Worldpay Reveals Huge Increase In Online Betting For Cheltenham

  • 15th March 2018
Worldpay Reveals Huge Increase In Online Betting For Cheltenham

This past week Worldpay, a British payment processing company, has made its forecast on the punters who will be betting on the Cheltenham Festival.

Worldpay Reveals Huge Increase In Online Betting For Cheltenham

The most notable statistic that they studied was the amount of players hailing from Ireland, which has increased a stunning 126% in comparison to other events.

Gold Cup Day- the festival’s most important event- saw rises in traffic by 25%, meaning that everyone wants to be a part of the action. Worldpay also states that they were processing up to 98 transactions a second on this day, another sign of high traffic.

Further data on Irish punters reveals that they tend to deposit almost double the amount that British players do. Of course, higher stakes don’t necessarily warrant higher winnings, but as long as the betting is responsible, it doesn’t matter.

James McGurn, VP Growth – Digital Content & Gaming at Worldpay Inc., said the following about the data: “More than 250,000 spectators visit the Cheltenham races, making it one of the most anticipated events in the British horse racing calendar. While the Grand National remains the undisputed champion when it comes to bets placed on a single race, Cheltenham is the most popular four days of betting for horse racing fans.”

“Whether gearing up for the Gold Cup in the grandstand, or enjoying the event from the comfort of the sofa, punters are seeking greater flexibility in how they place their bets, and that includes using their smartphones to bet on the go. In the incredibly fast-paced world of gaming, speed and simplicity is everything. Operators that offer a great user-experience across both desktop and mobile, to cater to the growing demand for betting in-play, will see the greatest gains this coming week.”

This is where technology plays a massive role for the bookies and where it makes them a lot more money than before. Anyone and everyone who is eligible to play can do so with a few simple taps on their smartphone screens. This completely changes how someone experiences the Festival, as well as the overall experience of betting itself.