VIP programmes and loyalty schemes add extra value to your betting in the form of bonuses, offers, gifts, prize draws and additional perks. Here, we will explore the best the betting the world has to offer.

All Bookies
  • £5 Free Bet Club
  • Competitive and consistent odds
  • Maximum of one free bet a day and seven per week
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1923
18+ UK only. Sports: Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Casino: New players only. 1 welcome offer per customer. Deposit and Stake £10 on casino slots and receive 100 Free Spins on ‘Big Catch Bass Fishing’. Spin value is £0.10. No wagering on winnings. Free Spins 7 day expiry. Full T&C's apply. Bet Responsibly. BeGambleAware.org #ad
  • Great VIP programme
  • Huge amount of betting markets
  • Round the clock customer service
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2000
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. BeGambleAware.org #ad
  • VIP benefits
  • Huge amount of betting variety across mainstream and lesser known markets
  • Excellent Welcome Bonus
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1997
18+ New players only | Available until 23:59 GMT 31.12.2025 Each challenge has its own TCs. Eligible Bets must be placed for each respective Challenge during the Promotional Period including the following: ACCA, Football, In-Play, and Casino. Each challenge has its own set of TCs and can only be completed 1x. Available to claim: 20 Free Spins, Odds Boost Token, £10 Free Bet, 50% Back up Free Bet up to £20, £10 Casino Bonus when you wager £50+. If all are completed you will receive Max £20 Free Bet to be used on any sport. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • The Ten Club programmeme
  • Personal Account manager assigned
  • Exclusive and personal membership
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 2003
18+ New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • Excellent Loyalty programme
  • Decades of experience
  • VIP Offers for Bingo and Casino
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1982
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1982
18+ New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won't apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad
  • One of the finest British bookies
  • Fantastic betting promotions
  • More than 50 sports available
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1902
MAIN FEATURES
UK Gambling Commission
Live Stream
VIP Programme
Cash Out
Bet Builder
Support 24/7
Native App
Cryptocurrency
Established in 1902
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. Bet Responsibly. BeGambleAware.org #ad

What can be considered to be a VIP/loyalty programme is actually quite a bit broader than you might imagine.

However, in truth, we would view any promotion which rewards long term, consistent use of a betting site to be a loyalty programme, with the generally be accessed regardless of how often you use the site. This is why the free bets and no deposit bonuses are not considered part of frequent bettor incentives.

Other than that, the sky is the limit!

Here you can also check UK betting promotions:

  • List Icon

    Free bet club offers

  • List Icon

    Best promo codes

  • List Icon

    Offer bet 10 and get 30

Here are our favourite sports betting loyalty programmes, and how they compare at a glance.

VIP PointsVIP TiersPrizesCashbackFree BetsExclusive Offers
BetwayXXXX
10betXX
BetfairXXX
Paddy PowerXXX
SportNationX
EnergyBetXX
BetitonX

1. bet365

bet365-loyalty-club
(Source: bet365)

bet365 has a lucrative loyalty programme for their Poker players, called the Loyalty Club. When playing on the Poker tables at bet365 you can earn what they call ‘Status Points' which are the unit of measure to define your loyalty standing. Each £1 spent will attribute to 10 Status Points. Once you have earned a number of Status Points you can move on to the next ‘Loyalty Step' within your loyalty level. Each ‘Loyalty Level' consists of a fixed amount of loyalty steps that must be completed to progress. Each step grants you access to a larger selection of rewards. Within the loyalty programme you will also find loyalty missions and loyalty tournaments – so there are lots of perks to unlock.

2. Betway

free-bet-club-betway
(Source: Betway)

Betway do not currently have a VIP offering, but they have a lot of loyalty bonuses for existing customers. The most popular are:

  • List Icon

    Free Bet Club

  • List Icon

    Betway Boosts

  • List Icon

    Predictor Games (4 to Score / 4 to Win)

Betway Sports Loyalty Free Bets & Bonuses

SportBonus
FootballBet £20 on Bet Builder or pre-built bets, get £5 Free Bet (on selected matches)
FootballBet £20 on trebles, accas or Bet Builder bets, get £5 Free Bet (on selected days)
RacingITV Money Back 2nd, 3rd, 4th

Betway Casino Loyalty Free Bets & Bonuses

Sports Rewards Club (wager £50 on slots between Monday – Thursday, get a £5 free bet),

Slots Rewards Club (Wager on slots between Friday to Sunday. The more you wager, the more you'll be rewarded)

Live Rewards Club (get Bonus Spins, Bonus Credits and Free Sports Bets when you play at any Live & Real Dealer table. Opt-in, deposit £20, then earn rewards if you wager £20+ between Monday – Thursday.

If you’re still unsure of which loyalty programme could be right for you, or perhaps you’re weighing up the merits of something not on our list, you may be wondering how we narrowed down our choices. Here, we’re going to break down our five-step criteria for our bookmaker recommendations.

  1. 1.

    Reward GenerosityThis one is nice and simple. You get what you put in. The more you get for less, the better. It could be free spins, free bets, cash rewards, whatever, so long as it is worth the efforts of the user.

  2. 2.

    CreativityPeople often wrongly think that the best loyalty programme betting options are largely the same. While they do all need to reward long-term loyalty to be considered, we would say that beyond that, the only limitations are in the hands of the bookmaker, in generosity, creativity and originality. As you can see from our list above there’s all sorts out there, with the best VIP programme betting options including on-site stores, holiday giveaways, exclusive merchandise and more.

  3. 3.

    Community ElementsOne thing we really appreciate about betting VIP programmes is their ability to craft a more personal experience between the site and its users. Whether this is through events, exclusive tournaments, or just through an ongoing sense of reward and appreciation, we always enjoy the sense of community great VIP betting sites can provide. The best promotions in general, not just loyalty programmes, don’t just add monetary value – they provide a better betting experience as well.

  4. 4.

    AvailabilityExclusivity is a big part of what makes any betting VIP programme. However, we do like to see an increased availability wherever possible for the most part. For instance, we think that the best casino and sports betting loyalty betting promotions should be available to as many people geographically as possible, and across as many betting preferences as can be managed.Whether you are interested in the best esports betting sites, or perhaps the greatest slots sites for casino fans, we’d like to see a bet club VIP everywhere.

  5. 5.

    How Well It Works With Other PromotionsThis point is actually twofold. Some of the best loyalty programme betting bonuses actually make a point of working in tandem with other promotions. It could be, for instance, that a points-based system crosses over to a welcome bonus, where additional points are offered to new players. Or it could be that the free spins you receive can be played on a game of the week. This is something we really enjoy, and think helps bring a betting site together for a more complete experience.But just as important is how well the best loyalty programmes fit in as part of the promotional offering more generally. No bonus is an island in the modern world of online betting, and this means that the quality elsewhere has an impact. Let’s say you have a very exclusive bet club VIP programme – one really aimed at high rollers. How good this bonus is in part depends on whether there are also bonus options useful to casual users, so everyone can find something to add value.

VIP betting sites that do not advertise a casino or sports betting loyalty programme may offer access on an invite-only basis. Depending on the amount of money that you stake on a periodic basis (usually monthly), a betting site’s VIP team may review your account and invite you accordingly.

The reason for this often has to do with Responsible Gaming. Some betting sites have told us that they do not wish to encourage people to bet differently, and prefer to therefore take it upon themselves to decide who they can fairly and safely offer VIP services to.

In some instances, you can also contact the customer service team yourself to ask if you can join their VIP programmeme, at which time they will review your account. It is a safeguard, and not an indicator of any kind of lack of quality in a loyalty offer. In fact, a few of our picks fall into either one of these categories.

So how do you join a bet club VIP without a set criteria?

Put simply, how you get invited to a betclub VIP programme, or get accepted upon your request to your preferred VIP betting sites, is to bet regularly.

There are several indicators that work against being invited to bookmaker VIP clubs. If you bet on a periodic basis only, stake low sums of money, bet at low odds, or withdraw funds from your account on a frequent basis, you may not be deemed eligible. To be considered for a VIP programme, you will most likely need to place in-play bets, vary your betting style, and make regular deposits.

However, that does not mean that you should ever bet beyond your limits for this or any other reason.

If how you can bet safely does not entitle you to bookmaker VIP clubs, then you should not chase it any more than you should chase losses. The best casino, poker or loyalty programme bonuses can offer great value, but that should never be put before your financial safety.

What If the Terms and Conditions Are Unclear?

Because some sites choose to keep things on an invitation-only basis, or because they like to make their rewards fluid and tailored to the individual, the terms and conditions of all rewards for a loyalty scheme may be unclear.

Now, this does not mean that the programme is bad or that the terms are unfair.

It could just as easily mean that they want to be flexible in what they can offer. It does, however, make things tough from an analytical perspective. How, for instance, can we say what the best VIP programme betting options are, when we cannot say what they offer? We will often stay neutral in a review if this is the case. From your perspective, going with a quality bookmaker generally is the best way of ensuring a satisfying experience with fair betting rewards.

The Distinctions Between Casino and Sports Loyalty Promotions

As you can plainly see from our list of the best VIP programme betting schemes, both casino and sportsbook fans can enjoy great loyalty programmes. Just to be clear though, not all of these schemes are designed for both sportsbook and casino users.

Many are for one or the other, although occasionally some pull double duty. It is more common to see casino VIP programmes than sportsbook loyalty schemes, but both are relatively common.

Key differences between them naturally include what sort of bets qualify towards tier/points criteria, and also the percentage to which they contribute. Slots, for instance, tend to provide 100% contribution, whereas something like video poker may be much less.

Sports markets tend to be more consistent in this regard, although some markets may not qualify. This should be made clear in the terms and conditions. The best loyalty programme betting for casino candidates also can offer things like rakeback for fans of the best poker sites, as well as free spins.

Of course, an operator doesn’t have to be one of the best loyalty programme betting options to provide rewards for regular users. There’s a whole betting buffet of wonderful promotions out there beyond the welcome bonus, and if you’re curious, here’s five of our favourites to get you started.

Free Bets

This is any promotion which offers you a chance to bet without depositing any additional funds. Its versatility means it can be offered both to new and existing players under a variety of criteria. One of the most common and valuable offers.

Tournament Entry

Either reduced tournament entry or free entry is a really great way of providing extra value to existing users. Tournaments, whether it be for the best slots player or for poker enthusiasts, are perfect for more experienced bettors.

Free Spins

As mentioned, this can be part of a best loyalty programme betting selection. That’s because it can make a great addition to almost any kind of casino bonus, as well as standing on its own as a promotion. This won’t make it one of the best sports betting loyalty programme options out there, but it could be ideal for those looking for the best UK casinos.

Cash Back

Receiving a portion of your money back, such as a percentage of losses, is a wonderful way of taking some of the sting out of a bad result, and is a great way of rewarding long-term site users.

Acca Insurance

A love of accumulator betting is often how you can tell the casual sports betting fan from someone who likely has more experience making more complex bets. Acca insurance offers generally allow for a stake to be returned if a person loses by a single selection, meaning you get more chances to win.

While VIP programmes don’t always provide value for more casual users, they should always be considered a positive, even if a particular loyalty scheme might not strike your fancy. There is arguably no better indication of how a betting site views its customer, and the generosity of the operator, than the appearance of one of the best loyalty programme betting promotions.

Furthermore, there may be one perfect for you even if you don’t expect it.

We have been consistently surprised by the accessibility of many of the best VIP programme betting candidates from our top 10 list. All you need to do is try one out for yourself!

They both refer to a kind of promotion that provides rewards for long-term users. There is no conceptual difference between these terms, but different operators like to use different names for promotions of all kinds to distinguish themselves.

If the loyalty scheme is invite-only, then your invitation will be likely be based on how frequently and how much you bet on that site.

We would say that to be considered among the best sports betting loyalty programme options, you would need to provide quality rewards for a reasonable amount of use/deposits/bets on the site. The reward to loyalty ratio generally defines the good from the bad here.

This depends on the individual site and reward programme, but often, yes you can.

Really, the operator can offer any reward they wish. Having said that, we would say that free spins, free bets and other exclusive promotions are among the most common.

WRITTEN BY Ben Gibson View all posts by Ben Gibson

Ben has been writing professionally for over a decade. His articles are a great outlet for his inexhaustible supply of sporting facts and enthusiasm. He resides in Yorkshire, where his work is powered by the ever-present sound of a kettle.

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