Kwiff Sports Betting Review (2021)

Ad Disclosure

Here at (TPP) we’re dedicated to building a trustworthy brand and strive to provide the very best content and offers for our readers. Please note that some of the links included on TPP may be affiliate links, which means we may earn a commission (at no additional cost to you) if you click on a link and subsequently open an account. We only recommend products and companies we use and trust. To learn more, visit our About Us Page. 

TPP Expert Rating: 4.2 / 5
  • Supercharged odds
  • Excellent customer service
  • Great selection of promotions
Latest Offer
Latest Offer
Bet £10 Get a £20 Surprise Bet

The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. #ad


UK Gambling Commission
UK Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Established in 2015


  • Random supercharged odds add plenty of excitement
  • In-play experience enhanced by subtle features
  • Well-designed and brought together website and mobile app
  • Efficient customer service


  • High margins
  • One payment option
  • No esports/specials offered
  • Random supercharged odds add plenty of excitement
  • In-play experience enhanced by subtle features
  • Well-designed and brought together website and mobile app
  • Efficient customer service
  • High margins
  • One payment option
  • No esports/specials offered

Following its establishment in 2015, Kwiff has made huge strides in the UK betting scene. Boasting intriguing idiosyncrasies, the bookie has emerged as a popular option for punters, with the possibility of your odds being “Kwiffed” a distinct selling point. Overall, Kwiff has become a notable player in an industry dominated by veterans, but how does the newbie compare to its competitors in our in-depth Kwiff review? Let’s dive in!

Registration Process
4.5 / 5

  • Several steps
  • Basic information required
  • Deposit to complete process

Kwiff Registration email address

There are several steps to creating an account with Kwiff. Although, only basic information is required. All the bookie requires is your email address (as shown above), a password (as shown below), name, date of birth, mobile phone number and address.

Kwiff Registration Password

You’re then asked whether you’d like to receive messages about any exclusive offers and rewards that Kwiff provide.

Kwiff Offers and Rewards

Once all your information has been filled out, a code will then be sent to the phone number you entered in order to activate your account. To complete the registration process, punters are required to deposit a minimum of £5 into their Kwiff account.


Deposits & Withdrawal Options
2.5 / 5

  • Lack of payment methods available
  • Quick and easy depositing process
  • Verification before first withdrawal

As we noted above, punters are required to deposit funds into their account to conclude their registration. Fortunately, however, this is a quick and easy process.

Kwiff Deposit

To deposit, all you need to do is access the account icon at the top of the homepage. There, you’ll need to follow the ‘My Wallet’ tab. Then, the above screen will greet you.

A click of the bold purple rectangle titled ‘Add new payment method’ kickstarts the process that merely involves filling out the financial formalities – card number, name on card, expiry date and security code. Punters can deposit between £5 and £10,000 but are limited to using only a debit card (VISA/Mastercard).

Cryptocurrencies are not available with this bookie.

Regarding withdrawals, they’re usually processed within three to five working days following your request.

Punters will have to be verified before making their maiden withdrawal. To verify yourself, you’ll need to email Kwiff’s support team a document that confirms your identity – drivers’ licence, bank statement, passport, etc. The bookie hopes to have you verified within 72 hours.


Welcome Offer
3 / 5

  • £10 surprise bet and 30 free spins
  • Takes control away
  • Rewards credited within 48 hours

Kwiff Welcome offer

Kwiff’s welcome offer consists of a unique £10 surprise bet and 30 free spins on one of the bookie’s slot games (Book of Dead).

A surprise bet is a random bet made by the bookie. It can be used on any market in any event and is generated by their algorithm. The reward takes the control away from the punter, even if you’re more likely to win via a computer-generated bet.

Nevertheless, to qualify for Kwiff’s welcome offer, you need to place a qualifying bet of £20+ on any market at odds greater than evens. Rewards will be credited within 48 hours of the conclusion of your qualifying bet, with each new customer entitled to this offer once.

What important to note about Kwiff’s welcome offer is that you get to keep your stake and the surprise bet has no wagering requirements.


Sportsbook Promotions
4.5 / 5

  • Supercharged odds – ‘Kwiffed’
  • Sport-specific promotions
  • Promos frequently updated

Kwiff Sports Page

The promotion that sets Kwiff apart from its competitors is the concept of being ‘Kwiffed’. This promotion grants supercharged odds at random to punters, adding a sense of excitement to every bet you place with the bookie. There’s always a chance that your bet will be exponentially boosted.

Your cash out total can also be subject to sporadic supercharging.

Kwiff also boasts a whole host of sport-specific promotions. For example, their football promos at the time of writing this Kwiff review, include Money Back and Goal Frenzy. The former involves punters being rewarded via a surprise bet should the team they back lose from a winning position at half-time. The latter, meanwhile, is typically available on the most popular football matches – the Champions League semi-final ties, for example – and involves the bookie rewarding those who opt-in via surprise bets for every goal scored in the game.

Champions League Promotion

Horse racing promotions include Money Back if your horse finishes second to the favourite, as well as First Past the Post.

Kwiff’s US Acca shield gifts punters their stake back (up to £20) if one of their selections in a US sports acca lets them down – the reward is, of course, credited as a surprise bet.

VIP/Loyalty Program

Kwiff Loyalty Club

Kwiff’s loyalty scheme is pretty tame. Their Loyalty Club rewards customers for placing a £10 bet every day in the week (Monday-Friday) via £5 in cash – gifted to punters by midday on Saturday.

Overall, we would have liked to see more from this, however since many online bookies do not even offer a rewards programme, we are still glad to see one at Kwiff.


Pre-Match Offer
3 / 5

  • Wonderful pre-match features for football betting
  • High margins – although, potential of being ‘Kwiffed’
  • No esports or specials betting

Kwiff Pre-match offer

Kwiff’s sportsbook isn’t overly broad. Just 11 sports are covered by the bookie, although there are a wide variety of events offered within each. Nevertheless, if you’re someone who enjoys betting on the more niche sports, Kwiff certainly isn’t the place for you.

The above image shows Kwiff’s pre-match offering for a Champions League first-leg clash between Chelsea and Real Madrid. As you can see, there are plenty of little features to aid punters in the betting process. Extensive statistics are provided, including win probability %, scoring conversion % and the average number of goals each team scores per time interval. Favoured line-ups and formations are also displayed, with the bookie offering an abundance of markets, too.

Nevertheless, Kwiff’s brilliance in this regard would almost be undermined if their odds weren’t competitive.

So, to measure the quality of Kwiff’s margins we used the odds overround calculation. This is a percentage figure which is obtained when all the probabilities of an outcome of a bet are added together. Logically, this figure should come to 100% however this does not take into consideration the profit made by the bookie. For this reason, it is commonly accepted that an odds overround of less than 110% indicates good odds.

To carry out our little experiment, we picked three random football matches from the English Premier League, Italian Serie A, and UEFA Champions League. The results came to 116.48%, 116.12 % and 112.54%, indicating that Kwiff’s margins are very high. There are certainly more generous odds out there, although the potential of being Kwiffed will undoubtedly entice punters – even if such a phenomenon is pretty rare.

You can display odds as either fractions or decimals with Kwiff, with the minimum stake set at 10p. The maximum stake is unknown.


Unfortunately, there were no esports events to bet on at the time of writing. Nevertheless, if you enjoy such betting, be sure to check out our esports betting tips to enhance your chance of betting success in the gaming world.

Other Specials

Similarly, there are no specials to enjoy with Kwiff either. It’s all sport and casino, we’re afraid.

Cash Out & Bet Builder

You’re able to take full control of your bets with Kwiff’s Cash Out and Partial Cash Out features. Punters’ cash out totals could also be subject to a supercharge.

The cashing out process is as follows: On IOS (Apple), Android and tablet devices you swipe to cash out (left to right). On the mobile web app, you simply press the distinct button to Cash Out. There will then be a countdown, after which you’ll find out whether you’ve been “Kwiffed” or not. Once again, the process adds extra excitement and intrigue.

There is no Bet Builder of any kind, however.


Live Offer
4.5 / 5

  • Impressive live experience
  • In-play stats, timelines, commentary
  • No live streaming

Kwiff Live

Kwiff’s live offering is certainly sufficient. The in-play tab is located across the horizontal slider towards the top of the homepage. Once that’s been accessed, a vertical list of all in-play events will entrench the centre of the page. However, there’s no real organisation or segregation of the live events. Events across all sports are listed without separation.

Nevertheless, the live experience is very impressive. The above image depicts an in-play football event between Sydney FC and Melbourne Victory in the A-League, an event which is unlikely to garner much interest. However, Kwiff provides detailed live statistics of the contest, including the average minutes of each team in attack, while head-to-head records, live win probability % are also supplied.

Kwiff Timeline Feature

Kwiff’s timeline feature, as shown above, gives punters a comprehensive summary of ongoing events, with lineups, formations and a range of in-play markets accessible as well.

The only downside is that there is no live streaming service. Otherwise, we’d find very little to fault Kwiff’s live offering.


5 / 5

  • Licensed by the Great British Gambling Commission
  • Distinct emphasis placed on responsible gambling
  • Plenty of account limits available for punters

Kwiff License

Kwiff is licensed and regulated by the Great British Gambling Commission for its operations in the UK. There’s a strong emphasis placed on responsible gambling, with such an emphasis manifested through the bookie’s dedicated ‘Responsible Gambling’ page – accessible via the ‘Help’ tab down the left-hand side of the homepage.

The page provides external sources for punters who require further help and support regarding their gambling. Kwiff also discusses the risks of underage gambling and lists several tips to ensure your gambling remains safe and sensible. A section on Kwiff’s responsible gambling FAQ’s section provides a link to a self-assessment test on the Gamcare website.  This test is perfect for those who are unsure of just how troubling their current gambling situation is.

Kwiff My profile menu

Moreover, there are also several account limits you can set to prevent your gambling from spiralling. As the above image highlights, Kwiff allows customers to set Loss Limits, Deposit Limits, Reality Checks, Product Blocks, Time-Outs and a Self-Exclusion.

If you’re keen to know what the bookie is doing with your private data, a comprehensive Privacy Notice is available to view on the website. Top-tier SSL encryption is used to protect your data.


Service & Customer Support
5 / 5

  • Robust FAQ’s section
  • Support 24/7
  • Efficient live chat service

Kwiff’s rigorous FAQ’s section should mean that usage of their customer support service is rare. Nevertheless, if you need a query resolving, their support staff are on hand 24/7 to provide assistance.

You can contact Kwiff via email and live chat. Currently, there is no telephone or social media contact.

To put the efficiency of Kwiff’s customer support to the test, we utilised their live chat service to resolve our query regarding the bookie’s offered payment options.

Kwiff chat

After accessing the ‘Help’ tab, the small live chat pop-up automatically appeared in the bottom right-hand corner of the page. First, we had to type in our query before our session commenced.

As you can see above, we were gifted a warm welcoming.

Kwiff chat messages

Kwiff’s support staff were swift in resolving our query, taking a matter of seconds from initial contact to provide us with a quick and simple response. We had a follow-up question as well…

Kwiff Chat messaging

That was answered swiftly and succinctly.

Kwiff Chat messages

Overall, our experience with Kwiff’s support staff was excellent. Faultless. They were efficient, friendly and markedly helpful.


Design & Usability
5 / 5

  • Minimalistic and professional design
  • Simple structure
  • Faultless technical performance

Kwiff Website Design

Kwiff’s website design is cool, minimalistic and bereft of any gimmicky, cheap-looking advertisements. The font used throughout is bold, professional and aesthetic, with all the website’s features working together in collective harmony. A purple, black and white colour scheme is ubiquitous.

It’s a really well-designed site, overall, one that’s only available in English.

The simplicity ensues with the site’s structure. The left-hand side of the homepage is consumed by tabs for the bookie’s sportsbook, casino, promotions and help links. A slim horizontal slider runs across the top of the homepage, where Kwiff’s offered sports are accessible alongside featured events and in-play markets. The promotion slider is prominent underneath.

Importantly, the betting process is aided by the ever-presence of your betslip on the right-hand side of the homepage. This is where punters can also find the box for ‘Trending Bets’.

While we noted some concerns over the poor organisation of in-play and featured events, everything comes together wonderfully to facilitate a user-friendly experience. We couldn’t find fault in the site’s technical performance, either.


4.5 / 5

  • Available for both Apple and Android users
  • Technical proficiency
  • Crisp design

Kwiff’s mobile app is brilliant. Its crisp technical efficiency is distinct, while the design remains slick and professional. Fortunately, both Apple and Android users are able to access the app as it’s available to download for free via both the App Store and Google Play.

The structure isn’t too dissimilar to the website. A horizontal slider runs across the top of the homepage, consumed by the bookie’s sportsbook, in-play and featured events. While there is little organisation regarding the vertical drop-down list for both featured and in-play markets, the structure of the app is still superb – aiding your betting experience.

Other Products

Kwiff Other Products

There’s an obvious emphasis placed on the other products that Kwiff provide, namely Casino. Punters can access a wide variety of casino games, including slots and table games, with weekly tournaments available to contest in.

Kwiff also boasts a Live Casino promotion, with punters being rewarded with free spins on a specific game for every £5 deposit. Multi-game tournaments are also available, with punters automatically entering should they spin and win on one of the selected games. Prizes are on offer for those who finish in the top 50 at the climax of the event.

Kwiff Casino Promotions

Unfortunately, however, there’s currently no welcome offer for new customers to enjoy and while there’s a tab for Virtual Sports, no virtual events were running at the time of writing.

ThePuntersPage Final Say

There’s a uniqueness about Kwiff that we like, and there’s no doubting that plenty of punters will be enticed by the potential of their bets being ‘Kwiffed’ at random. They execute the finer details with the utmost distinction, with their website and mobile app both superb. Not to mention their impressive live offering and intriguing promotions. Sure, they could offer esports, boast a broader sportsbook and more payment options but, overall, Kwiff excels in almost every compartment and we certainly recommend that you give it a try!

What do you think of Kwiff?

Name *
Review heading *
Your rating text *
I assure you that I have only posted this text on
Your rating *

4.2 / 5