Love Island Betting Guide 2023 – Odds & Tips

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Last Updated on: 06.04.2023

Everyone’s favourite guilty pleasure, Love Island, is back with a bang! And as though watching the islanders in a gorgeous villa in the hope of finding love and being crowned the winning couple wasn't exciting enough, here's our Love Island betting guide to help you decide where you can wager on the action!

Here we break down the top Love Island betting sites and markets.

How Does Love Island Work?

Love Island is a show where a group of contestants are sent to live in isolation in a villa in Mallorca (summer) or South Africa (winter). Throughout the competition, each contestant must be coupled up, and the pair who emerges victorious at the end of the show wins £50,000.

As soon as the show begins, individuals are paired up based on their first impressions; however, as the show progresses, contestants are required to ‘re-couple’, meaning they can choose to either remain with their partner or swap for someone else.

Throughout the show, contestants are tasked with competing in a series of games and challenges, designed to test their mental and physical abilities. Winners of the challenges receive special prizes, including the opportunity to go on dates outside of the villa.

The show is famed for its unpredictability, where any contestant can be eliminated at any moment; either when left single after a re-coupling, by means of a public vote, or on some occasions, by the islanders themselves.

The popular show is now being aired in both winter and summer, and you can keep up with all the drama every night, except Saturdays, at 9pm on ITV2.

How Do You Get on Love Island?

If you are looking to be on the next series of Love Island, the most important factor to getting on Love Island is being good-looking, having a chiselled body that will have heads turning, and a huge personality that keeps people wanting more.

It also helps to have a good social media presence, a celebrity connection in the form of a famous family member or friend to speed up the process.

What Is Casa Amor?

One of the most compelling parts of the show is the introduction to new contestants. While a small contingent of contestants initially enter the villa, it's the gradual increase of new arrivals (also known as ‘bombshells') that causes plenty of drama.

Perhaps the best part of the show is ‘Casa Amor’. This throws the dynamics of the show into overdrive as the boys and girls are separated, coupled up or not. One of the groups remains in the villa, while the other travels to a new villa known as ‘Casa Amor’. A slew of new contestants are then added into the mix, changing minds and opinion of the incumbents and the watching public at home.

Casa Amor tends to last four days, but its impact can have huge ramifications over the entire show. Once the period ends, the incumbent contestants have a choice to make: either stay with their original partner or opt for their new squeeze from Casa Amor.

It certainly makes for some of the best viewing in the show, especially with the pesky producers playing devil's advocate.

Meet the Family

If you think meeting your prospective in-laws is awkward normally, then just think what the contestants will be going through come the day of the big meet, when the family have been watching all their daily antics.

This episode usually takes place towards the final days of the show, making it an emotional moment as the contestants may have not seen their family for several weeks – depending on how long they’ve been in the villa.

Love Island Lingo

  • Grafting – Working hard to get another islander to like you romantically.
  • Coupling Up – Two islanders commit to be a couple. Can be as a result of romantic attraction or just to stay in the competition.
  • Ticks all the Boxes – The type of person a contestant would usually seek out for a relationship.
  • Melt – An idiot.
  • Mugged Off – Being lied to, played, or deceived by another contestant who is deemed as ‘muggy’.
  • Eggs in One Basket – Focusing on one thing (or person).
  • Pied – That act of being dumped.
  • The Do Bits Society – Getting intimate with someone but not having sex.
  • Crack On – Getting on with something, or in the case of Love Island, flirting.
  • Sweet – Things are going well with their partner.
  • Bombshell – A new arrival into the villa that can shake up the established couples.
  • Salon – This is where the girls refer to any sexual interaction between them and their respective partners.

Best Bookies for Love Island Betting in 2023

William Hill
  • Several Love Island markets
  • Create your own Love Island bets with #YourOdds
  • Bet £10 get £30 in free bets, credited as 2 x £15 bets

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

Paddy Power logo
Paddy Power
  • Top Couple, Top Man, & Top Woman Love Island markets
  • Lots of Paddy Power Love Island promos
  • Highly competitive odds

New Customer Offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Full T&Cs apply. #ad

Betfair logo
  • Bet on Love Island results
  • Available on mobile
  • Peer-to-peer gambling platform

New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.Full T&Cs apply. #ad

  • Solid reputation in UK for betting
  • Decent range of Love Island betting options
  • Good value on Love Island odds

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. #ad

Coral logo
  • Bet £5, Get £20 welcome offer
  • Solid odds for Love Island betting
  • Good range of TV specials

18+ New UK+ ROI Customers only. Deposit & Bet min £5 as first bet at minimum odds 1/2 to qualify for 1x £20 Free Bet. Certain deposit methods and bet types excluded. Free bet valid for 7 days, stake not returned. Restrictions apply. Full T&Cs apply. #ad

Love Island Betting Odds, Promotions, Tips & Predictions 2023

The Love Island betting options can be varied throughout the year, although the best markets available are for the outright winners, top male and top female.

With islanders being voted out by both the public and each other, it’s anyone’s guess who will stay and who will go. With that said, we’ve compiled a list of some of the current favourites to come out on top and the best odds for betting on each of them.

Let's take a look at the top odds available from the leading Love Island betting sites.

Love Island Outright Winner Odds

CoupleOddsBetting Site
Davide Sanclimenti and Ekin-Su Culculoglu1/7William Hill
Andrew Le Page and Tasha Ghouri10/1Coral
Luca Bish and Gemma Owen12/1bet365
Adam Collard and Paige Thorne12/1Ladbrokes
Dami Hope and Indiyah Polack20/1Coral

Love Island Top Male Odds

ContestantOddsBetting Site
Davide Sanclimenti1/5Paddy Power
Andrew Le Page9/1Betfair
Luca Bish10/1William Hill
Adam Collard11/1William Hill
Dami Hope14/1Paddy Power

Love Island Top Female Odds

ContestantOddsBetting Site
Ekin-Su Cülcüloğlu1/5Betfair
Tasha Ghouri9/1William Hill
Gemma Owen10/1Paddy Power
Paige Thorne11/1William Hill
Indiyah Polack14/1Betfair

Davide Sanclimenti and Ekin-Su Cülcüloğlu are the overwhelming favourites to win Love Island 2022. The two have established themselves as the best personalities in the villa and have meshed well as a couple since partnering up, although there have been their fair few up and downs along the way. As a result of their success and likeability, they’re pretty much locked in as the favourites. The best value that you can find is 1/7 with William Hill.

Andrew Le Page and Tasha Ghouri could offer value if the public sways their opinion in the final few episodes, and 10/1 with Coral is a solid price. However, it would be a surprise to see the tide turn so dramatically.

The Love Island betting odds for 2023 will be placed here when the contestants are confirmed. You can expect markets such as the winning couple, best female and best male from the leading betting sites in the industry.

What Are the Best Love Island Betting Tips?

Due to the nature of the show with people constantly coming and going, odds can be shaken up at any moment, making it difficult to predict who will come out on top. Nevertheless, let's take a look at some of our best tips for making more reliable bets.

Look for Love at First Sight

More often than not, from the onset, there is one couple who seems like the perfect fit – their chemistry is palpable and the public loves them too. Whilst it can be difficult to sift out the genuine people from those with ulterior motives – especially early on when everyone is still new, these two are worth looking out for as they can define your Love Island betting strategy from very early on.

Look for Value Betting

You can find value in Love Island betting by trying to seek out two people who have good chemistry but haven’t been given too much screen time. This couple will have a greater chance of going far in the competition and eventually gaining the support of the public, but will be assigned relatively high odds by the bookies – especially in the early stages of the show, therefore allowing you to increase your overall winnings.

Look for the Troublemakers

Contestants who cause trouble between other islanders are more likely to be disliked – by the other contestants and the general public alike. With both the public and the islanders having a say in who stays and who goes, this could very well lead to an early exit from the villa for the troublesome contestants.

Look for Longevity

It has become a trend that a couple who have spent more time in the villa (usually from the very beginning of the show) typically have more of a chance of going all the way and being crowned the winners.

Naturally, this gives them more time together and offers viewers more of a chance to watch their relationship develop. Take this tip with a pinch of salt, however, as the 2019 edition of the show strayed away from this trend when Amber Rose Gill paired up with Greg O'Shea, who had only joined the islanders two weeks earlier.

Love Island Promotions 2023

The best Love Island betting sites offer a range of promotions for wagering on the show and their other betting markets.

William Hill is a standout operator with their Bet £10, get £30 in free bets offer, which are used in £15 increments.

Coral also have a compelling offer with a Bet £5, get £20 promotion for joining their betting site and app.

5 Reasons To Bet on Love Island

  • It’s one of the most popular shows on the telly.
  • It’s cringey, yet compelling.
  • The contestants are great fun.
  • Few other shows are as entertaining.
  • And for the romance…ahhhh!

Popular Love Island Betting Markets

People just seem to love Love Island despite (or perhaps, because of) its blend of romance, cringe and trash, making it not only the perfect formula for modern-day reality TV, but also a popular show to wager on.

Outright Winner Betting

Quite simply, this is a bet placed on who the winning couple will be.

Obviously, the earlier you are with this prediction, the better, as the odds will shorten the longer the competition goes on and the clearer the outcome is. After all the fights and flirts, which two islanders will stand the test of time and make to the end to be crowned the overall winners?

Best Love Island betting site for Outright Winner: Paddy Power

Top Man or Woman

Given the nature of the show, where things are constantly changing and couples can break at any moment, you might feel more comfortable going for a ‘safer’ final bet by trying to predict which man or woman will form part of the winning couple.

This type of bet might be a wise choice if you have identified one particular individual who stands out as a fan-favourite but doesn’t yet seem to be with the right partner.

Best Love Island betting site for Top Man or Woman: William Hill

Create Your Own!

Some bookies like William Hill offer a bet builder, giving you the opportunity to craft your own Love Island Bets. Think the winning couple will split the prize money? Did both members of the winning couple enter the villa right at the start? Why be limited by the usual markets when you can create your own perfect Love Island bet?

Best Love Island betting site for creating your own bet: William Hill

History of Love Island

Created and aired by ITV, Love Island is a British reality TV show based around couples dating and falling in and out of love (or lust).

It was first shown in 2005 and featured a celebrity cast. On February 13, 2015 it was brought back to life, and would later be broadcast on ITV2. This time, however, the contestants were not going to be famous people, but instead would star ordinary members of the public.

It was originally presented by Caroline Flack, but is now hosted by Laura Whitmore, whose partner – Iain Stirling – hilariously narrates the action.

Recent Love Island Winners

ShowYearWinning Couple
Love Island2021Liam Reardon and Millie Court
Love Island (Winter)2020Finn Tapp and Paige Turley
Love Island2019Greg O'Shea and Amber Rose Gill
Love Island2018Jack Fincham and Dani Dyer
Love Island2017Kem Cetinay and Amber Davies
Love Island2016Nathan Massey and Cara De La Hoyde
Love Island2015Max Morley and Jessica Hayes

Love Island Key Stats

  • The cameras are EVERYWHERE to make sure nothing goes unnoticed.
  • The islanders genuinely have no form of contact with the outside world. They are given phones so that they can be contacted by the production team, as well as each other.
  • Contestants who do not win Love Island do actually earn money to be on the show – a measly £200-£250 per week, to be exact.
  • Love Island has its own brand of condoms, with around 200 provided for the islanders to use while in the villa.
  • Love Island’s Casa Amor in Mallorca has been valued at a staggering £2,551,654.
  • The islanders are never shown eating dinner because they don’t actually make it – they prepare breakfast, but everything else is provided by a catering team.

Similar Specials That UK Punters Like:

  • I’m a Celebrity Get Me Out of Here: Reality TV meets celebrity torture in ITV’s favourite show staged in Australia.
  • Britain’s Got Talent: Hopefuls from around Great Britain compete in a talent show, aiming to win the grand prize.
  • Academy Awards: The best and brightest from Hollywood are crowned in the yearly awards show for the top films staged over the last 12 months.
  • World’s Strongest Man: Contestants compete in a series of events in their bid to be known as the world’s strongest man.

Love Island Betting FAQs

William Hill, Betfair and the Paddy Power bookmaker are the best betting sites for Love Island wagers.
Love Island airs every day (except Saturdays) at 9pm on ITV2.
The summer edition of Love Island takes place in Mallorca in Spain, while the winter edition takes place in Cape Town, South Africa.
Laura Whitmore has been the host of Love Island since the winter of 2020.
Keep watching this space for the latest updates regarding the Love Island final.

ThePuntersPage Final Say & Predictions

Watching Love Island is our favourite way to wind down and escape our own personal dramas, with the islanders' over-the-top antics always keeping us coming back for more. Now that the show has become a permanent feature on the top betting sites’ sportsbooks, this could prove to be an exciting way to earn some more money on your bets.

If Love Island betting has piqued your interest, be sure to check out our in-depth guide to tackling novelty betting!