kwiff Sports Betting Review (2024)

Registration Process 4.5/5

• Several steps
• Basic information required
• Deposit to complete process

Inputting Details

The registration process at kwiff is quite simple, even though the site has increased its security measures and asks for more information than before. However, compared to other providers, this is standard, with any further details required to help the bookie comply with industry regulations.

The first step of the process is to enter your details by first entering your phone number. A message with a four-digit security code will be sent to your phone for confirmation – enter the code to continue. Then enter your email address and password.

In the next section you’ll be asked to provide some more personal information. This includes your first and last name, date of birth, and address. These are standard details that are used to verify your account. kwiff does its best to verify the details automatically, but may ask for proof if this isn’t possible.

The final part of the registration process is to make your first deposit, with the minimum amount allowed £10. Once this is done, you can start betting.

Welcome Offer 3/5

• Bet £10 Get £30 Surprise bet
• Takes control away
• Rewards credited within 48 hours

kwiff’s welcome offer consists of a unique £30 surprise bet.

A surprise bet is a random bet made by the bookie. It can be used on any market in any event and is generated by their algorithm. Although the reward does take the control away from the punter, you’re actually more likely to win via a computer-generated bet.

To qualify for kwiff’s welcome offer, you need to place a qualifying bet of £10+ on any market at odds greater than 1/2. Rewards will be credited within 48 hours of the conclusion of your qualifying bet, with each new customer entitled to this offer once.

What’s important to note about kwiff’s welcome offer is that not only do you get to keep your stake, but there are also no wagering requirements attached.

Key Terms and Conditions

As with any welcome bonus, it’s absolutely vital that you check the terms and conditions – you don’t want to place a bet only to find you’ve lost your chance at the offer. We recommend that you check them before you make your deposit. Below are the main T&Cs you should be aware of.

• Your first bet can be placed on any market - except each-way bets, at odds of 1/2 or higher.
• Supercharged odds do not count towards the promotion.
• Cashed out bets do not count towards the promotion.
• Rewards will be credited to the punter within 48 hours of placing the bet.

Pre-Match Offer 3/5

• Wonderful pre-match features for football betting
• High margins balanced by potential of being ‘Kwiffed’
• No esports or specials betting

kwiff’s sportsbook isn’t overly broad. Just 16 sports are covered by the bookie, although there are a wide variety of events offered within each. Nevertheless, if you’re someone who enjoys betting on more niche sports, kwiff certainly isn’t the place for you.

The above image shows kwiff’s pre-match offering for a Premier League clash between Tottenham Hotspur and Manchester City. As you can see, there are plenty of little features to aid punters in the betting process. Extensive statistics are provided, including win probability %, scoring conversion % and the average number of goals each team scores per time interval. Favoured line-ups and formations are also displayed, with the bookie offering an abundance of markets, too.

Nevertheless, kwiff’s brilliance in this regard would almost be undermined if their odds weren’t competitive.

So, to measure the quality of kwiff’s margins, we used the odds overround calculation. This is a percentage figure which is obtained when all the probabilities of an outcome of a bet are added together. Logically, this figure should come to 100%; however, this does not take into consideration the profit made by the bookie. For this reason, it is commonly accepted that an odds overround of less than 110% indicates good odds.

To carry out our little experiment, we picked three random football matches from the English Premier League, Italian Serie A, and UEFA Champions League. The results came to 116.48%, 116.12 % and 112.54%, indicating that kwiff’s margins are very high. There are certainly more generous odds out there, although the potential of being Kwiffed will undoubtedly entice punters – even if such a phenomenon is pretty rare.

You can display odds as either fractions or decimals with kwiff, with the minimum stake set at 10p. The maximum stake is unknown.

Esports

• Unfortunately, there were no esports events to bet on at the time of writing. Nevertheless, be sure to check out our esports betting tips to enhance your chance of betting success in this increasingly popular sector.

Virtuals

• A new betting sensation, virtuals have become massively popular amongst bookies. Their quick-paced nature means that your bets are decided in a matter of minutes. So far kwiff doesn’t offer this service, but with virtual sports betting continuing to rise, we wouldn’t be surprised to see it added in the future.

Other Specials

• Similarly, there are no specials to enjoy with kwiff either. It’s all sport and casino, we’re afraid.

Cash Out & Bet Builder

• You’re able to take full control of your bets with kwiff’s Cash Out features. Punters’ cash out totals could also be subject to a supercharge.

  The cashing out process is as follows: On mobile, simply swipe from left to right. Otherwise, just press the distinct button to cash our your bet. There will then be a countdown, after which you’ll find out whether you’ve been “Kwiffed” or not, adding another level of excitement and intrigue.

  Unfortunately, there is no Bet Builder of any kind.

Security 5/5

• Licensed by the Great British Gambling Commission
• Distinct emphasis placed on responsible gambling
• Plenty of account limits available for punters

kwiff is licensed and regulated by the Great British Gambling Commission for its operations in the UK. There’s a strong emphasis placed on responsible gambling, manifested through the bookie’s dedicated ‘Responsible Gambling’ section. This accessible via the ‘Help’ tab down the left-hand side of the homepage.

The page provides external sources for punters who require further help and support regarding their gambling. kwiff also discusses the risks of underage gambling and lists several tips to ensure your choices as a bettor remains safe and sensible.

You’ll also find a link to a self-assessment test on the Gamcare website, perfect for those who would like to review their current pattern of gambling behaviour.

Moreover, there are also several account limits you can set to prevent your gambling from spiralling out of control. As the above image highlights, kwiff allows customers to set Loss Limits, Deposit Limits, Reality Checks, Product Blocks, Time-Outs, and Self-Exclusions.

If you’re keen to know what the bookie is doing with your private data, a comprehensive Privacy Notice is available to view on the website. Top-tier SSL encryption is also used to protect your information.

Design & Usability 4/5

• Minimalistic and professional design
• Faultless technical performance
• No search bar

kwiff’s website design is cool, minimalistic and bereft of any gimmicky, cheap-looking advertisements. The font used throughout is bold, professional and aesthetic, with all the website’s features working together in collective harmony. A purple, black, and white colour scheme is ubiquitous.

The simplicity ensues with the site’s structure. The left-hand side of the homepage is consumed by tabs for the bookie’s sportsbook, casino, promotions and help links. A slim horizontal slider runs across the top of the homepage, where kwiff’s offered sports are accessible alongside featured events and in-play markets. The promotion slider is prominent underneath.

Importantly, the betting process is aided by the ever-presence of your bet slip on the right-hand side of the homepage. This is where punters can also find the box for ‘Trending Bets’.

While we noted some concerns over the poor organisation of in-play and featured events, everything comes together wonderfully to facilitate a user-friendly experience. We couldn’t find fault in the site’s technical performance, either.

The biggest disadvantage of kwiff is the lack of a search bar on the website. This is essential for searching for a particular game or event. kwiff’s alternative is a drop-down menu for specific dates and competitions within each sports tab. While this is well-organised, it doesn’t replace the possibilities offered by a search bar.

Other Products

There’s an obvious emphasis placed on the other products that kwiff provide, namely casino. Players can access a wide variety of casino games, including slots and table games, with weekly tournaments available to contest in.

kwiff also boasts a Live Casino promotion, rewarding players with 200 free spins on Book of Dead for every £20 wagered. You can wager every day for five consecutive days.