The Top 7 Sweden Betting Sites In 2022

Ad Disclosure

Here at (TPP) we’re dedicated to building a trustworthy brand and strive to provide the very best content and offers for our readers. Please note that some of the links included on TPP may be affiliate links, which means we may earn a commission (at no additional cost to you) if you click on a link and subsequently open an account. We only recommend products and companies we use and trust. To learn more, visit our About Us Page. 

Although Sweden is now one of the world’s leaders in the iGaming industry, this Nordic nation had gone through an extended period of being a grey market until recently. This article will guide you on the type of online betting Sweden offers through its liberalised online market, any popular payment methods as well as how to choose and bet with the best bookmakers and Sweden betting sites.


Online Betting in Sweden Explained

Bwin Sweden homepage

Sweden was one of the first countries in the European Union to recognise the potential of online gambling, and passed legislation to address the emerging industry in 2001. With a population of little over 10 million, Sweden’s online betting market is growing exponentially due to the government’s monopoly of land-based betting. The influx of internationally recognised betting sites in Sweden today did not simply arrive on a silver platter. In 2008, the Swedish government blocked all foreign betting sites to enforce its monopoly on both land-based and online betting markets.

After immense pressure from the EU, online betting is currently flourishing in the country. Sweden has already issued licences to over sixty online betting sites which are offering top-notch services to Swedish nationals. The now liberalised Sweden betting market is similar to betting in the UK despite the fact that there are slight differences in the rules of engagement.


Is Online Betting Legal in Sweden?

Online betting in Sweden is legal despite the government monopolising the betting industry in the country. It has always strived to achieve a gambling monopoly and to avoid illegal betting activities. The Swedish government was not willing to break up its monopoly until 2013, when the European Union ruled that the blacklisting of EU based bookmakers was illegal and against EU trade regulations. Therefore, the Swedish government cannot restrict its citizens or block foreign bookmakers from accepting Swedish customers. 

Since 2013, Swedish citizens have continued to bet with online foreign bookmakers while enjoying their excellent services due to the EU's ruling.


Choosing a Good Online Swedish Bookmaker

Here are a few factors that you should keep in mind when choosing a Swedish betting site:

  • For the ideal gambling experience, especially if you are a foreigner, you should consider a bookmaker with similar features to any top UK bookmaker. The UK betting industry is considered to be the standard to which all operators anywhere should aspire. With a standard UK bookie, you are assured of 24-hour customer service, fraud protection, data protection and general safety. Smooth wagering and transparency are also covered when you choose a bookmaker with a UK heritage.
  • Choose a betting site which trades in both Euro, Pound or/and the Swedish Krona (depending where you are from) to avoid paying exchange rate fees. Wagering with an online Swedish bookie offers you two currency options as almost all Sweden betting sites accept Euros, with some accepting both Euros and the Swedish Krona. It is important to consider your currency options carefully so as not to end up paying for exchange rate fees every time you make a deposit to your bookmaker.
  • Look out for the bookie offering the best betting odds on the market. Being wise about the best odds on the market is very essential to making profits. Your profit margin is tied to how competitive your odds are, so performing the necessary odds comparison is not a bad idea. The format of how the odds are displayed is very important; in the UK, odds are displayed in the fractional format, while in Sweden they are displayed in decimals. If you have difficulties with the decimal odds, you need to choose a bookmaker which allows the conversion of decimal odds to fractional odds for your convenience while betting.
  • Look out for bookmakers which offer bonuses and promotions. Most of the best Sweden betting sites listed on this page all offer differing versions of these incentives, which can give you an even more enjoyable betting experience. Most betting sites in Sweden offer welcome bonuses, free bets and even cash out options.

Best Betting Sites We Recommend for Sweden

  • Excellent live betting offering in Sweden
  • Impressive market coverage
  • Friendly site design

18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. #ad

Mr Green
  • Offers a wide range of betting products
  • Very competitive odds
  • Bet £10 get £10 acca bonus

T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. Full T&Cs apply. #ad

  • Native Swedish bookie
  • Live stream select matches
  • Cash Out option available

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

  • Very popular bookie in Sweden
  • Build Your Bet tool available
  • Readily available options of access

18+ Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering requirements vary by game. Deposit methods, Withdrawal restrictions and Full T&Cs apply. #ad

  • Popular Swedish bookmaker
  • Fantastic online casino platform
  • 100% up to €100 + €10 Free Bet

Please note: Betsson welcome offer not available for UK residents. This offer is only eligible to new customers who haven't used a sports welcome offer of Betsson before. Players will need to verify their age before being able to register an account. Bonus amount must be wagered 10x at a minimum odds of 1.50. System bets do not count towards wagering. Wagering requirements must be met within 30 days for bonus money to become real money. Bonus money which has not been converted to real money after 30 days will be forfeited. The minimum deposit for the sport welcome bonus is €10. Full T&Cs apply. #ad

  • Accepts both Euro & Swedish Krona
  • Amazing on mobile
  • Quick withdrawals

Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | | | Play responsibly! Full T&Cs apply #ad

William Hill
  • Competitive odds on the Swedish market
  • An array of promotional offers available
  • A variety of special betting markets on offer

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

Top 7 Sweden Betting Sites – Ranked


Popular Payment Methods for Swedish Bettors

With no official restrictions or illegality when it comes to using online betting sites, you can fund your online Swedish betting account with various payment methods. Visa and Mastercard are the most used payment methods in Sweden, but the prevalence of Trustly in the country also makes it a wildly used option, alongside other e-wallet platforms like Skrill, Neteller and PayPal.

Almost all online Sweden betting sites trade in Euros, but a handful of others accept and trade in Swedish Krona, the local currency. To avoid paying for exchange rate fees, you can set your account currency to either one of these currencies when registering an account. Deposits and withdrawals on online Sweden betting sites are free of tax, meaning there is no income tax on your winnings when you wager with online Swedish bookies. Bear in mind that you may be asked to verify your identity when you register at a betting site, or when you initiate a withdrawal.


Live Betting in Sweden

William Hill homepage

Live betting is available in Sweden, as nowadays almost every bookmaker in the world has this feature embedded in its services. In-play betting in Sweden is very similar to that of the United Kingdom, but due to broadcasting rights, events available for live betting in Sweden may differ from that of the UK. 888sport and LeoVegas, as well as other bookmakers, offer top-notch in-play betting services in the country. Many bookies offer products such as side bets and combination bets as well.


How to Bet Online in Sweden

The method of betting online with Swedish bookmakers is not that different from how wagers are placed in the United Kingdom. There are different rules and regulations in place, but the basic essence of online betting remains the same. The process involves selecting your preferred bookie, creating an account, depositing funds, placing your bets and withdrawing your winnings: exactly how it works in the UK. The most popular sport to wager on in Sweden is football, though handball is also pretty popular.

The basic strategy of betting in the UK also works in Sweden by choosing your sporting event, wagering on your preferred betting lines and then executing your bet. There is no extraordinary strategy with betting in Sweden; just remember that if you are new to the world of online betting, you should stick to simple and comprehensible markets before proceeding to those that are more complex.


Other Country Betting Guides - Click Each Flag To Learn More

Australia Australia
Brazil Brazil
Belgium Belgium
Canada Canada
Denmark Denmark
France France
Finland Finland
Germany Germany
Greece Greece
Hungary Hungary
Hong Kong Hong Kong
India India
Ireland Ireland
Italy Italy
Netherlands Netherlands
Nigeria Nigeria
Portugal Portugal
Spain Spain
Ukraine Ukraine


Best Sweden Betting Sites FAQs

Betsson, bet365 and LeoVegas are among the best betting sites in Sweden.
Yes, online betting in Sweden is legal. The government has issued licences to a lot of foreign betting sites which are currently providing services to Swedish customers.
Almost all online Sweden betting sites trade in Euros, but a handful of others also accept and trade in Swedish Krona, the local currency.
Visa and Mastercard are the most used payment methods in Sweden, but Trustly is also a very popular option, alongside other e-wallet platforms like Skrill, Neteller and PayPal.
No, deposits and withdrawals with online bookies in Sweden are tax-free, so there is no income tax on your winnings.


ThePuntersPage Final Say:

Sports betting on Sweden betting sites is similar to betting in the United Kingdom; however, it still important to always read and understand the terms and conditions of any bookmaker you wish to sign up with. This is because that, despite the similarities between the two countries, there might be slight changes in the rules. With several international betting sites operating in Sweden, be sure to go by this guide when choosing the bookmaker that best meets your needs.

Looking to bet somewhere new? Check out our detailed regulations guide to betting in different countries.