Sports Betting Strategies that Work – Your 2022 Guide

Ad Disclosure

Here at (TPP) we’re dedicated to building a trustworthy brand and strive to provide the very best content and offers for our readers. Please note that some of the links included on TPP may be affiliate links, which means we may earn a commission (at no additional cost to you) if you click on a link and subsequently open an account. We only recommend products and companies we use and trust. To learn more, visit our About Us Page. 

With the right betting strategy, you should be able to beat the bookies in the long run. In this article, we will discuss the sports betting strategies that actually work.

There are a few forms of gambling that can lead to long-term profits. These include poker and sports betting. Still, it can be hard to make a reasonable amount of money from sports betting. Bookies have a house advantage of at least 2 or 3 percent, and it takes a lot of focus and self-discipline to become a professional punter. Still, with the right amount of patience and betting strategy, you should be able to beat the bookies in the long run. In this article, we will discuss the sports betting strategies that actually work.


The Basics of Betting Strategy

While there are many forms of betting strategy, there are two central concepts that are present in almost every one of them. Every educated punter needs to understand the concept of value and needs a sound bankroll management strategy.

Value Betting

Every set of odds a bookie offers comes with an implied probability. That means that bookies set odds that reflect how likely an event will be. This could be a win, loss or draw for a football team, the winner of a boxing match, or the final score of a hockey match. For example, odds ¾ or 1.75 have an implied probability of 57.1%.

It is up to you to judge if those odds are correct. If you see an event more or less likely that the bookies do, you have perhaps found a value bet. If you can consistently detect value bets, you will eventually win more money than you lose. Check out our detailed guide to value betting here.

Bankroll management

Bankroll management is the most important factor in not going broke. Even if you place bets on what you perceive to be value bets, there is still a chance for you to lose your whole bankroll. A common strategy is to divide your bankroll in units of 1 to 3 percent of the total, and never bet more than that. This helps you diversify your risk while improving your handicapping skills.


The most basic concept in any type of investment (including sports betting) is Return on Investment or Yield. Moreover, investment is exactly how you should look at your betting hobby. Your bankroll is your initial investment, and you need to make sure you can capitalize on it.

Kelly Criterion

Some punters and investors swear by the Kelly Criterion. This formula tells you how much to bet, depending on your perception of value. Take a look at our online Kelly Criterion Calculator to get a feeling of what it's all about. It can be an aggressive strategy when applied to sports betting, since it can see you betting a huge percentage of your bankroll on a single bet. It is more common in investment and financial betting. Still, the Kelly Criterion is useful, since it makes you consider and estimate the value of your bet in much more detail.

Gambler’s Fallacy

Any beginning sports bettor needs to look out for the gambler’s fallacy. Essentially, you need to know that each bet (at least in ‘pure’ forms of gambling, such as roulette or blackjack) is independent from the next. For example, if a ball falls on black in a number of roulette rounds in a row, it does not mean that the ball landing on red on the next round will be more likely. The opposite is also true: a ball landing many times in a row on black does not make landing on black in the next spin more likely.

Patience in Betting

Patience in betting is very important. It is silly to assume you will win all of your bets right away. Most betting pros only win about 55% of their bets. It takes patience, discipline and a refined betting strategy to get real results.

Best Bookmakers We Recommend for Smart Betting

William Hill
  • Better odds for a better profit
  • Set your own bets for the highest value! #YourOdds
  • Bet £10 get £30 (credited as 2 x £15 bets)

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

Paddy Power
  • Bet £20 and Get it Back if it Loses
  • Enhanced odds on popular events with Power Prices
  • Live odds for the best matches

18+ New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. Full T&Cs apply. #ad

  • Sports betting giant with 35 million customers
  • Brilliantly designed site
  • Great statistics section

18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. #ad

  • One of the most trustworthy betting companies
  • Great welcome bonus
  • Good VIP reward system

18+ Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering requirements vary by game. Deposit methods, Withdrawal restrictions and Full T&Cs apply. #ad

  • Great welcome offer
  • More than 30 sports available
  • A comprehensive online betting exchange on offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. #ad

Common betting strategies

With the above in mind, let us discuss some of the most common betting strategies. Of course, not all are as relevant or even smart. We will discuss each briefly, while linking to more comprehensive articles on the subject whenever possible.

Chasing Steam

Chasing steam is a valid betting strategy, one that has been proven to work. Steam is a term that describes significant movements in the betting market. If you see odds moving significantly, that is often because serious punters, such as betting syndicates of professional gamblers, are wagering on one side. Since their bets can represent a huge chunk of cash, their bets make the bookies change their odds in order to have to pay out less.

The idea is that these major gamblers have a good idea of what the likely outcome will be. It is up to you to copy them. To use this strategy, you need to monitor all odds on various sites for your preferred sport or league. When you see odds changing dramatically on several sites, go for the site that has not changed its odds yet. That will give you a way to follow the educated betting public while still getting a better value bet.

Fading the Public

Fading the public is the exact opposite of chasing steam. Instead of following your betting peers, you are actually betting against them. In this case, when you see lines and odds moving sharply, you bet against the trend.

Here, the idea is that the public is actually wrong. This strategy works best in highly publicized events or major competitions. While lines are often moved by educated punters, they can just as well be moved by casuals, i.e. ignorant bettors, the bookies' cash cows.

It can be hard to know when to follow the public, but in general, the public looks for hyped events and hyped athletes to bet on. People are more likely to bet on the team or athlete they know and love than to bet on unknown athletes or smaller teams. Of course, athletes get famous from past achievements; however, past achievements do not always reflect current from.

For example, a famous tennis player comes back after an injury and is matched up with an up-and-coming talent. Many casuals will bet on the famous player for name value alone, without looking at the other player’s talent, record or win streak.

Looking for outliers

Looking for outliers is a very common sense betting strategy. Outliers are odds that go against the trend. In order to find the best value, you simply look for the best odds for your bet. This involves comparing different bookies, so it is best to have multiple accounts.

This idea of finding the best odds for your bet is simple, but it can be a full betting strategy. Some punters have a strategy of consistently betting on outliers, regardless of the event and their knowledge of it. The reasoning behind this is that the market is usually right. Odds tend to follow the money. The money usually comes from smart and professional punters. By finding outliers, you can consistently find value bets.

Backing Heavy Favourites

Backing heavy favourites is one of the most basic sports betting strategies. It essentially requires no real skill. Favourites are favourites for a reason. In some sports, such as Tennis or Boxing, favourites have ridiculously high odds of winning.

In this strategy, you need a large bankroll in order to make any money from your bet, since you may only make 5 or 10 percent profit from each bet. This strategy may seem solid, but still comes with a lot of risk. Even though the odds of losing are small, it can be hard to win your money back when you lose. The margins can be so small, that favourite betting might not even be worth it.

Remember that bookies try to minimize losses, and since so many people are betting on the favourite, the odds are often unrealistically low.

Betting Based on Winning Streaks

Form and momentum are very important factors in determining odds. If a team has won seven games in a row, odds are strong that they will win the eighth. Still, every team has to lose eventually, so sometimes betting on the underdog can be the smarter bet, especially if the odds are overly inflated.

Arbitrage Betting

The point of arbitrage betting or arbing (sometimes called sure bets or miracle bets) is to bet on both outcomes of an event, in order to guarantee a profit. The best way to do this is to find bookies offering opposite odds on an event. By betting on both sides, you can win regardless of the outcome. This sounds too good to be true, and it usually is. Most bookie’s odds are updated regularly, so it can be hard to find arbing opportunities. You will have to be very fast when you find one.

Hedge Betting

Hedge betting is similar to arbitrage betting, since you are betting against yourself. This can help you in various situations. Usually it involves taking advantage of movement in odds, for bets you have already placed (for example in outright betting). Another example is with multiples. If you have an acca with only one leg left and you have won the previous legs, you can place a lay bet (or opposite bet) for the last outcome in order to guarantee a profit.


Dutching has multiple meanings, and is sometimes used as an umbrella term for any set of bets that are guaranteed to give you a profit, if you win at least one of them. This includes hedge betting and arbitrage betting.

The term is also specific to horse racing, where you bet on more than one horse in a race or tournament. As long as at least one of your horses wins or places, you will have a profit.

Dutching also involves adjusting your bet size, so you win the same amount, no matter the outcome. You can make use of our Dutching Calculator to get more insight on that strategy.


Hutching is similar to Dutching. However, instead of balancing your bets, you lean towards the outcome you think is most likely. Thus, you will win more depending on which of your bets you win.

Betting software

There are various kinds of betting software that you can use to become a better punter. There are software solutions that help you identify value bets and arbing opportunities, as well as solutions that help you see your overall betting record. While there are plenty of paid options for the last part, a simple Excel file can be a good start to help you keep track of your betting record.

Using statistical models

Gathering statistics and calculating probabilities based on them is the task of any serious punter. While you could simply trust your gut, having actual math to back up your claim is the more profitable strategy in the long term. Two of the most commonly used models are Normal Distribution and Poisson Distribution.

Standard Deviation, Variance and Normal distribution

One of the most important ways of predicting what an outcome will be is normal distribution. Sports results, such as number of goals scored in a game (i.e. over 2.5 goals betting), fall into a pattern of likelihood which can be represented in a Bell Curve, the top of the curve being the most likely outcome. By calculating standard deviation and variance, you can see how likely and by how much results differ from the mean.

Poisson distribution

Poisson distribution is another way of predicting the likelihood of a game score and outcome. By using data based on a team’s past performances, comparing those performances to the other team’s data as well as league averages, you can calculate the probability of any specific score, as well as win or loss for each team.

Elo Ratings or other rating systems

While a team’s standing in its respective league is an important indication, there can be many alternate and perhaps more accurate ways to express a team or athlete’s relative strength. How good is a player compared to his peers? Many leagues have an official ranking system, though anyone can create their own.

Chess uses the Elo Ratings System to create rankings based on the quality of opponents beat in official competition. The idea is that beating a stronger opponent will give you more points than beating a weaker opponent. A similar system was adopted by FIFA in 2018 to rank different countries in order to seed them for the 2020 World Cup.

You are free to create any system you want in order to rank the quality of teams or individual athletes, but Elo Ratings can be a great starting point.

Following Tipsters

Tipsters can be a great tool for finding smart bets. True tipsters are often successful punters who are so good that they are no longer accepted by bookies, or have their bets limited so they can only make a small amount of money. They usually sell their tips as a subscription service. Of course, you should be wary of phony tipsters, who sell bogus tips. While they may advertise “proof” of huge bets won, this may not reflect their overall betting record.

Matched betting

Matched betting is a betting strategy, which punters use to take advantage of the various bookie promotions on offer. It is very unpopular with online betting sites. Many bookies offer free bets or deposit bonuses. By taking a free bet and then placing a lay bet at an exchange betting site, or simply placing the opposite bet at a different site, you can have guaranteed profit, no matter the outcome.

Of course, bookies are on to this, which is why most free bets or welcome offers have very complicated terms, involving accumulators or requiring you to wager your bonus multiple times.

Expected Goals

Expected Goals are a useful tool in football betting, as well as most other ball sports. Essentially, they show how well a team should have performed, based on the chances offered to them. There are plenty of advanced metrics, which can help predict a match outcome.

Draw betting

Betting on draws is often one of the best sports betting strategies, especially in football. Most punters naively bet on their favourite team to win and ignore draws completely. This moves the betting lines, creating lower paying odds for win / lose outcomes and higher paying odds for draws. Thus, there is often great value in draw betting.

Staking plans

A staking plan is a system that tells you how much of your bankroll to place on each bet. We have already discussed the Kelly Criterion as a relevant system for sports betting. At the same time, there are plenty of sports bettors who use staking plans that were actually designed for casino games like roulette.

Fibonacci Betting System

The Fibonacci betting system is a negative progression betting system. The idea is to increase your stake after a loss and decrease it after a win. The idea is that if you bet more after a loss, you can recuperate money that you lost on previous bets. The bet size follows the Fibonacci sequence (1, 1, 2, 3, 5, 8, 13, 21,…), with each bet the sum of the previous two.

The Labouchère staking method in sports betting

The Labouchère staking method is another negative progression system. It is a lot like the Fibonacci system, except that it is slightly more complicated. You start with writing down a sequence of numbers. Your bet is always the sum of the first and last number. If you lose, you add a number to the sequence. If you win, you remove a number from the sequence.

The Martingale staking method in sports betting

The Martingale staking method is the easiest negative progression staking plan. Here you simply double up after a loss.

Do these staking plans work?

The above staking plans are designed for roulette. A roulette game has odds of roughly 50%. Doubling your bet after a loss to win back your loss does work in an ideal set of circumstances, which unfortunately do not exist in real life. You would have to have an infinite bankroll, play a game with no house edge, and play at a table that has no limits on bet size. This is why these staking plans have little relevance. Looking for value and managing your bankroll makes much more sense.


The Pareto Principle in Sports Betting

The Pareto Principle is also called the 80/20 rule. It is not a betting strategy itself, but it can be useful to help you identify your most successful betting strategy. In many fields, distribution is more or less 80/20. For example, 80% of the land is owned by 20% of the people, 80% of a bookie’s income comes from 20% of the players. Similarly, 80% of your profits may come from just 20% of your bets. This can ultimately help you identify which bets you should focus on and which you should discard.


What is Gubbing?

While this may not be an issue for a beginning punter, as soon as you start making a serious ROI for your bets, you need to avoid being gubbed. Punters who win too much, or use strategies like matched betting, hedge betting or arbitrage betting will often be excluded from betting promos or even have their bet size restricted.


Multiple Betting Accounts

If you are planning to use hedge betting, matched betting, or even arbitrage betting, it is important or even essential to have multiple betting accounts. Bookies will not be pleased if you hedge your bets on the same site as where you place your original bets. Additionally, the risk of gubbing makes it a good idea to spread your larger bets over multiple sites.

Another added benefit is the ability to shop odds, as a difference in just 5% can be a great boost to your bankroll.


A few sportsbook aggregators even let you combine bookies on a single platform. This allows you to shop odds without the need to create multiple accounts.


How Bookies Make money

Any smart punter would do well to consider how bookies make their money. This gives you an insight into how they create their odds and helps you consider how you can outsmart them. This involves balancing the books and making sure there is an overround, among other betting strategies.

Overround Betting

Overround (vigourish, vig, or juice in American English) is an essential key for how bookies make profit. Essentially, the total implied probability of all outcomes of an event are usually kept above 100%. This means that each bet you place has a margin of profit for the bookies; this is similar to the house edge in casino games.

Of course, bookies might even make a profit regardless of the overround, as many naïve punters simply double up on their wins and chase their losses.


Sports Betting Strategy FAQs

While there are multiple valid betting strategies, every betting strategy that works has one thing in common: a way to find value in betting. Looking for value means looking for outcomes that are undervalued by bookies. If you can consistently find value bets, you can make a profit from betting. Another important aspect is bankroll management. Even if you bet systematically on value bets, there is still a chance that you lose your whole bankroll. This is called “gambler’s ruin”.  You can decrease this chance by betting only small portions of your bankroll. Most bettors never bet more than 5% of their total bankroll.
Arbitrage betting is the best way to bet, since by betting on both outcomes, you can have a guaranteed profit. Still, arbing possibilities are hard to find, making them the holy grail of sports betting.
The best bets are value bets. It only makes sense to bet if you see value in it. If you think something is more likely to happen than bookie odds imply, you can estimate how much value it has.
The only way to win consistently is to find value bets. As long as you have a betting strategy to find value, you can win more than you lose.


ThePuntersPage Final Say

While chasing steam, fading the public and looking for outliers are universal ways of finding value in bets, there can be betting strategies as diverse as the people who are betting. Deciding who will likely win a match can be done in various mathematical, statistical or intuitive ways. Get creative, make your own rankings, invent your own models, or simply follow your gut. As long as you have a way of finding value and a smart bankroll management strategy, you can make a long-term profit.