VIP programs and loyalty schemes add extra value to your betting in the form of bonuses, offers, gifts, prize draws and additional perks. Here, we will explore the best VIP programs the betting the world has to offer.
Table of Contents
- Best Betting Sites We Recommend for VIP Programs
- Comparison of Best VIP 2021 VIP/Loyalty Programs
- Best Betting Sites for VIP/Loyalty Programs Ranked
- What Do We Consider a VIP/Loyalty Program?
- Best VIP Program Betting Sites Reviewed – Casino and Sportsbook Loyalty Programs
- What Makes a Good VIP/Loyalty Program?
- How Do I Get Invited to a VIP/Loyalty Program?
- What Other Promotions Are Available to Loyal Users?
- VIP/Loyalty Programme FAQs
- ThePuntersPage Final Say
T&Cs APPLY, 18+ ONLY
T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
T&Cs APPLY, 18+ ONLY
New customers only. Min Deposit: £10. First deposit matched up to £10. 1x wagering at odds of 1.75+ (7/4) to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. #ad
T&Cs APPLY, 18+ ONLY
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad
T&Cs APPLY, 18+ ONLY
New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad
T&Cs APPLY, 18+ ONLY
Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad
T&Cs APPLY, 18+ ONLY
18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. #ad
T&Cs APPLY, 18+ ONLY
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad
T&Cs APPLY, 18+ ONLY
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad
T&Cs APPLY, 18+ ONLY
Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad
T&Cs APPLY, 18+ ONLY
Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake
Comparison of Best VIP 2021 VIP/Loyalty Programs
Here are our top 10 favourite sports betting loyalty programs, and how they compare at a glance.
|Betting Site||VIP Points||VIP Tiers||Prizes||Cashback||Free Bets||Exclusive Offers|
Best Betting Sites for VIP/Loyalty Programs Ranked
What Do We Consider a VIP/Loyalty Program?
What can be considered to be a VIP/Loyalty program is actually quite a bit broader than you might imagine. The vision of tiers and points is true in many cases, and often they make up some of the best loyalty program betting options, sports betting loyalty program or otherwise, out there.
You’ll find many on our list below.
However, in truth, we would view any promotion which rewards long term, consistent use of a betting site to be a loyalty program. The distinction we would make between a loyalty program and a regular promotion is that the latter can generally be accessed regardless of how often you use the site. This is why the best free bets no deposit betting offers are not considered for the best VIP program betting promotions. Other than that, the sky is the limit, whether we’re talking desktop or the top 10 VIP betting apps.
Best VIP Program Betting Sites Reviewed – Casino and Sportsbook Loyalty Programs
1. William Hill
For starters, you will receive exclusive promotions and bonuses not available to regular members. If you are aware of how generous William Hill’s promotions can be, like their Bet £10 Get £40 offer, this is likely a very intriguing prospect. In addition, increased comp point conversion rates are also offered, alongside flexible account controls. Speaking of flexing, the muscles of this international giant are truly on show, with some special hospitality invitations to sporting events throughout the world.
The specifics of what events could be offered are a fluid proposition, much like the rest of this VIP criteria. This is a betclub VIP William Hill style, invitation-only, as this British behemoth takes its responsible gaming duties seriously and wishes to ensure everyone invited can be carefully reviewed by their responsible gambling team.
It is far from the only example of this kind of VIP program, but it is arguably one of the best. This is in part down to what is offered by this scheme specifically, but also because of their reputation for consistent excellence. Exclusive promotions would not mean much if William Hill weren’t already known for brilliance in this regard. The casino club at William Hill is as much an addition to their greatness as it is a reflection of it.
This is one operator which knows how to reward the loyalty of its users. First and foremost is Betway Plus, where you receive tier tokens as a result of betting on both your favourite casino games and sportsbook markets. Yes, you read that right. Unlike the majority of the best loyalty program betting options, this one does not make you choose between the sports betting loyalty program and the casino alternative.
The way it works is simple. Every £10 wagered will earn you 5 tier tokens, and how many tier tokens you earn that month shows you which betting rewards tier you are placed in. They are also a redeemable currency available to spend after 5000 plus points with a 90 day cut-off rate. These can be converted into bonus and free bet money, meaning you can use your tokens to win real cash.
For example, you can get £10 in casino bonus credits, or £3 as a free sports bet.
Important to note with regards to terms and conditions is that different games do contribute different degrees. Here’s what you can expect if you are contributing through casino games.
And you’ll see something similar for the sportsbook:
In a way, Betway don't have just one VIP promotion – they have several. There are also several free bookmaker VIP clubs (or at least, VIP-worthy clubs) across sports, esports betting, and casino games. This showcases the versatility and generosity which makes this bookmaker and this top pick for best VIP program betting such a stand out.
Betiton’s VIP bet club is 7-tiered, and comes with several exclusive benefits. As a new member, you will be placed at the New Member VIP level. Irrespective of your VIP tier, you will receive 1 Reward Point for every $40 (Real money) that you stake.
When you earn enough Reward Points, you will be promoted to a new VIP level. Your redemption rate varies from level to level. Here is how Betiton’s VIP scheme works:
|Level||Points Range||Redemption Rate|
|Premium VIP||Invite Only||20|
|Prestige VIP||Invite Only||15|
When you progress to a new VIP level, you will receive a greater offering of perks.
As a Platinum VIP member, you will receive a 3-day welcome package, which includes a $50 bonus (1st day), a bonus on all deposits (2nd day), an exclusive cashback offer (3rd day), express cash out, a birthday bonus, VIP invitations, a personal account manager, personalised offers and a monthly cashback.
The tiers utilised by Betiton really helps establish them as a great all-rounder. Unlike many, they don’t leave the VIP rewards to the ultra-elite of high rollers. This is in line with their many other great benefits, which makes them not just the creators of one of the best VIP programs, but also home to some of the best promotions generally, including excellent cash out options and additional bonuses like the Betiton Welcome Offer and accumulator winnings boosts.
It’s no surprise to see Betfair on a best of list for pretty much anything betting related; they are always considered among the best betting exchange sites, for instance. But one area where we don’t think they quite get enough credit is in how dedicated they are to their loyal users. This is not a typical bet club VIP scenario – there are no tiers or fancy titles for when you go up a notch. However much we do enjoy such frivolities, Betfair are all business.
You could go with Rewards Plus, where you get things like free accumulators every month, or the standard rewards account, which includes free spins. There are also cash prizes and the ability to change the commission rate from 8% to 2%, based on how many other privileges you want to trade in. You could even say this is three Betfair VIP program options in one.
For those of you looking for something a little more straightforward, 888sport’s VIP Rewards Program offers an enticing cashback offer. As a VIP member (you will become a VIP member upon registering at the betting site), you are automatically registered to take part in this program. You can win a cash prize up to £500 on a weekly basis if you place real money in-play or pre-match bets at odds of 1/2 or greater (single bets and multiple bets are permitted).
Here is how 888sport’s VIP program works:
|Weekly Stake Amount||Cash Reward|
|£250 - £999||£25|
|£1,000 - £2,499||£50|
|£2,500 - £4,999||£75|
|£5,000 - £9,999||£125|
|£10,000 - £19,999||£250|
|£20,000 or more||£500|
This is an incredibly simple betting VIP program, which is as easy to understand as it is accessible. Far too often we find that loyalty schemes keep the criteria of betting rewards shrouded in mystery, making it impossible for us to provide any kind of recommendation or analysis.
This is a breath of fresh air in comparison, and, beginning at £250, one which will be useful to many regular users. Thanks to their wonderful mobile options too, we’d also consider this among the top 10 VIP betting apps.
EnergyBet has put out their best VIP program betting effort to date, with an entire shop on their site dedicated to helping people make the most out of their favourite bookmaker.
You collect Energy Points every time you play on their casino. For every £5 bet on casino games, you get 1 point, with a point for every £100 wagered on table and live casino games.
|Game||Stake Needed To Receive 1 Point|
|Table/Live Casino Games||£100|
Important to note too is that “casino games” represents a rather broad selection of options, meaning there are plenty of bargain priced points up for grabs. Even more so when you consider that you can receive even more points through recurring events and game of the week selections.
EnergyBet’s creativity strikes elsewhere on the bonus page too, as this best loyalty program betting extravaganza is weaved into the fabric of other bonus offers. This allows for one of the most multifaceted promotions we have come across, not just among the best VIP program betting options, but anywhere.
And it is fittingly great because it represents a betting extravaganza of goodies. There is a gifting team to provide special presents during birthdays, anniversaries and holidays, invitations to hospitality events, a private WhatsApp service, exclusive bonus offers, a lowering of rollover requirements on existing promotions, faster withdrawals, access to VIP tournaments and more.
In terms of the sheer volume of different ingredients in this glorious, best VIP programme betting cocktail, this one is hard to compete with.
So, why doesn’t it rank even higher? Well, when we talk about exclusive clubs, there is arguably no purer example than this, with only 1000 members of “The Ten Club” with reservations at this most elite of online destinations. If you want to find out more, we suppose the best you can do is contact the team and ask for more information. Do note, though, that as they are committed to Responsible Gaming and do not wish to encourage people to bet beyond how they would usually, they do not suggest any specific criteria.
8. Paddy Power
Paddy Power offers a loyalty scheme called “Paddy’s Rewards Club”, which entails you winning a free bet up to £10 and/or a Power Up on a weekly basis. Here is how the Paddy Power VIP program works:
- If you place a single £5 bet, you will receive a Power Up.
- If you place five bets at £5-£9, you will receive a £5 free bet, and a Power Up.
- If you place five bets at £10 or more, you will receive a £10 free bet, and a Power Up.
Your account will be credited with these rewards the following Monday. You can win a maximum of one free bet and one Power Up on a weekly basis. It must be noted that you have to place a qualifying bet at odds of 1/2 or greater. A received free bet or Power Up must be used within 7 days.
When you back up the colossal selection of betting markets available with some of the finest odds the betting universe has to offer, it’s easy to see why this Irish legend remains so revered today. Their Reward Club is just the cherry on the cake.
Where this one really flies high, perhaps more than any on this list, is that it really is a loyalty program accessible to the casual user. We have talked a lot here about the importance of a betting VIP program to have options for less extravagant bettors, but this takes it a step further, providing great benefits for relatively small bets of a fiver at a time. This means it may not be ideal for very high rollers, the kind after the highest deposit betting sites. However, that kind of variety is why we’re so happy there’s so many amazing betting options out there.
And it’s not just the scope of Paddy Power’s betting markets which help elevate this scheme – the rewards are next level too. As a member of the Paddy Power VIP Program, you may receive tickets to live events, third-party product discounts and other free stuff outside the usual.
Furthermore, there’s also a exclusive Paddy Power VIP program for Bingo users, who can receive Paddy Power loyalty points. Like many greats, the key to the success here is simplicity. You receive 120 Paddy Power Loyalty Points for every £10 spent on Bingo. You can also receive Paddy Power loyalty points for playing slots and card and table games – a tenner on each will net you between 5 and 20 points. Fans of the finest Bingo sites can exchange these Paddy Power loyalty points for bonus funds, as a final fantastic promotional flourish.
9. Colossus Bets
Colossus Bets offer a pool-based loyalty betting scheme made up of 3 levels. If you bet at least £5 on a weekly basis, you will win FreePlay rewards every Monday. If you bet the below-mentioned amounts on a weekly basis, you will fall into either of the three tiers:
- Bronze – £5 – £24.99
- Silver – £25 – £74.99
- Gold – £75+
If your weekly spend falls into any of the above-mentioned loyalty levels, you will receive FreePlay rewards as per the below-mentioned FreePlay rewards scheme:
- Bronze – Flexible 4-line 20p FreePlay
- Silver – Flexible 4-line 50p FreePlay
- Gold – Flexible 6-line £1 FreePlay
As a Syndicate captain, any funds contributed towards your own Syndicate does not count towards this loyalty scheme – only Solo and Syndicate contributions count. This, like the terms and conditions generally on Colossus Bets, feels fair.
The Colossus Bets VIP Program is similar to the Paddy Power example, not least because it seems focused on fivers as its benchmark for rewards. The distinction, of course, comes from the very thing which makes Colossus Bets so unique in the first place and that is the utilisation of pool-based betting as its key selling point. In fact, it is one of the greatest pool betting sites in the UK.
This shows that you can offer something distinct while not having to compromise on promotional quality. The bookie's mobile focus also makes theirs one of the top 10 VIP betting apps, as well.
We’ve seen plenty of different kinds of sports betting loyalty program options in our list, providing great diversity. The offer by SportNation is actually a combination of a couple of our favourites. First off, there is the “SportNation Plus Members Club”. This offers benefits such as:
- Free and reduced tickets to live events
- Exclusive rewards, including free bets and spins
- Personal account manager
- Faster withdrawals
- Invitations to exclusive members-only events
If you want to become a member, you simply have to contact the team and ask to be accepted. This allows them to review your account individually in order to ensure you are gambling responsibly, and is a great way of helping people stay in control, without leaving people waiting to receive an email.
There’s a rewards store, where you receive points for all bets on Doubles, Trebles and 4-folds with odds of 1.4 or above, or 5 folds and beyond with odds of 1.6 or above. Check out how all this works in the screenshots below. We think you’ll agree it’s a fitting end to our look at the absolute best of the best sports betting loyalty program options out there.
What Makes a Good VIP/Loyalty Program?
We’ve shown you ten of our favourite casino and sports betting loyalty program options, and have also given you an idea of what to expect from the best loyalty program betting options out there.
However, if you’re still unsure of which of these could be right for you, or perhaps you’re weighing up the merits of something not on our list, you may be wondering what makes one of the finest casino or sports betting loyalty program selections what they are. Here, we’re going to break down our five-step criteria for our bookmaker recommendations.
Step One: Reward Generosity
This one is nice and simple. The best sports betting loyalty program, or any other kind, has to offer something of tangible value superior to most of their competitors. This isn’t just about what you get as part of the loyalty program, but what you get compared to what you put in. The more you get for less, the better. It could be free spins, free bets, cash rewards, whatever, so long as it is worth the efforts of the user.
Step Two: Creativity
People often wrongly think that the best loyalty program betting options are largely the same. While they do all need to reward long-term loyalty to be considered, we would say that beyond that, the only limitations are in the hands of the bookmaker, in generosity, creativity and originality. As you can see from our top ten list. there’s all sorts out there, with the best VIP program betting options including on-site stores, holiday giveaways, exclusive merchandise and more. If an operator can come up with something new, or a unique twist, and back that up with quality, then they might find themselves among our best loyalty program betting picks.
Step Three: Community Elements
One thing we really appreciate about betting VIP programs is their ability to craft a more personal experience between the site and its users. Whether this is through events, exclusive tournaments, or just through an ongoing sense of reward and appreciation, we always enjoy the sense of community great VIP betting sites can provide. The best promotions in general, not just the sports betting loyalty program bonuses, don’t just add monetary value – they provide a better betting experience as well.
Step Four: Availability
Exclusivity is a big part of what makes any betting VIP program. However, we do like to see an increased availability wherever possible for the most part. For instance, we think that the best casino and sports betting loyalty betting promotions should be available to as many people geographically as possible, and across as many betting preferences as can be managed.
Whether you are interested in the best esports betting sites, or perhaps the greatest slots sites for casino fans, we’d like to see a bet club VIP everywhere. It should also be available on mobile, hence why many of our picks could also certainly be considered among the top 10 VIP betting apps.
Step Five: How Well It Works With Other Promotions
This point is actually twofold. Some of the best loyalty program betting bonuses actually make a point of working in tandem with other promotions. It could be, for instance, that a points-based system crosses over to a welcome bonus, where additional points are offered to new players. Or it could be that the free spins you receive can be played on a game of the week. This is something we really enjoy, and think helps bring a betting site together for a more complete experience.
But just as important is how well the best sports betting loyalty program candidate fits in as part of the promotional offering more generally. No bonus is an island in the modern world of online betting, and this means that the quality elsewhere has an impact. Let’s say you have a very exclusive bet club VIP program – one really aimed at high rollers. How good this bonus is in part depends on whether there are also bonus options useful to casual users, so everyone can find something to add value. The best VIP program betting solutions know that they are part of a bigger picture.
How Do I Get Invited to a VIP/Loyalty Program?
VIP betting sites that do not advertise a casino or sports betting loyalty program may offer access on an invite-only basis. Depending on the amount of money that you stake on a periodic basis (usually monthly), a betting site’s VIP team may review your account and invite you accordingly.
The reason for this often has to do with Responsible Gaming. Some betting sites have told us that they do not wish to encourage people to bet differently, and prefer to therefore take it upon themselves to decide who they can fairly and safely offer VIP services to.
In some instances, you can also contact the customer service team yourself to ask if you can join their VIP programme, at which time they will review your account. It is a safeguard, and not an indicator of any kind of lack of quality in a loyalty offer. In fact, a few of our sports betting loyalty program picks fall into either one of these categories.
Put simply, how you get invited to a betclub VIP program, or get accepted upon your request to your preferred VIP betting sites, is to bet regularly.
There are several indicators that work against being invited to bookmaker VIP clubs. If you bet on a periodic basis only, stake low sums of money, bet at low odds, or withdraw funds from your account on a frequent basis, you may not be deemed eligible. To be considered for a VIP program, you will most likely need to place in-play bets, vary your betting style, and make regular deposits.
However, that does not mean that you should ever bet beyond your limits for this or any other reason.
If how you can bet safely does not entitle you to bookmaker VIP clubs, then you should not chase it any more than you should chase losses. The best casino, poker or sports betting loyalty program bonuses can offer great value, but that should never be put before your financial safety.
What If the Terms and Conditions Are Unclear?
Because some sites choose to keep things on an invitation-only basis, or because they like to make their rewards fluid and tailored to the individual, the terms and conditions of all rewards for a loyalty scheme may be unclear.
Now, this does not mean that the program is bad or that the terms are unfair.
It could just as easily mean that they want to be flexible in what they can offer. It does, however, make things tough from an analytical perspective. How, for instance, can we say what the best VIP program betting options are, when we cannot say what they offer? We will often stay neutral in a review if this is the case. From your perspective, going with a quality bookmaker generally is the best way of ensuring a satisfying experience with fair betting rewards.
The Distinctions Between Casino and Sports Loyalty Promotions
As you can plainly see from our list of the best VIP program betting schemes, both casino and sportsbook fans can enjoy great loyalty programs. Just to be clear though, not all loyalty programs are for both sportsbook and casino users.
Many are for one or the other, although occasionally some pull double duty. It is more common to see casino VIP programs than sportsbook loyalty schemes, but both are relatively common.
Key differences between them naturally include what sort of bets qualify towards tier/points criteria, and also the percentage to which they contribute. Slots, for instance, tend to provide 100% contribution, whereas something like video poker may be much less.
Sports markets tend to be more consistent in this regard, although some markets may not qualify. This should be made clear in the terms and conditions. The best loyalty program betting for casino candidates also can offer things like rakeback for fans of the best poker sites, as well as free spins.
What Other Promotions Are Available to Loyal Users?
Of course, an operator doesn’t have to be one of the best loyalty program betting options to provide rewards for regular users. There’s a whole betting buffet of wonderful promotions out there beyond the welcome bonus, and if you’re curious, here’s five of our favourites to get you started.
VIP/Loyalty Programme FAQs
❓ What is the difference between a VIP program and a loyalty scheme?
They both refer to a kind of promotion that provides rewards for long-term users. There is no conceptual difference between these terms, but different operators like to use different names for promotions of all kinds to distinguish themselves.
✉ How do I receive an invitation to a VIP club?
If the loyalty scheme is invite-only, then your invitation will be likely be based on how frequently and how much you bet on that site.
💲 What does a good VIP program offer?
We would say that to be considered among the best sports betting loyalty program options, you would need to provide quality rewards for a reasonable amount of use/deposits/bets on the site. The reward to loyalty ratio generally defines the good from the bad here.
💰 Can I redeem loyalty points for real money?
This depends on the individual site and reward program, but often, yes you can.
💸 What are some other common rewards from the best loyalty program betting options?
Really, the operator can offer any reward they wish. Having said that, we would say that free spins, free bets and other exclusive promotions are among the most common.
ThePuntersPage Final Say
While VIP programs don’t always provide value for more casual users, they should always be considered a positive, even if a particular loyalty scheme might not strike your fancy. There is arguably no better indication of how a betting site views its customer, and the generosity of the operator, than the appearance of one of the best loyalty program betting promotions.
Furthermore, there may be one perfect for you even if you don’t expect it.
We have been consistently surprised by the accessibility of many of the best VIP program betting candidates from our top 10 list. All you need to do is try one out for yourself!