The 10 Best Sports Betting VIP/Loyalty Programs In The UK

VIP programs and Loyalty Schemes add extra value to your betting in the form of bonuses, offers, gifts, prize draws and additional perks. In due course of this guide, we will explore the best VIP and loyalty programs, their benefits and downsides and how to get invited.

Best Betting Sites We Recommend for VIP Programs

Marathon Bet logo
  • Quality loyalty program
  • Get loyalty points when placing qualifying bets
  • Available to all customers

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. #ad

  • Free bets each week with Free Bet Club
  • Available on all sports
  • Vast variety of market options

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. Bet The Responsible Way. #AD

  • Very exclusive 'The Ten Club' VIP program
  • Members can enjoy a wide range of lucrative benefits
  • Reserved for only 1000 punters

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad

Betiton sport logo
  • 7-tiered VIP scheme
  • 3 day welcome package for Prestige VIP members
  • In-depth sports statistics

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad

  • 3-tiered VIP programme
  • A minimum of 100 Betsson Points can be exchanged for €1
  • All-in-one Sportsbook and Casino app

Please note: Betsson welcome offer not available for UK residents. This offer is only eligible to new customers who haven't used a sports welcome offer of Betsson before. Players will need to verify their age before being able to register an account. Bonus amount must be wagered 10x at a minimum odds of 1.50. System bets do not count towards wagering. Wagering requirements must be met within 30 days for bonus money to become real money. Bonus money which has not been converted to real money after 30 days will be forfeited. The minimum deposit for the sport welcome bonus is €10. #ad

  • VIP Programme requested via email
  • Several exclusive VIP benefits
  • Wide selection of Specials

18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply #ad

Paddy Power
  • Great loyalty scheme offered
  • Win a weekly free bet up to £10 and a Power Up
  • Excellent quality of odds on offer

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad

Colossus Bets
  • 3-tiered loyalty scheme
  • FreePlay rewards upon betting £5 on a weekly basis
  • Pool-based betting system

Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad

  • Win up to £500 on a weekly basis as a VIP member
  • Minimum odds of 1/2
  • Live stream select sports matches

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad

Betsafe Logo
  • Invitation based VIP scheme
  • Personal VIP manager
  • Wide range of innovative betting products

Not available in the UK #ad

  • VIP programme called Grosvenor One
  • £20 Grosvenor One welcome offer
  • Highly reputable casino brand

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. #ad

  • Comp Points on offer for placed Casino bets
  • Minimum of 100 Comp Points can be exchanged for £1
  • World’s largest online betting exchange

New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad


Comparison of VIP/Loyalty Programs

Here is how the best VIP and loyalty programs in the online betting business compare:

Betting SiteVIP PointsVIP TiersPrizesCashbackFree BetsAccount ManagementExclusive Offers
Paddy PowerXXXX
Colossus BetsXXXXXX


Best Betting Sites for VIP/Loyalty Programs Ranked

#01 – Betiton

#02 – Betsson

#03 – Interbet

#04 – NetBet

#05 – Paddy Power

#06 – Colossus Bets

#07 – 888sport

#08 – Betsafe

#09 – Grosvenor

#10 – Betfair


What does a Good VIP/Loyalty Program Offer?

There are a variety of excellent VIP programs on offer when it comes to online betting. The best betting sites in the business offer a tiered VIP structure with VIP points on offer in due course of your betting endeavours. When you earn enough VIP points, you will be promoted to a new VIP tier with an additional set of perks.

These perks include special offers, prizes, cashback, enhanced odds, free bets, an assigned VIP manager and a birthday bonus, among other wonderful benefits. In the next section of this guide, we will explore the various benefits that the best VIP program in online betting have to offer.


VIP/Loyalty Program Betting – Best Sports Betting Sites

#1 Betiton


Betiton VIP Club banner


Betiton’s VIP Club is 7-tiered and comes with several exclusive benefits. As a new member, you will be placed at the New Member VIP level. Irrespective of your VIP tier, you will receive 1 Reward Point for every $40 (Real money) that you stake.

When you earn enough Reward Points, you will be promoted to a new VIP level. Your redemption rate varies from level to level. Here is how Betiton’s VIP scheme works:

LevelPoints RangeRedemption Rate
New Member0-1035
Silver VIP60-35028
Gold VIP350-1,00025
Platinum VIP1,000+23
Premium VIPInvite Only20
Prestige VIPInvite Only15

When you progress to a new VIP level, you will receive a greater offering of perks.

As a Platinum VIP member, you will receive a 3-day welcome package which includes a $50 bonus (1st day), a bonus on all deposits (2nd day), an exclusive cashback offer (3rd day), express cash out, a birthday bonus, VIP invitations, a personal account manager, personalised offers and a monthly cash back.

Go to our detailed Betiton review for more information about this bookmaker and also don't forget to check the Betiton Welcome Offer.

#2 Betsson


Betsson banner showing a football player leaping out of a smartphone


Betsson’s VIP/loyalty program consists of 3 levels. When you register, you will be awarded Bronze status. For every £100 (Real money) that you wager on sporting disciplines, you will receive VIP Points. Here is how Betsson’s VIP Point scheme works:

Wager €100VIP Points Earned
Any bet with minimum odds of 1/21 VIP Point
Doubles with minimum odds of 5/45 VIP Points
Triple to 5-folds with minimum odds of 2/110 VIP Points
6-folds or more with minimum odds of 4/135 VIP Points

Your VIP level is determined on the second day of each ensuing month, after which your earned VIP Points are converted into Betsson Points. A minimum of 100 Betsson Points can be exchanged in turn for £1.

As a Bronze member, 1 VIP Point is worth 1 Betsson Point. As a Silver member, 1 VIP Point is worth 2 Betsson Points. As a Gold member, 1 VIP Point is worth 4 Betsson Points. Here is how Betsson’s VIP level scheme works:

VIP LevelVIP Points

As a VIP member, you will also receive personalised offers and bonuses from time to time.

#3 Interbet


list of Interbet VIP Levels and Loyalty Benefits


Interbet’s VIP program comes with 5 VIP levels. As a new customer, you are automatically a member of Interbet’s Bronze level. For every £16 that you wager, you will receive 1 VIP Point. A minimum of 100 VIP Points can in turn be exchanged for £1. When you earn enough VIP Points to move up Interbet’s VIP level ladder, you will be promoted automatically.

The number of VIP Points that you have accumulated over the past 3 months count towards your current monthly VIP level. As a Bronze member, you can redeem a maximum of 500 VIP Points per day, while as a Diamond member, you can redeem a maximum of 30,000 VIP Points per day.

Interbet’s VIP program comes with several exciting benefits, including personalised gifts, exclusive offers, extra bonuses, an account manager, a birthday present and a VIP support hotline. Here is how Interbet’s VIP scheme works:

VIP LevelVIP Points Needed

Hint: If you're not yet registered, check out the Interbet Sign Up Offer for new players. Just click the link to head to our article about the welcome offer.

#4 NetBet


NetBet VIP Club banner showing a well-dressed man and woman


NetBet does not offer a visible VIP program, nor does it readily dish out VIP invitations. If you believe that you deserve to be a part of NetBet’s VIP program, you must send an email at, and explain why you believe that you deserve to be a part of the betting site’s VIP experience. A VIP manager should get back to you after having reviewed your account and betting history.

If you are invited to be a part of NetBet’s VIP program, you can enjoy several exciting benefits, including an opportunity to place higher stakes than others, express deposits and withdrawals, prizes, VIP invitations, exclusive offers and a VIP manager. There may be a hidden VIP fee involved, which could be brought to your knowledge.

#5 Paddy Power


Paddy Power's Rewards Club banner


Paddy Power offers a loyalty scheme called Paddy’s Rewards Club, which entails you winning a free bet up to £10 and/or a Power Up on a weekly basis. Here is how Paddy Power’s loyalty scheme works:

  • If you place a single £5 bet, you will receive a Power Up.
  • If you place five bets at £5-£9, you will receive a £5 free bet, and a Power Up.
  • If you place five bets at £10 or more, you will receive a £10 free bet, and a Power Up.

Your account will be credited with these rewards the following Monday. You can win a maximum of one free bet and one Power Up on a weekly basis. It must be noted that you have to place a qualifying bet at odds of 1/2 or greater. A received free bet or Power Up must be used within 7 days.

As a member of Paddy Power’s loyalty scheme, you may receive tickets to live events, third party product discounts and other free stuff.

#6 Colossus Bets


Colossus Bets Freeplay banner showing a footballer holding a ball


Colossus Bets offers a pool-based loyalty betting scheme made up of 3 levels. If you bet at least £5 on a weekly basis, you will win FreePlay rewards every Monday. If you bet the below-mentioned amounts on a weekly basis, you will fall into either of the three tiers:

  • Bronze – £5 – £24.99
  • Silver – £25 – £74.99
  • Gold – £75+

If your weekly spend falls into any of the above-mentioned loyalty levels, you will receive FreePlay rewards as per the below-mentioned FreePlay rewards scheme:

  • Bronze – Flexible 4-line 20p FreePlay
  • Silver – Flexible 4-line 50p FreePlay
  • Gold – Flexible 6-line £1 FreePlay

As a Syndicate captain, any funds contributed towards your own Syndicate does not count towards this loyalty scheme – only Solo and Syndicate contributions count.

To learn more about this bookmaker, check out our in-depth Colossus Bets review.

#7 888sport


888sport VIP Rewards banner saying "Earn up to £500 in cash weekly!"


888sport’s VIP Rewards Program offers an enticing cashback offer. As a VIP member (you will become a VIP member upon registering at the betting site), you are automatically registered to take part in this program. You can win a cash prize up to £500 on a weekly basis if you place real money in-play or pre-match bets at odds of 1/2 or greater (single bets and multiple bets are permitted).

Here is how 888sport’s VIP program scheme works:

Weekly Stake AmountCash Reward
£250 - £999£25
£1,000 - £2,499£50
£2,500 - £4,999£75
£5,000 - £9,999£125
£10,000 - £19,999£250
£20,000 or more£500


BONUS: Best Casino VIP/Loyalty Program

#1 Betsafe

Betsafe’s VIP scheme does not allow you to become a VIP member upon registering. Betsafe’s VIP team regularly reviews accounts and betting activity, and invites the most dedicated punters to be a part of its VIP program. To ensure that a customer support representative can contact you regarding your acceptance into Betsafe's VIP program, you must keep open at least one provided communication channel.

Betsafe’s VIP scheme involves several perks, including the likes of express withdrawals, personalised offers, a fascinating array of rewards, VIP invitations, a VIP manager, a dedicated VIP team, fast and efficient service and a reserved place at exclusive events.

#2 Grosvenor

Grosvenor’s VIP program is called Grosvenor One. To join, you must visit a Grosvenor Casino near you and activate your VIP membership online. Afterwards, you will receive a £20 bonus upon logging into your online account for the first time.

Grosvenor One membership comes with several exclusive perks, including invitations to regular prize draws and tailored promotions and bonuses.

#3 Betfair

Betfair’s casino loyalty scheme awards you Comp Points for every winning or losing bet which you place at Betfair’s casino. Here is how Betfair’s loyalty scheme works:

  • Slots & Other Games – Wager 10, receive 2 Comp Points
  • Video Poker, Card and Table Games: Wager 10, receive 1 Comp Point
  • Live Games: Wager 10, receive 1 Comp Point

When you have accumulated a minimum of 100 Comp Points, you can exchange 100 Comp Points for £1. There is no limit to the number of Comp Points you can exchange for real cash.


Are there any Downsides to Loyalty Schemes?

While there are no drastic downsides to being a VIP member at a betting site, VIP status often comes with increased account scrutiny.

At times, the perks that come with certain VIP programs aren’t worth the effort or money spent. We recommend those programs that offer automatic qualification or perks that do not require you to bet extravagant amounts.


How do I get invited to a VIP/Loyalty Program?

Betting sites that do not advertise a VIP program, may offer access on an invite-only basis. Depending on the amount of money that you stake on a periodic basis (usually monthly), a betting site’s VIP team may review your account and invite you accordingly.

If you feel that you deserve to be a part of a betting site’s VIP program, you can contact a customer support representative.

There are several indicators that work against being invited to a VIP program. If you bet on a periodic basis only, stake low sums of money, bet at low odds, or withdraw funds from your account on a frequent basis, you may not be deemed eligible. To be considered for a VIP program you will most likely need to place in-play bets, vary your betting style, and make regular deposits.

While we do not recommend placing high stake bets or placing frequent deposits just for the sake of getting into a VIP program, high stake betting does serve as a positive indicator for these program.


VIP/Loyalty Programs vs. Promotional Offers

As has been mentioned in this guide, VIP programs often come with several perks and features over a period of time.

A promotional offer, on the other hand, is offered for particular events happening over a shorter period of time. Promotional offers aren’t tied to your betting activity – they require you to perform certain actions and follow the respective terms and conditions in order to reap the benefits accordingly. A VIP program, on the other hand, honours your loyalty to a betting site while incentivizing your betting activity as a whole.

A VIP program may offer unique and exclusive promotional offers from time to time. The bonuses and offers associated with a VIP program often come with fewer restrictions when compared to promotional offers.


VIP/Loyalty Programme FAQs

❓ What is the difference between a VIP program and a loyalty scheme?

In essence, the terms are one and the same. A slight difference in perception may creep in when you consider the fact that a VIP program comes with personalisation in the form of an account manager. A loyalty scheme that offers human interaction is fundamentally a VIP program.

💲 What does a good VIP program offer?

Special offers, prizes, cashback, enhanced odds, free bets, an assigned VIP manager, and a birthday bonus, among other highly attractive benefits.

 💰 Can I redeem Loyalty Points for real money?

Some betting sites do offer these option.

✉ How do I receive an invititation to a VIP club?

The more you bet, the more likely it is that you will receive an invitation to exclusive VIP betting clubs.


ThePuntersPage Final Say

A VIP/loyalty program plays a considerable hand in attracting new customers and keeps the current players coming back for more. These programs are designed to offer a tasty range of exciting perks, including offers, bonuses, prizes, cashbacks and free bets.

We hope that the VIP program reviews specified in due course of this guide will help you choose a betting site to your liking.

Want to see more? Check out Betway Club, Boylesports Acca Loyalty, and Sky Bet Club for more betting VIP programs.