The UK Best Betting Promotions And Offers for July 2021

A comprehensive list featuring the best and most popular UK betting promotions that you can claim on both Sportsbook and Casino in July 2021.

We understand that punters are always on the lookout for the best and most lucrative betting promotions offered by bookmakers to take their bets to the next level. To make your lives easier, we‘ve decided to rank the very best promotions and offers out there all in one very convenient and easily-accessible page.

Given that offers and bonuses are constantly changing, we will be updating this list on a monthly basis so you will always know which are the latest and hottest promotions for you to enjoy!

  • £5 free bet when you bet £10
  • Plus 50 free spins

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply #ad

vbet logo
  • £20 bonus bundle and 15 free spins

Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. #ad

Colossus Bets
  • Bet £10 to get £10

Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad

Karamba Logo
  • Bet £20, Get £10

18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad

William Hill
  • Bet £10 get £30
  • Credited as 2 x £15 bets
  • New Customers Offer

T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad

  • Bet £5 Get £20
  • Get 4 x £5 Free Bets
  • New Customers Offer

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. #ad

Paddy Power
  • £20 Risk-Free Welcome Offer
  • Money Back In Cash If It Loses
  • New Customers Offer

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad

  • Bet £5 Get £20
  • Free Bets On Any Sport
  • New Customers Offer

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply. #ad

Coral Casino
  • Casino New Customers Offer
  • Get a bet £10 get £50 welcome bonus
  • Valid for 30 days

18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Free Spins for selected game only value 10p each. Must accept within 7 days, valid for 30 days. Player restrictions and T&Cs apply.

Paddy Power Games
  • 100 Free Spins
  • No Wagering Requirements
  • New Customers Offer

1) To take part, you must register via the registration code PGCTV1 and opt in. 2) Get SMS-verified by supplying a valid telephone number. 3) Enter the validation code received by SMS to redeem the free spins. 4) Free Spins are valid on any of our Daily Jackpot games. 5) Free Spins will expire in 10 days from receipt of the offer.

  • Up to £50 in Bet Credits
  • Minimum Deposit of £5
  • Open Account Offer

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad

  • Up To £100 In Free Bets
  • Place 5 bets of £10 or more and get a £20 free bet
  • New Customers Offer

New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad

  • Get up to £30 in cash
  • If your first bet loses
  • New Customers Offer

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. | Please gamble responsibly #ad

  • 100% bonus up to £100
  • New Euro 2020 customer offer
  • £10 min deposit

New customers only –£10 min deposit - The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 90 days. This offer may not be combined with any other offer. Deposit methods, Withdrawal restrictions and Full T&C’s apply

  • Bet £10 Get £30 in free bets
  • and 60 free spins
  • New Customers Offer

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad

  • £30 in free bets
  • £10 Casino Bonus
  • New Customers Offer

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad

  • Bet £10 Get £30
  • £10 min stake

*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. IRE & UK mobile customers only. Customer must place a bet of up to £/€10 to qualify. Max Free Bet £/€10. 1st pre-live single only on any market for all England matches from 11/06/2021 - 11/07/2021. One qualifying bet per match (first bet placed). Free/void/cashed out bets won't qualify. On losing selections only. Free Bet will expire after 7 days. T&Cs apply #ad

  • Get £50 in Free Bets
  • Use code SNWEL10
  • New customer offer

Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake

vbet logo
  • £10 Risk-Free + 10 Free Spins
  • When placing a £20 first bet with min. odds 1.8
  • New customer offer

Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. #ad

  • £40 Money Back Offer
  • and £10 Casino Bonus
  • New Customers Offer

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

William Hill Casino
  • 100% buy in bonus
  • Plus 50 spins!
  • New customer offer

T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad

  • Get up to £50 in Free Bets
  • Your selection must have odds of 1/1 (2.0) or greater
  • New Customers Offer

New users only. Min deposit £20. Place qual. bets of £20 to £50 (min odds 0.5/1, 2+ legs) in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs, 7 day expiry. Winnings credited in cash. Full T&Cs apply. #ad

Betiton sport logo
  • Bet £15 Get £10
  • Bets must be placed at odds of 1/1 or greater
  • New Customers Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad

What are the Most Popular and Best Types of Betting Promotions?

We've compiled a list of some of the most popular betting promotions offered by bookies so that you will know exactly what to look out for.

Welcome Offers/No-Deposit Bonuses

888sport sign up offer

Welcome offers, welcome bonuses or sign up offers, are primarily used for attracting new customers and converting them into players. Typically, welcome bonuses will be in the form of a matched bonus where the bookie will match your initial deposit (usually 100%) up to a certain amount and may require a promo code to be redeemed. Virtually all betting sites offer welcome bonuses so you should always be on the look out for a good welcome bonus before choosing your bookmaker.

In addition to sign up offers, some bookies also offer no deposit promotions. These are bonuses which can be used without having to deposit any money into your account and give players the chance to properly experience the bookie’s products, without having to commit to spend any money. Naturally no deposit bonuses come at a cost to the bookmaker and are therefore not as common.

Accumulator Bonus Promotions

coral acca betting promotion

Accumulator betting promotions, also referred to as multis or accas, are one of the most popular types of betting promotions among football fans and you will likely see several acca promotions offered by bookmakers. The scope of these promotions or acca boosts is to increase the amount of winnings a punter can receive on their accumulator bet, which will most commonly come in the form of an added percentage of the total winnings. Acca bonuses also tend to be proportional to the number of selections you play, meaning that the more selections you bet on, the greater the bonus you will receive. These promotions also usually come with a minimum odds requirement to be claimed so always read the T&Cs of the bonus before betting.

Acca Insurance

paddy power acca insurance

In order to counter the heavy frustration caused by losing just one selection in an acca bet, some bookies generously offer Acca Insurance Offers. These promotions let you qualify for a full or partial refund of your stake (depending on which bookie you are using) if your accumulator bet loses by just one leg. Bookmakers will most likely give you a refund in the form of a free bet instead of cash, and the number of selections you need to make to qualify for the acca insurance will vary from bookmaker to bookmaker.

Enhanced Odds

william hill best odds guaranteed betting promotion

We all want better priced odds to be able to get the highest possible payout, and whilst it is difficult to catch bookies off-guard due their many resources when it comes to efficiently pricing odds, when it comes to certain marquee matches and races, betting sites will often offer enhanced odds promotions. These above-average odds can be in favour of either the underdogs, the favourites, or both, to make them look more attractive and appealing to punters.

Best Odds Guaranteed promotions are a variation of enhanced odds and most commonly apply to horse racing and greyhounds. Best odds guaranteed can vary slightly from bookie to bookie but typically mean that regardless of the price you took or the Starting Price, if you win you will receive a payout at the higher odds.

Free Bet Offers

The term ‘free bet’ is a very general term which encompasses a wide range of many different types of promotions and bonuses (including some sign up offers, no-deposit bonuses, money back betting offers, and existing customer offers which are all mentioned in this list). A free bet is essentially any time the bookmaker gives you a bet for free which is why you will see this term listed on so many different promotions. We will mention free bets in more detail in the other promotions sections of this article.

Money Back Betting Offers

paddy power money back betting promotion

Money back promotions can be applied to a variety of different sports and situations but essentially involve punters receiving a refund (usually in the form of a free bet). One of the most common examples of a money back promotion is a no goals scored refund, whereby a punter who bets on a football match to finish with a specific scoreline will receive their money back if the game finishes goalless. Other examples of money back offers we’ve seen include new customers receiving their deposit back if their first bet loses, or existing customers receiving money back after placing a certain amount of bets within a particular timeframe.

Horse Racing No Runner No Bet

One of the offers which only applies to horse racing, Non Runner No Bet (NRNB) promotions give peace of mind to punters knowing that their bets will be invalid if their chosen horse is a non-runner. NRNB are some of the best betting promotions with Cheltenham NRNB and Grand National NRNB offers being especially popular. Anybody looking to wager on horse racing should definitely think twice about using a bookie that is not offering a no runner no bet promo.

Existing Customer Betting Offers

Existing customer offers typically come in the form of free bet clubs and loyalty and VIP programmes. Many top bookies offer such programmes to reward punters who have been customers with them for a certain amount of time or who have wagered a certain amount of money in a particular time frame. Loyalty bonuses can include a wide range of exclusive rewards including free bets, cashback offers, enhanced odds, and the chance to take part in VIP jackpots.

Competition/Special Events Promotions

Competition or special events promotions are offers which are specifically tailored around particular high-profile sporting events such as the FIFA World Cup, Wimbledon, or the Olympics. The format of these promotions will vary depending on both the competition and the bookmaker that is providing the offer but will usually involve punters having to continuously bet throughout the competition or entering prize draws.

Price Promise Promos

bet365 price promise

A price promise (not be confused with best odds guaranteed) is another popular horse racing promotion but can also be applied to other sports. With a price promise, the bookie will guarantee to provide punters with the best odds when compared to other bookmakers, and if they are unable to do this, they will match these better odds. What this means is that punters will not need to shop around for the best odds because they know that they are guaranteed to already have them. All punters naturally want to the best odds possible, so price promises are especially lucrative offers to take advantage of.

Mobile Betting App Offers

Some bookmakers who have developed their own mobile betting apps, might also offer specific mobile app promotions to encourage players to try out the app. These promotions might be exclusive to mobile or similar to ones offered on the bookie’s main site. If you intend to create your betting account on mobile, it is important to remember that mobile sign up bonuses might require you to enter a promo code when entering your details to benefit from the offer, so always be sure to read the T&Cs on site before downloading the app.

What are Promotion Bonus Codes?

Bonus codes or promo codes are short codes consisting of letters and/or numbers which when entered during registration, are used to redeem a new customer offer. Whilst in the past most offers included a promo code, nowadays they are not always required to claim a bonus. Before creating a betting account, you should always research the bookie that you wish to use to find out if there are any promo codes that you can take advantage of and to avoid missing out. Alternatively you can check back to ThePuntersPage where we provide all latest promo codes offered by the best bookmakers in the UK.

How Do You Choose The Best Online Betting Promotions?

All betting promotions are tied to a number of important terms and conditions which dictate specifically how the promotion can be used. When looking for promotions to take advantage of, punters can be easily influenced by attractive and generous offers only to be disappointed by highly restricting T&Cs that come with them. It is of utmost important to always read the terms and conditions properly to ensure that you know exactly what betting promotion you are getting.

Some of the important information that can be found in betting promotions terms and conditions includes:

  • The minimum deposit amount to claim the promotion (in the case of sign up offers)
  • The required bet amount to qualify for the offer
  • The minimum odds that the bets must have
  • The free bet expiration period i.e. how long you have to redeem your free bets.
  • The number of selections that must be wagered to be eligible for the offer
  • The sporting events and markets that the promotion applies to.

In addition to reading promotions terms and conditions, in order to properly choose the best betting promotions, punters should also research the bookmakers. In this way, you can familiarise yourself with the different types of offers a bookie has, its reputation, its sportsbook offering, customer service, level of security, and much more. One such way of learning about all these aspects is by reading reviews, and thankfully at ThePuntersPage we have a wide range of very detailed expert bookmaker reviews to help you make your decision.

Betting Promos Pros and Cons

Can Increase your chances of getting a winCan make punters focus on the wrong types of betting markets
Can decrease your chances of losingTerms and conditions can be very restricting and sometimes outweigh the benefits
Make betting much more exciting/
Enhanced odds mean better profits/
Can encourage you try betting on different sports/

Why Do Bookies Offer Betting Promotions?

There are lots of reasons why betting sites offer promotions for their customers. First and foremost, the sports betting industry is highly saturated, so bookmakers use attractive promotions to stand out from their competitors. For many players, a lucrative welcome offer can be the difference in choosing one betting site over another and the bookies are very much aware of this. Existing customer offers are also designed to keep current customers satisfied and to maintain loyalty. Bookmakers can also offer promotions if they want you to try out a new product that they have launched, such as virtual sports promotions, edit bet promotions, requesting a bet offers or even to try out their new mobile betting app.

UK Best Betting Promotions And Offers FAQ

💶 Which Betting Site Offers the Best Promotions?

We have included only the best betting sites in our top betting promotions list so any bookie you choose from that list will offer several fantastic promotions for you to enjoy.

💳 What is the Best Type of Betting Promotion?

The best type of betting promotion depends on what it is you are after. For example, if you are looking for the best possible odds then an enhanced odds offer will be ideal while if you are looking to minimise your losses a money-back offer would be a better choice.

💰 How do I Claim a Betting Promotion?

There are different ways of claiming promotions. Some promotions will require you to enter a promo code when registering an account, others require you to specifically opt-in while the majority of offers will be applied automatically.

🎰 On Which Sports Are Promotions Valid?

This depends on each promotion. Some promotions will be applicable to all sports and events while others are more specific and can only be used on one sport or even specific events. The terms and conditions of a promotions should state which events are applicable to each betting promotion.

⚽ Can I use More Than One Promotion in the Same Bet?

Once again this depends on the T&Cs of the promotions in question however more often than not bookmakers will not allow you to use multiples promotions in the same bet.

📍 Can I Withdraw My Betting Promotions Winnings?

Absolutely. The winnings you earn from betting promotions are the same as any other bet and can be withdrawn as long as the bookie’s general withdrawal requirements are met. These can be found in the terms and conditions of the promotion or of the bookmaker.

ThePuntersPage Final Say

With so many bookmakers and betting promotions out there, it can be a challenge to find the offer that’s right for you, which is why we’ve gathered all the best ones into one handy list. We will constantly be updating this list with new and exciting offers that both new and experienced punters can enjoy. Make sure to keep coming back to discover all the best betting promotions so you too can have the best betting experience yet!

Want to know more? Check out our guide to the latest betting promotions as well as specific bookmaker offers for each sport.