The Pools Sports Betting Review – (2022)

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TPP Expert Rating: 3.7 / 5
  • Competitive and consistent odds
  • Myriad of sportsbook and casino promotions
  • Superb esports coverage
Latest Offer
Latest Offer
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18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you £10 in free bets plus an extra £5 Free Bet the following day. Applies to first cash bet only. Free bets credited as 3 x £5 bets to use on 2x Any sport& 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 2 x £5 Free Bets are credited upon qualifying first bet settlement, third free bet credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&Cs apply. #ad


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Established in 2018


  • Competitive and consistent odds
  • Myriad of sportsbook and casino promotions
  • Various other products, including football pools
  • Superb esports coverage


  • Only one payment option accepted
  • Poor specials offering
  • Loyalty program could be better
  • Competitive and consistent odds
  • Myriad of sportsbook and casino promotions
  • Various other products, including football pools
  • Superb esports coverage
  • Only one payment option accepted
  • Poor specials offering
  • Loyalty program could be better

Despite The Pools’ niche of offering pools betting, the prominence of traditional sports betting markets means this bookmaker is comparable to an array of competitors. But how does the newly-formed bookie stack up against the competition? Let’s find out in this in-depth review below.


Registration Process
4 / 5

  • Simple three-step process
  • Basic information required
  • Automatic verification

Creating an account with The Pools is a simple three-step process in which only basic information is required to complete your registration. You’ll have to give your email address and create a unique password as part of step one.

The pools registation screen

Once you’ve advanced via clicking the green ‘Next’ icon, you’ll then have to reveal your name and date of birth.

the pools registration

Finally, step three is where you’ll create your username before confirming your mobile phone number and home address.

The pools registration screen

Once you’ve confirmed all the details you’ve submitted as part of the process, click ‘submit’ to begin your journey with this bookmaker.

On most occasions, punters will be verified automatically. However, if they aren’t, they’ll be required to send through documents that verify their full name, date of birth and address to


Deposits & Withdrawal Options
2.5 / 5

  • Debit cards only
  • Simple deposit and withdrawal processes
  • No fees


the pools payment method

As you can see from the above screenshot, funding your account with The Pools is a markedly easy process but punters are restricted to just one payment option: debit card (Visa/Mastercard/Maestro). There are no cryptocurrencies available.

The minimum deposit is £5, while the maximum is set at £3,000.

Withdrawals – which, once again, involves filling out basic card information – are typically processed between 2-5 working days following your request. Punters can withdraw a minimum of £10 at any one time.

No fees are involved with either process.


Welcome Offer
4 / 5

  • £15 in free bets after first £10 deposit
  • 3x £5 bets
  • Must be used within 7 days


The Pools’ welcome offer offers new customers £15 in free bets after they’ve deposited and staked £10. The free bets are credited as three separate £5 bets and can be used on any sport. They’ll arrive in your account following the settlement of your qualifying bet, which must be placed at odds greater than evens.

Customers are also obliged to use their free bets within seven days of their arrival into their account.


Sportsbook Promotions
4 / 5

  • Horse racing punters satisfied
  • Boosted accas
  • Pools promotions
  • Loyalty Club

The Pools boasts several exciting sportsbook promotions to intrigue its customers. Horse racing fans, in particular, have plenty to enjoy in this regard.

For example, the bookie’s ‘BIG Racing Promotion’ hands out free bets if a certain condition is met on a selected race – e.g. if the favourite wins.

Other horse racing promos include Extra Places and Best Odds Guaranteed, which are commonplace across new UK bookmakers.

The pools sports promotions

Moreover, The Pools ‘ACCA Boost’ gifts up to 50% boosts on accumulators. To qualify for this promotion, punters must stake at least £10 on a five-plus fold acca. In the case of a winning five-fold, punters will receive a 5% boost, while the boost is a monster 50% for a successful 12-fold.

The bookie’s ‘Question of the Day’ offer is a simple initiative that rewards customers with small prizes for answering a particular question correctly. On the day of writing, customers would receive a £1 free bet if they correctly answered how many goals would be scored in the EFL League One fixture between Bolton Wanderers and Burton Albion.

Finally, for those old-school punters who still enjoy dabbling in the pools, the bookie’s ‘Pools Plus’ promo gifts £5 bonuses following a £30 stake on any pools game.


The Pools VIP/Loyalty Programme

The pools loyalty program

The Pools runs a loyalty programme called ‘Loyalty Club’. Here, customers are entitled to a £5 free bet every time they place ten bets (at odds greater than or equal to evens) of £5 or more on any event.

Customers are limited to a maximum of one free bet a day and seven per week.


Pre-Match Offer
4 / 5

  • 28 sports make up sportsbook
  • Pools betting
  • Competitive and consistent odds
  • Great esports coverage

28 sports make up The Pools’ sportsbook. An array of markets and sub-markets can be accessed within each sport, with the bookmaker covering events from across the globe. For example, 174 markets are available to bet on for the upcoming Premier League bout between Crystal Palace and Tottenham.

There’s plenty for football fans to take advantage of. However, their impressive coverage would be undermined if their odds were sub-par.

Thus, we measured the quality of The Pools’ margins using the odds overround calculation. This is a percentage figure which is obtained when all the probabilities of an outcome of a bet are added together. Logically, this figure should add up to 100%, however, this does not take into consideration the profit made by the bookie. For this reason, it is commonly accepted that an odds overround of less than 110% indicates good odds.

To carry out our little experiment, we picked three random football matches from the English Premier League, Italian Serie A, and EFL League One. The results came to 105.34%, 106.45% and 105.15% respectively, indicating that The Pools’ odds are both consistent and competitive.

You can display odds as decimals or fractions. The minimum stake is set at 1p while the maximum is currently unknown.

Pools betting is also available with this bookmaker, under the promotion Pools Plus. The Pools offers several different pools for its players, where they can stake £30 on games during the week and receive a £5 Pools bonus the following Monday. The games currently accepted are the following:

  • Goal Rush
  • Classic Pools
  • Lucky Clover
  • Premier 12
  • Premier 10
  • Premier 6
  • Colossus Pools

Find out more on thepools.



esports competitions on the pools

As you can see on the long list above, The Pools’ esports coverage is very impressive. Counter-Strike, Dota 2, League of Legends, Rainbow 6, StarCraft and Valorant events were covered on the day of writing. It’s a comprehensive offering, that’s for sure.

To take advantage of this bookie’s esports offering, be sure to check out our esports betting tips to enhance your chance of success in this sphere.


The Pools – Other Specials

On the other hand, The Pools’ specials offering is pretty basic. Novelty bettors can bet on the victors of both the BBC Sports Personality of the Year and Strictly Come Dancing – but that’s all.

Their political coverage is limited to just UK and US politics. However, there are various markets to enjoy here. For example, you can bet on the next Republican candidate for the 2024 US election.


Cash Out & Bet Builder

You can take full control of your bets with The Pools’ Cash Out feature. The bookmaker also boasts a bet builder in the form of ‘Create a Bet’.

This feature allows customers to create their own custom bets by selecting from various football markets including match result, total goals, corners and double chance.


Live Offer
3.5 / 5

  • No live streaming
  • In-play graphics
  • Multitude of live markets across various sports

At the time of writing, The Pools offers a broad range of live events across several sports. The in-play experience is fairly impressive with this bookmaker. For football events, an interactive match tracker is provided, as are statistics, head-to-head records, squad lists and tables.

Unfortunately, The Pools doesn’t offer a live streaming service of any kind for its users.

4 / 5

  • Licensed by UK Gambling Commission
  • Several account limits
  • Responsible gambling section

The Pools is licensed and regulated in the UK by the UK Gambling Commission.

The bookie’s responsible gambling section can be a little tricky to find, but once accessed, customers will find external links that provide further support for problem gambling, tips to prevent gambling addiction, and a brief explanation of the dangers of underage gambling. To mitigate against potential addiction, the bookmaker has several account limits that its users can deploy. These include Deposit Limits, Reality Checks, Time Outs and Self-Exclusions.

For those who are interested in knowing what the bookie is doing with your personal data, a comprehensive Privacy & Cookie Policy is available to view on the site.


Service & Customer Support
4 / 5

  • Impressive FAQs section
  • Multiple avenues of communication
  • Not 24/7

Customers are able to access The Pools’ FAQs section once they’ve accessed the ‘Contact Us’ link that can be found in various places on the website. The bookie’s FAQs are separated into different topics of enquiry to ensure customers can  find exactly what they want to be solved more easily.

These topics are account, verifications, payments, responsible gambling, casino, sportsbook, general and promotions.

However, should you find that your query hasn’t been resolved via the FAQs, you can contact The Pools’ support team. Unfortunately, they don’t operate 24/7 and instead function between 08:30 and 22:00 (Monday to Saturday) and between 12:00 and 22:00 (Sunday). You can contact the bookie via email ( or use their Live Chat service.

So, to test the efficiency of the bookie’s Live Chat function, we started a session by clicking on the icon found on the right-hand side of the Contact Us page. For security reasons, we had to confirm our name, email and date of birth before we began.

However, this took no time at all, and we were quickly connected to an agent.

the pools live chat

After greeting us, we asked whether the bookie accepted any other payment methods other than debit cards. In no time at all, they confirmed they didn’t.

While it was hard for them to make a favourable impression considering how brief our session was – which in itself is a good thing – the bookie’s support team didn’t go the extra mile in terms of politeness. Maybe that’s being pedantic, but we’ve seen some give us an incredibly warm welcome when using their Live Chat function.

Nevertheless, we certainly can’t complain about the efficiency at which The Pools dealt with our query.


Design & Usability
3.5 / 5

  • Basic website aesthetic
  • Efficient site overall
  • No blog or statistics


The design of The Pools’ website certainly leaves plenty to be desired but it’s sufficient. Importantly, the structure is coherent and thus, a user-friendly experience is facilitated. In short, it’s sub-par aesthetically but great ergonomically.

‘Quick Links’ and an A-Z list of the bookie’s sportsbook can be found down the left-hand side of the homepage, while the centre is consumed by an advertisements slider. Underneath the slider, a long list of events manifests. However, these are well-separated, so everything is easy to access.

A ubiquitous bet slip is located on the right-hand side, aiding the betting process, and customers can access ‘Favourite Bets’ underneath. These are the most popular bets placed by customers on upcoming events.

The bottom of the homepage is where you’ll find all the important information links. These include Contact Us, Responsible Gambling and FAQs.

No statistics were accessible, while the bookie is bereft of a blog of any sort.


3 / 5

  • Download via the App Store & Google Play
  • Well structured – able to bet on the move
  • Features/promotions accessible

The Pools’ mobile app is accessible for both Apple and Android users as it’s available to download via the App Store and Google Play.

Customers can enjoy the vast majority of the bookmaker’s features on the app and access their exclusive promotions. In-play betting is accessible, while the coherent structure – similar to the website – once again facilitates a user-friendly experience. It’s pretty easy to bet on the move despite the odd technical fault.

Overall, while The Pools’ mobile app isn’t one of the most comprehensive we’ve seen, it’s certainly sufficient for on-the-move betting.


Other Products


The Pools’ Casino offering is vast, with an endless number of games available for punters to enjoy, including blackjack, roulette, scratchcards, slots and jackpots. Live Casino events are also accessible.

The Pools give new casino players the chance to claim 150 Free Spins on Santa King Megaways this Festive Season! To get a chance to play on the Christmas-y slot, players must deposit and stake £10 on casino slots. T&Cs apply*

*New Players only. Opt-in required. Deposit & Stake £10 on casino slots and receive 150 Free Spins on Santa King Megaways. Qualifying players will have free spins credited to their account the following day by 5pm. Certain payment methods excluded. Free Spins expire 7 days after award. This offer is only available to new customers. This promotion is valid from 00:01 on 01/12/2021 until 23:59 on 10/01/2022. 18+ UK Only. Full T&Cs apply.

The bookie also offers plenty of other casino promotions such as daily drops, Free Spins Wednesday and Megaways Weekend. New offers manifest daily, meaning a sense of excitement and intrigue is retained among users.

Punters can also enjoy a comprehensive virtual sports offering in which football, horse racing, jump racing, motor racing, greyhounds and table tennis events are supplied.


ThePuntersPage Final Say

The Pools certainly has bright aspects, but there is room to be improved upon if it’s to be considered a premier bookmaker. The website’s design could be slicker, while the one accepted payment option – even if it is debit card – can be an issue for some. They need to diversify in this regard.

The bookie’s offered promotions are good, and there’s certainly enough to intrigue customers, but this is another area where they should be looking to improve. More variety and originality wouldn’t go amiss.

Nevertheless, as mentioned, there are bright spots. The Pools boast superb football odds and a comprehensive sportsbook. In addition, esports lovers and those who enjoy dabbling in the casino world are treated to a haven of options with this bookmaker. Old-school punters can also take advantage of the various pools offered by the bookie. To our surprise, this niche wasn’t as prominent as we thought.

Overall, though, there are aspects which bettors can enjoy, and while this may not be everyone’s cup of tea, a no-fuss-or-fluff visual with great sports offering may just very well be what some are after. We are keeping our eye on this one.


Reader rating

page 1 from 1
on 05.12.2021
It's all in the name

The main reason to use this one above the others is for the different pools games. But if you want to bet on “normal” markets, then there’s loads of options there as well. Really surprising was how good the casino was.

page 1 from 1

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3.7 / 5