- 1 Top Betting Sites in Italy We Recommend
- 2 Our Top 10 Betting Sites in Italy
- 3 Sports Betting in Italy Explained
- 4 Popular Sports for Betting in Italy
- 5 Is Online Betting Legal in Italy?
- 6 How To Bet Online in Italy
- 7 How To Choose an Italian Bookmaker
- 8 Popular Payment Methods for Italian Bettors
- 9 Best Betting Sites for Other Countries
- 10 Italy Betting Sites FAQs
Top Betting Sites in Italy We Recommend
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Up to €7,100 Welcome Bonus 18+. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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Welcome Bonus up to €755 18+ Register on GoldBet.it and get 100% of your first deposit up to €500 in Bonus Sport + a Virtual Bonus of €5 + €250 in PlayBonus Slots. In addition to the Sport Welcome Bonus, if your first deposit is at least €20, you will also receive an additional €5 Virtual Bonus. The Virtual Bonus will be paid automatically upon your first deposit and can only be spent on Virtual Bets. Furthermore, if your first deposit is at least €20, you will receive €250 in PlayBonus Slots to be used on all the games in the “Play Bonus 501” section. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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3
Deposit €5 & Get 100% Bonus Up to €500 18+. Registration Required. Offerta di benvenuto per i nuovi clienti. Apri un conto, effettua un versamento di almeno €5 e potrai ottenere un bonus del 100% sul tuo versamento qualificante, fino a un massimo di €500. Vedi T&Cs. Bet Responsibly. GambleAware.org #ad |
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4
Up to €2,000 Cashback Welcome Bonus 18+To participate in the promotion, you must make an initial top-up within 7 days of registration , using a valid payment method (excluding Skrill, OnShop, Paypal and Neteller). The Cashback promotion consists of 4 weekly bonuses , calculated every7 days, starting from the moment you click the Join button after completing registration. To receive the weekly bonus you need to play with real money on one or more of the promotional slots: Book of Dead, Legacy of Dead, Moon Princess 100, Rise of Olympus 100, Reactoonz, Rich Wilde and the Tome of Madness, Troll Hunters 2, Mystery Joker, Secret of Dead and Fire Joker. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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Up to €2,000 Welcome Bonus 18+. Receive 50% of your first deposit up to €500 in Gold Bonus playable on betting slips with at least 3 events and minimum single event odds of 1.50 + 20% cashback on losses in the first 4 weeks up to €1,000. Plus, you get 50% of your first deposit up to €500 in Fun Casino Bonus, usable on selected slots. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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5% bonus up to €25 plus an additional Bonus up to €500 18+ Validity: from midnight on August 6, 2025 until 23:59 on September 2, 2025 Requirements: Document Verification and First Deposit of at least €20 First deposit bonus: 5% up to €25, credited automatically. Use: the bonus must be played within 7 days of being credited, with bets in sextuple and minimum total ticket odds 10.00. Additional bonus up to €500: Make a betting volume equal to at least 6 times the amount of the first deposit within 30 days of registration; Bets valid to unlock the bonus must be at least triple, with minimum odds of 1.50 for each event; The unlocked bonus can only be used on multiples of at least 4 events, with overall odds equal to or greater than 2.50; The bonus expires 7 days after disbursement and can no longer be used. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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Register with SPID and Receive 18+ Register via SPID and receive 1,000 Free Spins and €2,000 no deposit required when opening a new AdmiralBet gaming account. Plus, with your first deposit you can receive up to €5,000 in Real Bonuses to use for your sports bets. After registering, you'll need to make your first deposit by selecting “50% Betting Welcome Bonus on your deposit up to €5,000 .” This will activate your Betting Welcome Bonus. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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100% up to €1,000 + 200 Free Spins 18+. Make your first top-up (min. €10) within 7 days by entering the code: WSPORT1000X. Complete the wagering requirements to unlock the Sports Bonus and enjoy your 200 Free Spins. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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Rewards for New Members 18+. You can receive a welcome bonus with our Stanley Welcome promotion by entering the code WB_2026 when you register. The promotion offers a fantastic selection of bonuses on virtual games, free spins, and deposit bonuses to use on Stanleybet.it . Furthermore, by downloading our app, you can receive an additional €2 Real Bonus to use on sports. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
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Up to €1,500 + 250 Free Spins 18+. Receive a No-Deposit Casino Bonus of up to 50 free spins when you register using SPID, plus a fabulous Casino Bonus of up to €1,500 and an additional 200 free spins across your first 3 deposits. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad |
Our Top 10 Betting Sites in Italy
With so many great Italian betting sites on the market right now, we invested a lot of time into narrowing our list down to a top 10. Each has been ranked, but to be honest, they all offer something a little different, so while the number one ranked site may suit one punter, the number ten might be a better match for someone else. Here’s what we liked…
1. Eurobet – Strong for Italian Football Betting
First off, Eurobet is listed with the ADM as an authorised remote gambling concessionaire (GAD 16012). Their Serie A coverage is superb, with low margins and a huge range of pre-game, in-game, and outright markets, including title- and player-based markets. The Combo Builder was a notable highlight, letting you add player props across multiple games and even bet on short-window markets, such as a player to be booked in the next 10 minutes or over/under a certain number of corners.
The live betting section is arguably their strongest suit, with most sports having dedicated match centres with stats, and you can even use Multilive to track multiple games at once. Add to that the fact that you can bet in-store at physical retail locations using the same account, and it’s clear why Eurobet has been voted our best betting site in Italy.
2. Goldbet – Established Italian Sportsbook
Goldbet is another fully ADM-authorised sportsbook and has pushed Eurobet exceptionally close as the best Italian betting site. Their Supercombo feature was a notable highlight, allowing bets from the same game, plus it has a killer live betting section with cash out on selected pre-match and in-play bets.
You get access to a good range of payment methods, including Postepay, Visa, Mastercard, PayPal and Skrill, with deposits starting from just €10. To top it all off, new accounts get access to a massive welcome bonus worth up to €2,500.
3. bet365 – Strong for Live Betting
bet365 is probably the biggest and most recognisable sportsbook on the list. They have massive Serie A coverage, with match markets, season-long betting, relegation and top scorer markets. The bet builder is one of the best, and they offer very low margins, making them highly competitive. You can deposit from as little as €5, and withdrawals back to Postepay are completed in 1-4 hours.
4. NetBet – Good for In-Play Betting
NetBet is fully licensed with the ADM (16021) and is all about live betting. They cover hundreds of markets daily and have a brilliant match centre packed with stats and live streaming, where possible. You can deposit from €10. Their current sports welcome offer matches the first deposit by 100% up to €1,000, with qualifying play-through based on 6x the deposit.
5. SNAI – Strong Italian Sports Coverage
SNAI is one of those that is a strong all-rounder. They have deep coverage across Serie A, with 100+ markets per game, and their Combobet feature is superb, allowing you to pick and choose markets across multiple games. It’s another Italian betting site that allows you to deposit from €10, which makes it ideal for smaller bankrolls, and they have a huge welcome offer for punters who can max out their deposit at the upper end.
6. Planetwin365 – Broad Italian Betting Offering
Planetwin365 is one of the biggest Italy betting sites that we’ve tested. It has 100+ bet types, 330+ live events daily and 5,000+ pre-match events weekly. Crea Supercombo is their same-game football bet builder, which works well, and you can bet online or at one of their 986 betting points across Italy, making it one of the largest online/retail crossovers.
7. AdmiralBet – Strong Serie A Coverage
Rapid markets allow you to bet on short term outcomes in sports and this is probably where AdmiralBet succeeds over the competition. It’s a little niche, granted, but the markets are good fun and run across most sports, including Serie A, the Premier League and La Liga for football betting. You can access live streaming, which is integrated into the in-play betting section. Fun fact – 73.14% of all withdrawals are processed within 15 minutes, which is incredible.
8. Marathonbet – Italian-Market Sportsbook
Marathonbet is fully licensed by the ADM (16050) and offers plenty of promotions to choose from. These include a massive welcome package, plus their Multipla Esplosiva boost, which can give you up to 280% in bonus winnings on accumulator bets. For live punters, you get 10% cashback on in-play bets, and you can use MyBank, OnShop, and OCTO.CASH alongside mainstream cards and e-wallets to deposit.
Sports Betting in Italy Explained
Sports betting remains a major part of Italy's regulated gambling market. In 2025, fixed-odds sports betting generated around €19.2 billion in stakes, according to official figures. Approximately €13.9 billion, or 72.5%, was wagered online, compared with €5.3 billion through retail betting. Overall sports betting turnover fell by around 3.2% compared with 2024.
Online gambling also remains widely used in Italy. Around 6.27 million new online gambling accounts were opened during 2025, although this represents accounts rather than individual players, as one person can hold accounts with multiple operators.
Popular Sports for Betting in Italy
Football is one of the most prominent sports for betting in Italy, with Serie A and Serie B complemented by major European competitions and leagues such as the Champions League, Premier League and La Liga.
Tennis and basketball are the closest second to football. You’ve got the majors in tennis, such as Wimbledon, the US Open, the French Open and the Australian Open. In basketball, Lega Basket Serie A and the EuroLeague dominate locally, but there’s also strong interest in the NBA, the world's biggest league.
Other notable inclusions are Formula 1, MotoGP, cycling, and volleyball.
Is Online Betting Legal in Italy?
Yes, online betting is legal in Italy. The ADM (Agenzia delle Dogane e dei Monopoli) is the regulator, and they oversee all remote gambling and publish publicly available lists for those who are fully licensed.
As a punter, look for sites that state they are licensed and for those licensed by authorised operators. The long and short is that only sites listed with the ADM are operating legally within the country. If you choose to use non-ADM-licensed sites, you do so at your own risk.
All of the best online betting sites in Italy that we list on this page are licensed with the ADM.
Laws for Online Betting in Italy
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Players must be 18+
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Must have a Codice Fiscale (Italian tax code) for ID purposes
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Must be able to verify an account with ID
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Operators must have responsible gambling provisions built in
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ADM allows temporary self-exclusion for a user-selected period of up to 270 days, which cannot be revoked before the selected period ends
How To Bet Online in Italy
Placing a bet with the best Italian bookmakers is quite simple. Here’s how it works.
Check that the bookmaker is authorised and fully licensed with ADM
Create an account with the bookmaker
Verify your account using forms of ID (passport, driver's license, etc.) and proof of address (bank statement, utility bill, etc.)
Make your first deposit using any of the accessible payment methods
Click the odds in the sportsbook to add your bet to the bet slip
Verify your selection and enter your stake
Confirm your amount, the bet and then place the bet.
How To Choose an Italian Bookmaker
As the Italian sports betting scene continues to pop, there are a lot of bookies to choose from. The reality is that no single bookmaker suits every player. Below, we’ve created a checklist to help you find the best Italian betting sites for your style.
The first place to start, as ever, is to make sure the bookmaker is registered with the ADM. You can do this on their website by confirming the licence number they advertise matches the one registered with the ADM.
Most punters only bet on a handful of sports. We recommend checking market depth to see whether they offer the markets you want to bet on. For example, this could include things like Serie A bet builders, cards/corners, live betting, etc.
Once you’ve found your sport and markets, compare the odds. Odds are crucial for value, and you want to pick the bookies that offer the best odds for the markets you’ll spend the most time on.
Postepay, PayPal and Visa/Mastercard are most common, but find anything that suits your payment options to hand.
Popular Payment Methods for Italian Bettors
| Provider | Usage | Comments |
|---|---|---|
| Visa / Mastercard | High | Widely accepted; instant deposits and common withdrawal support. |
| PayPal | High | Fast deposits and widely supported withdrawals. |
| PostePay | High | Very popular in Italy and widely accepted by local bookmakers. |
| Paysafecard | Moderate | Useful for prepaid deposits; usually not available for withdrawals. |
| Skrill / Neteller | Low | Supported by many major sites but less widely used. |
| Bank transfer | Moderate | Reliable for larger deposits and withdrawals but often slower. |
| Apple Pay / Google Pay | Moderate | Convenient mobile deposits; availability varies by bookmaker. |
Best Betting Sites for Other Countries
Italy Betting Sites FAQs
Eurobet and Goldbet are the best two Italy betting sites right now. They offer a huge range of new and existing-player promos, plus payment methods that are easy for Italian punters to use, such as Postepay, PayPal, and Visa.
Yes, it’s fully legal. The Agenzia delle Dogane e dei Monopoli (ADM) oversees all remote gambling in Italy.
We spend time with each betting site to test, prod and probe. Then, we report what’s good and what’s not. This includes everything from creating an account, claiming a bonus, making a deposit, placing a bet, making a withdrawal and contacting customer support.
Postepay, PayPal, Visa, Mastercard, Skrill, Neteller, bank transfer, Apple Pay and Google Pay are the most common payment methods for Italian punters.
Yes. The vast majority of Italian betting sites offer bonuses and promotions to both new and existing players. Offers include free bets, deposit bonuses, enhanced odds and bet boosts.