The Best Betting VIP/Loyalty Programs in the UK

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Last Updated on: 17.03.2023

VIP programs and loyalty schemes add extra value to your betting in the form of bonuses, offers, gifts, prize draws and additional perks. Here, we will explore the best VIP programs the betting the world has to offer.

What Do We Consider a VIP/Loyalty Program?

What can be considered to be a VIP/Loyalty program is actually quite a bit broader than you might imagine. The vision of tiers and points is true in many cases, and often they make up some of the best loyalty program betting options, sports betting loyalty program or otherwise, out there.

You’ll find many on our list below.

However, in truth, we would view any promotion which rewards long term, consistent use of a betting site to be a loyalty program. The distinction we would make between a loyalty program and a regular promotion is that the latter can generally be accessed regardless of how often you use the site. This is why the best free bets no deposit betting offers are not considered for the best VIP program betting promotions. Other than that, the sky is the limit, whether we’re talking desktop or the top 10 VIP betting apps.

Here you can also check UK betting promotions:

Best Betting Sites We Recommend for VIP Programs

The Pools Logo
The Pools
  • £5 Free Bet Club
  • Competitive and consistent odds
  • Maximum of one free bet a day and seven per week

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. #ad

  • VIP benefits
  • Huge amount of betting variety across mainstream and lesser known markets
  • Excellent Welcome Bonus

18+ | New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Gamble Responsibly. Full T&Cs apply. #ad

  • Great VIP program
  • Huge amount of betting markets
  • Round the clock customer service

18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. #ad

Kwiff Logo
  • Exclusive VIP Club
  • Excellent customer service
  • In-play experience enhanced by subtle features

The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1/2 as your first bet. The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. Full T&Cs apply. #ad

10bet logo
  • The Ten Club Programme
  • Personal Account manager assigned
  • Exclusive and personal membership

18+; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; Terms apply; 18+ #ad

  • Excellent VIP Program
  • More than 35 sports to choose from
  • Consistently very good odds

Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | | | Play responsibly! Full T&Cs apply #ad

  • Excellent Loyalty Program
  • Decades of experience
  • VIP Offers for Bingo and Casino

*New UK customers (Excluding NI) only. Mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. Full T&Cs apply. #ad

SBK logo
  • The best mobile only sportsbook in the UK
  • Players can submit betting tips and feedback
  • Very generous deposit limits

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. #ad

Paddy Power logo
Paddy Power
  • Special VIP customer promotions
  • International streaming
  • Top option for horse racing

New Customer Offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Full T&Cs apply. #ad

  • Fantastic betting promotions
  • Super loyalty scheme in The Grid
  • VIP Benefits

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. #ad

William Hill
  • Quality customer support especially for VIP customers
  • Unique special bets outside of sports
  • Fantastic mobile app

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

Comparison of Best VIP 2023 VIP/Loyalty Programs

Here are our top 10 favourite sports betting loyalty programs, and how they compare at a glance.

Betting SiteVIP PointsVIP TiersPrizesCashbackFree BetsExclusive Offers
William HillXXX
Paddy PowerXXX

Best VIP Program Betting Sites Reviewed – Our Favourite 3 Sportsbook Loyalty Programs

1. bet365

(Source: bet365)

bet365 has a lucrative loyalty programme for their Poker players, called the Loyalty Club. When playing on the Poker tables at bet365 you can earn what they call ‘Status Points' which are the unit of measure to define your loyalty standing. Each £1 spent will attribute to 10 Status Points. Once you have earned a number of Status Points you can move on to the next ‘Loyalty Step' within your loyalty level. Each ‘Loyalty Level' consists of a fixed amount of loyalty steps that must be completed to progress. Each step grants you access to a larger selection of rewards. Within the loyalty programme you will also find loyalty missions and loyalty tournaments – so there are lots of perks to unlock.

2. Betway

(Source: Betway)

Betway do not currently have a VIP offering, but they have a lot of loyalty bonuses for existing customers. The most popular are:

  • Free Bet Club
  • Betway Boosts
  • Predictor Games (4 to Score / 4 to Win)

Betway Sports Loyalty Free Bets & Bonuses

Football: Bet £20 on Bet Builder or pre-built bets, get £5 Free Bet (on selected matches)

Football: Bet £20 on trebles, accas or Bet Builder bets, get £5 Free Bet (on selected days)

Racing: ITV Money Back 2nd, 3rd, 4th

Betway Casino Loyalty Free Bets & Bonuses

Sports Rewards Club (wager £50 on slots between Monday – Thursday, get a £5 free bet),

Slots Rewards Club (Wager on slots between Friday to Sunday. The more you wager, the more you'll be rewarded)

Live Rewards Club (get Bonus Spins, Bonus Credits and Free Sports Bets when you play at any Live & Real Dealer table. Opt-in, deposit £20, then earn rewards if you wager £20+ between Monday – Thursday.

3. 888sport

888sport VIP Rewards banner saying "Earn up to £500 in cash weekly!"
(Source: 888sport)

For those of you looking for something a little more straightforward, 888sport’s VIP Rewards Program offers an enticing cashback offer. As a VIP member (you will become a VIP member upon registering at the betting site), you are automatically registered to take part in this program. You can win a cash prize up to £500 on a weekly basis if you place real money in-play or pre-match bets at odds of 1/2 or greater (single bets and multiple bets are permitted).

Here is how 888sport’s VIP program works:

Weekly Stake AmountCash Reward
£250 - £999£25
£1,000 - £2,499£50
£2,500 - £4,999£75
£5,000 - £9,999£125
£10,000 - £19,999£250
£20,000 or more£500

This is an incredibly simple betting VIP program, which is as easy to understand as it is accessible. Far too often we find that loyalty schemes keep the criteria of betting rewards shrouded in mystery, making it impossible for us to provide any kind of recommendation or analysis.

This is a breath of fresh air in comparison, and, beginning at £250, one which will be useful to many regular users. Thanks to their wonderful mobile options too, we’d also consider this among the top 10 VIP betting apps.

What Makes a Good VIP/Loyalty Program?

We’ve shown you ten of our favourite casino and sports betting loyalty program options, and have also given you an idea of what to expect from the best loyalty program betting options out there.

However, if you’re still unsure of which of these could be right for you, or perhaps you’re weighing up the merits of something not on our list, you may be wondering what makes one of the finest casino or sports betting loyalty program selections what they are. Here, we’re going to break down our five-step criteria for our bookmaker recommendations.

Step One: Reward Generosity

This one is nice and simple. The best sports betting loyalty program, or any other kind, has to offer something of tangible value superior to most of their competitors. This isn’t just about what you get as part of the loyalty program, but what you get compared to what you put in. The more you get for less, the better. It could be free spins, free bets, cash rewards, whatever, so long as it is worth the efforts of the user.

Step Two: Creativity

People often wrongly think that the best loyalty program betting options are largely the same. While they do all need to reward long-term loyalty to be considered, we would say that beyond that, the only limitations are in the hands of the bookmaker, in generosity, creativity and originality. As you can see from our top ten list. there’s all sorts out there, with the best VIP program betting options including on-site stores, holiday giveaways, exclusive merchandise and more. If an operator can come up with something new, or a unique twist, and back that up with quality, then they might find themselves among our best loyalty program betting picks.

Step Three: Community Elements

One thing we really appreciate about betting VIP programs is their ability to craft a more personal experience between the site and its users. Whether this is through events, exclusive tournaments, or just through an ongoing sense of reward and appreciation, we always enjoy the sense of community great VIP betting sites can provide. The best promotions in general, not just the sports betting loyalty program bonuses, don’t just add monetary value – they provide a better betting experience as well.

Step Four: Availability

Exclusivity is a big part of what makes any betting VIP program. However, we do like to see an increased availability wherever possible for the most part. For instance, we think that the best casino and sports betting loyalty betting promotions should be available to as many people geographically as possible, and across as many betting preferences as can be managed.

Whether you are interested in the best esports betting sites, or perhaps the greatest slots sites for casino fans, we’d like to see a bet club VIP everywhere. It should also be available on mobile, hence why many of our picks could also certainly be considered among the top 10 VIP betting apps.

Step Five: How Well It Works With Other Promotions

This point is actually twofold. Some of the best loyalty program betting bonuses actually make a point of working in tandem with other promotions. It could be, for instance, that a points-based system crosses over to a welcome bonus, where additional points are offered to new players. Or it could be that the free spins you receive can be played on a game of the week. This is something we really enjoy, and think helps bring a betting site together for a more complete experience.

But just as important is how well the best sports betting loyalty program candidate fits in as part of the promotional offering more generally. No bonus is an island in the modern world of online betting, and this means that the quality elsewhere has an impact. Let’s say you have a very exclusive bet club VIP program – one really aimed at high rollers. How good this bonus is in part depends on whether there are also bonus options useful to casual users, so everyone can find something to add value. The best VIP program betting solutions know that they are part of a bigger picture.

How Do I Get Invited to a VIP/Loyalty Program?

VIP betting sites that do not advertise a casino or sports betting loyalty program may offer access on an invite-only basis. Depending on the amount of money that you stake on a periodic basis (usually monthly), a betting site’s VIP team may review your account and invite you accordingly.

The reason for this often has to do with Responsible Gaming. Some betting sites have told us that they do not wish to encourage people to bet differently, and prefer to therefore take it upon themselves to decide who they can fairly and safely offer VIP services to.

In some instances, you can also contact the customer service team yourself to ask if you can join their VIP programme, at which time they will review your account. It is a safeguard, and not an indicator of any kind of lack of quality in a loyalty offer. In fact, a few of our sports betting loyalty program picks fall into either one of these categories.

So how do you join a bet club VIP without a set criteria?

Put simply, how you get invited to a betclub VIP program, or get accepted upon your request to your preferred VIP betting sites, is to bet regularly.

There are several indicators that work against being invited to bookmaker VIP clubs. If you bet on a periodic basis only, stake low sums of money, bet at low odds, or withdraw funds from your account on a frequent basis, you may not be deemed eligible. To be considered for a VIP program, you will most likely need to place in-play bets, vary your betting style, and make regular deposits.

However, that does not mean that you should ever bet beyond your limits for this or any other reason.

If how you can bet safely does not entitle you to bookmaker VIP clubs, then you should not chase it any more than you should chase losses. The best casino, poker or sports betting loyalty program bonuses can offer great value, but that should never be put before your financial safety.

What If the Terms and Conditions Are Unclear?

Because some sites choose to keep things on an invitation-only basis, or because they like to make their rewards fluid and tailored to the individual, the terms and conditions of all rewards for a loyalty scheme may be unclear.

Now, this does not mean that the program is bad or that the terms are unfair.

It could just as easily mean that they want to be flexible in what they can offer. It does, however, make things tough from an analytical perspective. How, for instance, can we say what the best VIP program betting options are, when we cannot say what they offer? We will often stay neutral in a review if this is the case. From your perspective, going with a quality bookmaker generally is the best way of ensuring a satisfying experience with fair betting rewards.

The Distinctions Between Casino and Sports Loyalty Promotions

As you can plainly see from our list of the best VIP program betting schemes, both casino and sportsbook fans can enjoy great loyalty programs. Just to be clear though, not all loyalty programs are for both sportsbook and casino users.

Many are for one or the other, although occasionally some pull double duty. It is more common to see casino VIP programs than sportsbook loyalty schemes, but both are relatively common.

Key differences between them naturally include what sort of bets qualify towards tier/points criteria, and also the percentage to which they contribute. Slots, for instance, tend to provide 100% contribution, whereas something like video poker may be much less.

Sports markets tend to be more consistent in this regard, although some markets may not qualify. This should be made clear in the terms and conditions. The best loyalty program betting for casino candidates also can offer things like rakeback for fans of the best poker sites, as well as free spins.

What Other Promotions Are Available to Loyal Users?

Of course, an operator doesn’t have to be one of the best loyalty program betting options to provide rewards for regular users. There’s a whole betting buffet of wonderful promotions out there beyond the welcome bonus, and if you’re curious, here’s five of our favourites to get you started.

Free Bets
This is any promotion which offers you a chance to bet without depositing any additional funds. Its versatility means it can be offered both to new and existing players under a variety of criteria. One of the most common and valuable offers.
Tournament Entry
Either reduced tournament entry or free entry is a really great way of providing extra value to existing users. Tournaments, whether it be for the best slots player or for poker enthusiasts, are perfect for more experienced bettors.
Free Spins
As mentioned, this can be part of a best loyalty program betting selection. That’s because it can make a great addition to almost any kind of casino bonus, as well as standing on its own as a promotion. This won’t make it one of the best sports betting loyalty program options out there, but it could be ideal for those looking for the best UK casinos.
Cash Back
Receiving a portion of your money back, such as a percentage of losses, is a wonderful way of taking some of the sting out of a bad result, and is a great way of rewarding long-term site users.
Acca Insurance
A love of accumulator betting is often how you can tell the casual sports betting fan from someone who likely has more experience making more complex bets. Acca insurance generally allows for a stake to be returned if a person loses by a single selection, meaning you get more chances to win.

VIP/Loyalty Programme FAQs

They both refer to a kind of promotion that provides rewards for long-term users. There is no conceptual difference between these terms, but different operators like to use different names for promotions of all kinds to distinguish themselves.
If the loyalty scheme is invite-only, then your invitation will be likely be based on how frequently and how much you bet on that site.
We would say that to be considered among the best sports betting loyalty program options, you would need to provide quality rewards for a reasonable amount of use/deposits/bets on the site. The reward to loyalty ratio generally defines the good from the bad here.
This depends on the individual site and reward program, but often, yes you can.
Really, the operator can offer any reward they wish. Having said that, we would say that free spins, free bets and other exclusive promotions are among the most common.

ThePuntersPage Final Say

While VIP programs don’t always provide value for more casual users, they should always be considered a positive, even if a particular loyalty scheme might not strike your fancy. There is arguably no better indication of how a betting site views its customer, and the generosity of the operator, than the appearance of one of the best loyalty program betting promotions.

Furthermore, there may be one perfect for you even if you don’t expect it.

We have been consistently surprised by the accessibility of many of the best VIP program betting candidates from our top 10 list. All you need to do is try one out for yourself!