William Hill Sports Betting Review – 2023

How I Rated William Hill

Despite the bookmaker’s prestige, I have not bet often with William Hill. Thus, I was keen to test out their sportsbook and, as a keen football punter, check out their football offering, too. While a bookie’s sportsbook is key in my assessment, I had to consider the fundamentals of what makes a sound bookmaker, too, before arriving at an overall rating and conclusion.

Registration Process 4/5

• Processed all on one page
• Basic information required
• Automatic verification

William Hill’s registration process is split into two stages. Once my logging in issue (which I’ll discuss later) was resolved, it didn’t take me long at all for me to create an account with this bookie. Here’s how I did it:

1. I accessed William Hill’s website and clicked ‘Join’ located fairly distinctly in the top right-hand corner of the homepage.

2. That immediately brought up the above screen – the first stage of registration. They asked for my name, date of birth, mobile, and address.

3. I then clicked ‘Continue’.

4. Next, I had to create a username and password, and provide and answer for a security question.

5. After confirming my deposit limits, I selected my contact preferences.

6. If you want to take advantage of William Hill’s new customer offers, this is where you add the promo codes.

7. To conclude the process, I clicked ‘Agree and Join’. Just like that, my William Hill journey was underway!

Deposits & Withdrawals 3/5

• Myriad of payment options
• Most withdrawals processed within 24 hours
• No fees involved

Deposits

There is an endless list of available payment methods. You can deposit with William Hill via debit card (Visa, Mastercard, Maestro), Apple Pay, William Hill Cash Direct, PayPal, Skrill, NETELLER, paysafecard, ecoPayz, and Fast Bank Transfer.

The limits for each method are relatively low. For all the methods mentioned, the minimum deposit is £10 – except from debit cards and Apple Pay, where it is £5.

The maximum deposits vary for each of the methods. The max is very high for the most popular option (debit cards) at £99,000. PayPal’s maximum is quite low at £5,500, but such concerns will only affect a small minority of users.

William Hill also offers another option: Cash Direct. This method allows you to deposit funds into your online betting account by picking up vouchers from their high street stores.

There are no fees involved with any of the offered methods, with all deposits being processed instantly.

Withdrawals

There are fewer withdrawal methods available, but there’s still a sufficient supply. For the pair of debit cards, the minimum withdrawal amount is £5, while the maximum isn’t disclosed.

The minimum withdrawal amount is a £5 for NETELLER, Skrill, and Payz but their maximums differ. It’s £25,000 with NETELLER, £80,000 with Skrill, and a whopping £300,000 with ecoPayz.

You can also withdraw funds using PayPal. With this method, the minimum withdrawal is £10 and maximum is £5,500.

Withdrawals are typically processed within 24 hours, although they can take up to 72 hours if you’re using a debit card. Bank transfers can take anywhere between 3-5 working days.

Pre-Match Betting 5/5

• 37 sports make up sportsbook
• #YourOdds markets available
• Consistent odds
• Stellar football coverage

Sports

William Hill’s sportsbook is currently comprised of 37 sports, which range from the immensely popular to the impressively niche. There’s something for everyone, so I must commend the depth of this bookie’s coverage. However, I was particularly impressed by William Hill’s football offering.

Enhanced odds are offered daily on football events, with #YourOdds allowing you to create your own combo bets. For the most popular games, there are often over 700 different markets on offer! What more could you want? This bookie goes to remarkable lengths to ensure any possible betting outcome is offered as a part of their pre-match offering.

They also offer a range of outright markets, although these are typically limited to Outright Winner for less popular divisions. For their Premier League offering, forecasts, relegation, Top Four, and Top Scorer markets are available.

While their coverage is superb, it wouldn’t be much use if William Hill’s margins were sub-par. So, to test the quality of this bookmaker’s odds, I decided to calculate the odds overround. To put it simply, this is the combined sum of priced probability across all outcomes on a solitary event. In the betting industry, the consensus is that having an overround of over 110% is substandard.

Thankfully, the overrounds for the three games I tested came in at 106.33%, 106.48%, and 106.45%, meaning the site’s margins are consistently brilliant!

William Hill’s minimum stake is low at 3p, and they boast a maximum payout of £2,000,000 on most sports. Thus, the maximum stake is dependent on the odds of your bet.

Esports

The esports coverage at William Hill is sufficient, but not outstanding. While events and tournaments for a whole host of games, including League of Legends, Counter-Strike, VALORANT, King of Glory, and StarCraft are provided, the markets offered are limited.

However, bookmakers are pretty limited as to what markets they can offer. For most events, William Hill supply map betting, as well as Correct Score and handicap markets.

Unlike most other bookmakers, though, this bookie also offers award markets which I’ve never seen before elsewhere. These include Streamer of the Year, Personality of the Year, and Game of the Year.

Other Specials

There’s plenty to get stuck into here. On the TV front, you can bet on Strictly Come Dancing, I’m a Celebrity, Eurovision, and Sports Personality of the Year. There are Emmy’s markets, too, as well as Oscar’s coverage for next year.

Novelty markets include who’ll be the next James Bond, as well as the winner of the Mark Zuckerberg vs Elon Musk fight.

Their politics offering is limited to US and UK markets, although there are several offered for the latter. These include next party leader and when Rishi Sunak will leave his current position as PM.

Cash Out & Bet Builder

William Hill offers both Cash Out (‘Cash In My Bet’) and Partial Cash Out (‘Partial Cash In My Bet’) options which hands you more control over your bets than ever before.

They also provide a Bet Builder in the form of #YourOdds.

Service & Customer Support 3/5

• Contact via Live Chat and Twitter
• Bot initiated Live Chat session
• Rather complex issue wasn’t resolved

Although you can contact William Hill via phone and email, that information isn’t available on the website. However, I do know that you can contact this bookmaker via Live Chat and Twitter. While the former is available 24/7, their Twitter service is in operation every day between 08:00 and 23:00. However, don’t expect the efficiency of their Live Chat function regarding getting a response. It may take a few hours.

William Hill also boasts a rigorous FAQ section which covers a range of queries. This page is well laid out, making it incredibly easy to access any sort of query you might have. It’s one of the most extensive list of FAQs I’ve seen.

With that in mind, you might not need to contact William Hill’s support staff, but I decided to give their Live Chat service a run out anyway. I’ve been having login issues due to an account I created in my name years ago, so I wanted to get this resolved.

Unfortunately, I was immediately put in a session with the bookie’s virtual assistant which couldn’t solve my issue. However, I found this bot to be more useful than others, and they put me into contact with a member of William Hill’s support staff after a couple of minutes.

It took 12 minutes for the agent to get into contact, but once they did, I was able to gain clarity regarding my situation. Once I confirmed who I was, they told me I had to verify my account. So, I sent my documents to William Hill, but I’m yet to receive a response despite sending the email to their verification team days ago.

So, my logging in issue remains unresolved, but it appears a rather complex problem and I can’t fault the support team too much for not finding a resolution. While the staff were friendly enough, the whole process took far too long.

Mobile 5/5

• Available on iOS and Android
• All features available
• Well laid out

While I criticised the chaotic structure of William Hill’s website, I found their mobile app to be well put together. Sure, there are a lot of elements, but everything appears to be a little more spaced out with less advertisements dominating the screen.

The layout is somewhat similar in that popular events and featured markets run down the centre, with the menu icon located at the bottom of the screen. This is where you can access all components of William Hill’s mobile app, which is available to download on the App Store and Google Play. There’s no content reduction on the app, and the technical performance was flawless.

It’s a similar story with the mobile browser version, which boasts an almost identical structure to the app. Once again, there is no content reduction, and the technical performance was very impressive. If you have issues downloading the app, this is a fine alternative for mobile bettors.

ThePuntersPage Final Say & Overall Rating 4/5

It’d be unfair to hold my login issues completely against the bookmaker, so I’m not going to let that cloud my judgement. While I believe there are superior bookies on the market, you cannot go wrong with William Hill. Their sportsbook is excellent is the perfect option for football bettors.

While there is a lack of original sportsbook promotions, the sheer number of betting options reduces the need for a deep supply of offers. The mobile app is excellent, too, and I’d certainly recommend using that over their website.