It’s the biggest sport in the UK, and with a global fanbase of 3.5 billion, it’ll be no surprise to hear that football is the bookies' bread and butter. To showcase just how influential it is, we’ve spent the last few months finding the best football betting sites in the UK. Our team has prodded, probed and pushed some iconic betting brands to their limits, and we will show you how each of them ranks, who’s got the best promotions, and where you should deposit your hard-earned cash.
- 1 Top Football Betting Sites in UK
- 2 What Makes a Good Football Betting Site?
- 3 Best Bookmakers for Football Reviewed
- 4 Best Football Betting Offers
- 5 Best Football Betting Websites by Market
- 6 Popular Football Competitions for Betting
- 7 Football Live Betting & In-play Markets
- 8 Football Betting Sites with Livestreaming
- 9 Betting Sites for Other Sports
- 10 ThePuntersPage Final Say
- 11 Football Betting Resources
- 12 Football Betting Sites FAQs
Top Football Betting Sites in UK
Offers 5+ active promotions for users.
Awarded a review rating of 4.5 stars or more by ThePuntersPage.
Founded within the last 3 years.
In business for over 10 years.
Minimum deposit of £5 or less.
Minimum stake of £0.10c or less.
Provides 24/7 live chat support.
Offers a betting exchange.
Offers the opportunity to bet on virtual sports.
Payment methods(10):
Bet £5 Get £30 in Free Bets 18+ New UK customers. Min £10 first deposit. Place a bet of £5 at min odds of 2.0 and get £30 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(7):
Bet £10 Get £50 in Free Bets 18+ New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(10):
100% up to £50 Welcome Bonus 18+ New players. Choose bonus at signup. Wager bonus 10x. Any withdrawals void bonus. Valid 30 days. Deposit used 1st. Odds, bet & payment limits. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(4):
Bet £10 Get £20 18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(11):
Bet £10 & Get £30 18+. Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Funded account or place a bet to qualify. Geo location and live streaming rules apply. Time limits and Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(5):
Bet £10 & Get £30 in Free Bets 18+ New customers only. Opt in, deposit & bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. Full T&Cs apply. Please gamble responsibly. GambleAware.org #ad |
Payment methods(6):
Up to £50 in free bets 18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(8):
Bet £5 Get £30 in Free Bets 18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(8):
Bet £10, Get £40 18+ New UK customers. Bet £10 at odds 2.0+ minimum and get £40 free bets & fantasy tickets over 3 days. | Receive £5 Single bet credit, £5 Multi-bet credit, 5 x £2 Fantasy Tickets | New Customers Only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(9):
Bet £10 Get £40 in Free Bets 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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What Makes a Good Football Betting Site?
That’s somewhat of a loaded question, but at ThePuntersPage, we’ve goals and targets that each of the best online football betting sites must hit. These are our non-negotiables, if you will and a wider look at how we rate our bookies.
The best don’t just offer odds, they offer value. We want bookies that publish lines early so we can get in before they correct themselves. Consistency is key; football betting sites that constantly shave value from their odds are not worth our time.
Casual punters stick to markets like full-time results and both teams to score. They’re easy to use and are widely available. But sharp punters are more granular, and need the likes of Asian handicaps, alternative totals and team-specific markets (cards, corners, etc.). More liquidity and depth equal more angles for value.
The amount you can bet needs to be considered. This is bankroll dependent, of course, but limits on smaller markets can be typical. High upper limits from the top football betting sites are a must.
The best football betting websites settle niche markets instantly. Having capital tied up in bets that have already been settled can be a common issue with lesser sites. The same can be applied to withdrawals. There should be no reason why you can’t get your money within a couple of days. Heck, most process them instantly, which is something we specifically look out for.
Anything that can be used to increase our edge is a plus. Think heatmaps, form, H2H, xG trends. All these metrics are used to find value.
Best Bookmakers for Football Reviewed
To find the best online bookies for football, we’ve cut through the noise and tested them all. Not all sites are equal, and some excel where others struggle. So, here are 10 sites that are top of the pile right now.
bet365 – Unrivalled Coverage & Market Depth
bet365 is and has been for several years now, the gold standard for football betting sites in the UK. The global coverage of leagues and the market depth is almost unrivalled. Most Premier League games have north of 200 markets, to give you an idea of the size. But it’s the small features, such as bet builders, boosted odds, a superb stats section, interactive match centre for live betting, sub on sub off, two goals ahead early and the acca boosts, that truly set them apart from the competition.
Parimatch UK – Great for Odds & Markets
A relative newcomer, but a brilliant addition, Parimatch UK is packed with football markets and has some of the best odds we’ve tested. They’re owned by the same company as BetVictor, and you get a very similar package, which is a good thing. The acca betting section is one of the best, and the daily boosted odds mean that there’s value to be had each and every time you log in.
Betfred – A Must for Football Fans
One of the OG’s and still one of the best, Betfred is an easy pick as part of our list of the best betting sites for football. They’ve made a name for themselves with brilliant new and existing player promos, none more iconic than Double Delight and Hattrick Heaven, paying extra when your picks score multiple goals. Acca Flex is a recent addition that will boost accumulator bets up to 100%, coupled with the new bet builder, and it’s a package that is very tough to beat.
BetVictor – High Quality Odds & Specials Markets
BetVictor is all about the odds. Low margins across the board for football, with starting at 3% on Premier League games. The Specials market is worth checking out if you enjoy player transfer betting, manager specials, and player specials, such as the Ballon d’Or winner. The in-play section is extensive, with most of the top-tier leagues running 50+ markets at any one time, and to top it all off, one of the easiest and most transparent welcome offers in the business.
Spreadex – Great Football Market Coverage & Low Commission
For exchange betting on football, Spreadex should be your go-to. There’s only 2% commission on bets, and you’ve access to all the major leagues from around Europe. It’s got a massive market coverage of 550+ per game, and even though the design isn’t great, there are so many features like stats, in-play, spreads, fixed odds betting and livestreaming, that we can forgive it, if only for its versatility.
Coral – Bringing Online & High Street Betting Together
Coral is one of the few places you can link an online account with betting in person at one of their shops by using Coral Connect, so if you’re still old-school, like we are, and like betting in person and online, then this is a great feature. The footie section is as packed as you’d expect from one of the biggest online bookies. With around 140+ markets to bet on, there’s a lot going on, but we really liked the Coupons section, where you can get long lists of games for that day or week ahead; ideal if acca betting is your thing.
Kwiff – Fun, Fresh & Great Betting Mobile App
We love the design on Kwiff. It’s something different and works great online and via their betting app. The highlight is the in-play section, where you get 50+ markets, a beautiful-looking match centre, in-depth game stats and some really competitive odds. It doesn’t have the depth of bet365 or Betfred for things like Women's Super League betting, but if you mainly focus on the bigger leagues (Premier League, La Liga, Serie A, etc.), then you’ll have nothing to grumble about here.
SBK – One of the Best for Usability
You’ve got another stunning design from SBK here, and it’s without doubt our favourite in terms of usability. All games from the top leagues have a bet builder attached, and they offer excellent odds along with their sub-on, sub-off feature. In-play, you get stats, a great match centre, timeline and around 100 markets at any one time, bigger than even bet365. Like Kwiff, it lacks a little depth in terms of lesser leagues, but there’s lots to like here, and they have pretty low juice (around 4-6% on the Premier League), so there’s value to be had.
William Hill – A Timeless Classic
If we’re honest, William Hill looks a little dated these days, but don’t let that put you off, as its coverage of the beautiful game is second to none. First thing we want to highlight is #YourOdds, where you can tweet them, get a custom bet made, and they’ll price it up for you. But, you come to see old Billy for the acca and bet boosts. They must have upward of 50 on a weekend, and they can be as big as 30% higher than the original odds, making them industry-best for odds. Combine that with cash out, sub-on sub-off, early payout, and over 150 markets in play, and you’ve got a strong contender for the best bookmakers for football.
Best Football Betting Offers
If you’re creating a new account, you may as well take advantage of a welcome offer or two. The table below has all you need to know about the top 10 football betting sites.
| Bookmaker | Welcome Offer | Min. Deposit | Min. Odds | Existing Player Offers |
|---|---|---|---|---|
| bet365 | Bet £10, Get £30 | £5 | 1/5 | 2 Goals Ahead, Early Payout Sub On, Play On 100% Acca Boost |
| Parimatch UK | Bet £10, Get £20 | £10 | Evens | Scoreline Selector |
| Betfred | Bet £10, Get £50 | £10 | Evens | Bet Builder Boosts Acca Flex Double Delight, Hat-Trick Heaven |
| BetVictor | Bet £10, Get £30 | £10 | Evens | Bet Boosts 2 Up Early Payout |
| Spreadex | Bet £10, Get £60 | £10 | 1/2 | Up to 100% Acca Boost 2 Up, Early Payout |
Best Football Betting Websites by Market
Market coverage plays a huge role in terms of who we deem as the “best”. We’re lucky these days, as most of the best bookies for football have hundreds to choose from, especially for the likes of the Premier League, Serie A and La Liga. But not all are made equal in terms of coverage. So, we’ve taken a handful of what we consider the core range of markets and shown you who we think excels in that market.
| Market | Bookie | Why it’s #1 |
|---|---|---|
| Match Result | bet365 | Sharp betting odds and the earliest lines of any of our best online bookies for football. |
| Double Chance | BetVictor | Low margins on most football betting markets |
| Correct Score | William Hill | Massive depth on this market; biggest range of scores to choose from |
| Half Time/Full Time | Ladbrokes | Strong range of score combinations |
| First Goalscorer | bet365 | Lots of odds boosts linked to first goalscorer bets |
| Win to Nil | Parimatch | Best in class pricing for this market |
| Over/Under Goals Markets | Betfred | Huge range of alternative lines across smaller leagues, like League One and League Two |
| Specials Markets | bet365 | A diverse range of Specials markets exclusive to bet365; E.G., to win from behind, own goal, team shots, etc. |
Popular Football Competitions for Betting
The best online football betting sites are diverse. They cover leagues from around the world, and with this, they give us options. Of course, being based in the UK, we’re dominated by the Premier League, but if you’re not at least looking at the top five leagues across Europe, then you’re leaving value on the table, and that’s nothing short of criminal around these parts.
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English Premier League Betting: The biggest and the best. OK, we’re biased, but the Premier League gets more views and has more money invested in it than any other league around the world. You’ve got access to thousands of markets every week and the biggest range of football betting promos as well.
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Italian Serie A Betting: Italy’s elite powerhouse comes in the form of Serie A, where it’s more about tactical battles, defensive masterclasses and that famous Italian passion. It can be a tough league to bet on, with one of the lowest average goals per game across the top five leagues, but get it right, and there is value out there.
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Spanish La Liga Betting: The home of the Tika-Taka football, where it’s all about technical brilliance and attacking flair. Barcelona and Real Madrid dominate the league, but it’s a goldmine for goals, player props and sharp odds.
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German Bundesliga Betting: The Bundesliga has a misconception that it’s all about German efficiency, but it’s one of the most entertaining leagues across Europe. The goals fly in every weekend, games are wide open, and it’s a magnet for the over 2.5 goals and BTTS.
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French Ligue 1 Betting: Another underrated league. Ligue 1 in France often gets overlooked because of PSG’s dominance, but look past it and you’ve a hotbed of young talent and future superstars.
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European Competitions: The Men's and Women's UEFA Champions League, Europa League and Women's Europa Cup, and Europa Conference League are the big three. It’s a melting pot of the best teams from around Europe, creating a brilliant betting backdrop for midweek fixtures. Punters often bet on sentiment over reality, so there’s huge value across the board.
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International Country Competitions: International tournaments are less frequent, but are widely considered to be the pinnacle. Notables include the World Cup, European Championships, AFCON and Copa America.
Football Live Betting & In-play Markets
Live betting is one of the most exciting ways to bet on football. You have the chance to react to events in the match, be it a goal scored, a player sent off or just the momentum of one team over its opponent. All these metrics change the dynamics in terms of betting, and they open up opportunities that you don’t get with pre-match markets. The best football betting sites in the UK cover it in immense depth, with hundreds of markets to bet on. Below, we’ve got a handful of the most popular, along with a little more about how they work.
Next goalscorer is, as the name suggests, about betting on the player to score the next goal in the match. You can pick from either team, and it’s a great market to use when one team is on the ropes and looking likely to concede.
Momentum is huge in live betting, and betting on the next team to score allows you to capitalise on exactly that.
If someone is walking a tightrope after multiple fouls in the match, then you can bet on that player to be booked. This market includes red and yellow cards, so if they have a total head loss, you still get paid.
This market allows you to choose a time in the match when the next goal will be scored. The best bookies for football betting might differ in how they market this, with some opting for time brackets (minute zero to 9:59, 10:00 to 19:59, etc.) and others for “before” brackets (E.G., before the 20th minute).
This is a rolling market where you can bet on the next set piece. Usually, you can choose from corners, free kicks and throw-ins, which is hyper-specific but fun to exploit in games where one side is dominating.
Football Betting Sites with Livestreaming
One of the many perks of the best bookies for football is the inclusion of livestreaming. Basically, it allows you to watch the game while betting on it, which is pretty cool, right? Access varies, but most bookies allow you to watch the stream if you’ve bet on the game or you have a funded account.
If we could only pick one as the best, it would have to be bet365. They cover more games than anyone else, and the best part is that you don’t have to bet to watch, you just need a funded account. Integration into the sportsbook is seamless, allowing you to view it as a standalone player on desktop and easily switch between sports and markets if you prefer streaming over betting.
However, if bet365 isn't your bag, here's a few more livestreaming betting sites we think are well worth a mention:
Mobile Exclusive: Bet £10 Get £40 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(6):
Up to £30 Matched Free Bet if your First Acca Loses + 100 Free Spins + £30 Uber Eats Voucher 18+ New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(9):
Bet £10 Get £40 in Free Bets 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Payment methods(10):
Bet £5 Get £30 in Free Bets 18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Betting Sites for Other Sports
ThePuntersPage Final Say
You can’t be a good bookmaker without having a top-tier football betting section in the UK. Coverage from the likes of bet365, BetVictor and Betfred is insane these days, with hundreds of games a day and thousands of betting markets. You need to work out what you want to bet on and then choose from the best football betting sites that accommodate that. Use the info on this page as a guide to help and don’t be afraid to use multiple accounts to get access to more free bets, promotions and features.
Football Betting Resources
The following resources are useful if you are interested in finding out more about football betting in the UK.
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1.
Premier League: Official site of the English Premier League
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Champions League: Official site of the UEFA Champions League
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3.
FA Cup: Official page of the Football Association Challenge Cup
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4.
UK Gambling Commission: Official UK gambling regulator
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5.
GamCare: Charity offering support for problem gambling
Football Betting Sites FAQs
Research into stats and data is the fastest way to win at football betting. Use reputable stats-based sites that allow you to find trends and then compare those trends to the betting odds.
Any winning bet will make you a profit. To consistently do this over a long period, you need to find value. This is a culmination of finding odds that aren’t higher than the actual chance of winning (implied probability).
You place a bet on any market, and if that bet wins, you make money.
bet365 is the best football betting site. They have the biggest range of games and markets, superb football promotions and one of the best in-play and livestreaming of any UK-based bookmaker.
Yes, new football betting sites are constantly opening. One of the latest is talkSPORT BET who offer a wide range of markets and promotions.
To start, create an account, make a deposit, and then choose which market you want to bet on. Click the odds, enter your stake and confirm your bet. That’s all there is to it.
Any sites that don’t have a license with the UK Gambling Commission should absolutely be avoided. Also, sites that don’t prioritise security (SSL Encryption, etc.) should also be avoided.





