Although Sweden is now one of the world’s leaders in the iGaming industry, this Nordic nation had gone through an extended period of being a grey market until recently. This article will guide you through the country's now liberalised online market, popular payment methods, as well as how to choose the best Sweden betting sites available.
- Online Betting in Sweden Explained
- Is Online Betting Legal in Sweden?
- Choosing a Good Online Swedish Bookmaker
- Popular Payment Methods for Swedish Bettors
- Live Betting in Sweden
- How to Bet Online in Sweden
- Other Country Betting Guides – Click Each Flag To Learn More
- Best Sweden Betting Sites FAQs
- ThePuntersPage Final Say:
Best Betting Sites We Recommend for Sweden
Make your first deposit of at least SEK 100 and get a free game to use immediately. Any winnings from your games have no wagering requirements and can be withdrawn immediately. Before any withdrawal can be made, the deposit must be wagered at least once on any game in sports, casino or live casino. To use your free bet, select your odds and tick the free bet box on the bet slip. Any net winnings from your free play are paid out as withdrawable cash. One-way bets or system bets are not valid. Games that use cash out also do not qualify for this offer. T&Cs apply.
Open an account, make a qualifying deposit of SEK 50 or more and claim the offer to receive a matching amount of game credits, up to a maximum of SEK 1,250. Place qualifying bets to the value of your qualifying deposit and wait until these bets have been settled. Soon after the games are determined, your game credits will be available. You can then place bets with betting credits, just select “Use betting credits” on the betting slip. Only available to new customers. Bets must be settled within 60 days of the offer being claimed. Placed bets must meet certain criteria to count towards redeeming game credits: At least one choice needs to have odds of 1.20 (1/5) or higher – Only the largest cumulative bet on a single selection within a market/match combination (either pre-match or as Live Odds) will count towards the fixed bet requirement – When a game has been partially closed prematurely (using the Close Game function), only the remaining stake will count – When a game has been changed using the Change Game function, only the new bet for the new game will count – Fully closed bets, Direct Bets, Gaming, voided bets or Live Odds bets determined as a push will not count – Your game credits will be canceled and removed if your account is inactive for 90 consecutive days. T&Cs apply.
Register your William Hill account through the William Hill website or app using the promo code R30. Once your account is registered, use funds from your main account balance to place a bet with a minimum stake of SEK 135 on odds of 1/2 (1.5) or greater. Free bets will be credited as 3 x SEK 135 denominations once the qualifying bet has settled. The promotion is only available on sportsbook excluding Virtual markets (Virtual horse racing, Virtual greyhound racing, Virtual football and any other Virtual product(s) launched by William Hill from time to time) (the promotion markets). The bonus is non-refundable and cannot be withdrawn as cash. T&Cs apply.
Register an account with Betsson. Choose the welcome bonus when you make your first deposit. The welcome bonus is automatically activated after your deposit. The minimum deposit is SEK 100. The offer gives you a deposit bonus of 100% up to SEK 500 plus 100 free spins on Book of Dead. You can only take part in the offer on your first deposit. The bonus amount must be wagered 35 times in the casino or 6 times on sports at a minimum odds of 1.80 after activation before a withdrawal can be made. If the bonus money is not redeemed within 60 days, the bonus and any winnings from the bonus money will be forfeited. The bonus can be redeemed at Casino, Live Casino, Odds and Trav. T&Cs apply.
After accepting your welcome bonus and making your first deposit of at least SEK 100, you will receive a free game worth SEK 100. You can use your free game worth SEK 100 directly in the game coupon. Select the match(es) you want to play on and mark the bonus as the payment method for the game coupon. Your free game is a bet to play worth SEK 100. If you lose on your bet, nothing happens and in the event of a win, Unibet takes the bet back but you keep the remaining sum of the bet win. There is no wagering requirement on any winnings, but withdrawals can be made immediately. The value of the welcome bonus is a maximum of SEK 100. The bonus will be available for 60 days from the day you opened the account and accepted the bonus terms. T&Cs apply.
REGISTER AND GET Your Odds welcome bonus with the first deposit. PLACE YOUR GAME & Get a FREE LIVE BET up to SEK 500. USE YOUR FREE LIVE BET At any sporting event you want.
The offer is only available to new Mr Green customers who have never completed a first deposit before. Players must select the Odds welcome bonus when making their first deposit to qualify for the offer. Only one welcome offer can be used per player/account. If the Odds welcome offer is selected, players cannot take advantage of other welcome offers. Qualifying players receive a Free bet to the value of 100% of the deposit amount up to SEK 500. A deposit of less than SEK 100 does not activate the offer. Only bets with Odds 2.00 or higher count towards the qualifying deposit. Handicap markets do not count towards qualifying. If you select “Cash Out” on your qualifying bet, the bet will not count towards the wagering requirement for the offer. Free bet is valid for sixty (60) days, after which it will be forfeited. T&Cs apply.
New Customers only. COMMFREE promo code must be added during registration. A first deposit of at least £10/€10 in a single amount must be made to be eligible. Trading at 0% will be available for bets that settle within 60 days from the first deposit. This promotion cannot be used in conjunction with any other sign-up promotion. Country and Payment restrictions, terms and conditions apply. Smarkets Full T&Cs apply. BeGambleAware.org #ad
Online Betting in Sweden Explained
Sweden was one of the first countries in the European Union to recognise the potential of online gambling, and passed legislation to address the emerging industry in 2001. In this way, they succeeded in regulating online casinos earlier than most other nations.
With a population of little over 10 million, Sweden’s online betting market is growing exponentially due to the state's monopoly on land-based betting. In fact, only six land-based casinos are present in all of Sweden, all of which are owned and run by the Swedish government.
The influx of internationally approved betting sites in Sweden today did not simply arrive on a silver platter, however. In 2008, the Swedish government blocked all foreign betting sites to enforce its monopoly on both land-based and online betting markets.
However, after immense pressure from the EU, new legislation in 2019 was passed, allowing authorised bookmakers to operate across the nation.
As a result, licences have already been issued to over 60 online betting sites, offering top-notch services to Swedish nationals. With a huge gap in the market needing to be filled, some of the best casino betting sites have opened up.
The newly reformed Sweden betting market makes for a situation similar to betting in the UK, despite slight differences in the rules of engagement.
Is Online Betting Legal in Sweden?
Online betting in Sweden is legal despite the government monopolising the betting industry in the country – a result of the state trying to prevent illegal betting activities from occurring. Things did not change until 2013, when the European Union ruled that the blacklisting of EU-based bookmakers was illegal and against EU trade regulations. Therefore, the Swedish government cannot restrict its citizens or block foreign bookmakers from accepting Swedish customers.
Since 2013, Swedish citizens have continued to bet with online foreign bookmakers while enjoying their excellent services due to the EU's ruling. In 2018, the Swedish government created the ‘Spellag SFS 2018:1138’ policy, clearing up the landscape for online gambling in the country.
The policy, which took effect on the 1st of January 2019, strengthened all regulations on unlicensed betting sites operating in Sweden. Betting sites now had to acquire a Swedish license from the Swedish Gambling Authority, if they don’t, sites will be blocked entirely from the market.
The Swedish Gambling Authority
The Swedish Gambling Authority (SGA) is in charge of registering and accepting new operators and ensuring that these bookies are keeping up to scratch with the law. They are also tasked with reducing unlicensed betting sites and coming up with ways to stop these bookies from entering the market in the future.
Swedish Gambling Tax
The Swedish gambling tax law is extremely simple for the punters, you don’t have to pay a dime. This is not the same for the operator, who must pay, for licenses, general tax, and other fees to comply, and run their Swedish betting sites.
These include an 18% tax rate on gross gambling revenue, paid on one taxation period, which is one month in Sweden. Applying and owning a license also comes with a fixed fee, paid once. The fee varies depending on what the operator needs. The cheapest license is a licence for cash / token gambling machines at 2,800 SEK (£223) per venue. The most expensive is a combined licence of online betting and gambling at 700,000 SEK (£55,689).
Finally there is an annual supervisory fee, this fee is paid out to the SGA for their work ensuring that all operators are working within the law. The fee varies depending on a bookmakers annual gross gambling revenue. Starting at 30,000 SEK (£2,386) reaching 500,000 SEK (£39,778).
Choosing a Good Online Swedish Bookmaker
Here are a few factors that you should keep in mind when choosing a Swedish betting site:
- Make sure that the site you would like to register with is legitimate and holds the appropriate credentials. This is the first crucial step – not only for Swedish punters, but also for those betting anywhere in the world. We’ve made this easy for you with our list of the top bookies available in Sweden above.
- For the ideal gambling experience, especially if you are a foreigner, you should consider a bookmaker with similar features to any top UK bookmaker. This is because the UK betting industry is considered to be the standard to which all operators anywhere should aspire. With a standard UK bookie, you are assured of 24-hour customer service, fraud protection, data protection, and general safety, as well as smooth wagering and transparency.
- Wagering with an online Swedish bookie offers you two currency options, as almost all Sweden betting sites accept euros, with some also accepting both the pound and the Swedish krona. It is important to consider your currency options carefully so as not to end up paying for exchange rate fees every time you make a deposit to your bookmaker.
- Look out for the bookie offering the most competitive betting odds on the market – this is essential if you want to get the best bang for your buck, so performing the necessary odds comparison is not a bad idea. Also bear in mind that while in the odds are displayed in a fractional format in the UK, in Sweden they are displayed in decimals. Check beforehand to see whether your chosen bookmaker allows the conversion of decimals to fractional odds for your convenience while betting.
- All bookies listed on this page offer differing versions of bonuses and promotions, which can give you an even more enjoyable betting experience. Most betting sites in Sweden offer welcome bonuses, free bets, and even cash out options.
Popular Payment Methods for Swedish Bettors
With no official restrictions or illegality when it comes to making online betting site payments, you can fund your online Swedish betting account through various options. Visa and Mastercard are the most used payment services in Sweden, but the prevalence of Trustly in the country also makes it popular, alongside other e-wallet platforms like Skrill, NETELLER, and PayPal.
Almost all online Sweden betting sites accept euros, but a handful of others support the Swedish krona as well. To avoid paying exchange fees, you can set your account to accept either one of these currencies when signing up. Deposits and withdrawals are free of tax, meaning there are no extra charges on your winnings. Bear in mind that you may be asked to verify your identity when you register or before you initiate a withdrawal. This would involve submitting copies of official documents (such as your driver's licence or your passport and a recent utility bill or bank statement).
Live Betting in Sweden
Live betting is available in Sweden, with top sites such as 888sport and LeoVegas having this feature embedded in its services. However, due to broadcasting rights, events available for livestreaming in the UK may not be available for Swedish punters. It's best to check this before the event in question begins.
How to Bet Online in Sweden
Betting online with Swedish bookmakers is not that different from how wagers are placed in the United Kingdom. There are different rules and regulations in place, but the basic steps involved remain the same. The process involves selecting your preferred bookie, creating an account, depositing funds, placing your bets, and withdrawing your winnings. The most popular sport to wager on in Sweden is football, though handball is also quite popular too.
Just remember that if you are new to the world of online betting, you should stick to simple and comprehensible markets before proceeding to those that are more complex. Check out our articles on various betting strategies as you go along to get some useful tips and pointers.
Other Country Betting Guides – Click Each Flag To Learn More
Best Sweden Betting Sites FAQs
Yes, online betting in Sweden is legal. The government has issued licences to a lot of foreign and local betting sites which are currently providing services to Swedish customers.
Almost all online Sweden betting sites accept euros, but a handful of others also support the Swedish krona, the local currency.
Visa and Mastercard are the most used payment methods in Sweden, but Trustly is also a very popular option, alongside other e-wallet platforms like Skrill, NETELLER, and PayPal.
No, deposits and withdrawals with online bookies in Sweden are tax-free, so there are no extra charges to pay on your winnings.
ThePuntersPage Final Say:
Although betting in Sweden is not too different from how things work in the United Kingdom, it still important to always read and understand the terms and conditions of any bookmaker you wish to sign up with. This is because that, despite the similarities between the two countries, there might be slight changes in the rules. With several international betting sites operating in the country, though, you're bound to find something to your liking. To be on the safe side, we recommend that you pick a site from our list above to get started!