer Support: unavailable-icon
Mobile-App:
apple Android available-icon
apple iOS available-icon

Competition Structure for Britain’s Got Talent

Every year, the competition begins with two rounds of auditions:

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    The first, Open Auditions, are staged in autumn in different cities around the UK, where producers play the role of judges.

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    The second round of auditions is known as the Judges' Auditions which are held early the following year, most regularly in Cardiff, Glasgow, Manchester, Birmingham, and London. As the name suggests, this second round represents the hopefuls’ first chance to perform whatever their talent is in front of the judges, as well as a live audience. This is also where filming begins, with the footage to be broadcast at a later date. Performances are over when their time runs out, or if or all of the judges use their buzzers in a vote of disapproval. After the performance, judges explain their reasoning before casting a yes/no vote. Should the performers receive a majority ‘yes' vote, they then proceed onto the next stage in the contest. If not, they are eliminated.

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    There is also a Golden Buzzer which was introduced in the eighth series, the idea originating from Germany's Got Talent. This Golden Buzzer allows for automatic approval without the need to go to a vote, but may only be used once by each judge and cannot be used again by them for the rest of the series.

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    Prior to the next round starting, the judges review contestants who have made it this far and decide who will progress to the live shows. When they have made their decision, the hopefuls are called back to find out their fate. With the final list confirmed, the acts are divided up between the semi-finals, usually in groups of eight.

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    The semi-finals and the final are filmed in front of a live audience as well as the judges, and are broadcast live. A few weeks before the live shows start, footage harvested from the judge’s auditions is broadcast to get the television series started. Typically, this footage will include the best, the worst, and the funniest of the auditions. At the live shows, the contestants must perform a new routine, and judging works in the same way as the judge’s auditions, where buzzers can be used by each judge.

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    Semi-finals allow for two participants to advance into the final by way of two votes: public phone-in and judges' decision, where they pick their favourite of the two performers who came in 2nd and 3rd in the public vote. The winner of the public vote goes straight into the final, where the public vote will determine that year’s winner.

History of Britain's Got Talent

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    The show is the brainchild of X Factor creator Simon Cowell, and was launched on ITV 1 in 2007 to a UK TV audience average of over 8 million. TV duo Ant and Dec were signed up to host, while Piers Morgan and Amanda Holden joined Cowell on the panel of judges after David Hasselhoff and Cheryl Cole both pulled out prior to recording. Over the years, the show has had many judges, very often changing each year. In 2012, it was announced that the show would now have four judges. Big names to have been a judge on Britain’s Got Talent include Kelly Brook, Louis Walsh, Michael McIntyre, David Walliams, Alesha Dixon and Carmen Electra. It has been a staple of Saturday night television in the United Kingdom for 15 years, and has remained consistent in terms of ratings.

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    In 2021, BGT was not broadcast due to the pandemic, which encumbered production and prevented the ability to have live audiences in the studio. Britain’s Got Talent returned in 2022 for its 15th season with the judging panel of Cowell, Holden, Dixon, and Walliams in place for the 10th in a year.

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    Comedian Axel Blake was crowned BGT winner in 2022. After pipping singer Tom Bell and ventriloquist Jamie Leahy in the Final, Axel was left lost for words as he scooped the £250,000 prize, leaving the audience in stitches with his stand-up routine.

Past Winners

YearWinnerAverage UK Viewers
2025Harry Moulding5.25 million
2024Sydnie Christmas5.64 million
2023Viggo Venn5.98 million
2022Axel Blake6.36 million
2020Jon Courtenay8.15 million
2019Colin Thackery8.32 million
2018Lost Voice Guy8.33 million
2017Tokio Myers9.12 million
2016Richard Jones9.43 million
2015Jules O'Dwyer & Matisse9.31 million

Important BGT Dates for your Diary

BGT makes for compelling TV and is a must-watch for any avid fan of talent shows. We have marked key dates below for you to jot down:

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    May 29- June 2 (Semi-Finals)

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    June 3- 4 (Final)

Key Stats at a Glance

Similar Events to BGT

We have listed below reality TV events that are similar to BGT and are perfect for novelty betting:

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    Strictly Come Dancing: Featuring a combination of pro dancers, such as Dianne Buswell as well as amateur dancers, the programme has been a long-standing success on BBC, presented by Claudia Winkleman and Tess Daly.

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    Eurovision: This is arguably the biggest singing competition in Europe, with the 2023 Final having taken place in Liverpool. Sweden stormed to glory in front of a record-breaking TV audience, marking a second victory in the competition for Loreen, with the winning song entitled “Tattoo”.

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    Dancing on Ice: Another popular UK TV show, this sees professionals and media celebrities team up to perform a range of ice skating routines, and each couple will be awarded a score of 0 to 10. After a hiatus, it was restored to TV screens in 2018.

ThePuntersPage Final Say

Britain’s Got Talent is the biggest talent show on TV and commands a huge audience on ITV, beginning in April and ending in June. There is a great array of talent on display to wow audiences and to get people talking on social media about their favourite acts.

This has also created a huge demand for betting on Britain’s Got Talent, allowing viewers to back their favourites to win the competition. There are no shortage of quality betting sites offering great odds on the winner, so be sure to check them out to get a good price for a potential winning wager!

Britain’s Got Talent FAQs

The winner is chosen by public vote.

The final of Britain’s Got Talent will be broadcast on ITV on 4th June 2023.

You can bet on Britain’s Got Talent through the leading betting sites, such as Paddy Power, bet365, Ladbrokes, and Betfred.

You can bet on the outright winner of Britain’s Got Talent, and occasionally the top three. You can also wager on what type of act will win, as well as who will finish in the Top Three.

At the time of writing, the first show has already been broadcast. Therefore, you’ll be able to locate outrights and pre-show odds at your favourite bookmakers.

Further reading

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