The 9 Best Italy Betting Sites for 2022 – A Complete Guide

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Football in Italy is huge, as is the online gambling market. The government has liberalised betting regulations, thereby allowing any bookmaker interested to easily secure a licence and get involved. Because of this, in Italy, betting sites are numerous. In this article, we shall discuss the most important factors to consider when choosing the right betting site which accepts Italian players and residents.


Online Betting in Italy Explained

Sports betting is one of the most popular forms of gambling in Italy. The Italian sports betting industry has seen a huge growth in the last few years after the government legalised online betting in 2006. There are physical betting shops all over Italy, but the online betting industry in the country is rising in exponential numbers.

Before 2006, Italy was a no-go area in terms of online betting. The government had blacklisted over 500 online bookmakers to pave way for only two state-backed monopolies in the betting industry. After facing infringement proceedings by the European Union on the prohibition of non-Italian bookmakers, the government introduced a decree in 2006, thereby liberalising the Italian market. Currently, there are lots of online betting sites in Italy (both local and international) offering top-notch services like in the United Kingdom.


Is Online Betting Legal in Italy?

Betting online is legal in Italy as the government has an institution, Agenzia delle Dogane e dei Monopoli, dedicated to the licencing and supervising of betting activities in the country. Italy has a lot of online betting sites due to its liberal approach towards gambling. With a €200,000 payment alongside 24% tax on the bookmaker’s gross gaming revenue, the bookie gains a nine-year licence to operate within the Italian market. This means betting online with any Italian bookmaker of your choice is legal, leaving Italian bettors (or any foreign resident in Italy) with a lot of bookmaker options.

However, the Italian government has announced that the gambling laws in the country will change in 2023. The reason for this is that Italian authorities want to limit the number of betting companies operating in its jurisdiction for effective and better supervision. For now, you can continue wagering on your favourite online Italy betting site for excellent services.


Choosing a Good Online Italian Bookmaker

unibet in italian

Here are a few factors that you should keep in mind when choosing an Italian betting site:

  • For your convenience, you should choose a bookmaker that has similar features to the best UK betting sites, as they are the most standardised and are considered to be the hallmark of online betting. With a standard UK bookie, you are assured of customer service, fraud protection, data protection and general safety. The same goes for the wagering process, which is usually very smooth and transparent.
  • You need to also consider the bookie which offers the best odds on the market. Being wise about the best odds on the market is very essential to making profits. Your profit margin is tied to how competitive your odds are, so making the necessary comparisons in terms of odds is not a bad idea.
  • Choose a betting site which offers the Euro as a currency option to avoid paying for exchange rate fees.
  • Consider an Italian bookmaker which offers bonuses and promotions. Most of the best Italy betting sites listed on this page all come with a variety of bonuses and promotions, which in turn can offer a superior betting experience.

Best Betting Sites We Recommend for Betting in Italy

  • Renowned bookie in Italy
  • Excellent live betting offering
  • Impressive markets coverage

18+ - Offer for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. #ad

  • Highly competitive odds for Italian bettors
  • Live Betting on many popular markets
  • Excellent gaming experience

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | Full T&Cs apply. #ad

  • Live streaming available for Italian Bettors
  • Highly competitive betting odds
  • Build your bet feature

18+ Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering requirements vary by game. Deposit methods, Withdrawal restrictions and Full T&Cs apply. #ad

  • Great for Serie A betting
  • In-play and live streaming service available
  • Cutting-edge betting site

New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.Full T&Cs apply. #ad

  • Popular Italian betting site
  • Sports, casino, bingo, lotto and more
  • Get €5 free when registering and 50% up to €30 on first deposit

  • Fantastic betting platform
  • Lots of exciting promotions
  • €15 when depositing and bonus up to €200

  • Live stream available on selected matches
  • Very high odds
  • Prompt customer support service

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

William Hill
  • Lots of football markets available
  • Accepts Euro & Pounds
  • Great variety of betting markets

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. Full T&Cs apply. #ad

  • Fair welcome bonus available for Italian bettors
  • Amazing on mobile
  • Quick withdrawals

Key terms - New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ | | | Play responsibly! Full T&Cs apply #ad

Top 10 Italy Betting Sites – Ranked


Popular Payment Methods for Italian Bettors

There are several ways which bettors can deposit and withdrawal funds with an online Italian bookie. Due to Italy’s liberal approach towards online betting, most, if not all forms of payment methods are available to Italian customers, depending on the individual bookie. The most preferred method for betting in Italy takes the form of debit and credit cards issued by Mastercard and Visa. E-wallet platforms like NETELLER, Skrill, Trustly and paysafecard are also a few other popular payment methods which are widely used.

Being the national currency, the Euro is the most widely accepted currency for betting in Italy. To avoid exchange rate fees, it is advisable to set your account currency in Euros. It should be noted that deposits and withdrawals on online Italian betting sites are free of tax, meaning there is no income tax on your winnings.


Live Betting in Italy

Live betting is available in Italy, and it is almost the same as live betting in the United Kingdom. Due to broadcasting rights, sporting events available for in-play betting may be different. Some top bookmakers in Italy offer excellent in-play betting services like in the UK. Side bets and combination bets are all available for in-play betting in Italy.

bet365 and 888sport are among the best betting sites for live betting in Italy with live streaming.


How to Bet Online in Italy

How to Bet Online

Once you have carefully selected your preferred bookmaker to wager on, the process of creating an account, depositing funds, placing bets and withdrawing winnings is similar to doing so with top UK bookmakers. The method of betting online with Italian bookmakers is not that different from betting in the UK, though the rules of engagement might differ. Italians love their football and wager on it a lot, despite the fact that a significant amount of people also bet on volleyball and basketball.

Betting in Italy does not require any extraordinary strategy as the normal rudiments of picking a sporting event, wagering on your preferred betting lines and then executing the bet are mostly universal. If you are new to betting, you should to stick with more familiar betting markets until you gain enough experience to get involved in complex markets.


Other Country Betting Guides - Click Each Flag To Learn More

Australia Australia
Brazil Brazil
Belgium Belgium
Canada Canada
Denmark Denmark
France France
Finland Finland
German German
Greece Greece
Hungary Hungary
Hong Kong Hong Kong
India India
Ireland Ireland
Netherland Netherland
Nigeria Nigeria
Portugal Portugal
Spain Spain
Sweden Sweden
Ukraine Ukraine


Best Italy Betting Sites FAQs

bet365, 888sport and Snai are among the best betting sites in Italy.
Yes, online betting is legal in Italy. The Italian government has an institution totally dedicated to licensing and supervising betting activities both online and on land.
The Euro, being the local currency, is widely accepted by online betting providers in Italy; however, when using international betting sites, other currencies will also be accepted.
The most preferred payment methods for betting in Italy are debit and credit cards issued by Mastercard or Visa, though other e-wallet platforms like NETELLER, Skrill, Trustly and paysafecard are also widely accepted.
No, deposits and withdrawals with online bookies in Italy are tax-free, so there is no income tax on your winnings.


ThePuntersPage Final Say

Notwithstanding the similarities between sports betting in Italy and in the UK, it is important to always read and understand the terms and conditions of your preferred bookie before signing up. If you come across something new and do not understand anything, you can contact the customer service of your betting site for clarity before proceeding. A lot of popular and international betting sites are operating in Italy, so be sure to go by this guide when choosing the best bookmaker that suits your needs.

Looking to bet somewhere new? Check out our detailed regulations guide to betting in different countries.