Top New Betting Sites UK List (October 2020)

At The Punters Page we want to keep you updated on all the new betting sites in the UK. For this reason, below you will find a list of all the latest bookmakers we have added on to our website to help you find the best new bookies UK and beyond. This is constantly being updated with new bet sites, new bookies offers and reviews!

Alternatively, you can view here the extensive list of all our UK-based Best Betting Sites.

(newest added bookmakers at the top)

List of All Latest New UK Bookmakers For 2020

#1
MobileWins
4.1 / 5
  • Competitive odds
  • Plenty of promotions on a wide range of sports
  • Mobile-first betting platform

18+ | New players only | Min deposit req. £10 ; excludes deposits via Skrill/ Bonus winnings must be wagered x10 |Min Odds 1/2 (1.5) | Max FreeBet £10 | T&Cs apply

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Crypto Currency
Established in 2015
#2
STSBet
4.4 / 5
  • Claim £40 welcome bonus
  • Wide range of sports and markets to bet on
  • Features Peter Schmeichel and Martin Schmitt as global ambassadors
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Crypto Currency
Established in 2006
#3
mr.play
3.9 / 5
  • Eye-catching welcome bonus
  • Plenty of sportsbook markets
  • Lots of banking methods

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill/PayPal/Paysafe | Min Odds 1/1 (2.0) | Max FreeBet £10 | The bet token will not be included in any winnings and cannot be exchanged for real money | T&Cs apply

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Crypto Currency
Established in 2017
Best Newcomer
#4
Betiton
4.1 / 5
  • Founded in 2020
  • Simple, yet modern Design
  • One of the best upcoming betting sites

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

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Crypto Currency
Established in 2020
#5
Quinnbet
4.1 / 5
  • Numerous sports and markets
  • Extensive range of promotions
  • No deposit welcome bonus

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply

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Crypto Currency
#6
Sportingbet
4.75 / 5
  • Amazing variety of betting markets
  • World class quality design
  • Perfect for people new to online betting

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply

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Crypto Currency
#7
Sportsbet.io
3.9 / 5
  • Quality odds on offer
  • Magnificent all-round live betting arena
  • Several betting features
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Crypto Currency
Established in 2016
#8
Mr Green
4.6 / 5
  • Offers a wide range of betting products
  • Household name with world class reputation
  • Much more than just a casino

T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org.

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Crypto Currency
Established in 2007
#9
BETDAQ
4.3 / 5
  • 0% commission fee for select markets
  • A Sportsbook, Exchange, and Casino
  • Dedicated “Football Statistics” section

18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange or sportsbook bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. The free bet will be credited within 72 hours to your account once the staking requirement has been met. T&Cs Apply.

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Crypto Currency
Established in 2000
#10
Dafabet
3.8 / 5
  • Great selection of sporting disciplines
  • Very competitive odds
  • Comprehensive customer support
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Crypto Currency
Established in 2004
#11
Novibet
4.7 / 5
  • Beautifully designed betting site
  • Huge amount of betting markets
  • Excellent casino offering too

18+ | UK new customers only | KYC verified | Max £25 free bet | Min bet £10 | Min of 3 selections in accumulator | Min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply and General Promotion Terms apply

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Crypto Currency
Established in 2010
#12
32Red
4.5 / 5
  • A wide range of fascinating betting products
  • A number of payment methods on offer
  • A feature-laden live betting arena
T&Cs APPLY, 18+ ONLY

18+. begambleaware.org. Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible See full terms.

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Crypto Currency
Established in 2002
#13
Betsafe
4.3 / 5
  • A wide range of innovative betting products
  • Comprehensive “Statistics & Live Scores” section
  • An all-in-one Sportsbook, Casino and Poker app

Not available in the UK

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Crypto Currency
Established in 2006
#14
Betsson
4.3 / 5
  • A wealth of sports-based betting markets
  • Dedicated “Statistics & Live Scores” section
  • Excellent all-in-one Sportsbook & Casino app

Please note: betsson Welcome Offer not available for UK residents. This offer is only eligible to new customers who haven't used a sports welcome offer of Betsson before. Players will need to verify their age before being able to register an account. Bonus amount must be wagered 10x at a minimum odds of 1.50. System Bets do not count towards wagering. Wagering requirements must be met within 30 days for bonus money to become real money. Bonus money which has not been converted to real money after 30 days will be forfeited. The minimum Deposit for the Sport Welcome Bonus is €10.

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Crypto Currency
Established in 2002
#15
Smarkets
4.2 / 5
  • Great analysis tools
  • Excellent “Blog” section
  • Magnificent mobile app

1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.

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Crypto Currency
Established in 2010
#16
MansionBet
4.2 / 5
  • Over 30,000 live events on a monthly basis
  • An excellent Sportsbook app
  • Sections dedicated to statistics, and results

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

UK Gambling Commission
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Crypto Currency
#17
GentingBet
3.85 / 5
  • Company is Headquartered in Kuala Lumpur
  • Innovative Loyalty Bonus System
  • Native Apps for iOS and Android

New Customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs apply.

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Crypto Currency
Established in 2014
#18
Interbet
4 / 5
  • Established in 2018
  • Vast Variety of market options
  • Fascinating VIP Program

New Players Only. Minimum stake £/$/€10, minimum odds 1.5, stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€20. Excluded Skrill deposits. Full Terms apply.

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Crypto Currency
Established in 2018
#19
Grosvenor
4.7 / 5
  • One of the best known Casino brands in the UK
  • Sports Section is fairly new and small
  • Good Quality of Odds

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

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Crypto Currency
Established in 2016
#20
LeoVegas
4.5 / 5
  • Perfectly for mobile use
  • Numerous deposit and withdrawal methods
  • Very fair welcome bonus

New customers only. Deposit £10 min and claim in 'My Offers' 1 x 100% profit boost. Offer is only valid for in-play bets placed via mobile. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&C's below. 18+ www.begambleaware.org

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Crypto Currency
Established in 2011
#21
Karamba
4.2 / 5
  • Many Instant-Deposit methods
  • Wide Portfolio of betting markets
  • Native App available on iOS/Android

18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply.

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Crypto Currency
Established in 2005
#22
bwin
4.4 / 5
  • Part of World's largest sports betting and gaming group
  • Includes Live Casino and Poker
  • More than 20 Million Customers

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply

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Crypto Currency
Established in 1997
#23
BetVictor
4.9 / 5
  • Best UK/Ireland horse racing odds
  • Very good support including live chat
  • Includes Virtual Sports

New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets, set events only at odds 2.00+ plus a £10 Casino Bonus, not for Baccarat, wager 35x to withdraw, game weighting: Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Bonuses expire in 7 days. PayPal and Card payments only. Geo Restrictions. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly

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Crypto Currency
Established in 1946
#24
22Bet
4 / 5
  • Wide range of sports and markets
  • Several payment options
  • Generous welcome bonus (For non-UK users only)

Register with 22Bet. Make a deposit of at least €1. Get 100% bonus up to €122 for sports betting. The bonus will be credited to your account automatically after the deposit is made. Only one 100% first deposit bonus per customer. Before withdrawal the bonus amount needs to be wagered 5x in accumulator bets. Each accumulator bet must contain at least 3 selections with odds of 2/5 (1.40) or higher. 18+

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Crypto Currency
Established in 2018
#25
Betfred
4.3 / 5
  • Over 50 years of Tradition
  • Includes Sports Commentary
  • Live Betting on many popular markets

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

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Crypto Currency
Established in 1967
#26
Vbet
4.3 / 5
  • Cutting-Edge Modern Betting Site
  • Very low minimum stake
  • Bonus offers also for existing customers

Only available to verified customers registered from 11.09.20 to 12.10.20. Place a first sports bet (min. £20; min. odds 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org

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Crypto Currency
Established in 2003
Best Bonus
#27
William Hill
4.7 / 5
  • Founded in 1934
  • Over a dozen promotions
  • Unique special bets outside of sports
T&Cs APPLY, 18+ ONLY

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

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Crypto Currency
Established in 1934
#28
Marathonbet
3.9 / 5
  • Over 1.5 million users
  • Multilingual customer service team
  • Outstanding odds up to 98%

-

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Crypto Currency
Established in 1997
#29
Colossus Bets
4.0 / 5
  • Pool-Based Betting System
  • Partners with i.e. Betfair and BoyleSports
  • Refer-a-Friend and Loyalty System

Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+

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Crypto Currency
Established in 2012
#30
NetBet
4.1 / 5
  • Plethora Of Deposit And Withdrawal Options
  • Free deposits and withdrawals
  • Wide Array Of Specials To Choose From

18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply

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Crypto Currency
Established in 2001
#31
1xBet
4.6 / 5
  • Thousands of betting markets
  • Offers the most Competitive Odds
  • Fantastic Betting App

Please note: Access to 1xbet is restricted for UK residents. New Customers only. 100% on first deposit up to €100. The minimum required deposit to activate the bonus is €1. Before making a deposit into their account, customers must agree to receive a sports betting bonus either on the ‘Account Settings’ page in the My Account section, or directly on the ‘Deposit’ page. This bonus is automatically credited to customers’ accounts once the first deposit has been made, provided that the account details have been completed in full and a phone number has been activated. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher. The start dates of all of these events should not be later than the validity period of this offer. The bonus must be used within 30 days of registration. After 30 days the bonus and all winnings made on the bonus will be revoked. T&Cs apply.

Curaçao eGaming
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Crypto Currency
Established in 2007
#32
Coral
4.1 / 5
  • Top quality betting odds
  • Stunning live streaming service
  • Lots of exciting promotions

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

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Crypto Currency
Established in 1926
#33
Betfair
4.7 / 5
  • Fantastic Selection of Betting Markets
  • Highly Competitive Odds
  • Very fair Welcome Offer

New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

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Crypto Currency
Established in 2001
#34
Ladbrokes
4.3 / 5
  • In business over half a century
  • Over 15,000 employees
  • More than 30 sports available

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

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Crypto Currency
Established in 1886
#35
888sport
4.6 / 5
  • Highly competitive betting odds
  • Build your bet feature
  • High usability platform

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply

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Crypto Currency
Established in 1997
#36
Unibet
4.6 / 5
  • Live stream your favourite sports
  • Multinational: available in over 100 countries
  • Excellent customer service including 24/7 live chat

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

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Crypto Currency
Established in 1999
#37
Casumo
4.8 / 5
  • Colourful and Friendly Style
  • Although it's best known as Casino, their Sportsbook is very comprehensive
  • Massive Amount of live sports Coverage

18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C's apply. Please gamble responsibly, www.begambleaware.org

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Established in 2020
#38
Paddy Power
4.9 / 5
  • Worldwide streaming
  • Odds on some very entertaining bets
  • Very easy for Beginners

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

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Established in 1988
#39
BoyleSports
4.7 / 5
  • Over 270 Retail Locations
  • Founded back in 1982
  • VIP Offers for Bingo and Casino

18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.

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Established in 1982
Best live betting
#40
10Bet
4.6 / 5
  • Founded in 2003
  • Over 50 sports available
  • 24/7 Live Chat coverage

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

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Established in 2003
#41
betway
4.7 / 5
  • Huge array of betting markets and sports to choose from
  • Mobile app available on iOS and Android
  • Free phone support

New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply

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Established in 2006
Best Bookie
#42
bet365
4.8 / 5
  • Sports betting giant
  • Brilliantly designed site
  • Live streaming on a huge variety of sports
T&Cs APPLY, 18+ ONLY

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

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Established in 2000
#43
VStarBet
/ 5
  • Over 45 different betting markets
  • Daily livestreams for eSports
  • Relatively new bookmaker

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply

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Crypto Currency
Established in 2018
#44
BetBull
4.5 / 5
  • Fantastic app with an array of unique features
  • User-friendly betting experience
  • Focus on social betting

New users only. Min deposit £20. Place qualifying bets of £20 to £50 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply

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Crypto Currency
Established in 2015
#45
BetRegal
/ 5
  • Sports betting and casino games from a single source
  • Excellent gaming experience
  • High competitive odds

New Customers Only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

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Crypto Currency
Established in 2017
Tip of the month
#46
SportNation
/ 5
  • London based firm
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Valid for new UK customers in October. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL25. Valid once per customer. Free bet expires after 30 days. Max winnings from free bet £1000.

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New Betting Sites UK

It's easy not to realise just how far things have come. This is certainly the case when it comes to bookmakers as new online betting sites UK are unrecognisable from how they looked at the turn of the millennium.

This article is no mere history lesson, by examining these changes we want to highlight the many incredible things bookmakers are doing alongside some of our absolute favourites in the new online betting sites in the UK market.

Be sure to check out our table above for our absolute favourite new UK bookmakers, alongside the rest of our article, for exactly why we think the new kids on the online block deserve your attention.

 

What are the Advantages of Using New UK Betting Sites?

We don't think many people would argue that online bookmakers were better decades or even years ago.

Most people are aware and accept that online bookmakers work better, look better, are easier to use, can be accessed by more people and offer more features and ways to bet than they used to.

However, some may be cynical of what new UK bookmakers and online betting sites have to offer. Couldn't an older site simply move with the times and be every bit as good as a new UK sportsbook? Sure, that's entirely possible.

It's also true that not all new UK betting sites are necessarily good, just like any other business, there are good and bad examples.

That said, new UK betting sites and online betting sites are more likely to offer a more innovative product. The reasons for this are fairly obvious.

A name which has been around for many years and has already carved itself a successful place within the online betting world doesn't have the same kind of need to create something new. They may be concerned that doing so may alienate their customer base. So, they stick with what they know.

And we aren't saying this is a bad thing. People use bookmakers for different things. For a lot of people, these more traditional options may offer exactly what they are after.

But for those who do want something different, brand new betting sites do not have that kind of luxury, so innovation is much more likely to be found at a new UK sportsbook.

Consider this, when you look at the design of different bookmakers, the established names, while they might be excellent, generally look rather conservative in their aesthetic approach.

If you want something that has a different design take, then you're probably going to have to look elsewhere. You can apply that reasoning more generally.

This is, as we have said, a matter of preference. However, if you are in the market for brand new betting sites 2020 and beyond, whether you are new to online gaming in general or want to switch bookmakers, then you owe it to yourself to check out more than just the usual suspects.

 

What do we look for in new UK betting sites and online betting sites?

If you are looking for new UK betting sites, then we think there's a good chance that it is because you haven't been able to find something that's the right fit for you in the past. If that sounds about right, then looking at newer options may get you closer to that perfect match.

This doesn't mean though that what you, and what we, look for in a bookmaker is necessarily radically different. For instance, it is important to note that our standards for both remain just as high. Established bookmakers, for instance, may have a better reputation. But that does not mean our security standards are any lower for brand new betting sites. They are also consistent among things like variety, customer service, new bet offers and all the other elements which make a great betting site, well, great.

That said there do tend to be differences in new betting sites 2020 and older betting sites. You may think that many of the elements listed here are pretty standard, however, we're going to be discussing how a newer site can affect these vital parts of any bookmaker and how that can provide important alternatives. As is often the case, there's more depth here than might initially appear.

New online betting sites UK promotions

Bet365 bet credits promotion - New UK Bookmakers

When bookmakers look to distinguish themselves, one of the most important ways to do this is through promotions. After all, it is often the first thing that people check when looking at a bookmaker.

On top of that it's somewhere a bookmaker can get creative and show off their personality. While many older bookmakers do have excellent new bet offers, it is our experience that newer betting sites in the UK more often have more creative promotional options.

The reason for this is simple, newer betting companies don't have the reputation or existing user base as the household names do. That means that they are more likely to view their promotional pages as a place to show off how unique they are. And because promotions are often aimed at attracting new customers, they take more of a priority because they require new users to stay afloat. Essentially, it is a place to prove to you what they can offer that is different from the established options. 

Often, this means that new bookies offers can't compete in terms of sheer cash giveaways and instead focus on providing value and innovation.

The scope for what this can include is large, but we've often been blown away by the creativity of many new UK betting sites and online betting sites. Check them out, they might have exactly the kind of bonus you're looking for.

Site Design for new online betting sites UK

This is probably the most immediately obvious difference between newer and older sites. As we've mentioned before new sites want to stand out. This can often be seen through their design. Generally speaking, huge names don't want to mess around with their looks too much because they have an established brand and identity. Newer betting companies are much freer in what they can do from an aesthetic point of view.

However, that's not all. There's also the technical side of site design to consider. While some newer sites have a reputation for being less reliable, many are a step ahead of their established counterparts thanks to using the latest technology, providing a smoother and often more interesting experience.

As always, it all depends on the individual operator. And it is possible that an older site could also innovate in this regard. However, there's no doubting the clear trend of it being new betting sites 2020 and beyond who tend to push forward with new technology.

This can also provide more variety, with the emergence of Virtual Sports and esports being a couple of examples. They also hold close to a monopoly on completely niche sites. These can be sites that specialise in a specific type of betting, like the socially focused BetBull for instance. But really, the limits are entirely down the limits of the imagination of the operator.

On top of that, all of this can come together to mean a more satisfying mobile experience and betting experience in general.

Reliability of new UK bookmakers

Royal Panda Reliability - New UK Bookmakers

Another example where new betting sites 2020 are misunderstood.

First things first, older sites with a good reputation do have something that will take a newer site a long time to acquire. Reputations don't develop overnight. It is also true that some new UK bookmakers are unreliable.

However, that doesn't mean newer sites are necessarily less reliable. In fact, the opposite can be true. Always remember that this is a very tough market to succeed in, especially for a newer site. New UK bookmakers in 2019 had a hard time standing out, and it’s only gotten harder since.

This means that most new UK betting sites will be desperate to impress so they'd be foolish to risk anything less than world-class service.

We've often found that the customer service at a newer site has been better than some household names. As for the technical stuff, all of this can be easily researched meaning that in the UK market at least, there are simple ways of ensuring you're getting a reliable bookmaker.

In other words, what we recommend, when it comes to reliability, is to view each according to its individual merit. You may not be able to approach a new betting sites 2020 with the initial confidence of a bookmaker that has been on the high street for several decades, but this does not confirm, nor does it mean that it is likely, that the new operator will not be trustworthy. Furthermore, through checks on things like licenses, privacy policy, responsible gaming policy and encryption, all of these things can be easily tested.

Licenses should be easily found, usually at the bottom of a homepage or through the terms and conditions, as can details on encryption for most bookmakers. Occasionally you may need to ask customer service about encryption as they are not obliged to provide information on it. Don't assume because it is not mentioned that encryption is not present, it should be present on any and all decent, licensed sites.  Privacy policies are generally given their own page and a UK gambling license should ensure quality in that regard.

In terms of reliability when it comes to responsible gaming, things to look out for include deposit limits, advice and links to the likes of GambleAware to show that the site takes those responsibilities seriously.

New UK Betting sites game variety

Ladbrokes European Competitions

One of the ways in which a new site can truly jump ahead of the competition, or at least carve a niche, is by providing games that aren't commonly available elsewhere. Or, by providing more options for certain sports.

Take esports, for instance, many of the best representations for this type of betting is with newer options. Of course, this does not mean that esports cannot be found elsewhere. they are now common on mainstream betting sites. However, in terms of where you will find the most innovative markets or the most niche options? It's the newer sites that are leading the way for the most part. You can even find some betting sites now whose key focus is esports, something that was unthinkable not that long ago.

Different gaming options is one of the clearest routes for a new site to distinguish itself, hence why there are so many innovative options, which is perfect if you're looking for something not covered enough by older sites.

Payment options

Casumo payment methods - New UK Bookmakers

More traditional bookmakers stick, as you would imagine, to the more mainstream payment options. And for many people that is just fine. The reason they are used is that they are popular.

However, people do have needs for different payment options and one of the great things about the modern betting world is that you should, and usually can, find what you're looking for even if it isn't amongst the most typical of options.

And generally, you will find alternate payment options more often in new UK bookmakers and online betting sites.

The reason for this is twofold. One reason is yet again, that new sites are looking for any way in which they stand out. But the other is that newer sites tend to have a less traditional demographic. Many people who go with high street names do so because they are familiar and although playing online that is still something they find attractive. This tends to extend to their preferred methods of payment too. While those who are attracted to new innovative sites, tend to be attracted to new innovative payment methods as well.

 

What changes have made new betting sites what they are?

We'll preface this by saying that many of these changes can be seen across bookmakers in general.

However, to understand the newest betting sites UK and beyond, we felt it was important to look at the things which have created such a huge change over the past decade. Not only because this gives you an idea of what you can expect from a bookmaker in the modern age but also because it shows just how quickly things can be innovated. And it's among younger sites where those creative ideas, which may become mainstream in the future, will be most often found.

With that in mind here are some of the most important changes that have made modern bookmakers what they are.

New betting sites mobile gaming

There's perhaps nothing which showcases just how far modern bookmakers have come than the fact that you can now place bets directly from your mobile.

Not only that but you can choose from a huge selection of markets from sports across the world and throughout many different disciplines. The technological advancements that have changed betting have no better showcase than your phone.

Live streaming

This has been going for a while now however the quality and variety of live streaming is something that is continuously being improved upon.

We can only see this becoming more and more common and it's especially impressive when combined with our last selection.

And it's not all doom and gloom for those bookmakers who can't manage it. Many sites that are unable to live stream provide graphics and even commentary to provide a live experience.

When you mix this with how easy bookmakers have become to use and the number of available betting options, you have an incredibly versatile experience.

Cryptocurrencies

We've mentioned alternate payment types as part of the things we look for in new gambling sites UK and cryptocurrencies are usually the first thing people think about when imagining new ways to pay. There's no doubting that Bitcoin and the rest have revolutionised how we pay for things online.

It allows people to bet privately and securely, which is vitally important for so many people. And things are innovating even further with some new betting sites 2020 trying to build sportsbooks on the blockchain. A perfect example of how the newest betting sites UK can be where you need to be when looking for innovation.

Cash-out at new betting sites

Betfair cash out button - New UK Bookmakers

If you're looking for an example of something that initially appears small but has had a huge impact, look no further than the Cash-out feature.

This allows users to settle their bet before it has finished at reduced odds meaning that their wager is no longer set until the result is finalised but is a fluid proposition that changes as the game goes on.

It brings a whole new level of tactics to betting and in the online world. This becoming more and more common, alongside the widening of betting markets, the introduction of partial Cash-outs, live betting and live streaming, has created a once-unimaginable interactive experience.

If you think that smaller features might not be worth getting excited about, consider the Cash-out.

Esports

Having exploded in popularity over the last decade, it was only a matter of time before bookmakers realised what they were missing out on.

Many older bookmakers have now come around to this modern type of sport, but there's little doubting that it's newer sites that are taking things to the next level.

In fact, some futuristic bookmakers are even completed dedicated to esports, providing a platform that looks hard to match.

Bet Builders of new online betting sites UK

888Sport Bet Builder promotion - New UK Bookmakers

Traditionally, one of the key ways in which the quality of a bookmaker can be assessed is by the number of betting markets available.

And while this is still very much the case, for many bookmakers that number is only limited by your imagination, thanks to the revolutionary Bet Builder feature.

This allows you to tell the bookmaker exactly what you would like to bet on, crafting wagers that couldn’t be better suited to your needs, because they were made by the one person who knows exactly what that is better than anyone else, you.

As Bet Builders become more mainsteam and even more flexible, we’re surely moving towards a market where the bettor dictates many more of the terms of the wager than was previously thought possible.

 

Some examples of innovative new betting sites

Helping people find the right bookmaker for them is what we do, so take it from us when we say that we know how overwhelming the market can initially appear.

The number of options out there for new bet sites UK  can be flabbergasting. However, this should be seen as a positive. All these options make innovation more likely, as well as allowing more people find a bookmaker that's right for them.

If you're wondering about the kinds of innovations new gambling sites UK can bring, we've selected a few examples that we hope represent just a touch of the creativity that's out there.

Of course, you might be looking for something completely different, but we hope these examples provide an idea of how you can customise your betting experience through the ideas explored by new gambling sites UK.

Betbull

Betbull social betting app homepage

Betbull is innovative in a few different ways.

For starters this site is only available on mobile, a reflection of changing times no doubt and perfect for the modern player that wants to bet on the go.

The next important innovation is the social element. You can talk to other users to develop winning strategies. Not only does this make the site feel alive and add to the enjoyment, but it also has practical uses beyond the norm. That's because this site's main selling point to many is the sharing of accumulator bets through tips from other users.

Essentially, you can copy the bets of successful users, a huge amount of effort goes into a smart accumulator, and make them your own. Being able to do this while chatting to other people and sharing in the excitement of a plan coming together is as revolutionary a betting experience as we have come across.

Colossus Bets

Collosus Bets sportsbook homepage

This site is entirely based around pool betting, and while that isn't a new idea in itself, when brought to the worldwide stage thanks to Colossus Bets it becomes a different beast entirely.

There's the social element in the form of syndicates, which can be further realised with the integration of social media. Aside from allowing you to share your wisdom to craft smarter bets as well as being able to join a syndicate when one would be otherwise unavailable, there's also more versatility in the amount you want to bet than in traditional syndicates. Want to bet more? Then you get a larger percentage of the pot, meaning you can bet your way while keeping things fair.

 

New UK Betting Sites FAQs

Here we'll be answering a couple of the most common questions about new betting sites to help you understand exactly what the younger sites on the scene have to offer:

🎲 Are new betting sites reliable?

Each site's reliability is individual.

There are some newer sites which are not trustworthy, of course. However, you can keep yourself safe by checking for things like licenses, look for UK Gambling Commission if you are unsure, and encryption. This is especially easy in a well-regulated market like the UK.

Or, you can check out our recommended sites and reviews.

💲 Why would I sign up to a newer site over a more established name?

Well, this depends on what you are looking for but essentially because the new betting sites offer you something that is not available to you on through other bookmakers.

Whatever that is, whether that's a focus on a particular type of sport or even a more appealing look, is down to your personal preferences.

🍒 Can I sign up to more than one bookmaker at once?

Of course you can!

Plenty of people choose different sites for different things. You may like the sports options of one site but enjoy the virtual sports on another, just to give one example.

Sign up to as many sites as suits you.

➕ Do they still offer promotions?

Generally speaking, it is very likely.

Often people don't realise just how good the promotions elsewhere can be because the only ones that are advertised to them are by established names. New bookmakers 2020 can be every bit as generous as their elders, and can often be more creative when it comes to bonus ideas.

❓ Are there any downsides to a new UK bookmakers and online betting sites?

Once again, this is, of course, an individual thing.

Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it's fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people.

What we would say though is you can always sign up to more than one so all your needs are fulfilled.

 

ThePuntersPage Final Say

The online betting world has never been as exciting as it is today and that is especially the case in the blossoming UK market.

There's plenty of reasons to be excited about the future, but most exciting of all are those things we can't possibly yet predict. In many cases, it's the newer betting sites that are creating these innovations, and if you are looking for something new, checking out alternatives to the older household names through the latest betting sites might be perfect for your betting needs.

As bright as the future looks, there's so much choice available right now that we can't imagine many being unable to find what they want amongst all the creativity in the modern betting market.