BetTarget Betting Review

Registration Process 5/5

• Four steps
• Basic information required
• Well laid-out

BetTarget’s registration process is split into four parts: email, login details, confirmation, and claiming the welcome bonus.

To begin, new customers will have to provide their email address in the screen shown above before clicking the ‘ENTER’ button available. The login process includes creating a BetTarget username and password.

You’re then required to confirm your personal details. The information needed is basic, such as mobile phone number, address, name, preferred currency, and date of birth.

Once you’ve given that information, agree to the terms and conditions and the bookmaker’s privacy and cookie policies. You also have the choice of whether you’d like to receive information regarding any special offers. We strongly advise you do so in order to get the most out of BetTarget’s promotional offerings. This is also where you can enter any bonus codes that you may have got your hands on.

BetTarget will then encourage you to make your first deposit and take advantage of their sports welcome offer.

Welcome Offer 4/5

• Bet £15 Get £10
• Most of sportsbook available for Free Bet token
• No wagering requirements

While BetTarget’s Bet £15 Get £10 welcome promotion might initially seem a little bit lacklustre – customers are rewarded with less than their initial deposit – its true value comes through in the terms and conditions.

Punters will receive a £10 ‘free bet token’ after they stake their first £15 on BetTarget’s sportsbook, with no promo code required at the time of writing.

This free bet token can then be used on most sports betting markets, with the exception of horse racing, greyhound racing, or outright markets.

You have a maximum of 14 days to use your free bet, which is reasonable.

What really sets this offer apart, though, is the total lack of wagering requirements, meaning that whatever you win with your free bet (excluding the stake amount) can be withdrawn as you please. This puts it in seriously rare company.

Other important terms to consider are the minimum odds required.

Your qualifying bet must be at a minimum of £15 and must be placed on a market with minimum odds of 2.00 or more.

The free bet token itself must then be utilised on a selection with total odds of 1.80 or higher. As neither break evens, we would consider this to be a competitive minimum.

Deposits made using PayPal, NETELLER, paysafecard, Skrill, or Skrill 1-tap also do not qualify. It is standard for such payment options to be restricted from welcome offers.

Other expected restrictions include the use of cash out bets or system bets for this promotion.

Pre-Match Offer 4.5/5

• Dozens of sports available, including several e-sports
• Cash out and bet builder both available
• Great odds and football coverage

A broad variety of sporting disciplines make up BetTarget’s sportsbook, allowing punters to bet on leagues, events, and competitions from all over the world.

These include huge international markets such as MMA betting, cricket betting, and tennis gambling, to give a few examples, alongside less common sportsbook options like cycling and handball.

Important too is that they don’t just cover the big events – you can often find more local sides and competitions available here alongside lower leagues. Plus, the market selection per event is typically extensive. You can still bet on who you think will win, but also on all kinds of additional creative markets on almost every predictable facet of a game.

Perhaps most impressive of all is BetTarget’s football coverage. At the time of writing, there were 1,169 football events to bet on.

On average, BetTarget offers a more than sufficient 350 markets for the most popular matches. There’s plenty to get stuck into, overall.

But how do their odds stack up?

To measure the quality of BetTarget’s margins, we used the odds overround. The latter is a calculation that combines the total percentage probability of all selections in a match coming true. Naturally, the result of this should come to 100% – however, this does not factor in the profits made by the bookmaker. For this reason, it is widely accepted that any figure below 110% is considered to indicate fair odds.

We picked three games at random from the Premier League, Coppa Italia, and EFL Championship that returned margins of 104.54%, 104.89%, and 105.12% respectively. This would suggest that BetTarget’s odds are both competitive and notably consistent.

Punters can display their odds as fractions, decimals or American. The minimum stake is 8p, while the maximum stake is bet dependent.

Placing a Bet

We wanted to place a football bet with BetTarget. To do so, we scanned the listed sports down the left-hand side of the homepage. Football, due to its popularity, is listed at the top. There were a plethora of leagues available to bet on, and we opted to punt on the FA Cup tie between Liverpool and Norwich.

After clicking ‘Football’, the countries manifest as a list below. To access FA Cup markets, we simply ticked the relevant box after opening up the ‘England’ tab.

That brought up all of the day’s games, as shown below. As you can see, we’re hovering over odds of 3/20 that denote a Liverpool victory over Norwich. By clicking these odds, this bet was immediately placed in our bet slip.

Here’s our bet in our bet slip.

We opted to place £10 on this bet for returns of £11.50. To confirm our bet, we entered the stake and clicked ‘Place Bets!’.

It took just seconds for our bet to be processed and authorised.

Confirmation of our bet is shown above.

Esports

When BetTarget first launched back in 2021, the esports selection was one of its weaker points. They only had one game available in League of Legends, and it was fair to say they looked unlikely to bother the best esports betting websites for the foreseeable future.

How far they have come in such a short space of time. Today, BetTarget can boast an enormous selection of markets, including the likes of Counter-Strike, Dota 2, Kings of Glory, Rainbow Six, StarCraft, Overwatch, VALORANT, Call of Duty, Rocket League, and of course, that old favourite League of Legends.

And it’s not just quantity found here but quality too, thanks to strong odds, deep market options and statistical details. Utilise the latter alongside our esports betting tips for your best chance of making the most out of BetTarget’s fabulous esports selection.

Other Specials (Politics, Weather, Celebrities, etc.)

BetTarget covers a wide range of specials markets in immense detail. Take their coverage of the 2022 Oscars and BAFTAs, as an example.

A multitude of markets were available to bet on, including Best Picture/Film, Best Actor, Best Actress, and Best Director. Other, more niche, awards are also covered, such as Best Animated Feature Film and Best Documentary Feature.

That’s just an example. They can cover anything and everything they think may be of interest to their user. Take the US Presidential elections or the Christmas number 1 as a couple of other market highlights.

We can’t tell you what specials markets will be offered in the future. In a sense, though, that is what makes them so special. What we can say is that BetTarget have proven a commitment to as broad a selection as possible with competitive odds, whatever it might be.

Cash Out & Bet Builder

You can take full control of your bets with BetTarget’s cash-out or partial cash-out features.

There are no set rules on which markets cash outs may be available on; however, we can say that, in our experience, it was a very commonly available option on every sport we tested. The ability to partially cash out also assists with strategic flexibility.

In addition, BetTarget have also included a bet builder feature available on football, American football, Australian rules football, baseball, basketball, rugby (League & Union), cricket and tennis.

This allows you to craft almost any bet you please, meaning the already ample market opportunities are expanded upon greatly. The bet building process is also nice and simple to put together – you can even pair additional bet builders from separate events.

Security 4/5

• Licensed and regulated by the UKGC and the MGA
• Strong responsible gambling emphasis
• Several available account restrictions

BetTarget is operated by Aspire Global International Ltd, which, in turn, are licensed and regulated by the Malta Gaming Authority (MGA). They also hold an Irish betting licence.

For their UK operations, they’re licensed and regulated by the UK Gambling Commission (UKGC), while games are provided by AG Communications.

At the bottom of the homepage, external links are provided for potential problem gamblers to seek further support. A dedicated responsible gambling page can be also accessed via a link. A self-assessment test immediately manifests before the information is provided regarding the protection of minors, preventing compulsive gambling and gauging problem gambling. More external links are also provided here.

To prevent potential addiction, BetTarget has several account restrictions for customers to set when they feel it’s necessary. These restrictions include deposit limits, a reality check, time-outs and self-exclusion. Punters can also set session time limits and autoplay limits.

The bookmaker’s privacy and cookie policies are also available to view via the ‘Privacy’ link accessible at the bottom of the homepage. The policies are fair and comprehensive and offer details on how your information is kept safe. Furthermore, they only utilise reputable banking options, while their terms and conditions are reasonable and transparent throughout.

Design & Usability 3/5

• Mediocre design but coherent structure
• Clean technical performance
• ‘Target Tip’

BetTarget’s website boasts a primarily blue, black, and white colour scheme. The design is forgettable, but at least they avoid including gimmicky advertisements as a means of sprucing up the site.

The structure, on the other hand, is rather impressive. Tabs are illustrated clearly, and all components of the site are easily accessible.

The centre of the page is dominated by events and markets. Down the left-hand side, BetTarget’s sportsbook is listed below favourited events, as well as Trending Bets and Booster Bets. On the opposite flank, the ever-presence of your bet slip simplifies and fastens the betting process.

There was little to no fault from a technical perspective. And, although there was some delay on the promotions page, this slight lag isn’t enough to detract from an admirable technical performance, overall.

There isn’t a blog, nor are there any statistics. However, BetTarget’s ‘Target Tip’ can be used by customers to aid their betting strategy. This is a recommendation engine that analyses data and information before providing suitable bets on a range of sporting events and markets.

Other Products

BetTarget also boasts a casino product for customers. There are numerous games to enjoy, including slots, jackpots and table games, as well as live casino events. These live events range from blackjack to roulette and baccarat to poker.

New customers can take advantage of a casino welcome offer offered by the bookmaker. However, this welcome offer isn’t very rewarding. While punters can earn up to 200 bonus spins on various games, they’re forced to deposit a large sum to receive these bonuses.

After you make your first deposit (minimum £10) you’ll receive 50 free spins on Book of Dead. But then, your next two deposits must be at least £20 to receive 100 spins on Fire Joker and 50 on Starburst.

This bonus is only available for UK customers.