The vast growth of the online gambling sector over the last decade means there are now more betting affiliate programs than ever. But with so many to choose from, which is the best? In this guide, we’ll show you everything you need to know to get started and give our personal recommendations across 19 of the biggest affiliates in the industry.
Top Sports Betting Affiliates Ranked & Reviewed
ThePuntersPage has been established in the gambling sector since 2013, and in that time, we’ve worked with hundreds of sportsbook affiliate programs worldwide. We’ll be honest, some are better than others, but we’ve learnt the foundations of what separates good from great.
Below are reviews of 19 of the best betting affiliate programs currently available on the market. Each program is unique, offering something slightly different. The reviews highlight what we like and what you should note before signing up, based on real-world, hands-on experience.
1. bet365 Affiliate Program [bet365 Partners]
With 100 million worldwide customers, 22 supported languages, 25+ payment methods and countless industry awards, it’s fair that bet365 brands itself as the “world’s best betting affiliate program”, and to be honest, it’s tough to disagree.
A single account earns a commission across all six platforms (sports, casino, games, poker, live casino, and bingo), and once you're in, you’re bombarded with a ton of marketing tools and analytics.
Once your application’s been accepted, you start on a 30% commission based on the net profit of your referred customers. To get paid, you need at least five active players, and the minimum payout requests start from £200, which is pretty good.
| Commission | 30% |
| Payment Threshold | £200 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
Transparency is the key
Jonathan: bet365 sometimes get bad press for being quite anal about their affiliate program approach. But I disagree and see their attention to detail as a good thing. Sure, you need to get your house in order not to breach any terms, but once you do, there’s no better gambling affiliate program on the market. You get a nice 30% commission, they pay on time, they have great creatives, and it’s a brand that’s easy to market. Overall, I can’t think of anyone even close to bet365 right now, such is their dominance.
2. BetVictor Affiliate Program [BetVictor Partners]
We’ve worked with BetVictor since it used to be Victor Chandler’s, and we realise that this is very much showing our age here. They’re a massive brand in the gambling sector, and they’ve created what we think is one of the best betting affiliate programs going.
Base commission starts at 30%. This is what all accounts get, but once you’ve signed up, you’ll be put in touch with an affiliate manager, where you can negotiate hybrid, CPA and tiered revenue share deals. The more players you can send, the more room for negotiation you have.
This is one of the bigger football betting affiliate programs, so if this is a sport you’re targeting, BetVictor Partners will be right up your street.
| Commission | 30% |
| Payment Threshold | £500 bank transfer £50 Skrill, Neteller and Player Account |
| Negative Carryover | Yes |
| Cookie Duration | 30 days |
| Brands | One |
| Lifetime Deals | Yes |
Jump on the 30-day cookie
Jonathan: 30-day cookies are a bit of a dying breed for betting affiliate programs, so I was delighted to see that BetVictor are still running with this. It means that you don’t need to get a player to sign up on the spot (like you would with bet365), and it gives you time to get the deal done. The only niggle is that I’d like to see lower payment threshold of UK bank accounts, but it likely won’t take too long to consistently hit those numbers given how good a product they have.
3. Betfred Affiliate Program [Betfred Partners]
Betfred Partners rewards loyalty. The more players you send, the more money you make and the bigger the slice of the pie you get.
Once you sign up, you’ll go straight onto a 20% commission deal, and this is for revenue up to £6,000. From £6,001 to £12,000, you jump to 25%, and £12,001+ is 30%. Payments are made once the threshold of £150 is met (£50 if you use E-wallets).
It is worth noting that, if you don’t get at least one new player to sign up over a three-month period, your commission will be slashed to 10%. So, while we think this is a great betting affiliate program in the UK, you must stay active to keep your earnings up.
| Commission | £0 to £6,000 = 20% £6,001 to £12,000 = 25% £12,001+ = 30% |
| Payment Threshold | £150 Bank Transfer £50 E-wallets |
| Negative Carryover | Yes |
| Cookie Duration | |
| Brands | One |
| Lifetime Deals | Yes |
Take advantage of hybrid deals once established
Jonathan: So, I must be honest, I don’t love the tiered commission levels, given that you get 30% from day one at bet365. However, I get why they do it to encourage people to promote the brand. What I do like is their willingness to work with hybrid deals. This can be discussed with your account manager, but for me, spreading the risk between revenue and CPA makes a lot of sense, especially if you’re starting out.
4. Parimatch Affiliate Program [Parimatch Partners]
Parimatch is one of the newer betting affiliates to hit the market. They’re a sister company to BetVictor, which carries a lot of weight given how highly we rank them.
We liked that you can access smart links to different products, and you can use a ton of banners and landing pages depending on what you’re advertising. Revenue is commission-based, ranging from 15% to 30%. Once you’re more established, you can cut hybrid deals with your affiliate manager to include CPA if you wish.
| Commission | Up to 30% |
| Payment Threshold | £50 for E-wallets £500 Bank transfer |
| Negative Carryover | Yes |
| Cookie Duration | 30 days |
| Brands | One |
| Lifetime Deals | Yes |
5. LeoVegas Affiliate Program [LeoVegas Affiliates]
The LeoVegas umbrella seems to grow by the day, with nine brands now operating as part of the same online sports betting affiliate program. The notables include BetMGM, BetUK and of course, LeoVegas.
The commission ranges from 25% to 40%, based on the net revenue generated by your account each month. But here’s the kicker: no negative carryover. That’s right, they’re the first on the list to not have negative carryover, so if a player on your account hits the jackpot, you can write the month off and start fresh the next.
| Commission | Less than £5,000 = 25% £5,000 to £15,000 = 30% £15,000 to £30,000 = 35% Over £30,000 = 40% |
| Payment Threshold | £50 |
| Negative Carryover | No |
| Cookie Duration | 12 months |
| Brands | 9 |
| Lifetime Deals | Yes |
6. Entain Affiliate Program [Coral, Ladbrokes, bwin & Sportingbet Partners]
Entain is the first on our list for affiliate betting sites that include more than one brand. In fact, there are over 20 to choose from, but the main ones are Bwin, Ladbrokes, Coral, Sportingbet, and Gala.
This program has one of the highest commission rates at 35%. However, there’s a catch: the rate varies based on the number of sign-ups you make per month. The lowest band is 25%, which is still pretty good, and that’s for 1 – 25 players, and it works up to 35% when you start doing 300+ a month.
| Commission | 1-25 Sign-ups = 25% 25-100 Sign-ups = 30% 101-300 Sign-ups = 32% 301+ Sign-ups = 35% |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | |
| Brands | 20+ |
| Lifetime Deals | Yes |
7. SpreadEx Affiliate Program [SpreadEx Partners]
Spreadex has been online since 1999, and they are still to this day the only company to offer spread betting, fixed-odds, casino gaming and financial trading in a single package. From an affiliate point of view, they’re a cool company to have on side as their versatility is unrivalled.
The commission structure will range based on the number of players you send each month. All accounts will have an assigned account manager, and you can work a deal from day one. This can be straight revenue share, CPA or a hybrid of both.
There are pros and cons to deals like this. For larger affiliates sending 50+ players per month, there’s a good chance you can negotiate a strong agreement with Spreadex. But for anything lower, unless you’re specifically targeting spread betting affiliate programs, there are likely better alternatives out there.
| Commission | POA |
| Payment Threshold | POA |
| Negative Carryover | POA |
| Cookie Duration | POA |
| Brands | POA |
| Lifetime Deals | POA |
8. 10bet Affiliate Program [10bet Affiliates]
10bet is a brand that we’ve worked with for years now, and they don’t come much better. There are four different revenue models that include revenue share, CPA, hybrid, flat fee, and sub-affiliate rewards.
The payment model is progressive, offering up to 35% if you send 41 or more players per month. The downside is that for five or fewer players, you receive only 10%. A recent change to how their cookies track means that you can now receive up to 30 days of tracking, rather than just a single session, which is a welcome improvement.
| Commission | Up to 5 players = 10% 6- 20 = 20% 21-40 = 30% 41+ = 35% |
| Payment Threshold | £500 |
| Negative Carryover | Yes |
| Cookie Duration | 30 days |
| Brands | One |
| Lifetime Deals | Yes |
9. Betway Affiliate Program [Betway Partners]
Betway has emerged as one of the best sports betting affiliate programs, offering a commission of up to 40% if you can send them 101+ players per month. It’s a sweet deal, although it’s another who uses a tiered revenue scheme, which starts at a generous 25% and goes up to 40%.
The more established you are, the better deals you can cut with your affiliate manager. These include hybrids or flat fee CPA offers. However, the latter is based on the quality of players, and we know that if net deposits on your account are low, they won’t cater to CPA deals regardless of how many players you have attached.
| Commission | 0-10 Players = 25% 11-40 = 30% 41-100 = 35% 101+ = 40% |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
10. The Pools Affiliate Program [The Pools Affiliates]
When researching the T&Cs of The Pools, we noticed that they have a “monitored” system in place for any players attached to your account that would total a loss of £1,000+ to your balance. What this means is that they will freeze those losses for future months until the account is brought back up to profit.
Basically, your earnings on this betting affiliate program are protected from players who have massive wins. This isn’t something we’ve seen all that often, so it’s a big plus and one of the reasons why The Pools has made our list of the best betting affiliate programs.
Commission-wise, they are strong, with numbers that range from 20% to 35% based on the number of players.
| Commission | 0-5 Players = 20% 6-20 = 25% 21-50 = 30% 50+ = 35% |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
11. Matchbook Affiliate Program [Matchbook Partners]
Matchbook is the only bookmaker affiliate program that provides a little boost when you create your account. They give you a 30% revenue share for the first six months across all their products. This is an increase of 5% of the max for exchange bets and the same as if you have 6-10 FTDs for the casino.
After your six months are up, you move onto their tiered commission structure, which is 10 to 25% on the exchange and up to 45% for the casino. This is all lifetime revenue, and they’ve a strong range of creatives and banners to access and use on-site or across multiple social platforms, depending on your product.
| Commission | Exchange 0-5 players per month = 10% 6+ players per month = 25% Casino 0-5 FTDs = 25% 6-10 FTDs = 30% 11-20 FTDs = 35% 21-40 FTDs = 40% 40+ FTDs = 45% |
| Payment Threshold | E-wallets = £50 Bank transfer = £200 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
12. BoyleSports Affiliate Program [BoyleSports Affiliates]
Ireland’s favourite bookie is next on our betting affiliate program list, and it’ll come as little surprise to fans of the bookmaker to hear that this is a no-nonsense and very little fuss. Just how we like it.
You receive a flat 30% commission rate (except for poker, which is 15%) across all products run from the same account. More established accounts can negotiate CPA or hybrid deals if they wish, but the amount of commission and flat fee per player will vary based on your volume.
| Commission | 30% (15% for poker) |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
13. Smarkets Affiliate Program [Smarkets Affiliates]
We’re big fans of Smarkets exchange. It’s easily one of the best-looking sites (highest rated betting app on the App Store), and it comes with a competitive affiliate section, making it easy to promote.
The base package is 25% commission from the fees they charge. Obviously, as an exchange, punters bet peer-to-peer, so you only earn from Smarkets' charges. It may feel like this is smaller than most of the best sports betting affiliate programs, but it soon adds up, and there’s no negative carryover, which is a huge plus.
| Commission | 25% |
| Payment Threshold | £50 |
| Negative Carryover | No |
| Cookie Duration | 30 days |
| Brands | One |
| Lifetime Deals | Yes |
14. Betfair Affiliate Program [Betfair Partnerships]
Betfair has one of the more unique affiliate marketing strategies. There’s no commission for revenue, instead opting for a flat £30 CPA. However, you can also get paid just to promote the brand via “Ad Spend”. This doesn’t require any sign-ups, just exposure, and you work with your affiliate manager to format a deal.
Accounts come with a generous 45-day cookie, and you only need to make £50 before you’re eligible for a payout. As there’s no rev share, there’s no negative carryover, and they have an excellent design department for creatives to use on-site and across any social channels.
| Commission | £30 fixed CPA |
| Payment Threshold | £50 |
| Negative Carryover | No |
| Cookie Duration | 45 days |
| Brands | One |
| Lifetime Deals | Yes |
15. William Hill Affiliate Program [William Hill Affiliates]
William Hill is one of the more iconic brands on our list. They’ve a vast range of sports, markets and betting offers, which is a great hook to get players to sign up.
There is a standard 30% commission in place for sports, casino, Vegas, games, and live casino, and 15% for bingo and poker. If you’re looking for an esports betting affiliate program, this is one of the best as the sportsbook has huge coverage from tournaments worldwide.
| Commission | 15% to 30% |
| Payment Threshold | £50 – Bank Transfer £5 – E-wallets |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
16. Quinnbet Affiliate Program [Quinnbet Affiliates]
Quinnbet have recently changed how its affiliate section works, moving from a tiered structure based on how many players you refer to a fixed 25% commission across the board. You can, however, reach out to your affiliate manager to get this increased if you’re able to consistently generate a good amount of players per month.
| Commission | 25% |
| Payment Threshold | £300 |
| Negative Carryover | Yes |
| Cookie Duration | 13 months |
| Brands | One |
| Lifetime Deals | Yes |
17. Kwiff Affiliate Program [Kwiff Partners]
Kwiff is up there with one of the biggest gambling affiliate programs in terms of potential commissions. It starts at 20% for one to five players, but goes all the way up to a massive 50% if you’re sending 101+ players per month.
The only negative aspect of the brand is that players are only linked to your account for two years. If this was longer, they’d be featured much higher on our list.
| Commission | 20% up to 50% |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | No, 2 years |
18. Kindred Affiliate Program [Unibet & 32Red Partners]
Kindred is the home of Unibet and 32Red, amongst others. It’s a solid betting affiliate program, with multiple tiers for commission based on how many players you send.
Payouts start at 25% and reach up to 35%. You can change this to a flat CPA, where you get anywhere from £40 to £80, depending on how many players you send. And that’s not all; whenever you send them 20+ new players, you get a 5% commission booster on top. Pretty sweet!
| Commission | 25% to 35% (Plus 5% commission booster for 20+ new players) |
| Payment Threshold | £100 |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | Seven |
| Lifetime Deals | Yes |
19. TalkSPORT BET Affiliate Program [TalkSPORT BET Affiliates]
TalkSPORT BET has one of the most straightforward platforms that we’ve tested. It’s a flat 30% commission, and this is paid to all affiliates across all their products. They are part of the BetVictor Group, so a lot of what you see with BetVictor, you get with TalkSPORT BET as well.
| Commission | 30% |
| Payment Threshold | £500 bank transfer £50 Skrill, Neteller or player account |
| Negative Carryover | Yes |
| Cookie Duration | Session |
| Brands | One |
| Lifetime Deals | Yes |
How Do Sports Betting Affiliate Programs Work?
As a general overview, an affiliate is someone who promotes other companies and, in return, gets a kickback for generating revenue for that business. In the sports betting sector, this arrangement typically involves a commission, often paid based on the revenue generated or as a flat fee.
For example, at ThePuntersPage, we work with dozens of sportsbooks in the UK and worldwide. We create impartial reviews and provide you, the reader, with the tools to understand exactly how it works. If you decide you’re happy with the sportsbook and want to create an account, then you click the link, it links to our account, and we get a commission from the sportsbook for sending you across.
The bookmaker then tracks players' spend, and the affiliate gets a cut of the profits. It’s a very popular business model and one that works across multiple industries, including e-commerce (Amazon, eBay, etc.), software (VPNs, malware, media players, etc.) and tech (gaming, online tools, coding, etc.).
The commission structure is how much you’ll earn. This is usually a percentage of the net spend of a player (profits minus losses) at an industry average of 30%. For example, if a player has a net spend of £1,000 and your deal is 30%, you’ll be paid £300. For affiliates that send large volumes of players each month (100+), it’s possible to negotiate better rates, with 40%+ not out of the question with some betting affiliate programs.
If a player wins more than they deposit, this figure is carried over until the net spend is back in the positive. For example, if they deposit £1,000 and win £2,000, your account will be negative £1,000, which needs to be cleared before you get paid. However, you’ll find that as accounts grow, significant losses become less of an issue and balance themselves out.
Ideally, you want to find sportsbook affiliate programs that have no negative carryover, which means you start fresh each month, even if your account was negative at the end of the last. These deals are, sadly, few and far between, but two that have no negative carryover are Leovegas and Smarkets.
The cookie lifespan refers to the duration between the time someone clicks an affiliate link and creates an account. Some last as long as 30 days, which means that they could click your link, register an account two weeks later, and it still be tracked to you. Others might only last for a single session, which means that if they click, don’t sign up, leave, and then come back later, it won’t be linked, and you won’t receive the signup.
Lifetime deals are all about how long players are attached to your account before they expire. Most are lifetime deals, where once they are linked, they are locked in for as long as the account is open. Some may limit this, which is less than ideal and probably a bookmaker affiliate program you want to avoid.
Why Do Bookies Accept Affiliate Partners?
Increased exposure is the main benefit to bookies. They allow partners to promote on pages throughout their site, which could be to do with anything from betting apps to strategy guides, getting more eyes on their brand, but from highly targeted and converting pages.
The trade-off is a small percentage of their profits. However, it’s worth it when these are players that ultimately wouldn’t be using their product if it were advertised with that partner. This strategy is common throughout the business world, and it’s likely that at some point you’ve used an affiliate link at some point without even knowing.
How To Choose the Best Sports Betting Affiliate Programs
If you’ve perused our reviews of what we consider the best betting affiliate programs, you’ll notice that not all are equal. In fact, some can wildly differ in terms of the commission you earn and how the platform works.
It’s not a one-size-fits-all scenario here, so we’ve provided some pointers (below) to consider before signing up, to help you determine how they work with your site and what you need your affiliate program to accomplish.
The benchmark is 30% for revenue share and £30 for CPA. If you can get more, you’re ahead of the game. Some will have less, and we think it’s OK to take those at the start, but there needs to be an incentive to at least earn your way up to these numbers, and if you substantially grow, look toward the 40% or £50 CPA mark.
Tracking is all on the bookie. Most use third-party platforms, which are specifically designed to track and report. You want as much data as possible here, with metrics that include the number of new accounts, first-time depositors, amount deposited, net revenue (across all products) and volume wagered. This will give you a breakdown of the quality of players you're sending, and reports allow you to interpret the data and make changes where necessary.
Most sports betting affiliate programs will assign you an account manager. This is your go-to for any queries or issues, but also the person you contact to get a better deal. The more players you send them, the bigger the commissions (with most sites).
Payout terms refer to the speed and method of payment. In the UK, bank transfers are accepted by most, and there is a minimum amount that must be processed. If you don’t hit this number, then it’ll roll over to the next month or until you do. It’s standard for anywhere between £100 and £500 as the minimum payment, but keep an eye out to see if they accept E-wallets, as some will process these with lower limits due to less admin for the sportsbook.
It’s hard to push brands that the public doesn’t want to use. If they’re smaller sportsbooks, that possibly aren’t some of the bigger UK bookmakers, you need to work that bit harder to convince readers to sign up. So, with that, brand identity must be on point. You need to showcase that sites are trustworthy, and if there are any issues, they are quick to respond and troubleshoot.
This is a deal breaker for us. We need to know that we can get in touch with someone at least Monday to Friday, but ideally seven days a week. The sports betting industry is fast-moving, so if we need creatives making or direct links to odds, often these need to be addressed in a timely manner.
Where Can We Find the Best Gambling Affiliate Programs?
We’ve covered the top 19 best gambling affiliate programs on this page, and these are brands that are tried and tested. However, we realise that what suits us might not suit you, so that’s why we’ve added in as much info about how each of the affiliates work, before adding in our own opinions from personal experiences.
What we will add is that often the best deals are those brokered on a one-to-one basis. You need to contact your affiliate manager to see what’s available based on the numbers you’re generating and go from there. Often, they turn into bespoke packages that aren’t advertised publicly.
Sportsbook Affiliate Programs Compared
The table below compares all the affiliate programs we’ve covered in our guide. You can use this to compare commission, CPA, negative carryover and other features they might have to see which best suits your needs.
We’ve ranked bet365 at the top as they’re such a solid brand and a great team to work with, but there might be better-suited brands based on the products you're pushing. For example, you might want a fixed CPA deal, so Betfair would be a better shout or specifically, no negative carryover, which is something LeoVegas offers.
Use the table to compare them and make your pick accordingly.
| Bookmaker | Commission | Cost Per Action (CPA) | Negative Carryover | Cookie Duration | Lifetime Deals | Brands Covered |
|---|---|---|---|---|---|---|
| bet365 | 30% | N/A | Yes | Session | Yes | One |
| BetVictor | 30% | Available | Yes | 30 Days | Yes | One |
| Betfred | 20% – 30% (tiered) | Available (Hybrid) | Yes | Session | Yes | One |
| Parimatch | Up to 30% | Available (Hybrid) | Yes | 30 Days | Yes | One |
| Entain | 25% – 35% (tiered by sign-ups) | – | Yes | Session | Yes | 20+ |
| SpreadEx | POA | POA | POA | POA | POA | POA |
| 10bet | 10% – 35% (tiered by sign-ups) | Available | Yes | 30 Days | Yes | One |
| Betway | 25% – 40% (tiered by sign-ups) | Available | Yes | Session | Yes | One |
| The Pools | 20% – 35% (tiered by sign-ups) | N/A | Yes | Session | Yes | One |
| Matchbook | Exchange: 10%-25%, Casino: 25%-45% | N/A | Yes | Session | Yes | One |
| LeoVegas | 25% – 40% (tiered by revenue) | N/A | No | 12 months | Yes | Nine |
| BoyleSports | 30% (Poker 15%) | Available | Yes | Session | Yes | One |
| Smarkets | 25% | N/A | No | 30 Days | Yes | One |
| Betfair | N/A | £30 Fixed CPA | No | 45 Days | Yes | One |
| William Hill | 15% – 30% | Available | Yes | Session | Yes | One |
| Quinnbet | 25% | N/A | Yes | 13 months | Yes | One |
| Kwiff | 20% – 50% (tiered by players) | N/A | Yes | Session | No (2 years) | One |
| Kindred | 25% – 35% (tiered by players) + 5% bonus | £40-£80 | Yes | Session | Yes | Seven |
| TalkSPORT BET | 30% | N/A | Yes | Session | Yes | One |
ThePuntersPage Final Say
Hopefully, that’s given you a better insight as to how betting affiliate programs work. As you can see, some are better than others, and most differ across different features. The beauty of the affiliate sector is that you can sign up to multiple platforms and see which performs best for your site and the players you attract. As a final point, and if you only take this from our guide, keep trying to negotiate the best deal possible with your affiliate manager. Even a small bump in terms of percentages can be huge over a financial year, and if you're consistent, most are willing to increase from the standard base commission.
Sports Betting Affiliate Programs FAQs
Sports betting affiliate marketing involves an affiliate driving traffic to a merchant, or in this case, a bookmaker. Once someone clicks a link from the affiliate to the merchant, they are tracked and linked to the affiliate's account. They then earn commission either as part of a revenue scheme or a flat fee for each new account.
Most bookmakers have an affiliate program you can sign up for. It’s free to do so, and once accepted, you get unique tracking links to use on your site.
Two key areas are the commission rate and whether there is any negative carryover. Commissions on revenue typically vary between 20% and 40% and from £30 to £50 for flat rate deals.
bet365 and BetVictor have two of the best affiliate programs. They each have starting commissions of 30% and are two of the biggest and most reputable brands in the industry, resulting in super-high conversion rates from clicks to sign-ups.
A betting affiliate is a marketing partner that works with one or more sportsbooks to promote their brand. In return for doing so, each player they encourage to create an account will be rewarded with a commission based on net revenue earned or a one-off flat fee.
Affiliates need to send the bookmaker players to start with. Once they are signed up, any money they generate will be split with the affiliate, ranging anywhere from 20% up to 50%.