Best Betting Sites UK – Full August 2021 Update

The UK is arguably the home of online betting, housing some of the biggest and most popular betting sites anywhere in the world. Betting sites UK are loved by millions, and in this article, our experts will rank all the best betting sites UK.

Best Betting Sites UK

  • Equally impressive casino and sportsbook
  • Terrific horse racing odds
  • Widely available bet boosts

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. | Please gamble responsibly #ad

  • Lots of Deposit And Withdrawal Options
  • Free deposits and withdrawals
  • Specials available

18+ / Customers will be awarded £15 in Free Bets and £15 in Free Spins for Casino and Vegas. New Customers only. Free Bets valid for 3 Days. Free Spins valid for 30 Days. T&Cs apply #ad

William Hill
  • Nearly a century in business
  • Surprisingly innovative and generous promotions
  • Astounding market variety

T&Cs: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad

Colossus Bets
  • Unique pool-based betting approach
  • App available for Android and Apple users
  • Technically sound and attractive design

Colossus Bets will match the value of your first 72 hours of play in bonus funds up to £100 (or currency equivalent). The time starts counting from the point when you make your first real money (not FreePlay) bet and the maximum amount of bonus funds that can be awarded to each new player is £100. You can use your bonus funds to fund any bet into a Colossus pool. Colossus Bets will automatically use bonus funds ahead of cash to fund your bets. You can use a combination of bonus funds and cash to fund a bet. Bonus funds may take up to 3 working days to be credited to your account after the completion of the 72-hour period and you have 12 months to use them. T&Cs apply. 18+ #ad

  • Exclusive ThePuntersPage welcome offer
  • Especially excellent for horse and greyhound races
  • Specials regularly added to the site

18+ | New players only | Min deposit req. £10 ; excludes deposits via Neteller/Skrill | Min Odds 1/1 (2.0) | Max FreeBet £5 | Excl Horse Racing | T&Cs apply #ad

vbet logo
  • Ideal for newcomers
  • 24/7 phone and online support
  • Gorgeous website

Only available to verified customers registered from 12.12.20 to 12.03.21. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply. 18+. Please gamble responsibly. #ad

Karamba Logo
  • Excellent apps for both Android and iOS
  • Games provided by all-star line up of developers
  • Underrated as a sportsbook

18+, Welcome Bonus: New Players only. Min Deposit: £10. Max bonus £50. 100 spins require 3 deposits. WR 35x, spins valid for 24hrs, on selected games. Full T&Cs apply. #ad

mr play logo
  • Attractive welcome offer
  • Broad array of banking options
  • More than just a casino

T&Cs: 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. #ad

  • Best betting site the world over
  • Incredible market variety
  • World-class live experience

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad

  • Round the clock multi-channel support
  • Separate dedicated sites for Poker, Bingo and Casino
  • One of the best bet builders in the business

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. #ad

  • Vastly underrated betting site
  • Excellent statistical analysis
  • Tens of thousands of live events every month

• Stake £10+ on any of our wide range of sports • Get a £20 Free Bet bonus, made up of 2x £10 Free Bets • Get your first £10 Free Bet upon qualifying bet settlement • After your first £10 Free Bet has been settled, the remaining £10 Free Bet will then be credited to your account #ad

Paddy Power
  • Among the most respected brands in the country
  • Mass appeal matched by ease of use
  • Great choice for horse racing fans

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. #ad

  • The biggest betting exchange in the world
  • Underrated as an all-rounder
  • Hard to beat for odds

New customer offer. Place 5 x £10or more bets to receive £20in free bets. Repeat up to 5 times to receive maximum £100bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply. #ad

  • High street juggernaut, just as impressive online
  • Consistently ranks among best odds across many sports
  • Excellent virtual sports

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply. #ad

  • International sports selection
  • Excellent live coverage
  • Great deals on football accas

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. #ad

  • Great offers for newcomers
  • Great Bingo, Poker and Lotto pages
  • Inventive specials markets

*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply/ #ad

SBK logo
  • A mobile only sportsbook
  • Submit your own betting tips
  • Wide selection of different payment methods

New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. #ad

  • Great odds on many markets
  • Seamless live betting experience
  • Provide their very own sports commentary

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad

  • Truly international appeal
  • Diverse audience reflected in markets
  • Live chat available at all hours

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

Mr Green
  • Fabulous casino
  • Equally impressive sportsbook
  • Fantastic promotional selection

T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. #ad

  • UK-focused markets
  • Reflects UK and Irish audience
  • Diverse use of enhanced odds

Valid for new UK customers who have registered from 15/02/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Free Bets have minimum odds of 1.2. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake

LVBET logo
  • £10 free bet token available
  • Deep football selections
  • Intuitive bet placing system

Valid until further notice | New players after 30.09.2020 | Valid on first sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req. 1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | #ad

Matchbook Exchange
  • One of the best betting exchanges out there
  • Fantastic customer service
  • Lots of banking methods

New customers only. Place a bet of £10 or more as your first bet and we will give you £10 when the bet settles. Bonus funds must be rolled over once at odds of 2.0. Maximum refund is £10. This offer is only available to users who deposit with credit or debit cards. 18+. T&C's apply. #ad

  • Live sports, casino and poker options available
  • Huge user base
  • Dozens of sports covered

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days| FreeBet stake not returned | T&Cs apply #ad

  • Competitive odds
  • Trending bets, enhanced accas & boosted markets
  • Several account controls

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | | Please gamble responsibly. #ad

fansbet logo
  • New betting offers every day
  • Very easy to use site
  • Fantastic mobile app

Valid for new UK customers making their first deposit; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; See full terms; 18+. #ad

  • Simple but effective sign-up bonus
  • Brilliantly designed website
  • Long list of different payment options

18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Min. £10 deposit required. #ad

  • American Sports betting specialists
  • Intuitive and user friendly website
  • Casino and live casino also available

New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad

  • Accessible and user-friendly site
  • Great selection of mainstream and left-field markets
  • Promotions personalised from your betting history

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply #ad

Betiton sport logo
  • Arguably the best newcomer of the last few years
  • Beautifully designed
  • Extensive VIP club

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply #ad

  • Live streaming on huge number of sports
  • Internationally diverse and deep market selection
  • Fast and friendly customer service

18+ Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #ad

Marathon Bet logo
  • Consistently fantastic odds quality
  • Live options work fluidly
  • Dedicated esports section

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. #ad

#33 Logo
  • Friendly support staff
  • Competitive odds
  • Unique promotions

18+ welcome bonus: new customers only. Max one £10 free bet. Min. Deposit and wagering: £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, neteller & paypal not eligible. Real money bets required for hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward: 4. Bet restrictions apply.

  • Great jack-of-all-trades
  • Tempting welcome offers
  • Bet boosts available on many markets

New Customers Only. Max one £10 Free Bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ #ad

  • Spread betting specialists
  • Simple but generous welcome bonus
  • Plenty of sportsbook markets

Qualifying £25 fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. First free bet will be credited upon settlement of the qualifying bet. Following free bets will be added to your account on consecutive days. Place a smaller qualifying bet and get different amounts of free bets. E.g. £20 initial bet = 4 x £5 free bets, £15 initial bet = 3 x £5 free bets etc. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ #ad

  • Sensational mobile experience
  • Considered by many to be the finest casino on this list
  • Regular free spins

New customers only. Deposit £10 min and claim in 'My Offers' 1 x 100% profit boost. Offer is only valid for in-play bets placed via mobile. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Please read full T&Cs below 18+ #ad

  • Promotions aimed at casual audience
  • Simple but in-depth design
  • Noviladies hopes to bridge gender gap in gambling

18+ | UK new customers only | KYC verified | Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs and General Promotions Terms apply #ad

bet-at-home logo
  • Plenty of banking methods
  • Varied pre-match and live betting markets
  • Beautifully designed website

  • Competitive odds
  • Superb blog
  • Great mobile app

  • Generous use of free bets
  • In-depth analysis from former athletes
  • Price boosts provided regularly

New Customers. First settled bet £/€10 (£10 E/W+) - £/€20 (£20 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs apply. #ad

  • Low commission means excellent odds
  • Incredibly in-depth betting site
  • More suitable for experienced bettors

1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply. #ad

  • Huge UK casino brand
  • Early signs suggest new sportsbook is promising
  • Decent odds throughout

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18+. #ad

Sporting Index
Sporting Index
  • World leaders in spread betting
  • Site explains concepts extremely well
  • Form of betting will be new to many

  • Traditional sportsbook and betting exchange
  • Excellent football stats
  • No commission on selected markets

18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange or sportsbook bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. The free bet will be credited within 72 hours to your account once the staking requirement has been met. T&Cs Apply. #ad

  • As name suggests, site built for mobile
  • Play using mobile phone bill
  • Roulette from as little as 20p

18+ | New players only | Min deposit req. £10 ; excludes deposits via Skrill/ Bonus winnings must be wagered x10 |Min Odds 1/2 (1.5) | Max FreeBet £10 | T&Cs apply #ad


Best Online Betting Sites UK – Ranked

  1. BetVictor
  2. Netbet
  3. William Hill
  4. Colossus Bets
  5. Quinnbet
  6. Vbet
  7. Karamba
  9. bet365
  10. 888sport
  11. MansionBet

Online Betting in the UK Explained

A huge part of our job when selecting the best online bookies is to help you wade through an often-overwhelming amount of choice that exists out there today. With all this competition, it is no surprise to see operators vying for your attention everywhere, with some of the biggest and best betting sites sponsoring Premier League teams advertised during major tournaments. Bingo sites, for instance, are frequently promoted on terrestrial TV.

The reason for this abundance of choice is pretty simple – online betting in the UK is immensely popular. In terms of online betting, an estimated 36.6 million gambling customer accounts existed in 2018, which adds up to nearly one account for every two people. That translated in the 2018-2019 financial year to a £14.3 billion-pound gross gambling yield. The real kicker? This is only a slight decrease from the previous year!

The United Kingdom has had a love affair with betting for centuries, but the online world has caused it to soar to a whole different level.


Is Online Betting Legal On Sports Betting Sites UK?

The first important thing to know about the online betting sites UK bettors sign up to is that gambling is entirely legal for those over the age of 18, whether on the high street or online. This includes casinos, sports betting, and bingo halls. Some forms of gambling, like the National Lottery, but not other online lotto betting games, are legal for those over the age of 16.

Gambling in the United Kingdom is regulated by the UK Gambling Commission, and there are strict laws on things like advertising and responsible gaming. An example of the latter is that operators must participate in the multi-operator scheme GAMSTOP to help combat problem gaming.

There are strict regulations that every legal gambling site in the UK must adhere to, not just those which make our list of best betting sites. Although they admittedly are extensive and can be rather complicated at times, they are there to protect you as a customer against unfair practices. It prevents, for instance, a betting site from refusing to pay you after you have fairly won a wager, or from making promotional promises they have no intention of keeping.

These are just a couple of examples; we will be going into specific safeguards in the following section. Regardless of opinions on the levels of gambling regulation throughout the world, having protection against such practises is vital. That is why only operators that are properly licensed make it on our list of the best betting sites around.


What Safeguards Do I Have on the Best Betting Sites UK As A Punter?


All that choice is backed up by the strict regulation of the UK Gambling Commission. As long as you choose a licensed and reputable site, there are certain safeguards that you should be able to expect. Below, we have broken down the security measures we considered to be absolutely fundamental for any of the best betting sites listed to be considered legitimate.

  • Licensing: As mentioned previously, gambling licences in the UK are provided by the UK Gambling Commission. What this means is that, on a basic level, the site you are using is both legal and legitimate, and must therefore adhere to the laws of the land regarding gambling products.
  • Encryption: By their very nature, the best betting sites UK bettors register with require you to input sensitive, private information. This can include photographic identification, as well as financial information. Rest assured, however, that licensed sports betting sites utilise encryption technology in order to ensure that your data is kept safe from online criminals.
  • Privacy Policy: Another concern that customers often have is also what the site itself does with that information. Allow us to put your mind at ease by assuring you that this is strictly regulated, and you should be able to find a full and comprehensive privacy policy on any and all best betting sites in the UK.
  • Responsible Gaming Measures: GAMSTOP is not the only responsible gaming measure we expect the best betting sites to adhere to. We also expect, at the very least, for them to provide links for outside help, as well as practical measures such as Time Outs and Deposit Limits readily available for those who need them.
  • Safe Banking Methods: One thing that is often overlooked is the need for a wide variety of safe banking methods. The legitimacy of the banking method depends on its individual credentials, but needless to say, you need to be able to deposit and withdraw money safely using any options provided by the operator.
  • Fair and Random Games: If you are a casino gambler, then there is nothing more important than the games you are playing being provably random and fair. One of the easiest ways of ensuring this is by only using the best betting sites UK that use trustworthy and reputable software developers. Random number generators and independent audits from the likes of eCOGRA can also be used to ensure this is the case.


How Do We Rank the Best Betting Sites UK?

Now we’ve talked about regulation and how impressive the online UK betting scene is, the question remains: what criteria does an online betting site need to satisfy for us to consider it one of the best betting sites UK? Below, we've dissected some of the main factors to help you narrow down your own priorities before creating an account.

Best Betting Sites Feature #1 – Safety

Online security for sports betting sites means encryption, licensing, and, naturally, it can make or break a site's reputation. Being in the UK market, the standards in this regard are generally very strong. All online betting sites that we consider to be the best betting sites must meet a strict baseline of safety.

Best Betting Sites Feature #2 – Odds Quality

Of course, odds quality is a vital consideration for sports betting sites all over the world, not just betting sites UK punters bet with. The level of competition here has made it so there are plenty of operators offering incredibly competitive odds. Indeed, there is none we could say is the best each and every time. We’ve created a detailed odds comparison between some with the best reputation, including the likes of Ladbrokes, bet365 and Unibet, to see who would come out on top. At the end of the day, however, you can get quality odds at all decent UK betting sites, a testament to the quality of the market and the importance of competition.

Best Betting Sites Feature #3 – Promotions

One of the big benefits of the move online has been the many great promotions we get to enjoy. As is the case in any market, the terms and conditions are key to the quality of the bonus in question. We always check through them thoroughly to ensure we have a complete understanding of the actual value of what is being offered. There are a lot of great betting sites for promotions in the United Kingdom, no doubt once again owing to the level of competition out there. Bonuses are a way of selling a site to the customer, and with such a crowded market, you can get some really great deals. William Hill and Betfair, for instance, are two of the top betting sites in the UK who consistently offer excellent promotions.

Best Sports Betting Sites Feature #4 – Design

There are a few different aspects to a site's design to consider. There are the looks, which can be subjective, while structure and technical prowess are both vital to how easy and stress free the user's experience is. This is especially the case when it comes to live streaming, which the UK market is blessed to have in plentiful supply. Check out the likes of bet365 and Paddy Power for some smooth live streaming services supported by great technical design. Another important criterion is mobile design, which is every bit as important for modern betting sites UK. The likes of BetBull, for example, prove that you no longer even need a desktop site to be successful online betting site. That said, we are going to split the difference and say that both are just as important.

Best Betting Sites Feature #5 – Variety

Because of how excellent the general standards are in the UK, you should expect the moon and back when it comes to the best betting sites. This means variety. If it’s an online sportsbook, we want an amazing selection of sports and markets from all over the globe: higher leagues, mid-leagues and lower leagues covered, esports, virtual sports, the works.

The same applies to casinos – you want the widest selection of quality games possible from the best software developers out there. Karamba, LeoVegas and Mr Green all spring to mind in that regard. Sites like these allow you the chance to get all your sportsbook, casino, poker, bingo, and other gambling needs all from one place, or everything offered by a single brand, like with 888sport.

Best Betting Sites Feature #6 – Customer Service

This one is pretty much universal. Everyone wants good customer service. Now, this does not just mean round-the-clock live chat, although that is very important. It is also about the quality of the team behind whatever method is used, and how helpful those responses are. Even the help/FAQ section is vital. The strong baseline of customer service in the UK means that some sites which do have excellent customer service don’t always get the credit for it, like with Vbet, or 32Red, to give a couple of examples.

Best Sports Betting Sites Feature #7 – Banking Options

We are actually going to discuss the specific banking options for the best betting sites UK punters have to choose from in the follow-up section, but needless to say, the more the better – so long as they are safe and reliable. The variety of options possible is pretty vast, with the key exception being that credit cards were banned from use on gambling sites in April 2020. Most of the best betting sites UK have a broad variety – being a good example – but so do some newcomers, like the terrific STSbet.


What Are the Most Popular Payment Methods on the Best Online Betting Sites UK?

Some people are not aware which payment methods are actually available to them, and thus aren’t sure what to look for when researching sports betting sites, or casino betting sites, that may be right for them. Here is a quick breakdown of some of the most popular UK betting payment methods.

  • Debit Cards: Credit cards are no longer usable on sports betting sites in the UK, but debit cards most certainly are, with Visa being the most popular in the UK. If you have ever bought anything online, you should know what to do here. Input the relevant information, tell them how much you want to deposit, and the results should be near instant.
  • paysafecard: This is a simple, prepaid online card solution which works like a mobile top-up card, and has natural security benefits. You pay at a sales outlet and get a voucher with a 16-digit code with money attached. You can then use that code to add funds to your account.
  • NETELLER/Skrill: We decided to mention these two e-wallets together here as they work in very similar ways. They allow you to easily transfer money all around the world and enjoy the benefits of fast withdrawals. However, it is near standard in the UK for promotions to not accept those depositing with e-wallets, so keep that in mind.
  • PayPal: This is the most popular e-wallet out there and is accepted by a vast amount of online betting sites in the UK. It allows you to manage multiple accounts in one place; as a result, what was once quite complicated has been streamlined for intuitiveness and simplicity.
  • Bitcoin: As the dominant cryptocurrency out there, Bitcoin offers much more availability in all walks of life than any other competitor, by a significatly wide margin. This includes the world of gambling, where it is becoming more and more common all over the world, including in the UK markets. The added security and anonymity provided by Bitcoin is a big part of its popularity, even in a secure, well-regulated market like the iGaming sector.
  • Fast Bank Transfer: This payment method is ideal for those who want a reasonable level of convenience on their sports betting sites UK but prefer traditional deposit and withdrawal options. This is exactly what it sounds like – a transfer of funds from one account to another, completed as quickly as possible. It is important to have such an option, as not everyone is comfortable with more technologically advanced alternatives.
  • Apple Pay: Another option that has been steadily gaining traction all over the country is Apple Pay, which allows people to pay through accounts set up on their Apple products. Its popularity is partly due to the convenience of allowing people to pay for things in real life through scanning their phone, and that popularity is now beginning to translate across more and more online betting sites UK-wide.


Popular Sports to Bet On At The Best Betting Sites In The UK

As we’ve said throughout this article, the reason you have such an amazing variety of best betting sites is because of the general popularity of betting in the UK. And so much of that, as a country, comes from our love of the sporting world. Here we are going to look at the five most popular sports to bet on in the UK so you can get an idea of the key players in the best betting sites UK players can sign up to.

Football Online Betting Sites UK

Of course, the most popular sport in the UK is football. Nothing comes close to the cross-generational, culture-defining love we have for the beautiful game, with the overwhelming majority of best football betting sites on our list offering great football betting markets. Unibet is a really great example, alongside industry juggernauts like Ladbrokes and bet365. But like we said, the standards across the board here are extremely high, whether you like to bet on the Champions League or international tournaments like the Euros. In fact, one of the benefits of football being so popular is that you can get coverage on a lot of smaller leagues from all around the world. In fact, football is so huge for sports betting sites UK punters bet with, that it is believed to count for a little under half of bets made in the UK.

Recommended online betting site UK for football: bet365

Horse Racing Online Betting Sites UK

If football is a clear number one, then the second slot is every bit as predictable. Horse racing has huge historical ties throughout the United Kingdom, as well as Ireland, and horse racing betting remains today one of the most popular sports to bet on. There may be more markets, and you may be able to place those bets speedily on your phone, but the fundamentals of what make horse racing so exciting remains the same as they did centuries ago. Paddy Power is an obvious standout here, although we could also say the same about many other sites, including Coral and BetVictor.

Recommended online betting site UK for horse racing: Paddy Power

Tennis Online Betting Sites UK

Trust us – you’ll be spoiled for choice when it comes to the best betting sites for tennis. On one hand, there is the sheer excitement of a great tennis match; few alternatives can compare. On the other, we have the likes of Wimbledon, which have become part of the United Kingdom’s cultural fabric. All of this, together with the best betting sites for this sport, go together like strawberries and cream. 888sport and Unibet actually took the top spots for tennis odds during our tests.

Recommended online sports betting site UK for tennis: 888sport

Cricket Online Sports Betting Sites UK

It may not make up the same betting numbers as football or horse Racing – nothing does – but many would argue that there’s nothing more satisfying to bet on than a great game of cricket. It is a long game, as strategic as it is athletic. If part of the enjoyment of betting is that it makes you really consider your favourite games from new angles, and provides a greater appreciation of tactical depth, this may be the ultimate example.

Recommended online betting site UK for cricket: Betfair

Combat Sports Online Betting Sites UK

The rise in popularity of combat sports in the world of betting has truly become a global phenomenon. Big MMA/UFC and boxing fights have become betting market monsters, with huge sums being paid on the likes of Mayweather vs McGregor and Andy Ruiz vs Anthony Joshua in recent years. Naturally, there's no shortage of best betting sites for these markets – no one wants to miss out!

Recommended online sports betting site UK for combat sports: SportNation


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Best Betting Sites UK FAQs

🥇 Is betting legal in the UK?

Yes, betting is legal generally once you are over the age of 18.

 ❓ What are the UK’s best betting sites?

Based on our in-depth research, bet365, 888sport, and Paddy Power are the best betting sites in the UK.

 🏆 Do betting sites in the UK require a licence?

All legitimate betting sites in the United Kingdom must carry a licence that is provided to them by the UK Gambling Commission.

 ❌ Why am I no longer allowed to use credit cards on betting sites UK?

Credit cards have been banned from all UK betting sites, which was a decision made by the Gambling Commission in 2020 in order to help curb problem gambling. As a result, you will no longer be able to use credit cards on any legitimate betting sites UK punters can sign up to.

 ✅ Is betting in the UK safe?

So long as the betting sites in question are reputable, have all the safety measures they require in place, and you gamble responsibly, then yes, they are as safe as they possibly could be.


ThePuntersPage Final Say

To put it simply, we think the UK market is a wonderful place to bet. The level of quality on average means that the best here could be the best anywhere. Not only that, but you can choose your favourites, and so long as they are not illegitimate or unlicensed, do so safe in the knowledge that there is serious legislation in place to protect you against fraudulent behaviour. A passionate base of sports fans, casino enthusiasts, bingo aficionados and more have all come together to create a perfect storm of betting goodness. The problem here is not finding good sports betting sites – it is picking out the best betting sites among a whole army of excellent options!